Find top content marketing agencies to craft engaging brand stories that drive tangible business outcomes. Select experts from our vetted list of content marketing companies that specialize in copywriting, social media, and SEO.
After carefully considering each agency’s client reviews, pricing, range of content marketing services, portfolios, and industry reputation, we handpicked the finest content marketing companies. Below, you’ll discover what sets each of these agencies apart, as well as our ranking criteria.
The Number 1 Content Marketing Agency as Selected by DesignRush Is:
Notable Clients: Warner Brothers, eBay, Caliber Collision, and more
HigherVisibility produces content marketing that drives profitable business growth through its proprietary Targeted Growth System (TGS). Its steps involve custom strategy development, precise audience targeting, data-driven execution, and continuous optimization. With it, the content marketing company has helped clients increase organic leads by 191% and achieved a 124% return on ad spend. Moreover, it has won multiple awards and recognitions, including the Search Engine Land Awards and the US Agency Awards.
Despite its established reputation, Allied Van Lines fell behind competitors. It struggled with low-quality content, leading to lower site authority, poor search visibility, reduced organic traffic and lead generation, and disavowed quality links.
To resolve these issues, it partnered with HigherVisibility. The content marketing agency used historic data to identify valuable keywords, develop relevant and engaging content, optimize on-page elements, and implement link building and conversion rate optimization (CRO) tactics. As a result, Allied Van Lines increased year-on-year (YoY) organic traffic by 2.6%, month-on-month (MoM) leads by 800%, and YoY organic conversions by 9.4%.
Notable Clients: Nextiva, Casper, TripAdvisor, Norton, Airbnb, and more
Siege Media offers a unique approach to enhancing your website's authority through passive link building. As a collective of creatives, marketers, and SEO experts, Siege Media has generated content valued at approximately $12,387,175 per month in client traffic, which equates to $148,646,100 per year.
Zendesk approached Siege Media with the realization that its outdated content failed to generate desired traffic levels. It needed experts who could implement SEO best practices, conduct comprehensive keyword research, and create high-quality and strategic content to enhance its search engine ranking, drive traffic growth, and increase conversions.
The agency then revamped Zendesk’s existing content, focusing on technical SEO and design optimization. It also implemented a bottom-funnel strategy on their blog and service pages, featuring content that showcased the client’s expertise in software, customer service, and technology. These content pieces effectively combined informational and transactional elements and utilized high-quality imagery and user-friendly charts. The result was a surge in traffic: 37% growth to Zendesk’s blog, $731,924 in overall traffic value growth, 94% growth in organic traffic, and 10,675+ passive links.
Notable Clients: Miner, Stanford University, Rubbermaid Commercial, Canva, Cisco Systems, and more
Brafton's mission is to help businesses succeed through content marketing services and technology solutions worldwide. Its creative and consulting teams write for any industry, from technically complex niches to B2B and B2C brands, utilizing data-led digital content to resonate with the audience and generate results.
The strategy for their client, Quench USA, was to increase brand awareness by enhancing the company’s presence on search. With this in mind, Brafton crafted an SEO strategy that targeted not just consumers but also executives, small-business owners, and office administrators. Using a mix of general terms, such as “hydration facts,” and commercial-intent terms, like “water cooler service for office,” the agency ensured that the website ranked on Page 1 for the right keywords. Consequently, Quench achieved 37 new Page 1 keywords, with 21 being in positions 1 to 5, a $55,377 boost in monthly traffic value, and an increase of 443% in monthly traffic.
Notable Clients: Adobe, Amazon, Asana, Dropbox, eBay, Facebook, Fiverr, and more
Since its establishment in 2009, Column Five has been a leading creative agency specializing in B2B ventures. The agency harnesses the incredible power of storytelling as the ultimate differentiator, transforming ideas into successful campaigns for Fortune 500 companies, startups, and SMEs. It empowers brands to connect with their lifelong customers, foster meaningful relationships, and make conscious decisions that benefit individuals, profitability, and our shared planet.
Dropbox wanted to enhance its Talent Brand by introducing its brand to potential employees, attracting new talent, and engaging with the community. To provide an honest and genuine glimpse into #LifeInsideDropbox, Column Five created a series of videos featuring employees from around the world sharing their career journeys at Dropbox. This series aimed to humanize the brand, generate enthusiasm, and inspire viewers by recounting an authentic view of life within the organization.
