By 2023, the global online fashion market will be worth $671 billion.
This implies a massive competition for everyone involved in this industry – a competition that brands can effectively fend off through effective, on-brand website design.
And since fashion is all about artistic, creative expression, fashion designer websites must also follow suit in this department.
The fashion website design examples listed in this article deliver the aesthetics, excitement and visual flair worthy of their brands.
So get yourself comfortable and enjoy these inspirational fashion website designs, as we elaborate on what makes them so deserving of this list.
Caffeine Post is a creative studio that works with fashion brands on their storytelling and marketing efforts.
Their website, designed by Boron Studio, opens with a full-screen, looping video displaying some of the studio’s work. Atop the video is the agency’s logo, while select links are located in the corners of the screen.
In the top-left corner, a hamburger menu icon opens a full-screen navigation panel with three key stages of the user journey: work portfolio, about Caffeine Post and contact page.
Plenty of negative space and serif typography and the website’s defining points so far. The seamless, animated transition to any of the above pages – say, “Work” - opens a new section with a contrasting, darker background.
The portfolio overview uses a simple grid view to display the company’s track record and work they have done for their clients that include Vogue, Erika Cavallini, Lacoste and more renowned brands.
Worth & Worth is a New York-based small business founded almost 100 years ago. Today, it is run by Orlando Palacios, a hat craftsman and a boutique operator.
Designed and developed by GooseWorks, the brand’s website has a feel and imagery much more akin to modern times than expected for an enterprise that opened its door to the public in 1922.
The above-the-fold carousel module encompassing the entire screen greets the visitor and points to several sections of the eCommerce website. High-quality imagery and vibrant colors enhance the brand’s belief that “fashion is as eternal as the people’s need for clothing”.
The top-side main navigation menu opens up key sections in an expressive dropdown manner when a user hovers over it. A handy search engine facilitates the user’s journey towards conversion, as does minimal, strategically placed messaging poised towards engaging and educating the visitor.
The copy’s serif typography, very popular with high-end fashion brands, combines very well with sans-serif font used throughout elements such as the menu, CTAs and category names.
The Austrian-based beauty brand, Violet Feredo, is founded in 2009. Their website, courtesy of Filippo Vezzali creative agency, is a remarkable display of creativity, visual-first approach and out-of-the-box thinking.
Violet Feredo’s website opens with a full-screen video of fashion models in the process of having their dresses fitted and their makeup applied prior to posing for a photoshoot.
Clicking or scrolling on this opening page opens up the main home page which consists of stunning close-up photos of models. The big, striking typography spells out sections of the websites dedicated to cosmetics for different parts of a body: Eyes, Lips, Nails, Face and Beauty Care.
Scrolling to switch from, say, Face to Eyes, changes the image to the one that emphasizes the current copy/body part and the page to which a user intends to click.
Clicking on one of the categories opens up the online shop portion of the website. The search filter, consisting of colors, type and finish help the user narrow down their search for the exact type of product they desire.
Violet Feredo’s fashion website design relies heavily on top-quality photography, creative navigation and unobtrusive user experience. The design of the website radiates luxury and opulence with its lush colors and compelling visuals.
Briony Croft is a style and fashion consultant based in Melbourne, Australia. Hype Inc., a branding and web development company, created a website that reflects her calling, trademark flair and eye for elegance.
The company infused a touch of Art Deco – an artistic movement whose heritage is rooted in “fashionista” leanings – into the new Briony Croft logotype prominently featured on the website. This, coupled with a carefully curated palette of carbon and copper, lends a classical elegance to the site’s modern architecture.
The copy and messaging use the simple and sophisticated Domaine Light brand typography in the aforementioned colors for an ultra-luxurious touch.
High-res, professional photography and videos have a pivotal role in the website’s user engagement. The visuals “reinforce the Briony Croft brand values without distracting the visitor from their original intent.”
Scrolling down the home page, the user ends their journey at the contact form. This top fashion designer’s website has a homepage that acts as a mini conversion funnel without needing the assistance of other pages.
Puma NITRO is a new line of sneakers by the famous sports apparel brand. It uses revolutionary technology like multiple layers of nitrogen foam, branded as COOLadapt, that provides better cushioning, responsiveness, maximum propulsion and multi-surface traction.
