Discover trusted lead generation firms that attract, qualify, and nurture high-quality prospects. Compare providers by expertise and budget to find the right partner for your business.

We have carefully evaluated over 3,500 companies’ services, awards, portfolios, industry reputation, pricing, and client reviews to help you find lead generation companies that can tailor their strategies to your unique needs and deliver exceptional results. Read on to discover these agencies’ specializations and featured case studies to get one step closer to finding your partner.

The Number 1 Lead Generation Company as Selected by DesignRush Is:

Belkins

[Source: Belkins]
  • Best for: Overall
  • Average hourly rate: $50
  • Minimum budget: $1,000-$10,000
  • Founded: 2017
  • Size: 250-499
  • Location: Dover, DE
  • Notable clients: X3 Marketing Group, Sekisui, MONA Payment, Cengage, CitrusAd

Belkins is an award-winning lead generation company with expertise in over 50 industries. It powers businesses to generate high-quality leads and drive sales through its core services that include appointment setting, email outreach, and cold calling. Clients experience a significant boost in their lead generation efforts, as Belkins' lead generation team delivers 200+ opportunities annually, a 15% deal closing rate, a 10:1 return on investment, and a cost savings of 75% compared to maintaining an in-house team.

Belkins Success Story

  • Challenge: X3 Marketing Group, a digital marketing agency specializing in construction, roofing, HVAC, and plumbing, had a bad experience with a previous lead generation company. The partner provided unqualified leads, resulting in zero booked appointments. X3 Marketing Group required a consistent flow of qualified leads within a narrow niche in a highly competitive market.
  • Solution: Belkins stepped in and implemented a targeted local outreach campaign focused on businesses in specific industries. It also segmented leads according to the face-to-face (F2F) approach. After segmenting leads by industry, Belkins' lead generation team crafted personalized email templates to address specific pain points and needs.
  • Results: The lead generation service resulted in 115 booked appointments in just 14 months, with an impressive average of 10 appointments set per month. X3 Marketing Group also closed 20 deals and achieved a 100% KPI performance. Belkins' approach to F2F meetings contributed to a remarkable 20% deal closing rate.

Check Out Belkins Agency Profile

Callbox

[Source: Callbox]
  • Best for: Account-based marketing (ABM) lead generation
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2004
  • Size: 500-999
  • Location: Los Angeles, CA
  • Notable clients: Snapback, Amazon, Google, Microsoft, SAP

Callbox is a leading global B2B lead generation company with over 20 years of experience. Powered by AI and a team of 800+ marketing professionals, it helps businesses of all sizes and industries generate high-quality leads and close more deals. Callbox has a proven track record in its lead generation service, sales appointment setting, and outbound sales development. It has completed over 10,000 campaigns and is proudly serving more than 15,000 companies worldwide.

Callbox Success Story

  • Challenge: Snapback, a leading digital marketing agency, has successfully helped over 4,000 brands reach billions of people online. However, intense market competition has made it challenging to stand out and acquire new customers. To address the increasing competition and boost its online presence, Snapback decided to partner with a lead generation company.
  • Solution: Callbox responded to the challenge by designing a comprehensive account-based marketing (ABM) lead generation and appointment setting campaign for the client. It combined multi-channel lead management, sales enablement, CRM tools, and account management. Callbox managed the database, ran social media campaigns, and provided ongoing support to facilitate client-prospect meetings.
  • Results: The six-month ABM lead generation campaign delivered outstanding results. It generated a total of 96 sales appointments, resulting in 7 marketing qualified leads, 14 requests for information, 6 callbacks, 10 potential leads, and 387 social media connections.

Check Out Callbox Agency Profile

CIENCE Technologies

[Source: CIENCE Technologies]
  • Best for: AI technology-driven lead generation
  • Average hourly rate: $25
  • Minimum budget: $1,000-$10,000
  • Founded: 2015
  • Size: 1,000 & Up
  • Location: Denver, CO
  • Notable clients: Impact Workforce Technology, SAP, FIVESTARS, Travel Tripper, Raise

CIENCE Technologies sets a new standard for lead generation services with AI-driven insights and strategies. It leverages Memory AI and other AI technologies to accurately identify in-market buyers, personalize outreach across various channels, and convert them into qualified leads. With over 1,200 employees, CIENCE has grown into a global force, helping clients across diverse industries increase their pipeline and achieve online success.

