Are you looking for a performance marketing agency to optimize your advertising efforts and drive more conversions? We've thoroughly evaluated the top performance marketing companies by assessing verified reviews, case studies, and the range of services they offer to build this list and provide businesses like yours with the best candidates. Narrow down your search using our filters and choose agencies by location, rates, minimum budget, and other criteria to find the ideal partner for your campaign requirements.

We have also created this list of top performance marketing agencies after exploring numerous companies' portfolios, services, pricing, and industry recognitions. Learn more about them by reading their profiles and success stories so you can get a better idea of their specializations and hire the right agency that will bring more leads and conversion to your business.

The Number 1 Performance Marketing Agency as Selected by DesignRush Is...

Amsive

amsive homepage
[Source: Amsive]
  • Best for: Overall
  • Average hourly rate: Inquire
  • Minimum budget: $25,000-$50,000
  • Founded: 1995
  • Size: 500-999
  • Location: New York City, NY
  • Notable clients: Voss Water, The Home Depot, Samsung, TripAdvisor, NYU

Amsive is a full-service performance marketing agency that drives ROI through data-driven customer acquisition, engagement, and communication strategies. It offers a full range of performance marketing services, including direct mail, digital media, SEO, social media, and advanced analytics. Its unique "Audience Science" approach enables precise audience targeting, testing, and measurement to enhance growth and performance. By designing customized audience, creative, and channel strategies, Amsive helps clients reach and engage their next best customers in a rapidly evolving market.

Amsive Success Story

  • Challenge: VOSS, a once iconic luxury water brand, faced an image challenge — despite its sleek design, the brand was perceived as superficial. To regain its prestige and appeal to a new generation of discerning consumers, VOSS needed to shift its focus to the quality and natural origin of its water.
  • Solution: Using Audience Science, Amsive analyzed VOSS's audience to understand brand perceptions and media habits. Based on these insights, the agency developed a new brand positioning and launched the 'It’s What’s on the Inside' platform to highlight VOSS’s premium quality. This was supported by a creative media campaign across digital, social, TV, and premium media placements.
  • Results: Within a few months, VOSS achieved an impressive 20% sales growth and a whopping 344% YoY increase in its Amazon sales. The integrated campaign reached 38.5 million people, generated 137 million impressions, and successfully reestablished VOSS as a leader in quality and luxury.

Check Out Amsive Agency Profile

MuteSix

MuteSix
[Source: MuteSix]
  • Best for: Omnichannel strategy
  • Average hourly rate: Inquire
  • Minimum budget: $25,000-$50,000
  • Founded: 2014
  • Size: 100-249
  • Location: Los Angeles, CA
  • Notable clients: Dave, Rinse, goPuff, StackSocial, Chef'd

MuteSix is a leading performance marketing agency specializing in real-time, data-focused strategies that deliver measurable results. With over $1.2 billion in direct revenue, it helps next-gen brands and industry leaders achieve growth through full-funnel digital and creative services. The performance advertising agency uses detailed customer journey mapping, advanced analytics, and optimized testing to ensure each campaign maximizes KPIs and builds customer loyalty. Through holistic omnichannel strategies, MuteSix provides consistent, compelling messaging across platforms, driving sustained engagement and success.

MuteSix Success Story

  • Challenge: Dave, a popular banking app, wanted to boost activations for its key revenue-generating in-app event, “Summer of Dave,” and improve its return on ad spend (ROAS) across paid social and paid search campaigns.
  • Solution: MuteSix helped Dave improve its average revenue per user (ARPU) and ROAS by optimizing its paid social and search campaigns. The performance marketing company focused on lower-funnel events, created engaging short-form video content for Meta, TikTok, and Snapchat, and implemented keyword-level bidding to ramp up interest for “Summer of Dave,”. Additionally, it broke out creative assets into separate ad groups to identify and scale the most effective ad creatives.
  • Results: Dave achieved a 53% increase in ARPU and a substantial 184% growth in revenue from the paid social and paid search campaigns. Despite a 102% increase in spend, it still managed to improve its ROAS by 41%.

Check Out MuteSix Agency Profile

Wpromote

Wpromote
[Source: Wpromote]
  • Best for: Full-funnel campaigns
  • Average hourly rate: $150
  • Minimum budget: $1,000-$10,000
  • Founded: 2001
  • Size: 250-499
  • Location: El Segundo, CA
  • Notable clients: Hibbett, Toyota, Verizon, Samsung, Marriott

Wpromote is an independent performance advertising agency that redefines growth by challenging conventional approaches to media and marketing. Powered by a unique "challenger" culture, advanced business intelligence, and the predictive Polaris platform, Wpromote's 550+ team members bring expertise in paid search, paid social, SEO, performance creative, and conversion rate optimization to every client partnership. Having received over 56 awards from industry leaders like Adweek and AdAge, Wpromote continues to drive results with innovation and top-tier industry partnerships, including Google Premier and Meta Business.

Wpromote Success Story

  • Challenge: As Hibbett’s online business became a major revenue driver, the retailer wanted to create a social media strategy that would boost brand awareness and establish Hibbett as a top destination for sporting brands. But rising acquisition costs and declining engagement on platforms like Snapchat, Meta, and Instagram presented some challenges.
  • Solution: Wpromote discovered that Hibbett’s repetitive, one-size-fits-all creative assets were impacting profitability. To address this, the performance-based marketing agency developed a fresh, data-driven creative strategy focused on boosting profitability at a lower cost. The new approach involved deploying unique, audience-specific creative assets with tailored visuals, personalized messaging, and optimized landing pages.
  • Results: The brand’s revamped full-funnel creative strategy led to a substantial increase in return on ad spend and greater efficiencies across channels, achieving a 40% improvement in full-funnel ROAS, 1.7x more efficient cost per acquisition, and 1.3x growth in total captured revenue.

Check Out Wpromote Agency Profile

Obility

Obility
[Source: Obility]
  • Best for: B2B tech companies
  • Average hourly rate: $200
  • Minimum budget: $10,000-$25,000
  • Founded: 2011
  • Size: Under 49
  • Location: Portland, OR
  • Notable clients: Snowflake, Cloudflare, Marketo, Moz, Apttus

Obility is a performance marketing agency dedicated to helping B2B tech companies achieve data-driven growth. Specializing in performance marketing services like paid search, paid social, and SEO, the company focuses on enhancing lead quality and accelerating pipeline growth. With years of experience managing thousands of B2B campaigns, Obility uses proven strategies to deliver high-performance, multi-channel results. Its expert team in B2B digital marketing and marketing operations is committed to empowering tech and SaaS companies with seamless revenue attribution and measurable success.

