DesignRush connects you with trusted PPC agencies, evaluated and approved by our in-house experts. You can filter agencies by budget, team size, hourly rate, and location to find the right partner. Browse top US PPC agencies for more options.
We've carefully evaluated over 7,800 service providers worldwide to bring you the best PPC agencies.
Our meticulous assessment includes client feedback, pricing, digital marketing services, portfolios, and industry reputation, resulting in handpicked PPC companies that stand out. In the next section, we'll highlight each agency's unique qualities and provide a detailed explanation of our ranking criteria.
Our Curated Top 10 PPC Agencies
KlientBoost
- Best for: Overall
- Average Hourly Rate: $100
- Minimum Budget: $1,000 - $10,000
- Founded: 2015
- Location: California
- Notable Clients: AirBnb, Bloomberg, Stanford University, SAP, Lenovo, and more
KlientBoost is a highly focused group of 80+ PPC and digital performance marketing professionals based all over the US. Experiencing growth of over 100% year after year, the agency's success stems from creating valuable content and applying its teachings to boost the ROI of more than 250 clients.
Whether in lead generation, SaaS, or eCommerce, KlientBoost offers expertise in elevating PPC, Google Ads, Facebook Ads, SEO, and Email Marketing while enhancing conversion rates. Clients can obtain a complimentary marketing plan, receiving a custom game plan to achieve their goals.
In less than 3 months, KlientBoost helped Airbnb, the global community accommodation leader, achieve its target goals through strategic PPC experiments. With a team of dedicated PPC staff, data scientists, and engineers, KlientBoost successfully reduced average CPC by 25% and increased click-through rates by 22% across a wide range of campaign tests, while the outcome was a remarkable 7% decrease in Cost per Conversion.
KlientBoost's approach included employing Single Keyword Ad Groups, Keyword Specific Ad Testing, Global Campaign Refinement, and Negative Keyword Groupings.
Check KlientBoost Agency Profile
Black Propeller
- Best for: Google Ads Accounts
- Average Hourly Rate: Inquire
- Minimum Budget: $1,000 - $10,000
- Founded: 2012
- Location: Maryland
- Notable Clients: Microscope Central, Optex, Valet Living, Next Day Floors, and more
Black Propeller's PPC advertising solutions enable businesses to dominate their markets and achieve great results. Established in 2012, they now manage an annual ad spend of over $100,000,000 across various paid search and paid social channels.
Microscope Central, a prominent online retailer of high-end microscopes and accessories, has over eight decades of experience in the educational, clinical, and industrial microscope markets. The agency optimized the account and search campaigns by using valuable product keywords and a Single Keyword Ad Group (SKAG) structure for precise ad group themes.
In just one month, the agency completely reconstructed the Google Ads account, leading to a significant performance boost. Within 60 days, the Return on Ad Spend (ROAS) surged by nearly 100%, and within 90 days, it reached an impressive 140%. After just four months, overall sales volume increased by an outstanding 45%, with promising potential for further growth.
Check Black Propeller Agency Profile
Disruptive Advertising
- Best for: Personalized & Automated Email Marketing
- Average Hourly Rate: Inquire
- Minimum Budget: $10,000 - $25,000
- Founded: 2012
- Location: Utah
- Notable Clients: Nesse's Dresses, Adobe, Scotts, Guitar Center, KPMG, BPI Sports, and more
Disruptive Advertising, a top-rated PPC and digital marketing agency, is dedicated to driving results. With over 1,000 positive reviews, they manage large digital advertising budgets and hold over 50 local and national awards. With premier agency partnerships on essential platforms, they focus on delivering exceptional outcomes for your business.
Nesse's Dresses faced challenges in promoting their new arrivals, leading to low engagement metrics. Disruptive Advertising's lifecycle marketing team introduced a fully automated email system that personalized content based on subscribers' preferences and online activity.
The results were fantastic: a +118% YoY increase in total revenue in the first month, generating $395,000 in additional revenue over 12 months. Open rates increased by +222%, CTR by +151%, and the unsubscribe rate decreased by 60%, showcasing the power of personalized and automated email marketing for driving engagement and revenue growth.
Check Disruptive Advertising Agency Profile
Directive Consulting
- Best for: Paid Media Strategies
- Average Hourly Rate: Inquire
- Minimum Budget: Inquire
- Founded: 2014
- Location: California
- Notable Clients: Swoogo, Gong, Uber Freight, Snap Inc., Sumo Logic, Amazon, and more
Directive Consulting is a great choice for leading tech brands globally, with their expert global team transforming performance marketing campaigns into successes by deploying robust PPC strategies. Using its Customer Generation methodology, Directive consistently achieves desired results, generating over $1 billion in client revenue in the past decade. Its approach integrates best-in-class campaigns in Paid Media, SEO, Design, Strategy, DevOps, and Video.
Directive Consulting gave Swoogo a fantastic head start, outpacing its competition. The paid media strategy led to impressive Lifetime Value to Customer Acquisition Cost (LTV: CAC) ratios, all exceeding 3, with an outstanding overall average of 4.08. This performance resulted in significant and consistent pipeline growth for Swoogo, setting the stage for promising future growth.