CIENCE Technologies Success Story

  • Challenge: Impact Workforce Technology focuses on innovative HR technology solutions designed to help organizations increase their workforce efficiency. The company lacked the established processes and resources to consistently generate qualified leads and nurture potential customers. This made increasing sales and achieving predictable growth very difficult.
  • Solution: CIENCE stepped in and launched a Sales Development Project to address Impact Workforce Technology's lead generation challenge. It enriched the client's database with accurate contact information for qualified leads. The lead generation company also created customized messages for an email outreach campaign, which was managed by a Customer Success Manager.
  • Results: The project successfully generated leads that met the client's target criteria. CIENCE's experienced SDR successfully initiated numerous B2B conversations with staffing companies, identified the potential clients' needs, and set up meetings with decision-makers. This effective outreach contributed to a 10% response rate, resulting in 20 qualified prospects within the first two months.

Check Out CIENCE Technologies Agency Profile

HigherVisibility

[Source: HigherVisibility]
  • Best for: SEO lead generation
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2008
  • Size: 50-99
  • Location: Memphis, TN
  • Notable clients: Warner Brothers, eBay, HotWorx, Allied Van Lines

Top lead generation company HigherVisibility aims to drive measurable, profitable growth to companies through its proprietary Targeted Growth System. The system involves creating custom, data-driven SEO, link building, PPC, and Facebook Ad strategies that precisely target high-intent leads and continuously optimize campaigns. Through it, it has helped various clients increase organic leads by 146% and return on ad spend (ROAS) by 124%. HigherVisibility has also gained multiple awards and recognitions for its outstanding campaigns, including the US Agency Awards and the US Search Awards.

HigherVisibility Success Story

  • Challenge: Allied Van Lines struggled with a low number of leads due to damaged site trust, low search visibility, and spammy links. As a result, the company was falling behind competitors despite its established brand name.
  • Solution: HigherVisibility analyzed user data, past PPC campaigns, and website performance to create a content and keyword strategy that aligned with user intent. It also implemented on-page optimization, conversion rate optimization, and link-building campaigns.
  • Results: Within 12 months, Allied Van Lines improved organic traffic by 2.6% year-over-year (YoY), month-on-month leads by 800%, and organic conversion by 9.4% YoY.

Check Out HigherVisibility Agency Profile

LeadBird

[Source: LeadBird]
  • Best for: B2B pay-per-lead generation
  • Average hourly rate: $1
  • Minimum budget: Inquire
  • Founded: 2019
  • Size: Under 49
  • Location: Los Angeles, CA
  • Notable clients: Jacob Tyler, Zycada, Ammo Studio, Velox Media, App Labs

LeadBird is a lead generation company trusted by over 100 active clients. It specializes in high-performance, hyper-personalized cold email campaigns designed to identify and engage qualified prospects. LeadBird offers a unique and cost-efficient lead generation service through its pay-per-meeting-ready-lead model. This provides a significant advantage by ensuring clients only pay for leads who are genuinely interested and ready to schedule a meeting.

LeadBird Success Story

  • Challenge: Jacob Tyler, a full-service branding agency, couldn’t secure a steady flow of clients. Relying primarily on referrals, its outbound marketing and lead generation efforts were not producing results. To address this, they turned to LeadBird's proven lead generation services to find qualified prospects.
  • Solution: LeadBird handled the entire lead generation process, from prospecting to cold email outreach, ensuring a steady stream of qualified leads. Jacob Tyler's team simply needed to engage with the pre-qualified prospects and convert them into paying clients.
  • Results: LeadBird's targeted lead generation efforts generated over 30 meeting-ready leads within a few months, with each lead being highly targeted and qualified. Through its partnership with the lead generation company, Jacob Tyler was able to close multiple deals, which translated into a substantial increase in revenue.

Check Out LeadBird Agency Profile

Martal Group

[Source: Martal Group]
  • Best for: Sales enablement
  • Average hourly rate: $45
  • Minimum budget: $10,000-$25,000
  • Founded: 2009
  • Size: 50-99
  • Location: Toronto, Canada
  • Notable clients: Awin, Clickworker.com, Incentives-Solutions.com, Semasio.com, Kipod.com

The Martal Group is a trusted lead generation company with over 15 years of experience in the industry. It serves a diverse clientele from startups to Fortune 500 companies, helping them manage and accelerate the various stages of their sales pipeline. The Martal Group employs over 200 skilled sales development representatives (SDRs) and sales executives on-demand who excel at sourcing qualified leads through outbound and inbound strategies like email outreach, cold calls, account-based marketing, and appointment setting.