Obility Success Story

  • Challenge: A B2B software company, operating in the competitive DTC and fulfillment industry, encountered challenges due to budgetary constraints and a lack of high-quality traffic. Despite generating a substantial volume of conversions, the number of qualified opportunities and leads remained low.
  • Solution: Obility implemented offline conversion tracking to identify which conversions were leading to valuable opportunities so it could adjust the paid search strategy accordingly. The performance-based marketing company then focused on bottom-of-the-funnel (BOFU) users by refining keyword targeting and prioritizing core campaigns and demo request landing pages. Offline conversion tracking also optimized bidding strategies for a more effective allocation of resources.
  • Results: The BOFU-centric paid search strategy was efficient and drove more qualified traffic. Despite a 32% decrease in paid search spend quarter-over-quarter (QoQ), lead quality improved significantly:
    • 133% increase in number of opportunities
    • 61% increase in lead-to-MQL (marketing qualified lead) rate
    • 52% increase in clickthrough rate

Check Out Obility Agency Profile

M&C Saatchi Performance

M&C Saatchi Performance
[Source: M&C Saatchi Performance]
  • Best for: Multi-channel marketing campaigns
  • Average hourly rate: $125
  • Minimum budget: Inquire
  • Founded: 2006
  • Size: 100-249
  • Location: London, UK
  • Notable clients: GrabFood, Canva, Rakuten, Audible, EDF

M&C Saatchi Performance is a pioneering performance marketing company that specializes in app marketing. With nearly two decades of experience, it has evolved with the app ecosystem, developing proprietary methodologies and building trusted industry partnerships. The agency serves brands across all performance marketing channels — including paid search, social media, programmatic advertising, influencer marketing, and streaming platforms — focusing on mobile to drive maximum ROI. M&C Saatchi Performance’s expertise in app store optimization, data analytics, commerce media, and product-led growth guides a strategy rooted in testing, learning, and optimizing to achieve results-driven performance.

M&C Saatchi Performance Success Story

  • Challenge: When Singapore went into lockdown during COVID-19, hawker centers struggled. GrabFood recognized an opportunity to support these traditional food stalls and shift customer perceptions around app-based ordering, addressing concerns of higher costs and limited choices.
  • Solution: M&C Saatchi Performance launched a multi-channel campaign to raise awareness of GrabFood's benefits for merchants, customers, and delivery riders. The campaign included engaging videos, the use of digital out-of-home (DOOH) advertising near residential areas, and targeting specific audiences on social media, streaming platforms, and YouTube. To help drive sales, the performance marketing company focused on retargeting existing users through Facebook and the Remerge platform.
  • Results: The campaign achieved 4.5 million offline views and a 35.7% online view-through rate (VTR). GrabFood successfully onboarded 50 hawker centers in Singapore onto its app, which enabled the food stall owners to serve loyal customers and reach new audiences digitally, resulting in a 65% increase in their sales.

Check Out M&C Saatchi Performance Agency Profile

Circus PPC

Circus PPC
[Source: Circus PPC]
  • Best for: Retail and eCommerce PPC
  • Average hourly rate: $149
  • Minimum budget: $10,000-$25,000
  • Founded: 2009
  • Size: Under 49
  • Location: London, UK
  • Notable clients: The Lighting Co., Miele, Smiggle, Super Casino, Freedom Finance

Circus PPC is a leading performance marketing agency specializing in retail and eCommerce PPC services that drive revenue and business growth. The performance advertising agency focuses on optimizing ad spend by eliminating waste and implementing innovative, market-specific strategies tailored to each client, reducing their cost per acquisition (CPA) and maximizing ROI. As a Google Premier Partner, Circus PPC’s dedicated team is highly skilled in managing all forms of paid media, including Google, Bing, Facebook, Amazon, YouTube, and Instagram.

Circus PPC Success Story

  • Challenge: The Lighting Company was looking to increase its revenue. It had set initial cost of sale (COS) targets and partnered with a performance marketing company to help allocate its ad budget effectively to drive performance and sales.
  • Solution: Circus PPC quickly rebuilt and optimized the client's existing Performance Max campaigns, created a new shopping feed, and made ongoing adjustments to further enhance performance, including expanding the product feed to 20,000 items, creating new ads, and optimizing the Performance Max and Merchant Center feed. It continued working towards the COS targets by making product fixes, streamlining the checkout process, and testing new assets.
  • Results: After partnering with Circus PPC, the client experienced exceptional growth in revenue and sales within the first month, while reducing its COS by an impressive 50%. Year-over-year, the results have been outstanding:
    • 281% increase in revenue
    • 284% boost in sales
    • 66% rise in ROI

Check Out Circus PPC Agency Profile

NoGood

NoGood
[Source: NoGood]
  • Best for: Growth marketing campaigns
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2016
  • Size: 50-99
  • Location: New York City, NY
  • Notable clients: Payzer, Nike, TikTok, Intuit, Mojo

NoGood is a dynamic performance marketing agency focused on driving sustainable, predictable, and scalable brand growth. With services like performance branding, SEM/PPC, social ads, SEO, content marketing, and CRO, it delivers measurable solutions rooted in data and analytics and designed to maximize ROI and turn customer intent into tangible results. Its proven growth framework emphasizes high-velocity experimentation, aligned with strategic acquisition or retention goals. The performance-based marketing agency boasts impressive success metrics, including over $1B in measurable revenue unlocked, an 80% client retention rate, and 65% of clients doubling their revenue within six months.

NoGood Success Story

  • Challenge: Payzer developed Payzerware, a business management platform for contractors that streamlines key operations like scheduling, invoicing, and sales proposals. The company faced several challenges, including monetizing free users, expanding its reach, and boosting awareness. Payzer also struggled with optimizing creative content, refining audience targeting, and finding the right balance between customer acquisition and retention efforts.
  • Solution: NoGood developed a performance marketing strategy that addressed all the client's pain points, including crafting personalized ad creatives for different contractors (e.g., HVAC, plumbing, electrical), implementing precise audience targeting, multi-channel paid campaigns, and optimizing A/B testing.
  • Results: The multi-channel strategy boosted Payzer's sales-qualified leads (SQLs) by 21% month-over-month, delivered an impressive 46% increase in conversion rate, and achieved a 30% improvement in click-through rate (CTR).

