DesignRush connects you with trusted PPC agencies, evaluated and approved by our in-house experts. You can filter agencies by budget, team size, hourly rate, and location to find the right partner.

List of the Best PPC Agencies

5,224 Companies-Rankings updated: August 19, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

  • A Steady Stream Of Move-In-Ready Leads For Teams Serving The Senior Living Industry

    For more than 15 years, Big Buzz has helped senior living marketing and sales teams attract move-in-ready leads to achieve 100% occupancy, grow and scale...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    29 Projects Listed
  • Take your business to the next level online

    Ascendance is a results-driven digital marketing firm located in San Diego that was launched in 2015. We are not your usual agency that costs a lot for a little amount of work. While some may argue that "you get what you pay for," this is not always the case in our field. Asher Stefani, our founder, founded...

    Location
    Chula Vista, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    38 Projects Listed
  • We help ambitious brands be found, by the people who matter most.

    Melbourne's leading digital marketing agency, SIXGUN's innovative techniques and strategies are constructed for meaningful connections between you and your customers. These drive traffic to unlock your ambition...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Redefining the agency experience

    Black Propeller is where we harness advanced paid media strategies to elevate your brand’s visibility and drive measurable growth. With our extensive industry knowledge, achieving success in digital advertising campaigns is second nature. We expertly manage multi-channel budgets to maximize your return on...

    Location
    Bel Air, Maryland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Intelligent Marketing Firm

    As a top digital marketing firm, Search Engine Projects (SEP) offers search engine optimization (SEO), search engine marketing (SEM), website design, localization, social media marketing, web analytics, and website usability for many clients in the USA...

    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    12 Projects Listed
  • Amazon, Walmart, & eCommerce Marketing Agency

    Spectrum BPO is a US-based, leading full-service eCommerce growth agency, serving 500+ eCommerce brands and growing. We specialize in providing a One-Stop Solution to help Amazon and Multi-channel sellers launch, grow, and manage scalable and profitable businesses...

    Location
    Richardson, Texas
    Number of Employees
    250 - 499
    Average Hourly Rate
    $8/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • 17 Years. One Industry. Zero Shortcuts.

    Most dental marketing companies stop at the lead. KickStart helps growing practices attract better patients, convert more calls, and keep their schedule full...

    Location
    Greenwood Village, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • iGaming / Travel / E-commerce SEO and PPC Agency

    One of the things that sets us apart from most other SEO / Online Marketing Agencies in the UK is our performance-driven approach.With significant experience in sectors including: iGaming, E-commerce, and Travel, we dont simply measure success by your keyword position on the search engines...

    Location
    Stockton-on-Tees, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • A full-service digital marketing and technology agency

    Our high-performing teams of 1000+ professionals aim to bridge gaps in performance and maximize a companys potential, regardless of time zone and geographical boundaries...

    Location
    Surry Hills, Australia
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • E-Commerce Got Hard We Can Help.

    Reap Commerce is a Dallas-based digital marketing agency specializing in e-commerce optimization and Amazon marketplace management. Founded in 2009, the agency has assisted over 500 brands in enhancing their online performance through its proprietary Infinite Optimization System, which focuses on systematic...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • Result-Oriented Digital Performance Marketing Firm

    We have a wide range of experience to draw from when assisting your company to outperform the competition because ROIPUBLIC runs digital marketing campaigns for both B2B and B2C brands in a variety of industry sectors...

    Location
    Istanbul, Turkey
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Digital Marketing Agency In Dubai, Shopify Partner In Dubai, SEO, SEM, and SMM services

    Founded in 2021, Right Media is a performance-driven digital marketing agency headquartered in Dubai, UAE, with additional offices in Sharjah and operations extending internationally. As a Shopify Plus Partner, we specialize in delivering end-to-end e-commerce solutions, from custom Shopify store development...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed
  • Beyond the Limits

    Volar Agency is a Los Angelesbased software and web application development company specializing in custom web design, development, and digital marketing to help businesses grow with powerful, user-focused online solutions...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    8 Projects Listed
  • Founded by former Apple marketing lead.