Martal Group Success Story

  • Challenge: Awin is a leading affiliate marketing platform based in Berlin, Germany. It sought the Martal Group's lead generation services to expand its market share and increase sales in North America by connecting with advertising leaders in the travel and retail industry.
  • Solution: After conducting in-depth market research and analyzing buyer intent data, the Martal Group developed targeted and multi-channel campaigns, delivered through email, LinkedIn, and cold calls. The lead generation company also worked closely with Awin's sales team to refine its ideal customer profile, optimize campaign performance, and qualify new opportunities.
  • Results: The high open rates of Martal Group's outbound email campaigns generated 10,500 prospects and 3 qualified leads per month. This success enabled Awin's rapid expansion and became one of the leading affiliate marketing platforms in the US, with over 400 merchants and 12,000 publishers joining monthly.

Check Out Martal Group Agency Profile

Skyline Social

[Source: Skyline Social]
  • Best for: Facebook ads lead generation
  • Average hourly rate: $1
  • Minimum budget: Inquire
  • Founded: 2011
  • Size: Under 49
  • Location: Miami Beach, FL
  • Notable clients: The Profitable Firm, Multiple Done-For-You Packages, RRP Inc, Winning The Six Figure Sale, C8 Associates

A full-service lead generation company, Skyline Social, has helped business owners get leads and clients 100% online. It uses a client-centric approach to ensure that every campaign is tailored to a company's specific targets to generate high-quality leads and boost sales. Skyline Social's Done-For-You Lead Generation system creates a complete lead generation campaign for clients, including sales funnel, ads, follow-up emails, and video sales letter, leading to predictable sales appointments every month.

Skyline Social Success Story

  • Challenge: The Profitable Firm, a creative agency focused on accountants, created high-quality content for its clients' marketing, websites, and branding. Despite its excellent efforts, it couldn’t consistently generate qualified leads from potential clients using Facebook ads. It wanted a more automated and effective approach to attract and nurture potential customers.
  • Solution: To help The Profitable Firm, Skyline Social implemented a multi-pronged lead generation strategy, using a free guide for accountants and an online webinar to attract potential clients. It strategically targeted and split-tested different Facebook audiences within the client's niche, optimizing its approach for maximum effectiveness. The lead generation company also experimented with both Facebook Messenger and traditional email marketing campaigns to identify the most successful channels.
  • Results: Skyline Social's lead generation strategies delivered impressive results for the client. Its campaigns generated over 300 new leads while minimizing the cost per email lead to about £5 ($7) on average.

Check Out Skyline Social Agency Profile

SalesRoads

[Source: SalesRoads]
  • Best for: Sales development rep (SDR) outsourcing
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2006
  • Size: 100-249
  • Location: Boca Raton, FL
  • Notable clients: CrewHu, Shell, Parker, Shell, Clean Energy

SalesRoads is a lead generation company providing sales development rep (SDR) outsourcing and appointment setting services to industrial companies. In its 15+ years of experience, it has set over 100K appointments and built 530 SDR teams. The company’s consistent success has been rewarded with multiple recognitions, including consecutive years on the INC 5000 list.

SalesRoads Success Story

  • Challenge: SaaS company, CrewHu, generated leads through event marketing, but it faced challenges with the high cost and limited scope of this approach. It sought to diversify its lead generation strategy and arrange more demos and discovery calls.
  • Solution: CrewHu decided to outsource the lead generation task to SalesRoads who collaborated closely with the CrewHu’s CEO to understand the company's ideal customer, its value proposition, and unique selling points. The lead generation company then developed a customized sales playbook that perfectly aligned with the company's business objectives. This playbook proved to be a valuable resource for CrewHu, even after the partnership ended.
  • Results: SalesRoads acted as the outsourced "VP of outbound", allowing CrewHu to shift its focus from lead generation to closing deals. The partnership generated a total of 397 appointments, including 196 new appointments and 201 warm transfers, providing the client with a steady stream of qualified leads.

Check Out SalesRoads Agency Profile

Overdrive Interactive

[Source: Overdrive Interactive]
  • Best for: Integrated lead generation campaigns
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2001
  • Size: 250-499
  • Location: Boston, MA
  • Notable clients: Guardicore, AIG, GE Healthcare, vbrick, IBM

Overdrive Interactive is a Boston-based lead generation company that serves a wide range of B2B and B2C Fortune 500 companies. It focuses on achieving the ideal balance between cost per lead and lead quality. Overdrive Interactive's data-driven approach uses late funnel metrics to ensure it can deliver not only high-volume leads but also high-quality prospects that convert into customers.