Check Out NoGood Agency Profile

Jumpfly

Jumpfly
[Source: Jumpfly]
  • Best for: Bing shopping ads optimization
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2003
  • Size: 50-99
  • Location: Hoffman Estates, IL
  • Notable clients: AED Market, NuWave, Walk-In Labs, The Basket Lady, Top Business Class

JumpFly is a performance marketing agency that expertly develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Amazon Ads, Meta Advertising, and SEO campaigns. Its strategies combine advanced AI with human insight to deliver comprehensive solutions, including audit health checks, performance monitoring, dynamic reporting, and predictive ad iterations. As a Premier Google Partner, Meta Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified Partner, TikTok Partner, and BBB A+ rated company, the performance advertising agency has been trusted by clients for over 20 years for its industry expertise and proven ability to deliver impactful marketing campaigns.

Jumpfly Success Story

  • Challenge: AED Market operates in a highly competitive industry, selling AEDs and defibrillators on a limited budget. To sustain business growth and reinvest in future marketing efforts, the company needed a cost-effective and more targeted approach to optimize its advertising efforts.
  • Solution: To tackle the challenge, JumpFly enhanced product feed data by adding unique identifiers and migrating to a daily feed import. The campaign was restructured with brand-specific ad groups and negative keywords, while remarketing and in-market audiences were implemented to target specific customer segments. These strategies aimed to improve ad relevancy, bidding efficiency, and overall campaign performance.
  • Results: The performance advertising agency’s campaign overhaul and new strategy proved successful and delivered remarkable results for AED Market:
    • 585% increase in ROAS
    • 314% increase in conversion YoY
    • 239% increase in clicks YOY

Check Out Jumpfly Agency Profile

Brentonway

Brentonway
[Source: Brentonway]
  • Best for: Programmatic advertising
  • Average hourly rate: $125
  • Minimum budget: $1,000-$10,000
  • Founded: 2018
  • Size: 50-99
  • Location: Los Angeles, CA
  • Notable clients: FOREO, Tmobile, Tepe, Mattel, Peace Out Skincare

Brenton Way is a full-service performance marketing agency that blends technology with creative expertise to deliver exceptional results. Its services span SEO, PPC, social media advertising, digital PR, and influencer marketing, all tailored to the unique needs of each business. Leveraging data-driven strategies like adaptive targeting, dynamic creative optimization, and psychographic segmentation, Brenton Way helps businesses maximize ROI, enhance brand visibility, and scale effectively in competitive markets. Clients also benefit from its proprietary marketing dashboard, IcarusX, which provides transparent analytics and actionable insights to monitor growth across all digital channels.

Brenton Way Success Story

  • Challenge: FOREO wanted to break into the competitive upper-tier beauty market dominated by established competitors, by targeting women aged 23-34 and 35-55+ across diverse ethnicities and major US cities. The goal was to increase brand awareness and position FOREO as the top choice in the beauty device market.
  • Solution: Brenton Way implemented data-driven targeted audience segmentation and personalized content. The performance advertising agency used a multi-platform approach with social media, OTT, and programmatic ads. Non-skippable video ads were strategically placed in high-engagement environments, such as when viewers were watching their favorite shows on Hulu or Roku, to ensure maximum visibility and impact.
  • Results: The strategy increased brand awareness, boosted engagement, and drove sales growth, getting FOREO:
    • $450,000+ new monthly revenue
    • $140+ average order value (AOV)
    • 38% average CTR for Add to Cart ads
    • 6+ million monthly reach

Check Out Brentonway Agency Profile

Power Digital

Power Digital
[Source: Power Digital]
  • Best for: Cross-channel marketing
  • Average hourly rate: $175
  • Minimum budget: $1,000-$10,000
  • Founded: 2012
  • Size: 250-499
  • Location: San Diego, CA
  • Notable clients: Soccerloco, Talkspace, SmartSweets, Audible, TOMS

Power Digital is a top performance marketing agency providing comprehensive, full-funnel strategies that drive exceptional growth. It offers scalable, data-driven solutions through SEO, programmatic advertising, social media, email marketing, conversion rate optimization, and more. Combining a team of niche experts with its proprietary machine-learning platform, Nova, the agency identifies growth opportunities, creates tailored execution plans, and monitors results across all marketing channels. Clients working with Power Digital experience a growth rate 2.6 times faster than the industry average and achieve an average 27% year-over-year revenue increase.

Power Digital Success Story

  • Challenge: Soccerloco, a premier retailer of soccer gear, wanted to attract highly qualified traffic to its site and boost conversions. With a strong brand and top-quality products, the company aimed to significantly grow its online sales and revenue.
  • Solution: After a thorough analysis, Power Digital found that the client had challenges in generating non-branded revenue, particularly in organic search. The performance advertising agency overhauled SoccerLoco's indexing strategy to improve competitiveness and implemented a new content approach. The agency then secured high-quality PR placements, averaging 10 per month, and promoted high-value items through traditional text and Google Shopping ads.
  • Results: In just a few months, Soccerloco experienced a 15% boost in conversion rates, leading to a 29% increase in transactions and a 42% growth in revenue. The SEO efforts resulted in a 218% surge in traffic and a 269% YoY increase in revenue. The organic search improvements generated an impressive 696% ROI.

Check Out Power Digital Agency Profile

How We Picked the Best Performance Marketing Companies

We conducted in-depth research and assessment on hundreds of agencies to guide you in your search for the best performance marketing companies. Our top list is based on factors, such as each agency’s specializations, past projects, client satisfaction, success stories, industry reputation, and team expertise.

The following criteria were used to rank the top performance marketing companies:

  • Client reviews: Consistently high ratings and positive feedback on quality and dependability
  • Diverse portfolio: Proven success across varied performance marketing initiatives and industries
  • Industry recognition: Awards and media features that highlight their standing as top performers
  • Team profile: Experienced professionals with expertise in various marketing disciplines
  • Service offerings: Key strengths in performance marketing services
  • Expertise: A track record of driving measurable results and business growth

Visit the DesignRush Agency Ranking Methodology page to learn more about our comprehensive selection process.

10 Most Popular Performance Marketing Agencies Compared

Agency name Location Hourly rate Size Best for
AmsiveNew York City, NYInquire500-999Overall
MuteSixLos Angeles, CAInquire100-249Omnichannel strategy
WpromoteEl Segundo, CA$150250-499Full-funnel campaigns
ObilityPortland, OR$200Under 49B2B tech companies
M&C Saatchi PerformanceLondon, UK$125100-249Multi-channel marketing campaigns
NoGoodNew York City, NYInquire50-99Growth marketing campaigns
Circus PPCLondon, UK$149Under 49Retail & eCommerce PPC
JumpflyHoffman Estates, ILInquire50-99Bing Shopping Ads optimization
Brenton WayLos Angeles, CA$12550-99Programmatic advertising
Power DigitalSan Diego, CA$175250-499Cross-channel marketing

Best Performance Marketing Companies

11 Companies-Rankings updated: September 05, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

Performance Marketing × Home Services × Under $1,000 ×Clear Filters
  • AI-Driven SEO & Web Solutions That Grow Businesses

    SITE IT NOW is a leading AI-driven SEO and web development agency specializing in custom websites, mobile apps, digital marketing, and secure hosting. We help businesses rank higher, get discovered in AI search, generate more leads, and accelerate growth...