Notable Clients: Twenty 20, Nextiva, Harris Teeter, Intuit, and more
Single Grain is a team of passionate professionals who use cutting-edge tools and technology, and personalized marketing strategies to generate leads, drive sales, and foster genuine connections. The agency’s remote-first approach allows them to work with talented creatives regardless of location.
One of their clients, Intuit, a well-known name in tax and personal finance services, recognized an opportunity to provide easy-to-use tools for other business aspects, such as website creation. While Intuit developed and launched the Intuit Website Builder, it needed help to gain traction and visibility in a new and different marketplace dominated by more established competitors. To tackle this challenge, it enlisted the services of Single Grain to create high-quality content and solidify its reputation as a powerful website-building solution.
The firm conducted an in-depth competitive analysis and increased efforts in blogging and social media to engage the existing user community and connect with new users. Within only seven months, the collaboration significantly increased Intuit's visibility in a highly competitive keyword environment across a wide range of common search terms.
Notable Clients: Sodexo, Adobe, Cisco, Salesforce, Autodesk, and more
Tendo is a comprehensive B2B content agency with expertise in crafting, implementing, and optimizing integrated content experiences that drive toward ambitious business objectives. It is a collective of seasoned strategists and creative minds with the knack for transforming a distinctive value proposition into a captivating narrative that resonates with the client’s key audiences.
When the existing Cisco.com needed to revamp its outdated content, Tendo conducted in-depth research to develop a content framework that could be expanded and maintained easily throughout the site. After evaluating the site’s current state, reviewing competitors, and interviewing key stakeholders, they created a content architecture and scalable content models, including organization, prioritization, and copy specifications for key page types.
Following this redesign, unique visitors to Cisco.com increased by 15%, task completion rose by 13%, and the click-through rate skyrocketed to 68%. Additionally, "contact us" clicks saw a remarkable 32% increase. The success was further validated through metrics, prompting Cisco to develop a design system based on Tendo’s content framework and apply it across all business units.
Notable Clients: Semrush, BigCommerce, SpyFu, Sprout Social, Influencer Marketing Hubb, and more
Attrock is a results-driven digital marketing company with an impressive track record of helping clients achieve remarkable milestones, including ranking for over 5,000 keywords on Google's first page and driving a 128% increase in leads and conversions.
It also played a vital role in scaling agencies from five to seven-figure incomes within two years by providing digital marketing services like content marketing, SEO, influencer Marketing, PR, lead Generation, and more.
Its content marketing campaign for ShaneBarker.com was aimed at increasing backlinks, building a strong social media presence, improving SERPs rankings, and boosting site traffic. By optimizing the web content and implementing SEO measures, its blog posts started to rank on the first page of Google search results without the need for link building. High-quality social media content also helped nurture its robust social media presence, with the number of sessions from LinkedIn growing from 686 to 16,000 in two years.
Notable Clients: Las Vegas Tourism, Miami Beach Pride, Midmark, BurgerFi, and more
S&G is a renowned content marketing agency consisting of experienced experts with diverse backgrounds, from prestigious newspapers, renowned magazines, Fortune 500 companies, and innovative technology firms. Its expertise has earned them recognition, making it among the top 50 global content marketing agencies by The Content Marketing Institute.
S&G collaborated with JW Aluminum to position the brand as a disruptor in the traditional metals manufacturing industry; it launched a new app to reduce lead times for procurement professionals and streamline supply chains for customers.
The firm created a comprehensive white paper exploring supply chain logistics in the metals industry and how technology could improve efficiency and boost revenue. The white paper generated over 200 new leads in only six months and served as a landing page for JWA's PR campaign, resulting in feature stories in Forbes, Supply Chain Brain, and other relevant industry publications.
Notable Clients: PayPal, NetApp, Sofinnova, and more
The Content Bureau is a fully remote, majority-female team dedicated to ensuring client success by balancing corporate marketing and branding protocols with trusted partnerships to provide maximum value over time. Its specialty is crafting B2B marketing assets, including copywriting, editing, and layout solutions for articles, banner ads, blog posts, and webinars.
The firm produced authentic and unscripted thought leadership videos for their client, SAP, to help partners and marketing staff understand the company's software business model. The challenge was to create engaging and authentic content while adhering to SAP brand guidelines.
