More than ever, businesses are crafting seamless and enjoyable mobile website experiences.

Partly because the ever-changing Google algorithm has been favoring mobile-friendly websites and that trend is bound to continue in the coming decade.

Why? What is everyone doing on their phones?

It’s simple, really. There have been more search queries on mobile devices and 88% of our time is spent on an exponentially growing number of apps.

So, whether you’re looking for inspiration by glancing at user-friendly responsive websites or the charming app micro-sites popping up left and right, these are the best mobile & app website designs out there.

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1. Suparise

Suparise web design
[Source: Suparise]

Standout Features:

  • Micro-animations
  • Ample negative space
  • Prominent CTA buttons

Suparise is an Instagram automation platform that helps users of all types grow their accounts. Their app helps you get followers, likes, comments and boost engagement.

Suparise’s self-made mobile website that promotes said app dazzles with simplicity. It is easily navigable and intuitive for both new visitors and experienced customers.

Visually, the website draws inspiration from the time and tested Apple-aesthetics: vast whiteness, minimalist design elements and rounded smooth touches.

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Its abundant negative space is not only a delight to look at, it also communicates the app’s ease of use, streamlined features and frames the salient CTAs perfectly. It represents a canvas for animated pastel-colored amorphous shapes that when combined, contribute to the overall appeal, without steering users’ attention from different funnel stages.

Suparise’s website isn’t overly “large” to navigate per se. Once a user lands on the homepage, they don’t need to scroll too far to get to the bottom.

The only difference between desktop and mobile versions is the menu navigation. Although the hand-held rendition sports a stylish hamburger icon, both are uncomplicated, easy to navigate and sticky as best UX practices dictate.

2. WeAreOSM

WeAreOSM web design
[Source: WeAreOSM]

Standout Features:

  • Playful messaging
  • Large, engaging typeface
  • Seamless fusion of colors and patterns

OSM, a Belgrade-based development, design and marketing company, is a pack of creative, analytical and highly organized individuals working together to craft the best possible solutions for their clients.

Although counterintuitive at first sight, their website reflects the two defining traits of the brand: lighthearted nature and meticulous organization.

Visually, the website’s story begins with a consistent fusion of color, pattern and playful character. The prevailing design is filled with bold, saturated tones and graphically detailed ornamentation.

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It transcends the eye-pleasing as each combination is designed to differentiate singular OSM service (and menu option) with its own color concept, while still complementing all the others. The palettes going from dark to light create unlikely combinations that are dynamic and intertwined but are able to retain discernible contrast.

The typography and resulting jolly messaging are an integral part of the OSM brand identity. Each piece of written content is on-point and legible, especially having mobile devices in mind. The body text uses an Ubuntu font, a sans-serif typeface, most commonly associated with the software sharing its namesake.

3. Opium Pro

Opium Pro web design
[Source: Opium Pro]

Standout Features:

  • Meaningful iconography
  • Custom illustrations
  • Animated, interactive logo

Opium Pro is a Russian outstaff design department for IT companies looking to outpace the competition with originality. In their own words:

“We are arrogant, we are opinionated and we love pure design. We are following inspiration and that is the reason we’re awake at night. We can do things simple and that is the reason we do not give a s**t about the difficulties. We are a rarity. We know what we want. We cost dearly. You pay not for our work but the result.”

This rather unique no BS approach and philosophy is clearly embodied in the company’s website. Forgoing the classic aesthetics conventions, Opium Pro commands attention right from the get-go.

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The first thing catching users’ attention are the somewhat bizarre but masterfully drawn illustrations. Complements of the Russian artist Elena Efimova, these bold, almost Opium-induced sketches reflect the deeper meaning of every stage of work and the specific nature of Opium Pro’s services. The same idea is employed for iconography. Each service is represented by a dedicated color-coded geometric shape which significantly contributes to the overall enjoyment, let alone navigation.

Despite the edgy, doctrinaire presentation, or better yet, because of it, the company’s website is a blast to go through. Both the mobile and desktop users can customize their stay by switching between dark and light mode (depending on their system preferences) and stay on the page to play with interactive elements such as the Opium Pro’s company logo and background highlights.