    Top Services:

    • Web Design
    • Web Development
    • Mobile App Development
    • SEO
    • eCommerce Development
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed

    SITE IT NOW Services

    • Web Design
    • Web Development
    • Mobile App Development
    • SEO
    • eCommerce Development
    • WordPress Website Design
    • Software Development
    • Digital Marketing
    • AEO
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • AviaChi
    • South West Collision
    • Arizona Tax Advisors
    • Just For You Entertainments, LLC
    • Bullitt Automotive
    Data sourced from the agency's DesignRush profile

    SITE IT NOW Reviews & Testimonials

    • Barbara Schmal
      Barbara Schmal Owner/Instructor at Real Estate Training School
      5.0

      Web Design Review from Barbara Schmal

      I decided to go with Site It Now because they are in Chicago IL and I am in Florida. I wanted a website developer in the US. I checked out their website and was impressed with the information I found. I am very pleased with my website and especially pleased with how they communicate with their customers. A real phone call, text, email all day every day until the project was completed.

    • Eddie Lebron
      Eddie Lebron Owner at Just 4 U Foto Booths
      5.0

      Web Design Review from Eddie Lebron

      SITE IT NOW has been nothing but the best to us. We made the decision to go with them because of the primary reviews they had but they have surpassed our expectation with the amount of Awesome customer services they have provided our company. Richard has been so attentive to us. He is so responsible in keeping us updated throughout the whole process. We feel we gained not only good service with them but a friendship. We definitely recommend site it now. They go above and beyond your expectations

    • Eric Skaff
      Eric Skaff owner at Arizona Tax Advisors
      5.0

      WordPress Website Design Review from Eric Skaff

      very responsive and easy to work with!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Criando sites para pequenas e médias empresas

    Desde 2008, a Agência Doutor Octopus desenvolve sites profissionais, landing pages e projetos web personalizados. Especializada em SEO, hospedagem, Google Ads, tráfego pago, Google Meu Negócio, identidade visual e materiais gráficos para empresas que buscam mais visibilidade, autoridade e resultados...

    Top Services:

    • Digital Marketing
    • Graphic Design
    • Web Design
    • Branding
    • Print Design
    • Show more
    Location
    Mogi das Cruzes, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed

    Doutor Octopus Services

    • Digital Marketing
    • Graphic Design
    • Web Design
    • Branding
    • Print Design
    • Logo Design
    • SEO
    • CRO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Sincomerciários
    • Mafra Advocacia
    • Abastec
    • Alfa Ltda.
    • União Ltda.
    • DD Flex
    • Galli Serviços
    • Multi Assistência técnica
    • OttoStilita
    • Otimizador
    Data sourced from the agency's DesignRush profile

    Doutor Octopus Reviews & Testimonials

    • Jorge Luiz Silva
      Jorge Luiz Silva Concluído at Desentupir 24
      5.0

      Web Design Review from Jorge Luiz Silva

      O trabalho de webdesign e de otimização do conteúdo realizado proporcionou expressivos resultados para a empresa através da conquista de excelente posicionamento nas pesquisas por nossos serviços nos mecanismos de buscas.

    • advocaciamaf
      advocaciamaf Review from Google
      5.0

      advocaciamaf's Review Sourced from Google

      A Doutor Octopus foi de um profissionalismo desde o primeiro atendimento, após levantamento da minha necessidade em criar o site para o meu escritório de advocacia, resultando em um trabalho excelente para as mídia sociais com uma linguagem fácil, transparente e direta para o público alvo do escritório.

    • Mogi Entulhos
      Mogi Entulhos Review from Google
      5.0

      Mogi Entulhos's Review Sourced from Google

      Excelente atendimento, sempre pronto a esclareceu todas as minhas duvidas de como melhorar a visibilidade da minha empresa. Indico com certeza..Alexandre, parabéns pelo seu profissionalismo..

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We Take Winning Seriously. This Goes for You and for Us.

    Custom software, marketing, development, and IT consulting. From top line to bottom line, we move the obstacles to propel your business forward...

    Top Services:

    • Web Design
    • Web Development
    • WordPress Website Design
    • eCommerce Development
    • Content Marketing
    • Show more
    Location
    Jacksonville Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000

    Oyova Services

    • Web Design
    • Web Development
    • WordPress Website Design
    • eCommerce Development
    • Content Marketing
    • eCommerce
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Mobile App Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • The Tom Coughlin Jay Fund
    • Aude Smith Architecture
    • BNTC
    • UltimaCase
    Data sourced from the agency's DesignRush profile

    Oyova Reviews & Testimonials

    • Kirill Kudymov
      Kirill Kudymov Product Manager at Schneider Electric Sustainability Business
      5.0

      Web Development Review from Kirill Kudymov

      Oyova designed and developed a web platform that allows users to access and post information relating to MS. Without wireframes, their team developed much of the design on their own, taking into account that the interface needed to be very user-friendly for our audience.

    • Brittany Grunzinger
      Brittany Grunzinger Review from Google
      5.0

      Brittany Grunzinger's Review Sourced from Google

      Oyova has continuously proven to be a fantastic partner to our team! They are knowledgable, easy to work with, and come to the table ready to collaborate. When seeking a business relationship, the hope is always that it’s seamless, and that’s exactly the experience we’ve had with them. Whether we have a simple question or a complex need, they remain a team that we can rely on. My primary point-of-contact is Beth, and she’s been wonderful! She’s not only great at keeping things on track, she’s also kind and approachable. In fact, I’ve collaborated with multiple members at Oyova and everyone has made it easy to build a long-term, trusting relationship with them. If you have the chance, work with them. You’ll be glad you did!

    • S. christian
      S. christian Review from Google
      5.0

      S. christian's Review Sourced from Google

      We partnered with Oyova for outsourced development work, and the experience was outstanding. From the very beginning, their team demonstrated a deep understanding of our project needs and delivered high-quality work on time and within budget.A special shoutout to our account manager, Beth Rener, who always went above and beyond to ensure a seamless process. She was incredibly responsive, proactive, and always one step ahead in managing the projects. Whether it was addressing questions, providing updates, or making sure everything stayed on track, her attention to detail and commitment to our success truly stood out.Highly recommend Oyova and Beth!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • More Customers. Less Effort. Local.