Check Directive Consulting Agency Profile
AdVenture Media Group
- Best for: Managing Cost-Per-Click
- Average Hourly Rate: Inquire
- Minimum Budget: $1000 - $10000
- Founded: 2013
- Location: New York
- Notable Clients: Pictureframes.com, AMC Networks, TURNPOINT, Forbes, Corning, and more
AdVenture Media Group, an award-winning PPC marketing agency, excels in crafting effective paid media strategies. Its passionate, creative, and intelligent team is dedicated to delivering results while upholding its core values of mutual respect and striving for greatness.
Pictureframes.com, the online entity of Graphik Dimensions Ltd.®, faced challenges due to multiple buyer personas, a shift to mobile, and increased competition. To address these issues, a well-rounded PPC strategy was executed. By using negative keyword lists, traffic was directed to relevant ads and landing pages, resulting in lower bounce rates and increased site engagement.
Managing cost-per-click led to reduced cost-per-conversion, enabling experimentation with new campaigns. Leveraging a 3rd party feed management platform optimized Google Shopping feeds, leading to a 67% increase in conversions. Additionally, advanced conditional logic in Google Analytics facilitated remarketing efforts, achieving a 113% increase in Mobile Return on Ad Spend and a 48% increase in Bing's Return on Ad Spend.
Check AdVenture Media Group Agency Profile
HigherVisibility
- Best for: Localized Ads
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2008
- Size: 50-99
- Location: Tennessee
- Notable clients: Warner Brothers, eBay, HotWorx, Allied Van Lines, and more
HigherVisibility is a leading PPC agency that seeks to maximize ROI through custom, data-driven, and targeted PPC strategies for Google and Bing. Its offerings include paid search, shopping ads, display ads, remarketing ads, local service ads, and landing page creation. It also provides ongoing optimization via keyword performance monitoring, consistent ad testing, and adaptive targeting and retargeting. As proof of its expertise, it has helped different clients increase ROAS by 323% and conversions by 211%.
Facing increasing competition and shifts in customer behavior, Allure Brands commissioned HigherVisibility to gain more customers and brand exposure through paid search. HigherVisibility produced limited-time exclusive ads and retargeted ads to drive attendees to events. It also eliminated low-performing keywords and increased the budget for video ads. Moreover, the agency continuously tested the ad copy to improve CTR.
As a result, Allure Brides enhanced sessions from paid search by 17%, page views by 45%, and conversions by 6.26%. It also increased CTR by 25% and interactions by 45% while reducing cost per conversion by 7%.
Check Out HigherVisibility Agency Profile
AgencyPPC
- Best for: AdWords Accounts
- Average Hourly Rate: $199
- Minimum Budget: $1000 - $10,000
- Founded: 2014
- Location: Illinois
- Notable Clients: Lou Malnati's Pizzeria, Airoom Architects, Tastes of Chicago, and more
AgencyPPC is a global force in PPC and digital marketing services, helping businesses in the United States unlock substantial untapped potential, often reaching figures in the eight-digit range. Situated in Northbrook, IL, the agency offers additional comprehensive services, including SEO consulting, Conversion Rate Optimization strategies, and high-impact website designs, backed by a track record of achievements.
For a Gold and Jewelry buyer, AgencyPPC created an efficient AdWords account to reduce wasteful spending. The result was a robust and focused account that lowered overall costs while increasing sales and phone calls. The campaign achieved a remarkable 23% conversion rate, 20% new leads generated weekly, and a 4X increase in new leads within the first 30 days.
Check AgencyPPC Agency Profile
Grow My Ads
- Best for: 90-Day Growth Sprints
- Average Hourly Rate: Inquire
- Minimum Budget: $1000 - $10,000
- Founded: 2016
- Location: Indiana
- Notable Clients: Juvenon, Dermavenue.com, and more
Grow My Ads, a PPC-first agency, prioritizes fulfilling commitments and achieving tangible outcomes through their 90-Day Growth Sprints. Established in 2016, they have collaborated with over 225 diverse businesses, including online stores, B2B and B2C services, manufacturers, local enterprises, professional services, and SAAS companies.
For The Profit Advocate, Grow My Ads successfully increased ROI and achieved project goals. The owner praised the agency's accessibility and excellent communication throughout the collaboration.
Check Grow My Ads Agency Profile
OuterBox Design
- Best for: Lead Generation
- Average Hourly Rate: Inquire
- Minimum Budget: $1000 - $10,000
- Founded: 2004
- Location: Ohio
- Notable Clients: 1 EDI Source, ABB, Matco Tools, Tronair, Oneida, A&C Plastics, and more
OuterBox forms enduring partnerships with clients, offering a comprehensive suite of services, including PPC, SEO, paid search marketing, Google Ads management, website design, eCommerce development, CRO (Conversion Rate Optimization), and email marketing. With a data-driven approach, the agency maximizes the impact of each channel, supported by its team of 125+ digital marketing experts since 2004.
Partnering with 1 EDI Source, OuterBox improved its lead generation program through PPC and SEO strategies. On-page optimizations, technical updates, and content improvements resulted in an immediate impact on traffic and leads. Within the first full month, 1 EDI Source experienced an impressive 57% increase in organic conversions year-over-year.
