Colorful websites can be challenging to pull off. They look messy, outrageous, and flamboyant, causing site visitors to leave the page sooner.
However, a colorful website design can transform your brand into a unique and striking image among a monochromatic crowd, especially when done right.
Any distinguished web design agency can tell you that the key to creating a vibrant website is finding the colors that blend well and integrating them into a cohesive and streamlined website layout. We’re not talking random shades here. Your color choices must appropriately represent your brand identity and visual language.
To get your creative juices flowing, explore the best colorful website designs that display harmonious hues that convey unique color stories that speak volumes.
Table of Contents
- Bright and vibrant hues
- Light-to-dark themes
- Interactive content blocks
What happens when sociology and graphic design meet? Just look at Studio Nelnel’s website! A colorful, meaningful, and socially relevant visual story is conceived.
Nel is a designer and illustrator who offers free design services to activists. They laid out their groundbreaking mission, portfolio, and services through a modern webpage dressed in full color in this website design. Each page is in a bold and vibrant shade like bright red, hot pink, and aqua blue.
And the best part? All these bright hues turn into dark colors as you scroll further on each page. Through this design move, the viewers get deeper and richer shades like purple, maroon, and forest green.
Not to mention the content blocks that reveal a unique illustration when users interact with them, adding an extra visual flavor to the single-color aesthetic! For example, when you hover over the Branding, Design, and Illustration categories, each one flashes a patterned image.
2. Two Films by Thomas Bonometti
- Color-changing backgrounds
- Analog-inspired visuals
- Integrated showreel
Mixing colors in a website design is tricky, and it gets even more challenging when blending six or more shades. So, how did Strasbourg-based designer and art director Thomas Bonometti manage to create a colorful yet cohesive website design for Two Films?
Here’s how: they incorporated the various shades into a slightly muted and blurred image and used it as the main background for the website. The colors change as you scroll through the website, too!
It’s like looking at the famous and elusive Northern Lights or capturing a beautiful lens flare from an analog camera. Overall, it's very fitting for a creative video studio!
Also, the dark theme helped balance out such a spectrum of colors—the pitch-black aesthetic contrasts with the website’s animated color splash. To top it all off, the agency added a grainy texture to the canvas that goes well with the agency’s branding.
They get extra points for interactivity, too! The integrated showreel on the website’s banner, animated logo, and moving gallery is a great way to engage site visitors.
- Creative welcome page
- Colorful navigation bubbles
- Animated site elements
Nikka Foroughi’s website is not only a colorful visual treat but also a masterclass on great UI/UX design. As an expert in the field, that’s not much of a surprise!
This website design takes viewers on a step-by-step journey toward getting to know the designer. Upon entry, the site prompts users to scroll through the screen to unravel facts about the designer one by one.
But here’s the thrill of the experience: as facts begin to appear, several colorful bubbles pop up on the screen and bring the main icon, a hummingbird, to life. That’s when users can start “flying together” toward the main page, where they can explore more of the designer’s expertise and portfolio.
On this page, visitors see more colorful items in action: the flying hummingbird, galaxy background, and colorful bubbles that feature the designer’s works.
4. BateauMonParis by BuzzNative
- A mix of pastel and dark colors
- Complementary color combination
- Hand-drawn illustrations
Looking at BateauMonParis’s website, it’s evident that BuzzNative applied the best practices of color theory in creating a visually striking design that’s easy on the eyes.
They used a fool-proof color pairing of blue and orange -- two shades that naturally blend well since they are opposite hues in the color wheel. With a complementary palette, how can you go wrong?
By going with slightly muted and pastel shades of those two colors, they captured BateauMonParis’s sophisticated offer of experiencing Paris in a boat. Also, the designers added an extra shade of navy blue to incorporate a nautical aesthetic to cut through the light theme.
Several hand-drawn shapes and illustrations of vital brand symbols such as anchors, waves, wine glasses, and desserts are scattered on the website, bringing out the fun in the design.