    South Coast Inbound is a digital marketing agency with physical locations in Providence, RI, Warren, RI, and Swansea, MA. We help local businesses generate more leads and customers through Local SEO, SEO, website design, Google Ads and AI Search Optimization...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Web Design
    • Show more
    Location
    Swansea, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed

    South Coast Inbound Services

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Web Design
    • Email Marketing
    • Advertising
    • AEO
    • WordPress Website Design
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Purple Cow Cleaners
    • Allscapes Tree
    • The Soul Purpose
    • Arch Masony Restoration
    • La Vie en Rose Esthetics
    • Coastal Chiropractic Group
    • RALCO Electric
    • East Coast Tree Fellers
    • A&E Metal& Recycling
    • Won Strategy
    Data sourced from the agency's DesignRush profile
  • We assist local businesses in growing their customer base.

    No matter what you sell, or who your customers are, the internet is an AMAZING tool to help you reach more people, grow your audience, and make more sales - faster and easier than ever before. Through innovative technology and strategic implementation, we turn complex tasks into seamless, efficient workflows...

    Top Services:

    • Web Development
    • Web Design
    • Digital Services
    • Digital Strategy
    • Digital Marketing
    • Show more
    Location
    Mansfield, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

    Marketing Champions Agency Services

    • Web Development
    • Web Design
    • Digital Services
    • Digital Strategy
    • Digital Marketing
    • Email Marketing
    • Direct Marketing
    • CRO
    • Affiliate Marketing
    • Business Consulting
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Legendary Marketer
    • ClickFunnels
    • Systeme.io
    • GoDaddy
    • EmpowHERment
    • The Ladies Power Lunch
    • Alphadog Success
    Data sourced from the agency's DesignRush profile
  • Attract. Convert. Scale. A Unified Growth System

    Aurora Digital Marketing Agency is a Greece-based digital marketing agency focused on measurable business growth. With more than 10 years of digital marketing experience and collaborations with 100+ businesses in Greece and abroad, the agency combines SEO, paid advertising, content, conversion rate...

    Top Services:

    • AEO
    • SEO
    • Digital Marketing
    • Content Marketing
    • eCommerce
    • Show more
    Location
    Athens, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed

    Aurora Digital Marketing Agency Services

    • AEO
    • SEO
    • Digital Marketing
    • Content Marketing
    • eCommerce
    • Media Buying
    • CRO
    • PPC
    • Advertising
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Athens Massage Center
    • Epeigonta
    • Karuna Body Massage
    • Health4u
    Data sourced from the agency's DesignRush profile
  • Breathing Life Into Digital Growth.

    Nizwas IT Solutions (NIS) is a WordPress development, SEO, and digital marketing agency founded in 2017. We build fast, secure, SEO-ready websites and provide ongoing maintenance for small and mid-sized businesses across India, USA, Canada, UK, and UAE...

    Top Services:

    • Web Development
    • eCommerce Development
    • WordPress Website Design
    • Digital Marketing
    • Digital Services
    • Show more
    Location
    Noida, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed

    Nizwas IT Solutions Services

    • Web Development
    • eCommerce Development
    • WordPress Website Design
    • Digital Marketing
    • Digital Services
    • Graphic Design
    • Branding
    • Logo Design
    • Web Design
    • Design Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Samir Advocate
    • Dueast
    • Vision Aluminum Glass
    • Pro Research Hub
    Data sourced from the agency's DesignRush profile
  • See The Work Before You Decide

    Lone Crest Media takes a different approach to client acquisition: instead of pitching promises, we build real, finished work first a live website and custom brand videos before a prospect ever signs a contract. Founded by Kathy Brook and Jimmy K with 20 years of combined marketing experience, we work with...

    Top Services:

    • Video Production
    • Branding
    • Package Design
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    Riverside, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000

    Lone Crest Media Services

    • Video Production
    • Branding
    • Package Design
    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Mobile App Development
    • Graphic Design
    • Advertising
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • US City Link
    • Mahal Bros
    • Capitol
    Data sourced from the agency's DesignRush profile
  • Predictable Growth Starts Here

    Techy Toes is an SEO, paid media and web design agency in St. Petersburg, FL, working with clients nationwide. We build search and advertising programmes for businesses that need traffic, leads and revenue they can trace not rankings screenshots...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • AEO
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000

    Techy Toes Services

    • Web Design
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • AEO
    • SEO
    • PPC
    • Social Media Marketing
    • CRO
    • Digital Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Aloha Pools
    • FC Fence
    • Mustache Gold and SIlver
    • LE Construction
    Data sourced from the agency's DesignRush profile

    Techy Toes Reviews & Testimonials

    • Intragital Solutions
      Intragital Solutions Review from Google
      5.0

      Intragital Solutions's Review Sourced from Google

      Very professional and honest, Isaac did our website. Never expected such good return, we started getting leads on our site with in the first couple months. Would recommend them to everyone.

    • ivy on Milopeco909
      ivy on Milopeco909 Review from Google
      5.0

      ivy on Milopeco909's Review Sourced from Google

      I highly recommend Isaac with Techy Toes! I’ve been blessed to have found Isaac and received his services to help promote our plumbing business in Arizona. Within the first 6 months of help Isaac not only had provided us with a fully functioning website but also had worked his magic in getting us to become visible on Google. We have held one of the top three spots in our city on Google Maps for the past 4 years now. The past three years we were awarded the best plumbing company in our city from 3 separate plumbing magazines. We would never have been able to accomplish what we have so far without Isaac. We highly recommend his SEO, Website, and other business related services. He is very honest, patient, and hard working. He will always receive our honor and gratitude for his dedicated hard work and patient understanding. Thank You Isaac and Techy Toes.

    • Ramsina Herrington
      Ramsina Herrington Review from Google
      5.0

      Ramsina Herrington's Review Sourced from Google

      I am very satisfied with Techy Toes Services. Isaac with Techy Toes was able to help make my company, All Drains Emergency Plumbing in Glendale, Arizona one of the top plumbing companies in our city. He was not only able to get our Google Business profile approved for Google, but he was also able to make us visible on Google Maps ascertaining us one of the top three spots on Google Maps in our city which has directly related to our company’s success including giving us a chance to win multiple top plumbing company awards in our city. I will never replace him with another marketer. He is a key core to our company and its continued success. If you are a new company looking for SEO services or help with your website or Google Profile, or Apple profile, or voice search platforms, Isaac with Techy Toes can help tremendously and he is very fair with his pricing. Thank You for all your continued help Isaac! I highly recommend his services.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Attract. Engage. Convert

    MagnetIQ Marketing Solutions is a full-service digital marketing agency that helps businesses across Texas increase their online visibility and generate qualified leads. The agency provides integrated marketing servicesincluding SEO, web design, social media, email marketing, branding, and reputation...

