Orangina

Standout Features:

• Unique mirrored layout
• Stimulating arrow symbols
• Realistic ingredient image

justblue.design's packaging design for Orangina creatively captures the drink's natural, high-quality lemonade with real fruit pulp. The design brings to life the campaign's message, "Turn it around first," directly on the can.

To achieve that, the designer incorporated an intriguing mirror effect, highlighting Orangina's iconic bottle shape. The bottle is presented upside down on one side of the can, while the other depicts it upright. This style reinforces the need to shake the drink before consumption to distribute the pulp evenly!

A realistic orange image is central to the design, symbolizing Orangina’s organic ingredients and reinforcing the brand’s cheerful, vibrant attitude. Arrow symbols around the orange image also prompt consumers to interact with the packaging, encouraging them to turn the can and mix the fruit pulp for ultimate enjoyment.