Check OuterBox Design Agency Profile
Thrive Agency
- Best for: Dynamic PPC Campaigns
- Average Hourly Rate: $125
- Minimum Budget: $1000 - $10,000
- Founded: 2005
- Location: Virginia
- Notable Clients: Tavistock Group, Hurom, Austin College, SP Air USA, and more
Thrive is a digital marketing agency with expertise in internet development, offering custom websites and SEO services. Their specialties include PPC management, helping clients achieve business objectives with precision.
Thrive partnered with an international photonic technology manufacturer to enhance their digital marketing strategy, focusing on PPC campaigns and SEO. The goal was to boost online visibility, lead generation, and organic keyword rankings. Thrive's agile SEO experts improved the website's search performance through link building and technical enhancements, while PPC management was revamped with dynamic campaigns.
The result: significant growth with increased traffic (+70.98%), new users (+81.16%), organic SEO traffic (+110.53%), and a higher conversion rate (+43.48%), ensuring long-term business success.
How We Picked the Best PPC Companies
We delved into client rosters, testimonials, and case studies. Scrutinizing industry reputation, team expertise, and executive management, we crafted a bespoke scoring system with precision metrics.
- Our mission was clear: to curate a potent PPC services index. We combed through agency landing pages and scoured social platforms, seeking comprehensive coverage of PPC as their main service.
- The proof was in the pudding, as we laid our hands on a high number of completed PPC projects, with scores of satisfied clients to vouch for their excellence.
- Only the crème de la crème made the cut. We selected PPC agencies that boasted the highest ratings on the web, leaving no room for mediocrity.
- The track record of these agencies speaks volumes, as they have undertaken projects for A-list clients and delivered exceptional results.
- Their online reputation on DesignRush, Google, and beyond preceded them. These agencies had earned their stripes through relentless dedication and brilliance.
So, there you have it: our carefully curated selection of the best PPC agencies, ready to join forces with you on your upcoming project. Get ready to witness PPC mastery in action!
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular PPC Agencies Compared
| Agency Name | Location | Hourly Rate | Size | Best For |
| KlientBoost | Costa Mesa, CA | $100 | 100-249 | Overall |
| Black Propeller | Bel Air, MA | Inquire | Under 49 | Google Ads Accounts |
| Disruptive Advertising | Pleasant Grove, UT | Inquire | 100-249 | Personalized & Automated Email Marketing |
| Directive Consulting | Irvine, CA | $250 | 100-249 | Paid Media Strategies |
| AdVenture Media Group | Woodmere, NY | Inquire | Under 49 | Managing Cost-Per-Click |
| HigherVisibility | Memphis, TN | Inquire | 50-99 | Localized Ads |
| AgencyPPC | Miami, FL | $199 | Under 49 | AdWords Accounts |
| Grow My Ads | Fort Wayne, IN | Inquire | Under 49 | 90-Day Growth Sprints |
| OuterBox Design | Akron, OH | Inquire | 250-499 | Lead Generation |
| Thrive Agency | Arlington, VA | $125 | 100-249 | Dynamic PPC Campaigns |
Best PPC Agencies
7,931 Companies - Rankings updated: April 02, 2026
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
We Handle Digital, You Handle the Rest.
YellowFin Digital specialized in helping small businesses and entrepreneurs make their digital goals a reality. Our goal is to provide digital services like website design, SEO, SEM, web applications, mobile apps with exceptional communication and customer service to help small businesses, like us, grow [... see all YellowFin Digital reviews ]- Location
- Corpus Christi, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Capturing the Power of Social Media for the benefit of our clients
" Viral in Nature is a premier social media marketing and web design company. Viral in Nature offers creative web design services that are robust and user-friendly. The company specializes in social media marketing for companies of all sizes and industries. Viral in Nature also offers online reputation [... see all Viral In Nature reviews ]- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Your Digital Marketing Success Machine
Click Here Digital is a reputable search engine marketing agency with 30+ years of experience. Our team has a proven track record of delivering exceptional results for our valued clients. Explore our comprehensive range of services and let us help you achieve your marketing goals. [... see all Click Here Digital reviews ]- Location
- Baton Rouge, Louisiana
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Strengthening The Connection Between Brand & Consumer
Signa Marketing is a Digital Marketing Agency in Phoenix, Arizona providing brands, large and small, with custom marketing strategies that drive revenue. [... see all Signa Marketing reviews ]- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $10,000 - $25,000
We help business with their online presence and sales.