    We're Favoured, and were here to help you get more customers and boost your profits - simple as that...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    18 Projects Listed
  • Lead Generation - No Contracts - Just Results

    Verum delivers affordable, high-impact growth solutions with no contracts. Backed by a decade of experience, we specialize in lead generation, maximizing client ROI through a streamlined approach that provides a single point of contact for all digital platforms and campaigns. Our tailored strategies ensure...

    Location
    Tempe, Arizona
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We’re Really Good at Growing Companies.

    JUICE is a digital growth & marketing agency founded by two serial entrepreneurs. Their strict focus on maximizing ROI has helped their clients see enormous success...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Partner with a SEO, AEO, PPC agency that delivers

    Digital Marketing Agency from Ukraine. Based in US, EU, Ukraine. We specialize in Google Ads...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • We Transform Your Ideas Into Digital Reality

    The Adroit is a full-service Best Digital Marketing Agency in Mumbai, India offering coherent and bespoke digital marketing services for brands and startups, with a vision of building superior digital products and services. In other words, we give our clients the proverbial wing...

    Location
    Mumbai, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $18/hr
    Portfolios Count
    50 Projects Listed
  • Websites • Media • Marketing - Beyond Business As Usual

    Flair Communication is a full service digital marketing agency that's helped hundreds of businesses & organizations promote their brand and generate new business leads with award-winning custom website design and digital marketing services. Our team of experienced website, design & marketing experts focus on...

    Location
    Fredericksburg, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Navigating Digital, Optimizing Intent, Ensuring Success.

    OpenMoves is a performance marketing agency focused on delivering professional execution of Paid Search, Paid Social, SEO, Creative, and CRO to middle-market, high-performance brands. We are a boutique agency operating within a larger platform business called Ionik Group...

    Location
    Huntington, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Leading eCommerce Agency & 4x Award-Winning Extension Provider

    At Rave Digital, we deliver tailored eCommerce solutions with expertise in Magento, Adobe Commerce, Shopify Plus, Woo Commerce & more. From platform selection to launch, we ensure every solution aligns with your business goals...

    Location
    Parkland, Florida
    Number of Employees
    250 - 499
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • The future is yours. End-to-end marketing agency

    FutureManagement is committed not only to accomplishing client objectives but also to enriching the digital marketing landscape with insightful, accessible content. This unwavering dedication to excellence and innovation positions FutureManagement as the preferred choice for businesses seeking to elevate...

    Location
    Debrecen, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    18 Projects Listed
  • IT & Tech, eCommerce, Logistics, Finance Experts

    15 years of expertise in digital marketing. Our key services include SEO, Google Ads, Social Media, Content Marketing, and AI-driven solutions. We focus on core industries such as IT & Tech, eCommerce, Logistics, and Finance...

    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • Digital Media Services in Mobile, Social Media, Video, Display and CTV for Brands and Agencies.

    Q1Media serves national, regional, and local brands by reaching custom audiences on high-performing, highly viewable ad inventory across mobile, video, display and connected tv...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Believe in Storytellers.

    Black Château is a full-service marketing and PR agency that specializes in promoting authors and their books, as well as personality brands and creative businesses with a story to tell. The company developed the proprietary Author Network, an affordable marketing and PR strategy for authors that includes...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Charter & Private School Marketing

    Kreative Webworks is an award-winning school marketing agency that has been assisting Charter schools, Private schools and Higher Ed meet their enrollment goals since 2011. From strategy to enrollment, we can help you make the most of your marketing budget...

    Location
    San Clemente, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Creative Agency for Bold Brands

    Grindstone Design is a full creative agency outside of Denver offering Web Design, SEO, and Digital Marketing services. We've been building beautiful internet things since 2004 and won't be stopping any time soon. We believe the web should be modern and are constantly pushing ourselves to keep our skills and...

    Location
    Commerce City, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    9 Projects Listed
  • Grow Your Business Cost-Effectively and Faster Starting Today!

    Nationwide Leads offer a complete small business solution with a CRM all-in-one business software and 'Done for You' digital marketing and automation services, designed to help entrepreneurs, small businesses, and startups achieve real growth and save cost...

