Best Logo Designs

Discover our editors' best logo designs of 2024
  • Explore noteworthy logos from emerging businesses to industry leaders 
  • Discover striking symbols that encapsulate diverse brand stories 
  • See compelling logo designs that elevate brand identities 

10 Best Logo Designs of All Time

1. Apple's Logo Design

Standout Features:

  • Minimal design
  • Brand authority
  • Mythological and historical roots

The Apple logo, a globally recognized symbol, holds profound cultural significance and design industry impact. Rooted in mythological and historical narratives, the bitten apple signifies lust, temptation, hope, and knowledge. This logo ties together universal stories, establishing an emotional connection with consumers. Its allure extends to the modern aesthetic, exuding innovation and reinforcing Apple's authority.

The logo's sleekness, bold outline, and precise proportions reflect the brand's commitment to excellence. Apple's unconventional approach, forgoing a wordmark, underscores its innovative spirit and distinguishes it in the industry. The logo's power lies in minimalism, embodying Apple's ethos: "Think Different." It invites consumers to join a legacy of disruptors, emphasizing the transformative impact of Apple luxury products.

According to Fortune, Apple just made history by becoming the first company with a $3 trillion market value. Beyond being a symbol, the logo encapsulates Apple's culture, encouraging risk-taking and societal change.

2. Nike's Logo Design

Standout Features

  • Greek-goddess inspired
  • Abstract, timeless appeal
  • Brand excellence

With a brand value of over $30 billion (according to Statista), Nike, the world's largest supplier of athletic goods, dominates the sporting apparel and sneaker category. The world-famous swoosh, a symbol of simplicity, modernity, and authority, was created by graphic designer Carolyn Davidson in 1971 for a mere $35! Talk about timeless design. Representing the wing of the Greek goddess Nike, the logo exudes strength and victory.

Its timeless and minimal design, evoking speed and fluidity, is synonymous with Nike's ethos of inner strength, resilience, and passion. The swoosh, seen across Nike's range, from fashion to footwear, leaves a lasting impression, embodying determination and a relentless pursuit of excellence.

This logo continues to inspire and impact, solidifying the brand's legacy for decades to come. In fact, to this day, the Swoosh is held up as a perfect example of an abstract logo that effortlessly communicates the brand’s identity — something logo designers around the globe seek to emulate in their projects.

3. Disney's Logo Design

Standout Features

  • Timeless design
  • Founder’s signature doubles as a logo
  • Storytelling and brand recognition

The Walt Disney Company's logo stands as a testament to its iconic history, humanity, and innovative spirit. From its inception as the Disney Bros. Studio in 1923 to its current status as a global entertainment giant, the logo has evolved, rooted in the artistic legacy of Walt Disney. The modern design, introduced back in 2012, features Disney's signature surrounded by a decorative castle, paying homage to the company's storied tradition.

Simply put, Disney’s logo is timeless, although it has seen minor cosmetic changes over the years, primarily the removal of Mickey Mouse’s triumphant pose. The “ears,”, however, became a secondary branding element that rules over the entertainment industry undisputedly.

Overall, Disney's logo design combines elements of heritage, storytelling, and innovation, creating a globally recognizable symbol of the company's enduring legacy. Check out the best branding companies that can help you create your logo.

4. Starbucks' Logo Design

Standout Features:

  • Iconic color scheme
  • Blend of traditional and modern design trends
  • Blend of intricacy and simplicity

Starbucks' logo, with its captivating mermaid emblem, stands as an iconic symbol that’s arguably almost more famous than the brand itself. Originating from a small Seattle-based coffee company back in 1971, Starbucks has evolved into an industry titan with over 20,000 storefronts across 62 countries. The logo has undergone a remarkable transformation, transitioning from an intricate, hand-drawn design to a modern, vibrant representation.

The mermaid illustration, while initially detailed and graphic, has become streamlined, with a focus on its smiling, tranquil face, and flowing hair. The color scheme shifted from black and brown to the now-iconic green and white. This clean, fun, and instantly recognizable logo reflects Starbucks' commitment to a lively, innovative brand image.

The emblematic mermaid has become synonymous with the brand's dedication to a fresh, sophisticated, and engaging identity, making Starbucks a global emblem of strength, authenticity, and leadership in the food and beverage industry.

5. Shell's Logo Design

Standout Features:

  • Red and yellow color choice
  • Symmetry
  • Memorable brand identity

The Shell logo design narrates a century-long journey of continuous progress and evolution, positioning Shell as the second-largest energy corporation globally. The iconic red and yellow pecten logo, representing a mussel shell, has undergone a whopping nine iterations since 1900. Rooted in the company's history, the logo's story dates back to Marcus Samuel and Company, initially dealing in oriental seashells, which later influenced the company's name.

The color scheme, possibly inspired by the Royal Banner of Scotland or the Spanish flag, played a crucial role in brand visibility. The logo transitioned from a colorless era in the early 1900s to the introduction of crimson red and yellow hues in 1948.