5. WindLand by Neotix Transformaca Digital
- 3D navigation
- Interactive site map
- Light switch
Neotix Transformaca Digital allows site visitors to explore WindLand as a brand in this immersive and highly engaging website design.
Upon landing on the site, users get a plain blue gradient background with a CTA button directing them to enter the world of WindLand. Since it’s a fully interactive webpage, the designers made sure to add short instructions on navigating the site.
From there, site visitors get a stunning bird’s eye view of WindLand, from its lush green trees and towering skyscrapers to the little details such as wind turbines and gorgeous landscapes. When users click on a building, the screen zooms into the structure to reveal more about WindLand, its agenda, utilities, and startups.
The view looks stunning during a bright sunny day, but come nighttime? It's sophisticated at best! Thanks to the light switch, site visitors can enjoy the scenery in light or dark mode.
And did we mention the music playing in the background, too? Genius!
- Gradient-style backgrounds
- Neon aesthetic
- Color-filled typography
Aspectify Design is a UK-based freelance web designer, developer, and branding expert whose creations are equally beautiful and functional.
Their determination to balance form and function in designs is evident in their colorful and dynamic website through a stunning gradient of colors!
Across the website, several neon blocks add life and excitement to the user experience. Red, blue, purple, and green mesh together in an animated background that changes colors by the second.
Lastly, the typography shines in gradient textures and colors too! Some section titles and headers are dressed in that same neon aesthetic to match the backgrounds. A nice touch to make texts pop on the black-and-white content blocks. It’s also a great way to emphasize key phrases.
7. Cards & Coding by Nicolas Tilly
- Vibrant website colors over a neutral background
- Concise website content with large text
- Interactive visual elements
As the name hints, Cards & Coding makes creating digital and interactive cards easy and accessible. Just like its creations, its website, designed by Nicolas Tilly, is super engaging. And best of all, the colors serve up a satisfying visual treat!
The website is painted in a muted beige color, the perfect canvas for all the colorful website elements on top of it.
From the three-colored brand icons to the digital card deck illustrations, these colorful and vibrant visuals sit well on the neutral background!
No content blocks, just free-floating short and sweet text. Key phrases, brand messages, and features are all written in large fonts, making the site readable and scannable.
Even with the outrageous visuals in the background, everything still looks clean and cohesive. And they’re animated, too, which elevates the browsing experience!
8. StoneCycling by Upside
- Realistic video and image landscapes
- Colorful product previews
- Geometric content blocks
StoneCycling is the go-to brand for consumers and companies looking for sustainable building materials.
Its website, designed by Upside, is colorful and visually satisfying. It also showcases the products nicely, which is a MUST for every business website to get more conversions and return visitors!
Instead of integrating a colorful aesthetic into the site’s visual elements, they let the products’ actual colors do the talking. The page background comes in light and neutral shades so as not to clash with the building materials’ deep, vibrant colorways.
The realistic HD images and videos of landscapes, buildings, and skyscrapers also added an extra aesthetic value to the website. The geometric-cut content blocks also fit the design; they look sharp, industrial, and modern.
9. Queen West Pet Grooming by Yesterday Design Co. Ltd.
- Integrated brand theme
- Subtle use of bright colors
- Outlined and badge-style icons
Creating a colorful website design doesn’t always mean painting every page in full color. It can also take a more subtle approach, like what Yesterday Design Co. Ltd. did for Queen West Pet Grooming’s website.
The brand’s colors (orange, green, and blue) accentuate the site’s clean, refreshing, light-themed interface. Browsing through the pages has never been easier on the eyes!
Injecting bright hues of these colors on a white background created the right visual balance – not too plain and flashy. From the CTA buttons to the outlined and badge-style icons, the little blocks of color scattered throughout the website add a fun and vibrant character to the brand.
Just the perfect aesthetic for our little fur friends!
Images of newly groomed pets add an extra pop of color, too! They come in various shapes and sizes, complementing the design and filling in the blank spaces in the site layout.