Standout Features:
- Pink as an accent color
- Well-branded layout
- Inviting and engaging hero section
Acumen's website design opens with an engaging and straightforward hero section. Briteweb, the agency behind this no-frills, impactful design, utilized the organization's logo to divide the hero section into two: left space for a copy and the right space for an on-loop video clip. This instantly encourages visitors to participate in their initiative.
Pink is noticeable across the website design. The agency uses it for the logo, call-to-action buttons, and section backgrounds and to emphasize important information in the content. The website's extensive white space makes bold typography stand out seamlessly.
Lastly, to effectively persuade and tug at the audience's heartstrings, the layout is decorated with high-resolution images and videos showing the impact of the advocacy.