According to the client, the collaboration between them and the agency resulted in fun, painless, and on-brand videos. It successfully delivered work quickly and professionally, reaching thousands of viewers and earning positive feedback from field sales representatives. Overall, the authenticity behind the videos proved to be a successful sales tool that effectively communicated the message to their target audience.
Notable Clients: monday.com, Freshworks, ActiveCampaign, AdEspresso, Zapier, and more
Codeless produces hundreds of long-form articles each month for some of the internet's biggest SaaS, service, and affiliate brands. Its process begins with SEO experts identifying content categories that resonate with the target market. The dedicated account managers then facilitate the production process, from keyword identification to uploading the finished product to your CMS.
The agency helped monday.com increase monthly blog traffic from 12,586 to more than 304,000 within 18 months. Despite the hyper-competitive nature of B2B and SaaS niches, Codeless helped them expand its business and secure significant clients such as Coca-Cola, Hulu, and Universal.
Its strategy involved creating content at scale to produce 950+ articles (2,000 words each). This enabled the client to rank for 140,000+ organic keywords with 25,626 first-page rankings on SERPs and amass backlinks from 6,500+ domains, adding to their traffic numbers.
How We Picked the Best Content Marketing Companies
To curate the list of the top content marketing companies, we examined the agencies’ client roster, testimonials, case studies, industry reputation, team expertise, and executive management. Our team of agency experts created a scoring system to gauge their overall performance based on metrics such as:
Relevant content marketing service catalog
Coverage of content marketing topics on their website and other channels
The number of content marketing projects delivered
The quality and diversity of portfolio, and success stories
Notable clients and well-known brands
Their online reputation on DesignRush, Google, and other platforms
This qualitative process helped us narrow down the cream of the crop content marketing providers you can work with on your upcoming project.
10 Most Popular Content Marketing Agencies Compared
Agency Name
Location
Hourly Rate
Size
Best For
HigherVisibility
Memphis, TN
Inquire
50-99
Overall
Siege Media
San Diego, CA
$100
100-249
Conversion-Focused Content
Brafton
Boston, MA
$150
100-249
SEO
Column Five Media
Orange County, CA
$145
Under 49
SaaS Companies
Single Grain
Los Angeles, CA
Inquire
Under 49
B2C Enterprises
Tendo Communications
San Francisco, CA
Inquire
Under 49
B2B Brands
Attrock
Miami, FL
$49
Under 49
Content Analysis
S&G
Miami, FL
$175
Under 49
Branded Content
The Content Bureau
Orinda, FL
Inquire
Under 49
Internal Marketing
Codeless
Lone Tree, CO
Inquire
50-99
Long-Form Content
Best Content Marketing Companies
4,741 Companies-Rankings updated: August 19, 2026
DesignRush assesses content marketing companies for their expertise and verified client experiences to help you make better decisions. Certain agencies have paid placements.
Horton Group is a full-service digital marketing agency in Nashville, delivering web design, SEO, content, and inbound strategies that drive measurable growth for businesses across industries...
KEY Difference LLC is a Web3 and AI growth company that helps blockchain, crypto, and tech startups with promotion, positioning, AI-powered automation, and successful project launches...
In 2002 we started as a web hosting company localy in Latvia and in 2003 we added website development as our second business. Since 2009 we provide top quality SEO services in Latvia and Lithuania and since 2011 (as soon as Google opened their Partners program in Latvia) we provide Google Ads services...
We know that good dentists change lives. So, our mission is to help the greatest number of people find the quality dental care they need. We do this by providing a unique mix of products and services that connect dentists to highly motivated dental patients...
Jumper Media's team of digital visionaries stays ahead of the curve in content production, boasting of professionals from all walks. Our team is composed of dedicated professional videographers, photographers, editors, marketers and designers. Plus, illustrators, musicians and data fanatics give us a unique...
We find short-term wins and make good long-term bets to grow your business.
We find short-term wins and make good long-term bets to grow your business.
PLR is a boutique, full service growth and technology consulting firm that specializes in delivering tailored search engine optimization strategies that elevate your brand to the top of search engine results, ensuring you capture the attention of your target audience effectively...
Fidelitas Development is a full service digital marketing agency, we help clients scale through a strategic partnership, marketing, branding, and sport marketing...