iQ Digital Marketing Agency is a comprehensive digital marketing firm based in Osijek, Croatia. Specializing in a range of digital services including graphic design, online marketing, and advertising, we empower online brands to reach their objectives effectively. With our expertise and tailored solutions, we [... see all IQ Digital Marketing Agency reviews ]- Location
- Osijek, Croatia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
- At Dog&Pony, we create solutions that work. Whether it is companies, charities, NGOs or government agencies, we strive to be effective, and if possible, have a positive social effect with our work. That’s kinda boring, you might think? Well, we beg to differ. [... see all Dog & Pony Budapest reviews ]
- Location
- Budapest, Hungary
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
The Cultivation of Future Conversions
What separates the Digital Marketing Professionals at BL Digital Enterprises from their competitors is the ability to customize solutions to each individual client. Because no two companies have the same objectives, the team at BL Digital Enterprises works with each customer to come up with a comprehensive [... see all B. L. Digital Enterprises reviews ]- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
From Concept To Reality
A creative studio that ensures you do not worry about a thing from the moment you present your brand/idea to us. Our determination to see businesses thrive in a competitive, ever changing environment is what pushes us to deliver no less than excellence. [... see all Vison Studios reviews ]- Location
- Buenos Aires, Argentina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Be Everywhere Online
Our team can help your keywords get ranked in the search engines. If you would like to know how to rank above your competitors, that's our specialty. With local keyword and SEO experts on our team, we can help you get more site traffic and sales. We can also help with social media marketing and content [... see all Profit Parrot Marketing reviews ]- Location
- Ottawa, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Your marketing team
Muraha is a Ukrainian digital marketing agency established in 2016. More than 450 businesses have grown with us in Ukraine, Europe, and the United States.Let's discuss your goals. [... see all Muraha reviews ]- Location
- Kharkiv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
Skip the BS, ROI-Focused Digital Marketing
Rathcore Marketing delivers results-driven PPC campaign management focused on maximizing your ROI and ROAS. Since 2014, we’ve combined sharp strategies with clear reporting to align perfectly with your goals. Partner with us, and we’ll have your back every step of the way. [... view Rathcore Marketing profile ]- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
All-around excellence
“From optimizing my website to crafting tailored blogs aligned with my marketing plan, their work has been both thorough and effective.”
Read full review >Grow Confidently Online
A top 3% Premier Google Partner and HubSpot Diamond Solutions Partner helping companies grow confidently online since 2006. We've helped clients from every populated continent sell into 150+ countries. Partner with us to gain a trusted digital advisor with certified expertise and proven results. [... see all Direct Online Marketing reviews ]- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 10 Projects Listed
Legal Tech with a Human Touch
Netclues, a top legal technology company, offers innovative document management solutions for law firms, ensuring environmental responsibility, ease of access, enhanced productivity through better software integration, and 24/7 availability with secure, scalable cloud-based storage. [... see all Netclues reviews ]- Location
- Georgetown, United Kingdom
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
It's Time You Hired a Marketing Company That Knows Business.
We create killer brands & amazing online experiences for entrepreneurs, out-of-the-box thinkers, start-ups, game changers & side hustlers. [... see all Brandit360 reviews ]- Location
- San Luis Obispo, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Turning Your Marketing Dollars Into Results
A digital creative agency focused on getting you results. Stop struggling with your digital marketing and your website and get the help you deserve. [... see all BCP reviews ]- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We help organizations all over the world achieve marketing excellence.
NeoPerformance accelerates revenue growth with tailored digital marketing strategies. Our data-driven solutions optimize performance across all channels. We prioritize transparency, measurable results, and real-time reporting. Partner with us to transform your marketing and achieve superior ROI. [... see all NeoPerformance Servicos De Midia LTDA reviews ]- Location
- Rio de Janeiro, Brazil
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Innovative and Professional Designs.
Butterfly Prime Solutions is a versatile web design and software agency with expertise across various industries. From simple to complex websites, we tailor our designs professionally and accompany you throughout your online journey, offering full services including online branding, digital marketing, and [... see all Butterfly Prime Solutions reviews ]- Location
- Nairobi, Kenya
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
With us, everything makes sense.
MYSense is a dynamic digital marketing agency specializing in innovative strategies that drive growth and elevate brands. We offer tailored solutions to enhance online presence and achieve business goals. [... view MYSense profile ]- Location
- Petaling Jaya, Malaysia
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $5/hr
- Portfolios Count
- 21 Projects Listed
Creative Agency for Challenger Brands
Exactly what you hoped your creative agency would be. We create meaningful content for challenger brands that keeps people coming back for more. Our team consists of creatives who understand that a strategy is ever evolving, content creation never ends, and analytics tell us all we need to know. [... see all The Creative Exchange reviews ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
The Concept Of Creativity Upgraded To A Whole New Dimension
MAOIO is a full-service digital agency with a mission to make every contact between your company and customers pleasurable, from the very first digital encounter to the signing a new job contract. [... see all MAOIO DIGITAL AGENCY reviews ]- Location
- Zagreb, Croatia
- Number of Employees
- Under 49
- Average Hourly Rate
- $207/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Digital Growth Partner Agency since 2006
Netpeak Bulgaria is a full-service Digital Growth Partner Agency focused on site promotion, online advertising, web analytics, usability, consulting, and brand image creation. We dont just popularize the websites of our clients - we are focused on the outstanding promotion of their business. [... see all Netpeak Bulgaria reviews ]- Location
- Sofia, Bulgaria
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $52/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Innovative design and development
Mobikasa is a full-service global digital agency headquartered in New York, delivering high-performance web, mobile, and e-commerce solutions since 2011. We help brands scale through custom apps, scalable storefronts, and data-driven marketing, blending strategy, design, and technology. [... see all Mobikasa reviews ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 13 Projects Listed
Where Your Ads Meet Ambition
Step up your Bing PPC game with our free audit! PPC Geeks, a renowned Google Ads Premier Partner agency, specializes in supercharging your campaigns. Join over 600 brands thriving under our guidance across multiple PPC platforms. Unlock the next level of your marketing journey with us. [... view PPC Geeks The PPC Agency profile ]- Location
- Liverpool, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
#1 Web Design & SEO Agency in Sydney
Aus Asia Online is a digital marketing agency based in St Marys, NSW, Australia, providing services to enhance your online presence and business growth. They specialize in hospitality SEO. [... see all Aus Asia Online reviews ]- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Our Number One Agenda Is to Effectively and Consistently Drive More Conversions for Our Clients.
