Top Integrated Marketing Agencies Of 2020

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Family-owned and operated since 1954, Air Comfort is an HVAC and Refrigeration company that provides customized solutions in the residential, commercial, industrial and marine sectors. Founded on the values of quality, integrity, commitment and safety, Air Comfort delivers excellence in everything from custom fabrication to service and installation. As the Southeast Texas based company began to grow into extended markets, the brand needed to reflect the level of professionalism and expertise of the business.
The brand refresh began, as most do, with the logo. Subtle adjustments to color, shape and typography brought the logo set up to date while maintaining the equity of the original mark. From there came brand extensions, most notably the van wraps. As a primary symbol of their service and residential sectors, the vans needed to communicate the brand’s new identity and serve as a moving advertisement while out on the job.

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CHALLENGERussell Athletic is a 100-year old athletic apparel & uniform brand needing a rebirth. Over the last two decades, Russell had become virtually invisible, losing market share to the marketing machines of Nike, Adidas, and UnderArmour. 
Our goal was to reintroduce Russell Athletic to key decision-makers. The brand needed to increase awareness with this audience, gain relevance in their lives, and drive sales during the preseason period, all at a fraction of the marketing budget of competitors.
INSIGHTTeam. That is the one true sport. It transcends ages, levels and audiences. The benefits of team last long after one’s playing days are over. Born on the playing fields of America, Russell Athletic decided to take a stand to defend team sports.
SOLUTION To defend team sports, Russell didn’t sign a star or a champion. Instead, we partnered with the losers. In 2015, 101 high school football teams lost their state championship games by a touchdown or less. Russell chose six of these teams and helped them turn the one thing that haunted them from that loss into their ultimate motivation with the #SettleYourScore campaign.
#SettleYourScore, Russell had teams stare down that heartbreaking loss to come back stronger. And by shining a light on their journey, we conveyed universal truths of team to inspire a nationwide audience of athletes, coaches, and parents.
RESULTS

• Sales: During the key back-to-school period, online apparel sales increased 180% year-over-year.


• Awareness: Given the small budget, earned media was key. The campaign earned 240 Million earned media impressions, which was 2X above plan.


• Relevance: We focused on social media metrics. We grew our Facebook fanbase by 40%, earned six million engagements, 15 million video views. Facebook video engagement rates were 2X above industry average. Also, the SB Nation “time spent” on video content surpassed their editorial content by an average of 91 seconds.

Video: https://vimeo.com/200892785

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525 America has been creating high quality, contemporary women’s knitwear since 1983. With roots in Brooklyn, they have a rich history anchored to 7th Avenue. Our challenge was to re-design a contemporary brand and website that would live within a competitive landscape and also appeal to a younger audience while still retaining interest from their core demographic.Through brand workshops with the senior stakeholders, we helped define the brand story and identified and researched the competition through perceptual mapping of brands in the same space. Under the theme ‘Born in Brooklyn,’ we honed in on characteristics and attributes around the brand. The result is a custom-crafted typographic mark and minimal identity reflective of an established brand that is markedly New York. We created a flexible grid system to be used across all collateral. Looking at the history of New York itself for typographic inspiration, we pulled references from vintage billboards, street signs, and store-fronts. A fully responsive eCommerce site was developed for all devices, ensuring all customers receive the same quality experience online, wherever they are.

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View our portfolio at F10Design.com.

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Pearly-white chalk cliffs, lush beech forests and fine-sandy beaches—on the island of Ruegen, the Baltic Sea’s landscape shows its most beautiful face. The pristine scenery, enchanting fishing villages, and the nostalgic architecture of Ruegen’s seaside resorts form a unique setting for athletic records captured by 360 Agency Berlin for IRONMAN online content Strategy.