Overdrive Interactive Success Story

  • Challenge: Guardicore, a leading segmentation company, lacked a structured approach to leverage its assets for effective lead generation. The company also needed to create a cohesive messaging strategy that highlighted its unique value proposition as the best solution for network segmentation that drives sustainable growth.
  • Solution: To achieve the client's goals, Overdrive Interactive implemented an integrated lead generation campaign that involved several strategies, including customer journey mapping, account-based marketing, paid search marketing (SEM), paid social marketing, landing page development, white hat SEO, and banner ads. It also created custom dashboards to facilitate accurate data tracking and segmentation, providing invaluable insights into the campaign's performance.
  • Results: Thanks to the integrated lead generation campaign, Guardicore achieved a remarkable 390% increase in paid search lead volume, a 121.2% year-over-year growth in organic website traffic, and an impressive 70% reduction in paid search cost per lead (CPL).

Check Out Overdrive Interactive Agency Profile

Respect Studio

[Source: Respect Studio]
  • Best for: LinkedIn lead generation
  • Average hourly rate: $100
  • Minimum budget: $10,000-$25,000
  • Founded: 2016
  • Size: Under 49
  • Location: Lviv, Ukraine
  • Notable clients: Innocode, Adaptovate, Cyber Unit, Metacarbon, Plurilock

Respect Studio is a renowned LinkedIn lead generation specialist, helping individuals and B2B companies worldwide achieve their goals. With a portfolio of over 200 satisfied clients, the lead generation company understands the power of LinkedIn to bring huge benefits to businesses that have a clear understanding of their target audience and possess a compelling unique selling proposition (USP). With over 299,997 generated leads Respect Studio has solidified its spot among the renowned lead generation companies.

Respect Studio Success Story

  • Challenge: Innocode, a Ukrainian-Scandinavian software development company, had a strong value proposition and understood its target audience, but it lacked a structured system for lead generation and automated outreach.
  • Solution: Respect Studio's lead generation team conducted thorough research on the unique challenges and opportunities of working with Nordic government bodies. It then implemented an omnichannel outreach campaign (labeled Done-With-You), combining email and LinkedIn outreach for different segments. The goal was to provide data-driven automation while allowing Innocode to focus on messaging strategy and content creation.
  • Results: The Done-With-You campaign was a resounding success during its four-month run. After teaming up with Respect Studio, the client received over 500 qualified connections, with more than 100 qualified and interested leads and 35+ booked calls. Respect Studio's proven approach enabled the client to establish a reliable and efficient LinkedIn and email lead generation system.

Check Out Respect Studio Agency Profile

How We Picked the Best Lead Generation Service Providers

To provide you with the best possible lead generation services, we conducted a thorough evaluation of thousands of agencies, assessing their specialized areas, client feedback, project success rates, market reputation, team expertise, and clientele.

We used the following criteria to rank the top lead generation service providers:

  • Verified reviews: Level of authority based on client satisfaction
  • Diverse portfolio: A wide range of successful lead generation projects across various industries
  • Industry recognition: Awards, press features, and industry accolades that highlight their outstanding capabilities
  • Team expertise: Employee profiles, deep industry knowledge, and proven lead generation experience
  • Core services: Results-oriented lead generation services that exceed client expectations
  • Industry expertise: Proven ability to deliver targeted lead generation campaigns, increased conversions, and improved customer acquisition

Visit the DesignRush Agency Ranking Methodology page to learn more about our comprehensive selection process.

10 Most Popular Lead Generation Companies Compared

Agency Name Location Hourly Rate Size Best For
Belkins Dover, DE $50 250-499 Overall
Callbox Los Angeles, CA Inquire 500-599 ABM lead generation
CIENCE Technologies Denver, CO $25 1,000 and up Sales development projects
HigherVisibility Memphis, TN Inquire 50-99 SEO lead generation
LeadBird Los Angeles, CA $1 Under 49 B2B pay-per-lead generation
Martal Group Toronto, Canada $45 50-99 Sales enablement
Skyline Social Miami, FL $1 Under 49 Facebook ads lead generation
SalesRoads Boca Raton, FL Inquire 100-249 Sales development rep (SDR) outsourcing
Overdrive Interactive Boston, MA Inquire 250-499 Integrated lead generation campaigns
Respect Studio Lviv, Ukraine $100 Under 49 LinkedIn lead generation

Partner with Top Lead Generation Agencies

3,331 Companies - Rankings updated: September 05, 2026

All lead generation firms on DesignRush have been evaluated for their expertise, proven record, and verified client reviews. Some listings may be paid.