    Top Services:

    • Web Development
    • SEO
    • WordPress Website Design
    • Web Design
    • eCommerce Development
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000

    Magnetiq Marketing Solutions Services

    • Web Development
    • SEO
    • WordPress Website Design
    • Web Design
    • eCommerce Development
    • Digital Marketing
    • Social Media Marketing
    • Branding
    • Logo Design
    • Design Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Alamo Lawncare and Landscaping
    • Barraza Notary Services
    • Paradise Exterior Designs
    • Mi Paisano TX
    • Rosas Creations
    • R&S Auto Mechanics
    • Snow Heaven TX
    Data sourced from the agency's DesignRush profile
  • Ads That Sell. Sites That Close.

    We run your Meta & Google ads and build the websites behind them so every click has the best possible shot at becoming a paying customer...

    Top Services:

    • Web Development
    • Social Media Marketing
    • Web Design
    • Media Buying
    • CRO
    • Show more
    Location
    Edmonton, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000

    Magnet Media Agency Services

    • Web Development
    • Social Media Marketing
    • Web Design
    • Media Buying
    • CRO
    • Advertising
    • SEO
    • PPC
    • Digital Marketing
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • USPWFL
    • Maximin Construction
    • Oceans Mobility
    • TurfIQ
    Data sourced from the agency's DesignRush profile

    Magnet Media Agency Reviews & Testimonials

    • Claire Hagar
      Claire Hagar Review from Google
      5.0

      Claire Hagar's Review Sourced from Google

      I honestly can’t say enough good things about the team at Magnet. It’s one thing to find experts, but it’s another thing entirely to find a team this genuinely kind. Their culture is fantastic. Everyone is approachable, helpful, and eager to jump in. It makes a world of difference to work with people who are as down-to-earth as they are capable.

    • Cullen Blanchfield
      Cullen Blanchfield Review from Google
      5.0

      Cullen Blanchfield's Review Sourced from Google

      The negative reviews are completely puzzling to me. I've worked with Magnet on a handful of occasions as a DP with a variety of crew sizes and everyone I've been involved with has been nothing but a pleasure to work with. Their producers are very experienced and they are true professionals. It's a privilege to work with production companies such as these and I'd recommend them to both above and below the line crew time and time again.

    • Mark Lamorgese
      Mark Lamorgese Review from Google
      5.0

      Mark Lamorgese's Review Sourced from Google

      I had a great experience working with Magnet Media and their team. Communication was clear, deadlines were reasonable, and invoices were processed on time. I look forward to working on more project together in the future!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews

Performance Marketing Agency Hiring Guide

What is a performance marketing agency?

A performance marketing agency is an agency that manages and optimizes digital marketing campaigns across various channels to achieve performance goals, like increased conversions and maximized return on investment (ROI).

People may confuse performance marketing with paid media marketing, like pay-per-click (PPC). While the latter focuses on creating brand awareness and generating traffic, performance marketing services concentrate on generating measurable results and a positive ROI. PPC and other paid advertising efforts, and even SEO, are considered part of performance marketing.

Some companies may also believe that handling performance marketing in-house will save them money, but it's more complex than merely launching ads across different platforms. For example, about 35.7% of global online users use ad blockers, which can significantly reduce the effectiveness of online advertising efforts. This statistic highlights just one of the many challenges that performance marketing companies are equipped to handle expertly:

  • Inadequate expertise across various aspects of performance marketing
  • Insufficient grasp of digital marketing strategies and industry best practices
  • Difficulty with ad bidding and related strategies, leading to inefficient ad spend
  • Lack of manpower and low budget for necessary tools and technologies
  • Limited access to advanced marketing and analytics tools that hinder campaign performance
  • Struggling to scale campaigns quickly in response to market changes or business needs
  • Inexperience in analyzing complex data sets to effectively optimize campaigns
  • Inability to measure results and track ROI across various digital marketing campaigns
  • Difficulty keeping up with fast-evolving trends, making it hard to remain competitive
  • Lack of access to valuable industry networks and partnerships that could enhance marketing efforts

Statista estimates that global digital advertising spending will reach $646 billion in 2024 and skyrocket to a whopping $870.85 billion by 2027. What this means is the battle to win customers will be even tougher, especially for small businesses with limited resources.

Success story

You may have a marketing target, but knowing the right strategy and metrics to use can be a complex thing. We chose the following case study to demonstrate how a performance marketing company’s expertise successfully guided a business toward achieving its year-on-year (YoY) revenue goals:

  • Challenge: AHLA Insurance heavily relied on year-over-year performance data to track growth in policy purchases, revenue, customer acquisition cost (CAC), and return on ad spend (ROAS). However, in 2023, it encountered revenue and profitability challenges, including rising cost per click (CPC) on Google Ads and inconsistent tracking on Microsoft Ads.
  • Solution: To address AHLA's revenue goals, Black Propeller implemented a focused paid search strategy on Google and Microsoft Ads, prioritizing core insurance products, such as vacant land insurance policy. The performance marketing agency also leveraged Google Ad’s Performance Max to expand reach and revenue and launched a YouTube video remarketing campaign targeting site visitors who hadn't completed a purchase.
  • Results: The strategy resulted in a remarkable 151% increase in policy purchases for core insurance products through paid search, while vacant land policy purchases rose by 74%. AHLA's total YoY revenue from paid search got a significant boost of 136%.

What do performance marketing agencies do?

Performance marketing agencies help businesses optimize their online marketing efforts to achieve desired results, such as clicks, leads, traffic, and sales. They often use pay-per-click (PPC), affiliate marketing, and social media ads, to effectively reach and engage the target audiences and turn them into qualified leads or loyal customers.