Kore Media exists for one reason; to provide effective digital marketing and design as an extension of your team and digital business strategy. [... see all KORE MEDIA reviews ]- Location
- Roslyn, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Greensboro-Based Creative Advertising Agency, Come Work With The Fun Guys. We'll Grow On You
Looking for a local marketing and design company in the greater Triad area? Our team specializes in a bottom-up funnel approach, first understanding your current environment and challenges, you ideal customer profile, then working on a plan to engage your existing database, capture more leads, and then move [... see all Fungi Marketing reviews ]- Location
- Greensboro, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Help Good Companies to Become Great.
Whales Marketing is a full-service digital marketing agency that helps companies grow their online performance, get more clients and boost revenue. [... see all Whales Marketing reviews ]- Location
- Clearwater, Florida
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
- We are a high-energy team of go-getters, storytellers, and experts in all things digital who work tirelessly to get your business, product, and message seen and heard by the right people. While social media, PR, and digital advertising are the pillars of our business, it is our unique ability to combine the [... view Jelly profile ]
- Location
- Langley, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Innovative, Responsive, and Engaging Web Design
Slick Web Studios: Where design meets excellence. We craft captivating visual experiences tailored to your brand. With a dedicated team and a commitment to perfection, we deliver innovative solutions that leave a lasting impact. Elevate your brand with Slick Web Studios today. [... see all Slick Web Studios reviews ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $700/hr
Grow Your Brand in the age of AI
At Ruby we are not just about technology, we are about people. We believe that our results driven-culture is driven by our commitment to our team and clients. Our values shape how we work, with each other and with you. [... view Ruby Digital profile ]- Location
- Cape Town, South Africa
- Number of Employees
- 50 - 99
- Portfolios Count
- 20 Projects Listed
Helping Build Brands
We are an award winning full-service creative and digital agency that brings bold ideas to life through a powerful mix of strategy, storytelling, and execution. Headquartered in India with a strong presence in Dubai, we are committed to turning visions into scalable marketing success. [... see all The Go-To Guy reviews ]- Location
- Hyderabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 45 Projects Listed
Your Trusted Partner In Creating And Executing Media Buying Strategies
Vision Media is the largest independent media buying agency in the Pacific Northwest, with over 20 years of experience working with national clients like Coca-Cola, Camping World, Banner Health, and other financial services, healthcare, senior services, CPG, sports, and hospitality brands. [... see all Vision Media reviews ]- Location
- Mercer Island, Washington
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
Brand & Advertising Support for Amazon Sellers
Increase your Amazon sales in as little as 30 days! [... see all Awesome Dynamic Tech Solutions reviews ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Backed by over 20 years of experience marketing products and services online
We are a dynamic digital marketing agency based in Boston, MA specializing in social media management, PPC advertising, social media advertising, web design, and Search Engine Optimization. Through strategic agency partnerships, we are able to leverage over 20 years of experience marketing products and [... see all BuzzHaven reviews ]- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Where Digital Excellence Meets Entrepreneurial Spirit
Digitally Marketed is a top-tier digital marketing agency with a solid ten-year track record in transforming digital landscapes. Renowned for innovative website optimization and conversion strategies, Digitally Marketed has propelled numerous businesses to unprecedented heights. Our expertise in social media [... see all Digitally Marketed reviews ]- Location
- Mississauga, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
From Audit to ROI. Full-Stack SEO Experts.
Outline Marketing is the #1 agency for lead-generating SEO. We don't just promise rankings, we deliver qualified traffic, visibility, and real revenue growth. We're the only team you'll ever need. [... see all Outline Marketing reviews ]- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Building Better Brands
Insercorp is a trusted and award-winning provider of custom, quality website and digital marketing services and solutions. [... see all Insercorp reviews ]- Location
- Franklin, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Make Every Click Count!