Lead Generation × Sort by: Avg Hourly Price: High to Low ×
  • Digital marketing around the world.

    Digital marketing around the world.

    Giant Marketers, with a legacy spanning over 14 years in the dynamic online marketing industry, proudly serves clients in over 55 countries. Our team of over 50 dedicated local and international SEO specialists has garnered a remarkable 98% client satisfaction rate, particularly among small and medium-sized...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • Digital Marketing
    • Show more
    Location
    Cumilla, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $50,000 & Up
  • Work With Perfection | Digital Marketing Agency

    Work With Perfection | Digital Marketing Agency

    Artimization is a global digital marketing company offering a range of customized solutions to startups & eCommerce businesses. They offer innovative web design and social media marketing services to keep your brand at the top of its game...

    Top Services:

    • Branding
    • Web Design
    • SEO
    • Print Design
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • We do everything digital.

    We do everything digital.

    Jeff Social Marketing is a Toronto digital marketing agency helping businesses grow online through SEO, website design, content strategy, and reputation management. We build strong digital foundations that increase visibility, generate leads, and support long-term, sustainable business growth...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • WordPress Website Design
    • SEO
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Premium B2B Ad Agency | We Get You Qualified Leads, Not Gmails

    Premium B2B Ad Agency | We Get You Qualified Leads, Not Gmails

    Who are we? - We're a full-service B2B ad agency with years of experience managing campaigns on Google, LinkedIn, Reddit, Meta and other platforms. What value do we bring? - We will get you more qualified leads that convert into clients, saving your company time and money dealing with bad leads...

    Top Services:

    • PPC
    • Advertising
    • Digital Marketing
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • Web3 marketing studio that makes you always bullish

    Web3 marketing studio that makes you always bullish

    Web3 marketing studio that makes you always bullish...

    Top Services:

    • Social Media Marketing
    • SEO
    • PPC
    • Direct Marketing
    • CRO
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Let us generate leads and increase your sales

    Let us generate leads and increase your sales

    We help Business Owners leverage proven, results-driven online marketing strategies and systems to generate more leads, add more clients & increase revenue, since 2017...

    Top Services:

    • Digital Marketing
    • SEO
    • Email Marketing
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Żebbuġ, Malta
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Where Your Affiliate Goals Become Our Mission

    Where Your Affiliate Goals Become Our Mission

    AffiliateMotion is a premier affiliate marketing agency with a global reach. Leveraging our extensive expertise and profound industry insights, AffiliateMotion is committed to achieving exceptional results and driving success for our clients...

    Top Services:

    • Affiliate Marketing
    • eCommerce
    • Digital Marketing
    • Direct Marketing
    • Show more
    Location
    Athens, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Your Creative Partner in Digital Elegance

    Your Creative Partner in Digital Elegance

    At Pittura Group, we specialize in developing tailor-made mobile applications, website development, and software solutions that align perfectly with your business goals and user needs...

    Top Services:

    • Mobile App Development
    • Web Development
    • Software Development
    • WordPress Website Design
    • Web Design
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Epic Werks Media is a team of highly experienced designers & digital marketing experts passionate about helping businesses find new leads, convert customers, increase sales, and scale up growth. We believe marketing and growing your business should be less stressful, affordable and quicker. So we offer...

    Top Services:

    • SEO
    • Web Design
    • Video Marketing
    • Graphic Design
    • eCommerce Development
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Full-Suite ROI Focused AI Driven Digital Marketing Agency

    Full-Suite ROI Focused AI Driven Digital Marketing Agency

    Senate Marketing is a leading ROI-driven full-suite Digital Marketing Agency...

    Top Services:

    • Digital Services
    • Branding
    • Digital Marketing
    • Web Design
    • Digital Strategy
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    6 Projects Listed
  • Growth Starts With Leads

    Growth Starts With Leads

    Owleads is a Lead Generation & Growth Marketing Agency that fills sales pipelines with Branded, Exclusive & Qualified Leads that actually convert...

    Top Services:

    • Digital Marketing
    • PPC
    • CRO
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We help ambitious brands scale through strategy, design and performance marketing.

    We help ambitious brands scale through strategy, design and performance marketing.

