Bike New York’s Bold Logo Stands For Sustainable And Practical Transportation And Reflects Biking’s Growing Popularity In NYC
Bike New York’s extensive web of actions, initiatives and events transcends the organization’s original and primary purpose of gathering bike enthusiasts under one roof.
Their impact is transformative and, as such, they do a whole lot of good for the greater New York community.
The organization's About page puts it the best:
“Bike New York empowers New Yorkers to transform their lives and their communities through bicycling. Our vision is to increase ridership, to empower youth to lead healthy, productive lives, to remove barriers to cycling, and to advocate for and expand services to reach more New Yorkers.
We offer free bike education programs throughout the five boroughs, whereby we teach kids and adults how to ride a bike, and how to do so safely and confidently in the city. […] Bike New York organizes numerous annual events, including the TD Five Boro Bike Tour (the largest charitable bike ride in the U.S.), Bike Expo New York, and smaller regional and community rides.”
Embracing the modern-day values of inclusivity, diversity and sustainability, the organization required a logo that would be all-encompassing and universal, yet proudly local.
The end-result of Pentagram’s effort was radically different to the organization’s previous logo. A much more simplified, stripped-down and streamlined design captures the key messaging points without needless distractions.
Oozing creativity and a go-getter attitude, Bike New York’s logo is a bullseye representation of the organization’s commitment to New Yorkers’ well-being while staying true to the brand’s identity.
If you are looking for designers in this region, check out our list of the best New York logo design companies.
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