The Quartz Site Uses A Creative Layout To Stand Out From The Content Competition
Quartz is a business-focused digital media site that is aimed at professionals — providing them with the news content they need, when they need it and with ease. And it comes with a nerdy, tech team and backbone that is helping to propel it into the future, understanding the power of the mobile-first world and of social media.
We’re also a nerdy bunch, embracing the opportunity to create a newsroom that is wholly focused on digital storytelling. We view the creation of Quartz as just the beginning of an ongoing process in discovering the best ways to report and deliver information online. Developers and journalists, sometimes one-and-the-same, sit next to each other in the Quartz newsroom as we continually iterate and experiment. We know that the future of news will be written in code.
You can see this modern, forward-thinking in its website which is responsive across platforms. But you can also see it in the cutting-edge design and creative layout that gives users something fun and exciting to interact with as they scroll through articles.
The homepage is exciting and modern, with a variety of sections separated using colors, images, and overlapping elements.
The background is a simple, grey background which allows for the article titles, newsletter boxes and bright images to jump from the screen and engage in an enthusiastic and innovative way.
The Q of the brand name is embedded into the design, with flashing colors and images appearing and disappearing as you scroll. And this is just the start. The overall layout is nothing like you’ve seen in other news sites because of its dedication to being modern and fresh, providing an experience unlike any other.
Similarly, the menu bar is different — not providing specific news categories, but instead showing consumers what’s trending, what’s new and what the brand thinks are the biggest topics of the day.
And each of these pages is organized in a clean way. Articles sit in a list format — each article comes with its title, and image and a preview. And each article is separated by a clean black line making it obvious which article is which.
The articles themselves are also powerfully organized, with the header image taking up the majority of the screen and welcoming visitors in a bold and engaging way.
Overall, this layout is much different than other media sites, making it immediately stand out.
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