Built to Scale 7 & 8 Figure Brands Predictably and Profitably. Founded by 9-Figure Operators.
Built to Scale 7 & 8 Figure Brands Predictably and Profitably. Founded by 9-Figure Operators.
A group of motivated marketers & creatives that are passionate about growing brands of all sizes. No contracts, month-to-month a la carte suite of services to provide the most value possible...
Effortlessly scale your online business with curated experts, unbiased monitoring, and a clear path to hyper-growth, leaving behind uncertainties and traditional agency headaches...
BSM, a Denver SEO agency, is a hyper-focused SEO company. We help businesses of all sizes increase organic (non-paid) search traffic in six months or less...
Pro Motion Film is a Dutch video production agency located in Amsterdam. Founded in 2011, we are specialized in corporate video production such as general branding videos, explainer videos, interviews, client cases and event videos. We have produced over 1400 corporate videos for 250+ returning clients. We...
Pod Paste is a time-efficient solution that not only saves you hundreds of hours but also enhances your reach tenfold, allowing you to refocus on the core operations of your business. With its streamlined processes, Pod Paste facilitates efficient content creation and distribution, enabling you to maximize...
If you are looking for a website promotion company, with particularly rich experience, uncompromising professionalism and eye-level service - you have come to the right place! The company's team consists of professionals who engage in the craft every day, go through Google's professional training and receive...
Get Digitalised is a forward-thinking digital marketing agency specializing in creating bespoke, SEO-optimized websites using Webflow/WP. Our expertise lies in disproving the common misconception that stylish websites can't achieve high search engine rankings...
Sky Agency combines business thinking with creative execution to deliver measurable results. No buzzwords, just clear direction and full commitment. We understand when to build a brand image, when to generate numbers, and when to combine the two. Sometimes it's simply about increasing sales. We know how the...
We're a team of seasoned SEO pros who've been around the block. We know what it takes to help businesses across industries climb those Search Engine Rankings and turn site visits into actual customers. The SEO Workhorse is where rankings rise and traffic flows...
ProLinkage has been instrumental in leading our partners through transformative digital journeys, yielding concrete outcomes through inventive strategies. Our comprehensive methodology has empowered healthcare providers, facilitated telemedicine services, enhanced the online visibility of window cleaning...
MarcelHeap is a premier digital agency in USA, specializing in innovative design, development, and digital marketing solutions. We empower businesses to thrive in the digital era by crafting user-centric websites, scalable applications, and data-driven marketing campaigns...
Fostering brand growth through strategic online marketing.
Fostering brand growth through strategic online marketing.
Boone Consulting is an innovative digital marketing firm that infuses your business growth journey with a perfect blend of cutting-edge creativity and custom strategy to expand your online visibility in a tangible way...
Relevant is a creative marketing agency focused on storytelling. We help brands and companies solve communication and marketing problems so they can build long-term relationships with their clients. Our mission is to ensure that each brand we work with can express its own voice...
Growthym is an AI-powered Growth and Revenue Systems Company. We architect predictable pipeline engines by aligning strategy, analytics, AI search visibility, conversion systems, and attribution with revenue outcomes...
YAS Digital Agency Igniting brands with innovative marketing solutions, we're the creative force behind your success. Unleash the power of strategic marketing with us. Let's get started!...
Rev-Empire is a US-based B2B outbound agency that helps startups, SMEs, and enterprise sales teams build predictable pipeline through lead generation, appointment setting, and outsourced SDR. We run multi-channel outreach across email, LinkedIn, cold calling as one integrated system...
At Studio Piqasso, we prioritize creativity, collaboration, quality, and integrity to elevate brands and drive growth by working closely with clients, understanding their needs to enable us deliver exceptional results that exceed their expectations...
Hudbil is a group of companies with various services and products. Coltfox - Kalacode - Mausapp - Infotik all of these brand names belong to Hudbil Private Limited. We are a 360-degree creative design, development, marketing, AR/VR, and Gen-Z Mouse and Information App like TikTok. We are based in India...
The in-house marketing & creative agency specializing in aspirational, luxury, and premium brands.
The in-house marketing & creative agency specializing in aspirational, luxury, and premium brands.
BILLIONMONSTERS is an award-winning Marketing & Creative Agency based in Los Angeles, CA specializing in managed marketing, photo & video, social media, and social content. They pride in providing high-touch client services that feel like an in-house team...
