Blue Fountain Media was challenged with creating a logo, label, and packaging design for the new startup company that distributes various flavors of hookah cups. With its short, lyrical name, this product was transformed into a brand that speaks to consumers as well as restauranteurs and hookah bar owners.
Black is the base color on each starter package. However, every flavor is differentiated with its own additional color. For example, lime green represents “Fuji Apples,” and purple represents “Muscat Grape.”
This design also uses a pattern that supports the smoke; it's type, label, and logo all have a sense of centered balance as well. This contrast creates a consistent pattern across the various unique packages.
Hookaps is a clean packaging design in the E-commerce & Retail industry.