Here are the performance marketing services typically offered by performance advertising agencies:

  • Pay-per-click (PPC) advertising
    Managing and optimizing campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic
  • Search engine optimization (SEO)
    Improving website visibility in organic search results through on-page and off-page optimization techniques
  • Social media advertising
    Creating and managing ad campaigns on platforms like Facebook, Instagram, and LinkedIn to reach specific demographics
  • Affiliate marketing
    Partnering with other businesses or content creators to promote the brand’s products or services, while offering commissions on generated sales
  • Email marketing
    Creating and implementing email campaigns that engage customers, nurture leads, and drive conversions
  • Content marketing
    Creating high-quality content like blog posts, articles, and videos to attract and engage target audiences
  • Video marketing
    Creating and promoting video content to enhance brand awareness and engagement across various platforms
  • Conversion rate optimization (CRO)
    Analyzing the performance of websites and landing pages to identify areas for improvement and increase conversions, such as sign-ups or purchases
  • Programmatic advertising
    Using automated technology to buy and sell digital advertising space in real-time auctions, allowing advertisers to target specific audiences more efficiently
  • Retargeting/remarketing
    Implementing strategies to re-engage users who have previously interacted with the brand but did not convert
  • Data analytics and reporting
    Tracking and analyzing campaign performance metrics to measure its effectiveness and identify optimization opportunities

Success story

Even established brands sometimes experience a slump in their marketing efforts and turn to performance marketing agencies for a successful turnaround. We chose this case study as an example:

  • Challenge: National Public Radio (NPR), a prominent media brand, relies on corporate sponsorships to sustain its operations. Its subsidiary, National Public Media (NPM), aimed to improve its sponsorship acquisition efforts by lowering the cost per acquisition (CPA) and driving more conversions through its website's landing page.
  • Solution: KlientBoost, a performance marketing company, developed a comprehensive marketing plan to attain its objectives within a three-month timeframe. The plan included a variety of tactics like single keyword ad groups strategy, smart ad bidding, attribution research and modification, and breadcrumb technique.
  • Results: Within just two weeks, the campaign delivered impressive results:
    • 1,485% increase in conversion volume
    • 94% boost in conversion rate
    • 21% decrease in cost per click (CPC)
    • 38% increase in clickthrough rate (CTR)

How much do performance marketing companies charge for their services?

The costs for performance marketing services vary depending on the strategies used (e.g., PPC, SEO, email marketing) and the campaign objectives (e.g., ROAS, CAC, traffic, conversions). Therefore, there are no standard rates for a performance marketing package, as agencies customize their pricing based on specific business needs and goals.

However, since performance marketing falls under the umbrella of digital marketing, agencies generally charge between $2,000 and $20,000 or more per month. Below is a breakdown of typical costs for the most commonly used performance marketing services:

  • PPC advertising: up to $10,000 per month
  • Email marketing: $500-$5,000 per month
  • SEO: $1,500-$5,000 per month
  • Affiliate marketing: 5-30% of affiliate revenue

Why should I hire a performance marketing agency?

You should hire a performance marketing agency because it offers expertise to fine-tune and maximize your marketing campaigns and deliver successful results. For example, it can easily identify the most effective channels to run your ads based on where your customers are searching — whether it’s Google, Facebook, or LinkedIn.

Performance marketers can also do continuous testing and make data-driven adjustments to campaigns to achieve or even exceed your business goals.

Many businesses partner with performance marketing companies because they:

  • Have specialized knowledge and experience in various digital marketing strategies, channels, and tactics
  • Have proven processes and experienced teams that can bring faster results
  • Use analytics and data to track campaign performance, identify trends, and make data-driven decisions
  • Have access to advanced marketing tools and technologies that enhance campaign effectiveness
  • Can maximize advertising budget to achieve a better return on investment (ROI)
  • Use advanced audience segmentation techniques to reach a wider audience and specific customer groups
  • Can quickly scale marketing efforts based on performance and changing business needs
  • Stay updated on the latest trends and changes in digital marketing
  • Provide detailed reports on campaign performance for better decision-making

Success story

We chose this case study to show the challenges of in-house performance marketing, and how a skilled agency rescued a struggling campaign and recovered wasted ad spend:

  • Challenge: An eCommerce company was draining its ad budgets on inefficient Amazon campaigns. To turn the tide, it hired a performance marketing agency to lower its advertising cost of sale (ACoS) and boost campaign performance.
  • Solution: JumpFly launched Sponsored Products and Sponsored Brands campaigns on Amazon and implemented both automated and manual targeting strategies. To beat the high ACoS, the performance marketing company analyzed search term reports to identify and eliminate underperforming keywords and reduce wasteful spending.
  • Results: By structuring the campaigns better and implementing Amazon best practices like negative keywords tactics, the client reduced its overall ACoS by over 26% within the first two months while also cutting monthly ad spend by nearly 54%. There was also a remarkable 32% lower ACoS across all JumpFly-built campaigns.

How do I choose the best performance marketing company for my business?

Choose the best performance marketing company for your business by following these steps:

  1. Have clear business goals
    Define your specific marketing objectives — do you want to increase sales, get more signups, or improve brand awareness? It's important to find an agency that understands your goals and will align its strategies accordingly.
  2. Search the right platforms
    Search for potential performance-based marketing agencies on credible directories like DesignRush, verified review platforms, and major search engines, such as Google and Bing.
  3. Check for experience and expertise
    Look for agencies with proven experience in performance marketing services, especially within your industry. Then review their team profiles to see if they have the relevant expertise and specialized skills.
  4. Check their services
    Make sure the performance advertising agency offers a range of services, including PPC, social media advertising, SEO, and analytics, to meet all your performance marketing needs.
  5. Assess portfolios and case studies
    Review the performance marketing agency’s past projects with companies in your industry but focus on success stories that clearly demonstrate its results.
  6. Look for client reviews
    Research verified client reviews and testimonials to get insights into the agency's reputation, customer service, and overall satisfaction from other businesses.
  7. Ask for proposals
    Create a list of potential performance marketing agencies you want to work with and then send out detailed requests for proposal (RFP) to further shortlist your candidates.
  8. Set up a call
    Set up an interview with the agencies so you can get to know them better and discuss your project.
  9. Ask about their process
    Ask about their approach to campaign development, execution, and optimization. Look for an organized, systematic approach in their responses.
  10. Discuss KPIs and reporting
    Ask how performance based marketing agencies will report on campaign performance and key metrics, as transparency will keep you informed about your investment.
  11. Inquire about tools and technology
    Inquire about the tools and technologies the performance marketing company uses for campaign management, tracking, and reporting because the right tools are important in maintaining campaign effectiveness.
  12. Discuss budget and costs
    While considering the pricing, also explore performance based marketing agencies. It’s a compensation model that can ensure they’re motivated to deliver exceptional results that directly impact your bottom line.
  13. Consider their cultural fit
    Assess whether the agency’s values, communication style, and work ethic align with your company culture. A good partnership thrives on mutual understanding and collaboration.

Do you still need help finding the right performance marketing agency? Visit our Marketplace and give us some details about your business, we'll provide you with a list of five top-rated agencies that match your requirements — for free.

How do I find the best performance marketing agency on DesignRush that fits my budget?