4. ActiveCollab

ActiveCollab web design
[Source: ActiveCollab]

Standout Features:

  • A clean, minimal, purpose-driven design
  • Great choice of typography
  • Engaging intro video

ActiveCollab began as a popular open-source project but soon grew into a very successful commercial product. Nowadays, it is one of the most popular project management software out there, helping more than 50,000 teams streamline their professional operations.

With the major app redesign and optimization in 2019, the landing page also had to reflect those changes, both in visual presentation and usability.

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Besides the soothing color palette and inviting 3D illustrations, the first thing users will notice upon landing is the intro video that presents ActiveCollab’s app features as a Rube Golberg machine, signaling that every action is meaningful, producing tangible results.

The purpose of any SaaS website is to showcase the product and its features. ActiveCollab does it amazingly by opting for a minimal, clean page without excess elements that distract from the content and CTAs.

5. Bersus

Bersus web design
[Source: Bersus]

Standout Features:

  • Parallax effects
  • Animated landing page
  • Rich imagery

As the poet Byron would say, Bersus Design is a child of passion. Den Sabrov, working in the international trade and logistics sector during the day, decided to follow his aspirations — helping startups and promising projects with masterfully crafted UI/UX design.

Bersus is a perfect example of his design philosophy: shunning the conventional, over-complicated development process in favor of minimal(istic) efforts that are truly sight to be seen, especially on mobile devices.

Combining simplistic and harmonious aesthetics with raw energy is evident right from the get-go, as his artist persona represents a creative union of Apollo (Greek/Roman god of light and poetry) and Negan, an anti-hero character from The Walking Dead TV series.

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Although the predominantly black and white website is fairly simplistic it is emphatically dynamic, with ample motion effects and SVG animations, followed by interactive flipboxes that reveal a full range of their creator’s portfolio.

The atypical, minimalist design monochromatic scheme, along with the abundant negative space between different elements, complements the few colorful images sporadically used as users scroll down.

What makes this website stand out the most is the “About Me” page that sports an interactive dial of “My Strongest Skills.” The whole page screams information architectural brilliance and user engagement wrapped together into one neat package.

6. Zero Fasting by LoneUX

Zero Fasting
[Source: Zero]

Standout Features:

  • On-brand colors
  • Prominent CTAs
  • High-quality visuals

Zero, Big Sky Health’s flagship application, aptly named for the amount of food intake during fasting is one of the most popular tracker apps that help people harness the power of their bodies to live a healthier and longer life.

As best practices prove time and time again, benefits beat features — especially when it comes to app marketing. And again, especially when said apps are aimed at self-improvement. Zero’s website designers, LoneUX, followed them to a tee.

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The website doesn’t waste any time conveying the WHY, rather than the WHAT. Balancing the aesthetically pleasing color palette with the main benefits the app provides, as well as the proven, peer-reviewed expert data and the buzzwords related to the fasting method itself, the website instills trust, optimism and a sense of reliability into prospective users, inspiring them to click on CTA buttons, as soon as they wrap up their stay.

Combining customer testimonials with high-quality photographs and engaging videos probably shouldn’t be considered the reinvention of the wheel, but Zero transforms them into an ever-expanding, welcoming community.

Zero’s website is easy to navigate, it’s thumb-friendly, beautiful to look at and most importantly, it offers a small taste (pun intended) of the app hiding just behind the prominent CTA button.

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7. UXPERT

UXPERT web design
[Source: UXpert]

Standout Features:

  • Landing page showreel
  • Smooth transitions
  • Sticky Menu navigation

As their name implies, UXpert is a leading UX design studio from Israel, specializing in a variety of user-oriented digital services.

While the first impression of the website is that of its plentiful white space (adding to its clean, minimal design), its primary appeal lies in combining restrained motion effects, smooth transitions with a heavily saturated, albeit on-brand, yellow hue.

Alternating blocks of amber and white help emphasize certain pieces of content. For example, client logos and testimonials stand out quite clearly on a white background when framed by color accents.

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The star of the homepage is undoubtedly the full-screen showreel of the studio’s (mobile-first) portfolio, expertly integrated into the overall design. Even before users click on the play button, the website starts “playing” scribble, rearranging the word(s): YOUR, OUR and USER above the tagline “Experience Matters” to clearly and playfully communicate the brand’s mission – It's all about the experience.

