Standout Features:
- Realistic character illustrations
- On-brand color palette
- Serif and sans-serif font pairing
Exhibicion Activa crafted a unique and eye-catching packaging design for a limited-edition summer campaign launched by Pepsi Argentina in collaboration with Mundo Marino — the country’s largest aquarium. This design captures the essence of Pepsi’s vibrant energy and Mundo Marino's marine conservation mission.
The packaging design features realistic, captivating illustrations of sea animals and children. The illustrations bring the concept of adventure and education about marine life, creating a strong emotional connection with the product.
Additionally, the agency utilized a limited color palette to ensure the visuals were vivid without overwhelming the eyes. CMYK is combined with four unique colors to create a cohesive and impactful look. This refined selection aligns with Pepsi’s branding and the environmental theme of the collaboration.
The mix of Comic Sans, serif, and sans-serif typography gives the packaging a dynamic, multifaceted appeal. Comic Sans adds a light-hearted and fun touch ideal for capturing attention. Serif fonts offer sophistication, while sans-serif fonts ensure clarity and modernity.
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