Narrow down your search for the best performance marketing companies using DesignRush's filters. You can search by budget, ranging from $1,000 to $50,000, and other specific criteria.

Low Budget: 1k above
Mid Budget: 10k above
High Budget: 50k above

You can also browse through our agency directory to explore more agency profiles by location, niche industries, area of expertise, team size, pricing, and hourly rates to comprehensively compare performance marketing companies and find the best one for your brand. 

What are the key success metrics in performance marketing?

Here are the key success metrics to track the effectiveness of performance marketing campaigns:

  1. Impressions
    The total number of times an ad or piece of content is displayed to users, regardless of whether they interact with it or not
  2. Clicks
    The total number of times users click on an ad, link, or call-to-action (CTA) within a campaign
  3. Click-through rate (CTR)
    The percentage of users who click on an ad or link against impressions, which measures engagement and relevance
  4. Cost per click (CPC)
    The cost the advertiser paid when someone clicks on an ad
  5. Cost per lead (CPL)
    The average cost of acquiring a new lead, indicating the cost-effectiveness of a marketing campaign
  6. Cost per acquisition (CPA)
    The average cost of acquiring a new customer, including all associated costs like marketing and sales expenses
  7. Customer lifetime value (CLTV)
    The possible revenue a customer can generate for a business throughout their relationship with a brand
  8. Marketing qualified leads (MQL)
    Total number of potential customers who have shown interest in a company's products or services based on marketing efforts
  9. Conversion rate
    The percentage of users who complete a desired action, such as making a purchase or signing up, after clicking an ad
  10. Churn rate
    The percentage of users or customers who stop doing business with a company over a specific period, also known as attrition rate
  11. Traffic by source
    Tracks the number of website visitors from different sources, e.g., organic, paid search, referral, and social media
  12. Engagement rate
    Measures user interaction with content, including likes, shares, and comments on social media ads
  13. Attribution model metrics
    Tracks which channels or touchpoints contributed to a conversion, e.g., first-click, last-click, or multi-touch attribution, providing insights into the customer journey
  14. Return on ad spend (ROAS)
    The amount of revenue generated for every dollar spent on advertising
  15. Return on investment (ROI)
    The profitability of a campaign by comparing the net profit against the costs incurred

What red flags to watch out for when hiring performance marketing agencies?

Protect your business from costly mistakes and mediocre results by keeping an eye out for these red flags when hiring a performance marketing agency:

  • Overpromise success
    Avoid performance marketing agencies that guarantee immediate results as they often overlook the time it takes to achieve sustainable growth; this can lead to unrealistic expectations.
  • Lack clearly integrated strategies
    Avoid single-service agencies or those that focus on only one aspect of advertising or marketing, as they often lack a fully integrated strategy. For example, Google Ads should run simultaneously with social media ads to achieve your conversion goals.
  • No clear metrics
    Don't work with a performance marketing company that doesn’t clearly articulate the key performance indicators (KPIs) or ROI, it may not be serious about delivering measurable, data-driven results.
  • Poor communication skills
    Don’t consider an agency if it shows poor communication during your initial call. If it’s slow to respond or doesn’t address questions thoroughly, it could signal future communication issues and lack of support.
  • Relying on complex system for communication
    Be wary of companies that rely on platforms like Slack or ticketing systems for communication. It shows inflexibility that can hinder timely responses and efficient problem-solving.
  • Overuse of jargons
    Skip performance marketing companies that excessively use terminologies or buzzwords without clear explanations because it indicates they’re trying to confuse or impress you, rather than genuinely inform.
  • Lack of data-driven strategies
    Watch out for vanity metrics, like follower count, because they don’t contribute to your ROI. A good performance marketing agency should focus on data-driven strategies and provide reports that directly reflect your business goals and impact.
  • Doesn’t provide ad creatives
    Beware of performance advertising agencies that only run ads but don't provide the copy or creatives. Effective advertising relies on strong creative elements, and the performance marketing agency should have full control over these aspects to ensure proper testing and optimization.
  • Poor reviews
    Be cautious of performance marketing agencies with low ratings or negative reviews. Check verified review platforms like DesignRush or Trustpilot to read authentic client feedback and testimonials.

What questions should I ask performance marketing agencies before hiring one?

These are the questions to ask when hiring a performance marketing agency:

Its Relevant Background

  1. How many years of experience do you have in performance marketing?
  2. What industries or niches have you previously worked with?
  3. Can you provide case studies or examples of past success stories for businesses similar to ours?
  4. Do you have in-house experts for different marketing channels, or do you outsource some services?
  5. What certifications or partnerships do your team members have?
  6. What is your team structure and who will be our main point of contact?
  7. Can you provide a detailed breakdown of the costs involved in your services?

Its Services and Processes

  1. What specific performance marketing services do you offer (e.g., PPC, email marketing, social media advertising)?
  2. What tools and technologies do you use for campaign management and analytics?
  3. Can you explain your process for audience segmentation and targeting?
  4. How do you handle A/B testing and optimization?
  5. How do you stay updated with the latest industry trends and technologies?
  6. What kind of analytics tools do you use to track campaign performance?
  7. What kind of reporting can we expect throughout the project?
  8. How do you ensure transparency and communication during the campaign?
  9. How do you handle client feedback and suggestions?
  10. What is your typical timeline for seeing results from a new campaign?

Relevant to Your Project

  1. How would you identify and target my ideal customer?
  2. How will you integrate our existing marketing efforts with your strategies?
  3. How do you allocate my marketing budget across different channels to maximize ROI?
  4. How do you ensure that the KPIs align with my overall business objectives?
  5. How do you optimize my campaigns to improve performance and reduce costs?
  6. How do you plan to handle changes in market conditions or trends during the campaign?
  7. What steps do you take to ensure compliance with my industry's regulations and data privacy?

What are the best performance marketing agencies in the US?

  • Amsive
    • 4.8 stars on DesignRush (6 reviews)
    • 4.6 stars on Google (9 reviews)
    • Top clients: The Home Depot, Nationwide, Samsung, Tripadvisor
  • MuteSix
    • 4.1 stars on Google (38 reviews)
    • Top clients: Rinse, goPuff, StackSocial, Grunt Style
  • Wpromote
    • 4.8 stars on DesignRush (5 reviews)
    • 4.6 stars on Google (80 reviews)
    • Top clients: Toyota, Verizon, Zenni, Forever 21
  • Obility
    • 5.0 stars on Google (2 reviews)
    • Top clients: Snowflake, Cloudflare, Marketo, Apttus
  • NoGood
    • 4.2 stars on Google (10 reviews)
    • Top clients: Nike, TikTok, Intuit, Mojo

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