Videos are the most preferred type of content among social consumers. DesignRush reached out to experts to discover the best-performing video types for greater social media engagement.
MIAMI - JUNE 06, 2022
An Animoto report shows that video is the #1 social media content consumers want to see from brands. It has influenced 73% of consumers to make a purchase, making 88% of marketers pleased with the ROI from their video marketing efforts — Instagram being the major platform.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights — or “QuickSights” — on the best-performing video types for greater social media engagement.
1) BRAND VIDEOS
Brandefy CEO and Executive Producer Marton Varo believes that brand videos can help businesses increase credibility and establish an authentic connection with their audience.
“Brand videos that show off your company culture and highlight key players are extremely effective in conveying to your audience what your business is all about in an accessible, transparent manner,” said Varo. “Providing an "inside look" gives your brand credibility and a sense of genuine connection.”
2) CUSTOMER TESTIMONIAL VIDEOS
In the opinion of Alex Cascio, owner of Vibrant Media Productions, customer testimonial videos have the potential to engage the social audience and drive strong ROI.
“[...] with the thousands of videos we’ve produced over the past decade, we feel that the “client testimonial” or “interview” videos have been proven to be the most powerful and impactful, no matter what the industry is [...],” said Cascio. “Another way that has been shown to be highly effective with a strong ROI would be a compilation of testimonials for the same product/company — this allows the viewer to see multiple perspectives of customers who think and speak like them. Typically starting with individual testimonial videos [and] then building into longer form content has gained our clients quite a bit of social media engagement across multiple platforms.”
3) HUMOR/VIRTUAL STYLE VIDEOS
According to Rodrigo Tasca, creative director at Tasca Studios, businesses should get advantage of Instagram reels to produce humor videos and engage the audience.
“Creating [Instagram] reels on your phone while utilizing trending sounds is a great way to get your account noticed,” said Tasca. “By using humor/virtual style videos, [the platform] will push your video to a new audience as the sounds start to gain traction in the algorithm. Try to keep your videos short and sweet between 7 and 15 seconds. Next, you will want to create an educational style video to convert your new audience into followers. From there rinse and repeat.“
DesignRush issued the June list of the best video production companies that can help businesses increase brand awareness, boost social media engagement and generate leads.
1. SocialSEO - socialseo.com
Expertise: Video Production, Social Media Marketing, Influencer Marketing and more
2. LiFi Media Production - lifimediaproduction.com
Expertise: Corporate Video Production, Marketing & Advertising Videos, Social Media Campaigns and more
3. Vibrant Media Productions - vibrantmediaproductions.com
Expertise: Branding Videos, Website and TV Commercials, Virtual Event Video Production and more
4. Brandefy - brandefy.com
Expertise: Corporate Videos, Explainer Videos, Commercials and more
5. Open Moves - openmoves.com
Expertise: Video Editing, Motion Graphics, Copywriting and more
6. Siege Media - siegemedia.com
Expertise: Product Videos, Brand Videos, How To Videos and more
7. GhostWriting Venture - ghostwritingventure.com
Expertise: Scriptwriting, Video Trailers, Digital Marketing and more
8. ninety two - weareninetytwo.com
Expertise: Branding, Logo Design, Web Design and more
9. Tasca Studios - tascastudios.com
Expertise: Video Production, Video Editing, Video Marketing and more
10. Dos Mundos Creative - dosmundoscreative.com
Expertise: Video Production, Scriptwriting, Motion Graphics Design and more
11. Explainify - explainify.com
Expertise: Video Animation, Video Production, Scriptwriting and more
12. Melty Cone - meltycone.com
Expertise: Video Production, Video Editing, 2D & 3D Animation and more
13. Umault - umault.com
Expertise: Video Strategy, Video Production, Video Distribution and more
14. Instinct Animations - instinctanimations.com
Expertise: Animated Video, Video Marketing, Digital Marketing and more
15. Video Jeeveshttps - videojeeves.com
Expertise: 2D Animation, 3D Animation, Motion Graphics Design and more
Brands can explore the top video production companies by location, size, average hourly rate and portfolio on DesignRush.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.