Straight North is a full-service Internet marketing firm that works with you to customize the best mix of online marketing from PPC and email campaigns to SEO-based responsive websites to provide results that move the needle. [... view Straight North profile ]- Location
- Downers Grove, Illinois
- Number of Employees
- 100 - 249
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 18 Projects Listed
Affordable SEO Agency in Cebu
At Search Engine Hub, our mission is to deliver top-notch SEO services to our clients, enabling them to enhance their online visibility and attract more traffic to their websites. We are committed to optimizing your online presence and ensuring the success of your business in the dynamic digital landscape. [... see all Search Engine Hub reviews ]- Location
- Talisay, Philippines
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
We build authentic Crypto & NFT communities
At OMNI Agency, we specialize in token sales and community growth, leading the way in Web3 go-to-market strategies. As a boutique marketing provider, we offer cutting-edge, custom solutions for every phase of your token sale, ensuring a competitive edge. [... see all Omni Agency reviews ]- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Does your business need a boost?
Six Six Marketing is a Newcastle based marketing consultancy focusing on six key areas of marketing that bring a comprehensive strategy to your business. Services include social media marketing, SEO, website strategy, PPC advertising, copywriting & content creation with email marketing. [... see all Six Six Marketing reviews ]- Location
- Newcastle, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Anvil provide a full-service approach to integrated marketing.
Anvil provides search engine optimization (SEO), paid media and organic social media strategy. [... see all Anvil Media reviews ]- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
As a customer acquisition agency, we go further to reach the customers your brand was made for.
Since our founding in 1997, MCM has witnessed big change in an ever-evolving industry. We’ve seen incredible digital innovations come and go in that time, but what hasn’t changed is our core service and ethos:Creating partnerships that elevate your brand.Based on data, not on inclination. [... view MCM profile ]- Location
- Tonbridge, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Digital Experiences, Re-Imagined.
We pride ourselves on delivering innovative, digital experiences that make an impact. Since 2012, weve proudly partnered with start-ups, SMBs, Fortune 500 companies and everyone in between to unlock value through creativity, technology, and business-minded thinking. [... see all Big Drop reviews ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 4 Projects Listed
Law Firm Digital Marketing
Array Digital is a digital marketing agency that helps law firms grow by leveraging the latest digital technologies and strategies. Our team of experienced professionals offers a wide range of services, including website design and development, search engine optimization, pay-per-click advertising, and [... see all Array Digital reviews ]- Location
- Chesapeake, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
#1 App Marketing Agency
PreApps is the World's Leading App Growth Agency. Over the past 13+ years, the PreApps team has helped the most successful apps in the world launch and scale their app businesses to reach Millions of Downloads through our proprietary marketing programs. [... see all PreApps reviews ]- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 8 Projects Listed
ROI-Focused PPC Agency | Google Ads Agency | Google Ads Experts
Excella PPC was founded by Yulian Hrab with the vision of building a Google Ads and PPC agency focused on honesty, transparency, and measurable ROI. Starting as a freelancer in Ukraine, Yulian grew long-term partnerships into a boutique team with offices in Kyiv and New York. Today, Excella PPC supp [... see all Excella PPC reviews ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Real estate marketing done creatively!
inMotion Real Estate Media is a dynamic digital marketing and creative agency dedicated to providing comprehensive real estate marketing solutions that drive visibility and boost sales for commercial real estate companies and their assets. [... see all InMotion Real Estate Media reviews ]- Location
- Portsmouth, New Hampshire
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Get Made Online
Empowering Your Business with Innovative Digital Solutions! Made Online specializes in SEO, content creation, web development, social media management, and PPC to elevate brand's online presence and drive growth. What happens online, stays online – so why not make it good? [... see all Made Online reviews ]- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 11 Projects Listed
PPC Specializations
Services Related to PPC
Top PPC Agencies by Country
Everything You Need to Know Before Hiring the Best Pay Per Click Agencies
What can pay per click agencies do for your business?
Unlike SEO, which takes months to rank, PPC gives your business immediate visibility at the top of search results. This matters because 67.6% of Google clicks go to the top three results, which are largely paid placements. For buying intent searches, 65% of clicks go to ads rather than organic results.
A PPC agency makes sure your brand appears exactly when users are ready to act. Even when users do not click, ad visibility increases brand awareness by an average of 33%.
Beyond placement, agencies reduce your costs.
By improving Google Ads Quality Score through better keywords, ads, and landing pages, agencies help you pay less per click than competitors. In 2026, accounts using agency-led AI bidding saw 32% higher conversion rates than those using manual bidding, while proper keyword match-type management reduced CPA by up to 20%.
The financial upside is clear. On average, businesses earn $2 in revenue for every $1 spent on Google Ads. Agencies use benchmarks to push performance beyond global averages, tailoring strategy by industry rather than guessing.
Agencies provide the benchmarks needed to decide whether a campaign is actually winning or losing. In 2026, the global average Cost Per Lead (CPL) is $198.44, but effective agencies do not aim for averages. They design campaigns to beat industry-specific benchmarks based on intent, competition, and deal value.
| Industry | Average Conversion Rate | CPL Benchmark |
| Animals & Pets | 16.3% | < $100 |
| Automotive Repair | 12.6% | ~$28 |
| Home Improvement | 10.2% | ~$92 |
| E-Commerce | 8.25% | ~$91 |
| Legal Services | 9.27% | ~$131 |
| Financial Services | 6.47% | > $650 |
PPC agencies also manage the full buying cycle. Most users do not convert on the first visit, so agencies run remarketing campaigns that follow high-intent visitors across the web. Retargeted users are 50% more likely to convert than those reached through organic traffic alone.