    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
  • We create meaningful digital experiences.

    At Visions Design, we've spent the last 10 years working with businesses across various industries and countries, but what truly matters to us is the people we work with. Building strong relationships with like-minded clients who care about their business is key to delivering exceptional results...

    Location
    Warrington, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    17 Projects Listed
  • AppWT Web & AI Solutions (AppWT LLC)

    Transform your business with AppWT LLC's digital expertise! We deliver stunning websites, user-friendly designs, and robust cybersecurity solutions. Based in Michigan, we optimize (optimise) your digital presence and e-commerce to maximize (maximise) growth. Let's bring your vision to life!...

    Location
    Livonia, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    12 Projects Listed
  • The Agency Built For Digital Performance

    rumble is a Paid Media agency based in Paris. SEA, GEA, SMA campaigns (Google Ads, Microsoft Ads, Meta Ads, ChatGPT Ads, Perplexity Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, LinkedIn Ads). Our approach combines business strategy, performance-driven creative, and advanced tracking to turn every euro...

    Location
    Paris, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    22 Projects Listed
  • Taking eCommerce Development to the Next Level

    First Pier, a division of Helm Digital, is a reputable provider of comprehensive eCommerce development solutions. With a team comprising certified Shopify experts, we possess the expertise and tools to deliver outstanding results for businesses based in Maine and beyond...

    Location
    Portland, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • We pride ourselves on helping businesses with affordable Web Design, SEO & PPC.

    RR Webdesign crafts personalised websites to boost conversion rates and enhance SEO value, propelling brand growth online...

    Location
    Leicester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Bringing Together Expertise, Experience, and Enthusiasm

    Vizion Interactive is a renowned digital marketing agency focusing on data-driven strategies. They offer comprehensive services, including SEO, eCommerce PPC, local listing management, social media marketing, web design, and more...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Honest. Transparent. Data-driven Results.

    Clicta Digital is a digital marketing and SEO agency in Denver. We provide businesses with SEO, web design, eCommerce, and digital marketing services. Our marketing experts specialize in getting you highly targeted leads which turn into sales...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • DIGITECH India stands at the forefront of digital marketing innovation.

    DIGITECH India stands at the forefront of digital marketing innovation. As a leading digital marketing agency in the USA, we excel in crafting tailored strategies that enhance your online visibility and drive tangible results...

    Location
    Clackamas, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • New Dimension to IT World

    IT Services India is a leading mobile app and web development company in India. Founded in July 2010, we have helped organizations ranging from Startups that went public, to Fortune 300+ companies. Our services include: Hire Dedicated Resources/Developers, Web Application Development and e-commerce...

    Location
    Ahmedabad, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Transform your goals into growth.

    At Galactic Fed, every decision is grounded in data, research, and industry expertise, ensuring your success without the need for you to stay on top of every marketing trend. From Fortune 50 brands to startups, we've driven significant revenue and success for companies of all sizes. While growth marketing...

    Location
    Chicago, Illinois
    Number of Employees
    100 - 249
    Portfolios Count
    3 Projects Listed
  • Marketing & Advertising Agency

    For businesses of any size, LP is committed to offering performance-driven digital marketing strategies. Whether you are managing a local or international business, we are the PPC agency you require because we understand how crucial it is for you to compete online...

    Location
    Lake Oswego, Oregon
    Number of Employees
    500 - 999
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing: Easier said than done. Let the experts do it!

    We are your dedicated full-service digital marketing & growth partner. With a global team of experienced marketers, we blend bold techniques with strategic insight to drive long-term growth for both B2B and B2C brands. Get in touch and let's put your brand on top...

    Location
    Marlborough, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Solving the Marketing Problems of Today With the Strategies of Tomorrow

    Welcome to Anderson Collaborative! We are a dynamic marketing & advertising agency dedicated to driving brand growth. Our expert team creates custom strategies tailored to your needs. Recognized by Yahoo Finance & Market Watch, we've managed $575M in marketing spend and generated $1.25B in revenue...