Scrolling down, its economical use of space and messaging becomes apparent. With no more content than necessary, UXpert's website breathes freely, without the shackles of excessive visual or written content.

8. Kinsta

Kinsta web design
[Source: Kinsta]

Standout Features:

  • Landing page showreel
  • Smooth transitions
  • Sticky Menu navigation

Founded back in 2013 with a desire to change the status quo, Kinsta, a California-based IT services provider, was set out to create the best WordPress hosting platform in the world.

Following their credo “obsessed with performance,” Kinsta designed their own website with this purpose-driven mentality. Users are led on a seamless, focused journey from the second they land on the page. Various animated elements are not there to entertain, but rather to act as a visual representation of various services.

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The layout and organization of the website are clean and clear. Sections break up the interface, thanks to blue highlights and clever illustrations.

Each page is crafted with a straightforward digital destination in mind, emphasizing the brand’s strategic approach and the key aspects of Kinsta’s solutions.

Interestingly enough, the dedicated subpage DevKinsta, promoting the company’s flagship free tool, although based on the same design principles, looks like a dark reflection of the main website, making it stand out more.

9. TAGREE

TAGREE web design
[Source: TAGREE]

Standout Features:

  • Horizontal layout
  • Custom transitions
  • Micro-interactions

Tagree is a Russian digital agency driving innovation by creating and promoting high-class brands, websites and web services for large businesses.

Exceeding expectations and pushing boundaries is a goal every website should strive for and Tagree accomplishes both with its creative design solutions and unconventional website flow.

It utilizes an unusual mix of horizontal layout and custom, almost fluid transitions. Although it can be challenging to pull off (especially for mobile users used to endless vertical thumb-pushing), horizontal scroll makes an excellent addition to web design, making the scrolling experience enjoyable and engaging.

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To successfully translate the pursuit of innovation in a rather simplistic arrangement, Tagree knew they had to deliver a bold visual statement first.

Among the website’s more intricate UI elements is the menu navigation on the top right-hand side of the screen. Clicking on the hamburger menu icon opens up full-screen navigation containing links to essential stages of the conversion funnel.

With an excellent balance of subtle but techy animation, interchanging images, interactive elements, sticky CTA and typography, the whole browsing experience calls for thorough website exploration.

10. Boldare Boards

Boldare Boards web design
[Source: Boldare Boards]

Standout Features:

  • Retro design reflects the spirit of the past era
  • Colorful, fun elements that command attention
  • Interactive

Boldare is a digital product design and development company guiding brands on the digital transformation journey.

Their website, or more precisely, a landing page for Boldare Boards (a collaboration app intended for remote teams) shows a clear understanding that the said journey is more often than not circular, rather than a straight line. In other words, looking back is the first step on a forward-thinking cruise.

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Essentially, Boldare Boards offers an engaging mobile experience and a fun blast from the past. Its quirky retro design calls to mind several old-school trends making a huge comeback in web design today.

With its colorful retro style, interactive elements, the combination of imagery and fonts of the early years (and a couple of entertaining easter eggs), Boldare Boards makes users feel a bit nostalgic while still very much in the moment.

Nostalgia's job, in this case, is to prioritize the happiness of “the good ol’ days,” and use it to fuel modern team projects in the best possible manner.

11. Zukaz by Mo Works

Zukaz web design
[Source: Zukaz]

Standout Features:

  • On-brand color scheme for the better customer shopping experience
  • Easy to navigate and understand
  • Great choice of typography

Zukaz is a free, location-based augmented reality app, that allows merchants to drop real cash vouchers right into the path of their consumers. The vouchers can be redeemed in-store or traded on the Zukaz trading exchange.

The app’s website designed by Mo Works entices users to effortlessly learn more about the app’s features. Leaning on their positive experience, the website opts for a warm color palette that mimics that happiness.

via GIPHY

The user journey begins with the value proposition statement — “Hunt Real Cash Voucher and redeem them for:” after which the page offers more than a handful of ideas to inspire prospective shoppers.

Adding to this optimistic atmosphere is the distinct typography. Although the Good Dog font seems hand-drawn and unprofessional at first glance, it is also reminiscent of the type of handwriting you would see on shopping lists, which is an ideal hook for Zukaz's target audience.

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