For retail brands, agencies prioritize Google Shopping, which now captures over 85% of clicks in retail search campaigns. For lead-driven businesses, they build and optimize dedicated landing pages. Applying structured CRO frameworks typically increases conversion rates by 2 to 5 times.
In short, PPC agencies control your visibility, budget efficiency, and conversion results; traffic is just the starting point.
How can you choose the best PPC agency?
In order to choose the right agency for your business, we would recommend evaluating their technical capabilities, industry focus, and transparency. Here is how you'll do it:
- Define specific business objectives
Before reaching out to agencies, establish SMART (Specific, Measurable, Actionable, Relevant, Timely) goals, such as achieving a 20% increase in qualified leads or a specific ROAS target, to ensure the agency's strategy aligns with your bottom line. - Verify experience and case studies
Look for agencies with a proven track record in your industry, as they will already understand your audience's search intent, the competition, and the average cost-per-click (CPC) for your sector. - Request an account audit
A reputable PPC agency should offer to audit your existing PPC accounts to identify wasted spend, tracking errors, and growth opportunities before you sign a contract. - Check reporting and communication frequency
Choose a partner that provides real-time performance dashboards, not just static monthly reports, ensuring you have continuous visibility into KPIs such as CPA and pipeline contribution. - Look for pricing transparency
Ask for clear fee structures, whether it's a flat monthly retainer, a percentage of ad spend, or a performance-based value model. - Interview the account manager
Meet the specialist who will manage your campaigns daily to gauge their expertise and ensure a strong cultural fit with your team.
Transparency around expectations is one of the clearest signals of a good PPC partner. Danielle Denman, Senior Pay Per Click Analyst and Small Business Lead at SmartSites, explains that reputable agencies start by grounding strategy in the numbers, looking at average cost per click for the industry, expected conversion rates, and the available budget to estimate a realistic cost per conversion.
If those numbers do not support the outcome a business expects, a strong agency will say so and adjust the approach, whether that means focusing on awareness first or recommending a lower-cost platform. This level of upfront honesty helps you avoid wasted spend and is a strong indicator that the agency is focused on results rather than sales promises.
Pick the agency that ticks the most boxes, not the one with the loudest pitch.
Which businesses benefit most from PPC?
In 2026, the businesses that use PPC mostly fall into two main categories: those with the highest total volume of spend (like eCommerce) and those with the highest cost per individual click due to high competition (like Legal and Finance).
Overall, approximately 65% of small and mid-sized businesses currently run PPC campaigns, with retail and e-commerce dominating the total market share.
Top Industries by Total Ad Spend
These sectors spend the most money because they rely on high-volume traffic to drive daily sales or leads.
- Retail & eCommerce: Retail accounts for roughly 19% of total digital ad spend. It is driven by Google Shopping Ads, which now account for over 85% of all retail clicks.
- Technology & SaaS: Projected to be the fastest-growing sector in 2026 with a 10.3% increase in spend. Companies like Salesforce and HubSpot spend millions monthly to maintain visibility.
- Financial Services & Insurance: This sector spends heavily because the lifetime value of a customer is very high. A single insurance lead can be worth thousands of dollars over time.
- Travel & Hospitality: With travel fully rebounded in 2026, this industry has seen a 12% higher conversion rate than in previous years, leading to massive budgets for platforms like Expedia and Booking.com.
Industries with the most expensive clicks (CPC)
While these industries might not have the same click volume as a shoe store, they pay the most per person who clicks their ad. In these fields, competition is huge.
| Industry | Average CPC (Search) | Reason for High CPC |
| Legal Services | $6.75 to $9.21 | High settlement values (e.g., personal injury) |
| Consumer Services | $6.40 | Urgent needs (plumbing, HVAC) where users click the first ad |
| Technology/SaaS | $3.80 | Intense competition for the enterprise software contract |
| Finance & Insurance | $3.44 to $5.44 | High customer lifetime value and strict competition |
High-Performance Niche Users
Some industries use PPC because they have unusually high conversion rates, making the investment very safe.
- Dating & Personals: A massive 9.64% conversion rate, the highest across major industries.
- Automotive Services: Holds a conversion rate of nearly 14.67%. People searching for brake repair are almost always ready to book immediately.
- Dermatology & Dental: These personal services see conversion rates around 9% due to extremely high local intent.
Where do businesses spend the most?
- Google Ads: Still the king, holding 80.2% of the global PPC market.
- Amazon Ads: Now captures 11.3% of total digital spend, primarily used by CPG (Consumer Packaged Goods) and Retailers.
- Meta (Facebook/Instagram): Remains the primary choice for B2C (Business-to-Consumer) and brand awareness, representing an 18.7% share.
- TikTok: Rapidly growing, with 31% of PPC professionals now including it in their standard media mix.
What red flags to avoid when choosing a paid media agency?