    Location
    Miami, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    19 Projects Listed
  • Web Design & Digital Marketing Agency Melbourne

    Go Click On is a reputable web design and development Agency in Australia with a track record of over 13 years in the industry. Our committed team of experts is wholeheartedly dedicated to delivering exceptional results for our clients...

    Location
    Melbourne, Australia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $49/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    10 Projects Listed
  • Work with the agency backed by 10+ Years, 100+ 5-Star Reviews & 50+ Marketing Experts

    Over 10 years of experience. 50+ experts, 100+ 5-star Google reviews. Brands like Volvo and KPMG trust us to grow across borders with multilingual marketing that works. We can help your business do the same. Ready to scale? Let's talk...

    Location
    Cologne, Germany
    Number of Employees
    50 - 99
    Average Hourly Rate
    $130/hr
    Portfolios Count
    8 Projects Listed
  • Turn Google into Your Growth Engine.

    Google Ads Guy delivers expert Google Ads management for service-based businesses in Australia, driving qualified leads, reducing cost-per-lead and building consistent growth...

    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Portfolios Count
    22 Projects Listed
  • Elevating Your Brand, Together: We're Your Digital Marketing Partner

    As a dynamic digital marketing agency, we offer engaging narratives, efficient strategies, and compelling customer engagement plans that amplify your online presence. Our diverse team of innovators and problem solvers is committed to delivering creative solutions for your brand's success...

    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • A Trusted Partner for Cutting-Edge and Imaginative IT Solutions!

    Come explore the world of IT solutions with ChawTech Solutions, the hub of dependability, innovation, and creativity. Since 2016, we have paved our way to becoming one of the top providers in the industry. Trust us to bring our wealth of knowledge and experience to amplify your projects and efforts to new...

    Location
    Noida, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000

FAQs About PPC Agencies

SEO vs PPC: Which Is right for your business?

FeaturePPC (Paid Ads)SEO (Organic)
SpeedFast (live in hours)Slow (3 to 12 months to rank)
CostPaid per click; each click costsHigh effort, "Free" clicks
TrustModerate (some users skip ads)High (users trust organic more)
LongevityTraffic stops when the budget endsAssets last for years
EffortBidding & creative testingContent creation & technical

In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change. 

The short answer: PPC brings fast results; SEO builds momentum over time

Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget. 

For best results, combine both methods. 

What is the best PPC platform for my business?

 

If your goal is...Use this platform
Immediate sales or leadsGoogle Ads (Search)
Building a brand/lifestyleMeta (Instagram) or TikTok
Selling to other businessesLinkedIn Ads
Selling products on a budgetAmazon Ads or Microsoft Ads
Targeting Gen Z or trendsTikTok Ads

The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them). 

Best for most businesses: 

  • Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.  
  • Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it. 

The specialist platforms: 

  • LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size. 
  • Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
  • TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials. 

Alternatives: 

  • Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google. 
  • Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad. 

How much does PPC agency management cost?

Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go. 

Average costs for a standard PPC campaign are: 

  • Ad spend: $500 to $20,000+ per month 
  • Cost-per-click (CPC): Approximately $1.62 per click 
  • Cost-per-1,000 impressions (CPM): Approximately $3.12 
  • Remarketing CPC: $0.66 to $1.23 per click 
  • Tools and software: $15 to $800 per month 

Agencies usually charge using one of these models: 

  • Percentage of ad spend: 12% to 30% of monthly spend 
  • Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses 
  • Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements 

Average CPC in 2026 across major industries:

IndustryAverage CPCAverage CTR
Business Services$5.375.62%
Health & Fitness$4.716.88%
Education$4.396.21%
Animals & Pets$3.907.39%
Beauty & Personal Care$3.566.75%
Fashion & Jewelry$3.396.13%
Real Estate$2.109.20%
Restaurants & Food$2.188.68%
Travel$1.9210.16%

How long does it take to see the results of a PPC campaign?

You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months

PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline. 

  • Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process. 
  • Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert. 
  • Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS). 

Who owns your ad accounts?

You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract. 

If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are. 

When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch. 

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