The evolution continued with subtle changes in subsequent renditions until the contemporary design, maintaining the crown shape and achieving wide recognition. This journey highlights the well-oiled expertise of logo designers behind the symbol that has fueled the automotive industry for over a century.

6. NASA's Logo Design

Standout Features:

  • Evocative elements
  • Simultaneously universal and deeply patriotic
  • Adaptable/Modular branding variants

The NASA logo design stands as a symbol of American pride, technological prowess, and space exploration. Its iconic emblem has transcended the organization; featured in films, television, and even on pop-culture icons such as Toy Story’s Buzz Lightyear.

The logo's evolution, designed by James Modarelli, incorporates a red chevron against a white background, symbolizing a mythical bird's wings and reflecting America's mission in space exploration. The red, white, and blue color scheme reflects courage, justice, and strength, embodying American values.

The simple typography complements the bold symbol, creating an immediate and timeless impression. The logo's symbolism, rooted in history and mythology, communicates NASA's mission to explore the unknown and make bold discoveries.

7. Mercedes-Benz's Logo Design

Standout Features:

  • Evocative symbol
  • Emanates luxury and sophistication
  • Instantly recognizable

The Mercedes-Benz logo stands as a testament to automotive innovation and resilience, reflecting the brand's rich history dating back to the creation of the first petrol-powered car in 1886. The iconic three-pointed star logo, representing domination over land, air, and sea, was officially adopted in 1909 and became an integral part of the brand following the 1926 merger of Karl Benz and Gottlieb Daimler's companies.

The logo's design has evolved over the years, maintaining its regalness and honor while adopting a modern, luxurious, and minimal aesthetic. The silver-colored logo, seen on car hoods and various mediums, symbolizes the brand's raw and unfiltered roots. Instantly recognizable, the Mercedes-Benz logo embodies the brand's commitment to innovation and excellence, resulting in a timeless representation of craftsmanship and automotive legacy.

8. Playboy's Logo Design

Standout Features:

  • Unchanged throughout years
  • Monochromatic design
  • Minimalistic tendencies

The Bunny logo, an iconic symbol of sex appeal and elegance, has become a timeless representation of the Playboy brand's identity and legacy. Designed by Art Paul, the logo features a sleek, angular bunny profile in rich black coloring, exuding both playfulness and mystery. Paired with the serif, uppercase Playboy wordmark, the logo embodies the brand's dual nature — sophisticated, yet frisky.

Originating in 1953 with the second issue of Playboy magazine, the logo has remained virtually unchanged, symbolizing the brand's consistent allure. As the brainchild of founder Hugh Hefner, Playboy revolutionized the publishing world by blending politics and sex.

The logo transcended magazine covers, appearing on various products and marketing materials, solidifying its place as a symbol of sex across diverse mediums. Despite occasional rebranding efforts, the Playboy logo stands as a showstopping and unique brand emblem, showcasing its enduring impact on design, culture, and the adult industry.

9. McDonald’s Logo Design

Standout Features:

  • Iconic color scheme
  • Symbolic “Golden Arches”
  • Minimal, simple design

McDonald's, the fast-food giant that revolutionized the restaurant industry, boasts an iconic logo that plays a significant role in its brand recognition and cultural impact. The golden arches, shaped like an "M," originated from the architectural design of early McDonald's restaurants but gained prominence when Ray Kroc acquired the business in 1961. Today, these arches are a symbol of McDonald's global dominance and serve as a gateway for aspiring food and beverage brands.

The logo's simplicity, with a single golden "m," resonates universally, making it instantly recognizable even to toddlers. The rounded arches, resembling fries, exude strength, authority, and a hint of creativity. The strategic use of yellow and red colors triggers appetite and communicates speed, reinforcing McDonald's status as a fast-food powerhouse.

The logo's enduring success lies in its intentional design, incorporating color psychology, historical references, and a minimalist approach, making it one of the best logo designs in the food industry.

10. Microsoft's Logo Design

Standout Features:

  • Sleek, minimalist redesign
  • Black, sans-serif typography
  • Color symbolism

Microsoft's logo stands as a symbol of its tech domination and global influence, reflecting the evolution of a brand that has shaped the computer industry. From its roots in 1975 to its current status as the world's third most valuable brand at half a trillion dollars, Microsoft has been a constant presence in the digital landscape.

The iconic logo underwent a significant transformation in 2012, abandoning the colorful, flag-like design for a sleek and minimalist look. Comprising a logotype in the Segoe font and a vibrant multicolored window symbol, the new design represents the Windows operating system used by over a billion people worldwide.

This logo speaks to Microsoft's commitment to innovation, simplicity, and boldness. The sleek typography and modern grid-like design convey a timeless yet contemporary identity, reflecting the brand's trust in its products and its position at the forefront of global technological innovation.

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