Marketing is entering a new era where marketers strive to create campaigns that deliver value to customers. DesignRush spoke with Chris Cunningham of ClickUp to learn about their value-based marketing strategies.

With an explosion of marketing campaigns and ads everywhere around, marketing is now entering a new era where businesses and marketing teams put the customers in the center and deliver messaging that focuses on their wants and needs while bringing them specific value.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Chris Cunningham, head of influencer marketing and a founding member of ClickUp to learn more about the company’s value-based marketing strategies.

Interview highlights include:

  • Chris's humble beginnings and how he ended up in the world of marketing
  • His past work experience and how it influences his approach to marketing today
  • His advice on how to spend time properly
  • What inspired him to join ClickUp
  • How the company currently stands out in terms of marketing

Get to know these and more in the full Spotlight interview.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.