Empowering Brands with Webflow Innovation and Strategy.
Empowering Brands with Webflow Innovation and Strategy.
We are leader in Webflow development and marketing services, dedicated to transforming your online presence. We fuse creativity with technology to build powerful, responsive websites that resonate with your audience. Our marketing expertise amplifies your brands voice, ensuring you not only look great online...
Prime agency in Germany for movies and animations.
Prime agency in Germany for movies and animations.
MARC ANTÓN is a pioneering force in Germany's animation industry, specializing in both 3D and 2D animated films tailored for corporate clients. With our expertise extending to cutting-edge 2.5D and 3D explainer videos, we've earned a reputation as one of the most highly recommended agencies for delivering...
Craft SEO-optimized websites and content for amplified exposure by 500%.
Craft SEO-optimized websites and content for amplified exposure by 500%.
Admarkon Designs and Develops Search Engine optimized WordPress websites for your business with content creation services and Social Media marketing. An all-inclusive digital marketing and website design company with 20 Years of experience in Web design, Development, and Marketing, we have completed over 120...
Spring & Forge is a go-to-market accelerator and growth partner for mission-driven founders and startups. The agency supports clients in refining vision, crafting market-entry strategies, and raising the capital needed to scalewhether via venture funding, grants or early revenue...
VIA has three divisions: Production Services, Spothub, and Original Content. Our Production Services division is a very traditional Lights. Camera. Action. production company. We produce video and audio content from start to finish. Spothub is our own proprietary technology platform that automates high-volume...
Wonderr Studio is a creative studio focused on developing original stories, characters, and high-quality animation. Currently offering illustration, mascots, and animation services for businesses, Wonderr Studio is now transitioning into an animation studio dedicated to producing original stories by South...
We build better brands for businesses with potential. Design that captures attention. Strategy that builds traction. From local legends to rising startups, our work helps businesses look sharp, sound clear, and grow fast...
Designing Your Digital Success: MS WebDesign, Where Vision Meets Web Reality.
Designing Your Digital Success: MS WebDesign, Where Vision Meets Web Reality.
MS WebDesign is a leading company in web development and design, specializing in crafting tailored solutions for clients in Austria, Switzerland, Germany and Liechtenstein. MS WebDesign is committed to quality, creativity, and customer satisfaction, making it the ideal choice for businesses and organizations...
Grow Metrix operates as distinguished boutique digital marketing agency, founded on the principle of delivering profound impact through focus engagement. We strategically limit out clients partnerships to a maximum 10, ensuring each receives unparalleled senior-led expertise and deeply customized solutions...
Changing the Digital Marketing Game One Company at a Time
Changing the Digital Marketing Game One Company at a Time
At Slade Marketing, we prioritize your business. We provide solutions that not only attract new customers but also boost engagement and leave a lasting impression on your brand. From web design and hosting to logos and social media, Slade Marketing covers all your digital needs!...
At Roquepress, we offer a unique fusion of cultural authenticity and digital proficiency, serving as Singapore's premier Malay SEO specialist and web design service provider. Experience the unparalleled advantage of tapping into our specialized expertise to elevate your online presence and reach your target...
Ignite & Scale Your Growth with Bespoke Creative & Digital.
Ignite & Scale Your Growth with Bespoke Creative & Digital.
UPBEAT is the genuine Growth Partner you've been searching for. We specialize in driving scalable growth for small businesses and startups through tailored Digital and Creative Strategies. Our boutique approach means your brand gets the one-to-one attention it deserves. Let's Get Growing...
Communication/marketing solutions, with proprietary software and a cutting-edge team.
Communication/marketing solutions, with proprietary software and a cutting-edge team.
In today's fast-paced world, where businesses are continually competing for consumer attention, the need for exceptional communication and marketing solutions is greater than ever. At the heart of successful campaigns lies a fusion of creativity, strategy, and technology combination that transforms ideas into...
Offering tailored solutions for businesses seeking to excel online
Offering tailored solutions for businesses seeking to excel online
Digitalmktg is a leading digital marketing agency in Toronto, offering tailored solutions for businesses seeking to excel online. With expertise in SEO, web design, and social media marketing, we deliver results-driven strategies that elevate brands and drive growth...
Building brands with purpose, innovation, and sustainability.
Building brands with purpose, innovation, and sustainability.