Watch for these warning signs of low transparency, poor expertise, or weak results when choosing a paid media agency:
- Guaranteed results
Any agency that guarantees a specific number of leads, sales, or a precise ROAS is a major red flag, as paid media involves external variables like competitor bids and platform algorithm shifts that no one can fully control. - Refusal to grant account ownership
You should always own your ad accounts (Google Ads, Meta Business Manager, etc.); if a PPC agency insists on running ads through their own internal account, they are effectively holding your data hostage and making it impossible for you to leave without losing all historical performance data. - A one-size-fits-all packages
PPC companies that sell fixed packages rarely offer a custom strategy. The result is often a set it and forget it approach that fails to account for your unique business goals or market nuances. - Focus on vanity metrics
If an agency's reporting shows impressions, likes, or clicks rather than results like conversions, CPA, and revenue, they are likely hiding a lack of real business impact behind big, meaningless numbers. - Hidden pricing
Be wary of PPC companies that cannot clearly explain their management fees vs. your ad spend. A lack of billing transparency often masks hidden markups on your media spend or undisclosed service charges. - Excessive client loads per manager
If an account manager is responsible for more than 10 or 15 accounts, they simply do not have the time to deeply optimize and A/B test your campaigns. - Long-term contracts
Avoid agencies that attempt to lock you into long contracts with no easy exit. Good agencies are confident in their results and work on short, flexible agreements.
What questions to ask before hiring a pay per click agency?
Before hiring a PPC agency, use these questions to vet their expertise, transparency, and alignment with your specific business goals.
Relevant Background
- How many years of experience does your core PPC team have?
- Do you have documented case studies or references specifically within my industry?
- What is your agency's current client retention rate?
- Are your specialists certified in Google Ads, Microsoft Advertising, and Meta Ads?
- Why do clients typically stop working with your PPC agency?
Services and Processes
- Who will be my daily point of contact, and how much experience do they have?
- What is your specific process for keyword research and negative keyword management?
- How do you handle ad copy creation and creative A/B testing?
- How often will we have strategy calls to review performance and adjust goals?
- What is your approach to integrating PPC with other channels like SEO or Social?
Related to Your Project
- Who will own the ad accounts and data if our partnership ends?
- What specific KPIs will you use to measure the success of my project?
- What is your recommendation for my initial monthly ad spend based on my revenue goals?
- Do you have any direct conflicts of interest with current clients in my vertical?
- What is the opt-out or termination clause in your contract if performance targets aren't met?
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding PPC agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators like portfolio, client reviews, and industry reputation.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website, and they can choose to claim them or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
FAQs About PPC Agencies
SEO vs PPC: Which Is right for your business?
| Feature | PPC (Paid Ads) | SEO (Organic) |
| Speed | Fast (live in hours) | Slow (3 to 12 months to rank) |
| Cost | Paid per click; each click costs | High effort, "Free" clicks |
| Trust | Moderate (some users skip ads) | High (users trust organic more) |
| Longevity | Traffic stops when the budget ends | Assets last for years |
| Effort | Bidding & creative testing | Content creation & technical |
In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change.
The short answer: PPC brings fast results; SEO builds momentum over time.
Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget.
For best results, combine both methods.
What is the best PPC platform for my business?
| If your goal is... | Use this platform |
| Immediate sales or leads | Google Ads (Search) |
| Building a brand/lifestyle | Meta (Instagram) or TikTok |
| Selling to other businesses | LinkedIn Ads |
| Selling products on a budget | Amazon Ads or Microsoft Ads |
| Targeting Gen Z or trends | TikTok Ads |
The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them).
Best for most businesses:
- Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.
- Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it.
The specialist platforms:
- LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size.
- Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
- TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials.
Alternatives:
- Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google.
- Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad.
How much does PPC agency management cost?
Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go.
Average costs for a standard PPC campaign are:
- Ad spend: $500 to $20,000+ per month
- Cost-per-click (CPC): Approximately $1.62 per click
- Cost-per-1,000 impressions (CPM): Approximately $3.12
- Remarketing CPC: $0.66 to $1.23 per click
- Tools and software: $15 to $800 per month
Agencies usually charge using one of these models:
- Percentage of ad spend: 12% to 30% of monthly spend
- Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses
- Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements
Average CPC in 2026 across major industries:
| Industry | Average CPC | Average CTR |
| Business Services | $5.37 | 5.62% |
| Health & Fitness | $4.71 | 6.88% |
| Education | $4.39 | 6.21% |
| Animals & Pets | $3.90 | 7.39% |
| Beauty & Personal Care | $3.56 | 6.75% |
| Fashion & Jewelry | $3.39 | 6.13% |
| Real Estate | $2.10 | 9.20% |
| Restaurants & Food | $2.18 | 8.68% |
| Travel | $1.92 | 10.16% |
How long does it take to see the results of a PPC campaign?
You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months.
PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline.
- Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process.
- Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert.
- Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS).
Who owns your ad accounts?
You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract.
If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are.
When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch.
About The Author and Expert Reviewer
Vanessa Maandal is a digital writer with expertise in content marketing and creative direction. She has developed successful campaigns for global brands, such as Boehringer Ingelheim, Kellogs Singapore, and Friesland Campina. At DesignRush, she writes content focused on marketing strategies led by award-winning agencies to connect them with like-minded organizations and individuals.
Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.