    Measurable Growth For Ambitious Brands...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Branding
    • Web Development
    • Content Marketing
    • Show more
    Location
    Exeter, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Grow Your Business With Our Digital Growth Engine

    Grow Your Business With Our Digital Growth Engine

    Trust your web or marketing project with a 5-star Google rated, Texas-based Inc. 5000 award winner. Our expertise earned us a spot on the SMU-Cox School of Business 'Dallas 100' list for 2020. With industry awards for marketing, web design, and digital strategy, work with an expert...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Design Services
    • eCommerce Development
    • Show more
    Location
    Plano, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    30 Projects Listed
  • Science of Emotion

    Science of Emotion

    We believe that companies that connect with humanity’s emotions will be the most talked-about brands of the twenty-first century. We are dedicated to creating experiences that transform brands, expand businesses, and improve lives. To do so, we apply creativity, art, and technology to everything we do. This...

    Top Services:

    • Web Development
    • Social Media Marketing
    • SEO
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • US-Based Outbound SDR Agency. Boutique. Multi-Channel. Real Pipeline.

    US-Based Outbound SDR Agency. Boutique. Multi-Channel. Real Pipeline.

    Leadium is a US-based B2B outbound SDR agency running cold email, cold calling, and LinkedIn programs for companies that need qualified pipeline without building an in-house team. Boutique model. 100% US-based execution. Founder-led delivery on every account...

    Top Services:

    • Email Marketing
    • BPO
    • CRM Consulting
    • Business Consulting
    • Direct Marketing
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • #1 Web Design & SEO Agency in Sydney

    #1 Web Design & SEO Agency in Sydney

    Aus Asia Online is a digital marketing agency based in St Marys, NSW, Australia, providing services to enhance your online presence and business growth. They specialize in hospitality SEO. ...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Development
    • Social Media Marketing
    • eCommerce
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Proven brand strategy, passion, creativity, and digital expertise All packed into one.

    Proven brand strategy, passion, creativity, and digital expertise All packed into one.

    Proven creative vision, passion, design excellence, and digital expertise, all packed into one...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Package Design
    • Web Design
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    2 Projects Listed
  • We help business with their online presence and sales.

    We help business with their online presence and sales.

    iQ Digital Marketing Agency is a comprehensive digital marketing firm based in Osijek, Croatia. Specializing in a range of digital services including graphic design, online marketing, and advertising, we empower online brands to reach their objectives effectively. With our expertise and tailored solutions, we...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Design Services
    • Print Design
    • Show more
    Location
    Osijek, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Web Design & Webflow Development Agency

    Web Design & Webflow Development Agency

    Pulssse is a premier agency specializing in UX design, Branding, and Webflow development. We craft transformative digital experiences for top global brands by seamlessly integrating artificial intelligence, cutting-edge design, innovative technology, and a human touch :3...

    Top Services:

    • Digital Services
    • UI/UX Design
    • CRO
    • Product Design
    • Digital Strategy
    • Show more
    Location
    Chișinău, Moldova
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Think, Do and Be Thankful

    Think, Do and Be Thankful

    You don't need a business, You need a high-performing business. Eventually, You don't need SEO or any marketing Strategy, You need sales and grow fast, Right? We are a proven digital marketing agency to help other businesses from zero, undergone to make a sustainable and dominant brand...

    Top Services:

    • Web Development
    • Software Development
    • Web Design
    • WordPress Website Design
    • Digital Marketing
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    4 Projects Listed
  • Your new favourite marketing agency

    Your new favourite marketing agency

    Norsu Media Group are experts in SEO & paid media. Our SEO campaigns produce hundreds of millions of impressions and clicks for our clients. We spend multiple six-figures per month on ads and generate millions in revenue for our clients, who range from small, independent stores to S&P100 companies...

    Top Services:

    • SEO
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    Number of Employees
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    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We walk better together.

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    • SEO
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    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
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    Number of Employees
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    Number of Employees
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    Average Hourly Rate
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    Portfolios Count
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    Number of Employees
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    Average Hourly Rate
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    Portfolios Count
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    Number of Employees
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    Average Hourly Rate
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    Minimal Budget
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    Portfolios Count
    1 Project Listed
  • Digital Marketing. Uncomplicated.

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  • Your Digital Growth Partner

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    Top Services:

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    Location
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    Number of Employees
    250 - 499
    Average Hourly Rate
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    Minimal Budget
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  • All In One Agency

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    Number of Employees
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    Average Hourly Rate
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    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Data-Driven Marketing for Digital Growth.

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    LMG Digital Consultants specializes in data-driven marketing strategies that deliver measurable growth. We offer Local SEO, PPC, SEO, social media management, and AI-powered marketing solutions. Our client-centric approach ensures tailored strategies that maximize ROI and drive long-term success. With over 15...