A unique product requires a unique website. Herren der Schöpfung, a German creative agency, developed a one-page minisite for Puma NITRO that explains in great detail – and in spectacular fashion – what the sneaker is all about.
Mimicking the color palette of the actual shoe, the site opens with a combo of white and electric lime, a vibrant shade of green. The story about the shoe’s development, technology and benefits unfold when the user starts to scroll.
The same picture of a sneaker stays on the screen the whole time, rotates and goes through different iterations: dissected to showcase its inventive sole and trailblazing stitching technique, the elasticity of its rubber compounds or cooling effects of its “skin”.
Near the bottom of the page, a bevy of illustrated user testimonials makes their case before a user is confronted by several different Puma NITRO options pointing to Men’s and Women’s shops.
Rouge Mallorca is a brick-and-mortar store in Palma de Mallorca that sells luxury brands and accessories by coveted brands like Hermes, Louis Vuitton, Dior, Chanel and Yves Saint Laurent.
Their website, designed by weareyellow, manifests the vintage affluence of the original store in order to replicate the feel and experience of the location into the digital sphere.
Rouge Mallorca website design uses on-brand typography and minimal amounts of copy against a light background.
The centerpiece and the crowning jewel of this store, women’s handbags by the renowned brands, occupy the main portion of the homepage before information about the store and the benefits of shopping there reach the scrolling user.
Instagram feed and an easy-to-use contact form finalize the homepage journey. The main menu navigation is sticky and points to several website sections.
Even though Rouge Mallorca website is “merely” a representation of the retail store and not an eCommerce site, it serves as an extension of the actual shop by portraying its unique values with a premium feel.
Talia is a Russian women’s fashion apparel company founded in 2011. Their website created by advanced.team design agency consists of a grid-layout structure that holds all the elements together, including the massive images in the landing page carousel module.
The serif typeface, Baskerville, complements the simpler, sans-serif font Arimo throughout the entire website whose focal point is the catalog/eCommerce section with items arranged in multiple rows and layouts against the white background.
Talia’s fashion web design is fully adjusted for smartphones and tablets. The excellent usability on all devices is particularly apparent in the main menu navigation, which conveniently expands to the entire screen and presents its links intuitively.
Lois Jeans Store is an eCommerce website that specializes in denimwear. Made by Headsprung, a digital agency from The Netherlands, it employs a simple beige-white-black color palette, elegant typography and plenty of actionable imagery.
This fashion website design’s main quality is the extensive use of negative space coupled with a handy main navigation that always stays on-page. The homepage boasts some of the most popular shopping categories for immediate access.
A search bar on the top right corner generates results as the user types and even shows images of suggested products. The product category pages feature stunning photography that serves as links to subcategory pages.
The actual products are listed in a 4-column layout (on desktop devices, at least) while the product pages use a minimal amount of copy and no excessive side elements to keep the user firmly focused on the main goal – the conversion Add to Bag button.
AVA Company is an Italian fashion photography studio that provides casting, art direction, production and web design services for the fashion industry.
Their website design is by Francesco Prisco, a freelance web designer from Milan.
AVA Company’s website uses a three-item navigation that points to their main services and contact page. The bulk of the content, brand messaging, sales pitches and hi-res visuals are all located on the home page — the website’s most comprehensive section.
Gentle pastel hues comprise the sophisticated color palette. The touch of glamour and class is added with a serif typeface on headings, while the main text sticks to a more legible sans-serif font.
A selection of featured projects and works are the centerpiece of AVA Company’s homepage. Since this business is all about providing excellent visual experiences, this particular section emphasizes that using plenty of negative space, no copy except the project name and top-notch photos.
Don Barber & Groom is a barbering, grooming, wellness, manicure and pedicure studio in Athens, Greece. Their website is by Kommigraphics, a visual communications agency also from Greece.
The website’s homepage shows a brilliant economy of space.
Clicking on the hidden hamburger menu icon reveals the main navigation panel which occupies the right half of the screen, leaving the hero image and itemized services on the left intact.
Each section uses a different background color while the upper bar with the logo and contact info is sticky and transparent so that it inherits the color of the section a user is on.
The most visually striking detail of Don Barber & Groom’s website are the high-contrast photos of the shop’s staff, reminiscent of the Renaissance’s “chiaroscuro” painting technique.
Each dedicated section comes with a massively sized heading, making it impossible for the visitor to miss out on the most important pieces of messaging.