Intelligible Works is a strategic branding, marketing, and design agency specializing in transforming businesses into powerful brands. We combine creativity, data, and strategy to deliver exceptional results...
Aspire Digital solutions helps business grow through SEO, Google ads, Meta ads, Web development and Branding. we create practical digital strategies that generates qualified leads, increase visibility and deliver measurable business results...
Artzmen Creative is a full-service social media marketing agency committed to helping businesses of all sizes engage their audiences and drive results through innovative and strategic social media campaigns. We specialize in crafting tailored solutions that maximize your brand's impact and online presence...
7 Frequently Asked Questions About Content Marketing Agencies
What do content marketing companies do?
Content marketing companies create and distribute digital content intended to inform, attract, engage, retain, and inspire action across target audiences. The main goal of their produced work is to drive greater brand awareness, boost organic traffic and SEO rankings, and guide prospects through the buyer's journey to ultimately increase leads and sales.
What services do they provide?
Key services provided by content marketing agencies include:
Content strategy development: Curating bespoke plans to align content with business objectives, ideal customer profile (ICP) intent, and industry trends.
SEO copywriting and keyword research: Optimizing content to rank higher in search engine result pages (SERPs) and improve visibility to potential customers.
Editorial management and publishing: Sourcing writers, editing content, managing content calendars, and handling the publishing process.
Distribution and promotion: Making sure the content reaches the target audience through social media, email campaigns, and paid advertising.
Performance analysis: Monitoring how content performs and tracking traffic, engagement, and conversion rate metrics to refine strategies.
How much does a content marketing company cost to hire?
Across the US, a content marketing company usually charges between $100 to $500 per 1000-word post.For social media content, the price usually goes between $50 and $150 per post.
The final price can vary based on a combination of factors:
Length and topic complexity: Shorter, simpler posts cost less compared to in-depth, longer articles.
Expertise: Posts requiring niche knowledge or specific writing style entail higher fees.
SEO adjustments: Extending the service with SEO services like keyword research and integration can also raise the price.
Additional services: Content promotion, social media sharing, and visual add-ons count as an addition to the base fee.
How long do different content pieces take to write?
Short, standard articles can take an experienced writer 1 to 3 hours to write, while research-heavy pieces may require over 10 hours. Same as with pricing, the topic complexity and research requirements affect the writing time as well.
In general, seasoned writers can produce 500 words in 30 to 60 minutes, while for the same work, a beginner might need 2 to 3 hours or more.
Here are some average time estimates by content type:
Social media posts/short content (75 to 300 words): 30 minutes to an hour
Standard blog post/article (500 to 1000 words): 1 to 3 hours (assuming moderate research)
1,500-word piece: 3 to 6 hours, depending on depth
Long-form, 2,000-word content piece: 6 to 10+ hours
Technical content piece: Up to 10 hours per 500 words, given the need for extensive research and citations
Full website content coverage (20 pages): 11 to 40 days, depending on the complexity of the brand voice and required research
What types of businesses benefit most from working with a content marketing agency?
Small businesses, startups, expanding brands, and companies looking to set or correct a brand image benefit the most from a content marketing collaboration.
Businesses starting from the ground up benefit a lot from a content marketing agency as it maps out a clear strategy and builds an audience from day one. Companies dealing with a bad reputation or a complex rebranding phase also see considerable returns, as a good agency can use honest storytelling to fix misconceptions and win back trust.
At the same time, if a brand is entering a new market or launching a unique product line, specialized content helps them spread the message more easily by producing pieces in the local language.
How long does it take to see results from content marketing services?
Content marketing follows a more extended trajectory as it takes time for search engines to recognize and rank the content. As the content library expands and gains credibility, brands start to see incremental growth in 3 to 6 months.
The same goes for social media: as content compounds and reaches more people, the organic traffic gets steadier and lead generation efforts start gaining more traction.
How is content marketing different than SEO?
Content marketing is the substance, i.e., the strategy of creating value to build a relationship with the intended audience. SEO is the visibility or the technical process of making that value discoverable by search engines.
Essentially, they are two sides of the same coin: SEO makes demands (keywords, structure), and content marketing fulfills them.
Across both practices, quality comes first. Namely, if the piece is optimized for a search engine but fails against the intent of the reader, the content will eventually lose its rank because it lacks topical authority.