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    Number of Employees
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    Average Hourly Rate
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    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Digital Marketing & Growth Solutions

    Digital Marketing & Growth Solutions

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    • Digital Marketing
    • PPC
    • Social Media Marketing
    • SEO
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    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • 4Doctor Marketing Agency, Specialized in providing Digital Marketing Solutions for Healthcare Firms

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    Top Services:

    • SEO
    • PPC
    • Advertising
    • Digital Marketing
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    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Empowering Disruptive Brands through Result-Driven Affiliate Digital Marketing

    Empowering Disruptive Brands through Result-Driven Affiliate Digital Marketing

    We are an affiliate digital marketing partner for disruptive brands. Whether you're a brand, agency, merchant, or influencer, we help you generate more profit and achieve your goals. With our data-driven analysis and processes, we optimize campaigns to deliver quality leads and drive effective sales, ensuring...

    Top Services:

    • Affiliate Marketing
    • SEO
    • eCommerce Development
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    • Digital Marketing
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    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We help startups build digital products and scale team.

    We help startups build digital products and scale team.

    Synapse Team will help your business increase the effectiveness of your company with the help of our industry-leading outsourcing and outstaffing solutions. We make high-quality IT expansion possible by providing knowledgeable employees, adaptable service, and reduced operating expenses...

    Top Services:

    • IT Services
    • Web Design
    • Web Development
    • WordPress Website Design
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    Location
    Zaporizhzhia, Ukraine
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Increase the Number of Deals Without Increasing Headcount.

    Increase the Number of Deals Without Increasing Headcount.

    Digital Bloom provides top-tier Inbound Marketing Services specifically crafted for forward-thinking businesses focused on growth. Whether it's optimizing SEO strategies, spearheading content marketing efforts, enhancing conversion rates, or managing budget allocation, our team is dedicated to ensuring that...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • SEO
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    Location
    Figueira da Foz, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • A leading full-service digital marketing agency. One-stop-shop for all online marketing solutions.

    A leading full-service digital marketing agency. One-stop-shop for all online marketing solutions.

    WebGenetik Technologies Pvt. Ltd. stands as a premier 360-degree digital marketing agency committed to facilitating the growth of small and medium enterprises as well as startups on digital platforms. Our mission is rooted in fostering ecosystems that generate substantial profits and qualified leads while...

    Top Services:

    • Digital Services
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • Web Design
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    Location
    New Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Build Better Web.

    Build Better Web.

    Welcome to Ankivo, your partner in digital transformation and success. As a premier IT consultancy and agency, we offer a wide array of services tailored to accelerate your business in the digital landscape. Our mission is to empower your organization with innovative solutions that enhance growth, optimize...

    Top Services:

    • WordPress Website Design
    • eCommerce Development
    • Web Development
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    • Web Design
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    Location
    Pune, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • The Digital Partners You Deserve

    The Digital Partners You Deserve

    Your Search Ends Here!...

    Top Services:

    • Web Design
    • eCommerce Development
    • SEO
    • Digital Marketing
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    Location
    St. Catharines, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We are your creative One-Stop-Shop for website design, branding, local SEO and digital marketing

    We are your creative One-Stop-Shop for website design, branding, local SEO and digital marketing

    Need a website that converts? Black Bike Media creates visually appealing, user-friendly websites that drive results. We're a design agency in Guelph, Ontario, with over 25 years of experience helping businesses of all sizes achieve their goals. From startups to established mid-sized companies, we offer a...

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    • Branding
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    • Web Design
    • WordPress Website Design
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    Guelph, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Marketing Company That Drive Results.

    Marketing Company That Drive Results.

    Digital Insides is a top-awarded digital marketing company offering full-suite services to boost your online presence and maximize your business revenue. Since being in operation in 2010, we have leveraged social media marketing, email marketing, PPC marketing, search engine optimization, web development...

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    • Web Design
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    Average Hourly Rate
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  • Elevate Your Digital Presence!

    Elevate Your Digital Presence!

    Robiz Solutions is a guiding light for businesses navigating the digital realm. With a suite of digital marketing, website development, and e-commerce solutions, were here to make digital accessibility a reality for businesses of all sizes...

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    • Digital Marketing
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    Lewes, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
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    Affordable & Professional.

    Cent Digital is an affordable SEO focused, freelance marketing agency. Helping you achieve your goals without the price tag of big expensive marketing agencies...

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    • SEO
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    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
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    Number of Employees
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    Average Hourly Rate
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    • SEO
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    Average Hourly Rate
    $50/hr
    Minimal Budget
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    Average Hourly Rate
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    Minimal Budget
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5 Frequently Asked Questions About Lead Generation Companies

What is typically included in a lead generation service package?

A lead generation service package typically includes lead qualification, outbound prospecting, appointment setting, email outreach, ideal customer profile (ICP), audience targeting, data sourcing, and customer relationship management and reporting.   

Some lead generation companies may also offer digital marketing services, encompassing search engine optimization (SEO), paid search (e.g., Google Ads), social media (e.g., LinkedIn lead generation), content marketing, and landing page optimization. 

How much do lead generation agencies charge for their service?

On average, lead generation companies charge around $500-$10,000 per month or $50-$650 per lead. The final cost will depend on your lead generation channels, target audience, industry competition, content quality, and engagement model.  

Here are the estimated rates of lead generation agencies:

Engagement Model Low Tier Mid-Tier High Tier
Cost per lead $50-$100 per lead $100-$250 per lead $400-$650+ per lead
Monthly retainers $500-$1,000 per month $1,500-$5,000 per month $10,000+ per month, especially for multi-channel, multi-region campaigns

Approximate rates for the different lead generation channels: 

  • Events and trade shows: $800-$900 cost per lead 
  • Public relations campaigns: $250-$300 cost per lead 
  • Video marketing: $150-$200 cost per lead 
  • Search engine advertising: $100-$200 cost per lead 
  • Content marketing: $90-$120 cost per lead 
  • Referrals: $70-$100 cost per lead 
  • LinkedIn Advertising: $75-$100 cost per lead 
  • Social media advertising: $50-$75 cost per lead 
  • Email marketing: $50-$75 cost per lead 
  • SEO: $30-$50 cost per lead 

What is the difference between inbound lead generation and outbound lead generation?

Inbound leads are potential customers who initiate contact with your business or discover your brand on their own through channels such as search engines, content, social media, or referrals. These leads are typically generated when someone shows interest in your product or service and chooses to engage with your business.  

An inbound lead generation strategy commonly includes: 

  • SEO and content marketing 
  • Social media marketing 
  • Referrals 
  • Webinars, downloadable resources, and other lead magnets 

Outbound leads are potential customers your business reaches out to first. These prospects may or may not already be aware of your brand, so outbound lead generation focuses on proactive outreach to start a conversation. 

An outbound lead generation strategy generally includes:  

  • Cold emails and cold calling  
  • Direct mail  
  • LinkedIn lead generation  
  • Email outreach campaigns  
  • Appointment setting 

What is the difference between lead generation and demand generation?

Demand generation focuses on building awareness, interest, and trust before a prospect is ready to engage directly. Lead generation focuses on capturing that interest and turning it into identifiable, qualified leads.  

  Demand Generation Lead Generation
Goal
  • Build awareness, interest, and trust over time
  • Capture and convert interested prospects into leads
Funnel stage
  • Top of funnel
  • Mid- to bottom of funnel
Strategies
  • Brand campaigns 
  • Ungated content, such as blogs and podcasts 
  • Thought leadership campaigns
  • Organic social
  • Lead magnets 
  • Gated content (eBooks, paid reports) 
  • Outbound outreach 
  • Transactional-intent SEO 
  • Appointment setting 
Metrics
  • Brand search volume
  • Brand reach
  • Website traffic
  • Engagement rate
  • Marketing qualified 
  • Sales qualified leads 
  • Conversion rates 
  • Cost per lead

When should you outsource lead generation, and when should you keep it in-house?

It ultimately depends on your goals, timeline, budget, and internal team capabilities.  

Outsource to lead generation companies if: 

  • You need to generate leads quickly but lack the internal expertise or resources to do so effectively.
  • Lead generation and lead nurturing are taking time away from your team's core business priorities. 
  • You want to launch a multi-channel or multi-region lead generation strategy, but your internal team is already at capacity. 
  • You need flexible support that can scale up or down as business needs change. 

Keep lead generation in-house if: 

  • You already have a strong internal marketing and sales team, and generating leads is well integrated into your existing processes. 
  • You want a long-term team with deep knowledge of your brand, products or services, and target audience. 
  • You need greater control over messaging, strategy, and day-to-day collaboration. 
  • Your business relies on highly specialized product knowledge, close alignment with sales, or strict brand and compliance oversight. 

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