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Prototype was tasked with the design and development of the Windows Phone application for The Entertainer, a leading provider of coupons and offers in multiple countries.We kept it simple while trying to give the user all the information needed in a simple yet intuitive user interface.The user experience was aligned with Windows Phone guides, but also enabled users to perform all tasks in an easy fashion at all times throughout the app.Users can fully personalize their experience by saving offers, calculating their savings or buying new offers on the go.

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The insurance industry is just one example where quality content is needed to engage consumers in a crowded marketplace. As insurance is often seen as a set and forget transaction, we were faced with the challenge of driving relentless relevance to the AAMI brand.
By focusing on the quality of content produced, we leveraged AAMI’s social channels and introduced new tactics to develop an organic Instagram strategy. This helped to drive innovation and change within their social spaces. This focus on quality helped to increase AAMI’s engagement with its consumers, bringing AAMI’s Facebook page likes up by 37.57% (from 103k to 133k) from October 2014 to June 2018. Currently, the follower base is 22% higher than competitors on average, with a high growth rate of 58% compared to insurance industry competitors.
Creating content that draws on subject matters consumers are genuinely interested in can help to engage them in ways that will prove beneficial in the long run. With AAMI, we were able to generate meaningful ongoing conversations with consumers, helping to keep the brand top of mind and differentiated from competitors. Our focus on pushing out key pieces of quality content rather than content for the sake of content, helped us to increase AAMI’s organic reach and engagement, with organic posts engaging an average of 18K Australian monthly which is 1678% higher than the competitor average. With brand sentiment also increasing from 46.2% in July 2014 to 75% in 2017/18, this demonstrated that quality content can help brands remain relevant in a rapidly changing marketplace.

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The beauty industry is full of promises and expectations. And so are we. We promise not to create work that's a feel-bad reminder of what most women are not, and we expect women to be savvy and capable of understanding the way what they put on their bodies works. For Exuviance, a high-end Johnson & Johnson brand, we created a campaign that successfully invigorated three products with gorgeous visuals that focused purely on the product and its attributes, along with language that relied heavily on wit and was loaded with hardcore science - never dumbed down, never inflated.
The work paid off. Results have exceeded expectations and eight more executions are in the works. 
The Good Stuff: print, poster, in-store, collateral, instagram, digital display

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eCommerce solution for pet food

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Paşafırını, the fastest growing bakery-cafe chain in Turkey partnered with Makine to develop an ambitious national rebrand and a marketing ecosystem from the ground up. Together, we repositioned Paşafırını as "the customer-centered bakery - cafe chain that delivers international tastes with a local and traditional approach” and introduced “Smile at every bite".



Our work with Paşafırını spans Makine's full end-to-end capabilities, from strategy and experience design to campaign ideation and creative content. For all our work, our goal is to help Paşafırını develop innovative ways to engage customers across the country and to increase brand awareness for franchisees.







Our team produced micro-video content and photos in our in-house production studio with food stylists and commercial photographers. Re-sorting visual content for 500+ products into newly defined categories helped to build a new communication system for web, social media, campaigns and periodically updated in-store branding.






 

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BIAS is well recognized in Atlanta for their adventurous personas and impressive customer outreach activities.
BIAS has since identified themselves as a 'guide' brand, sharing their expertise and working beside you to ensure your success. To revitalize their brand, we developed new messaging, imagery style, and some cool swag that will continue to move them forward as a renowned technology company.

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Introductory Data

• Inexpensive products.


• High competition. 


• High CPA. 


• Narrow coverage.

Our Task



To lower the CPA (it should be less than 10% of an average check) and to drive more traffic at the same time.



The Solution



We decided to launch sales campaigns and to gradually refuse from using search campaigns (except brand one).
Why did we consider sales campaigns more important?

• They bring more targeted transitions. 

• Low cost per click. 


• Broad coverage. 


• The versatility of this tool.

The conclusion. Sales ads are very informative and allow you to attract a more specific audience to your website, increasing the transaction coefficient, and lowering the CPC. As a result, the cost of transactions decreases.



Work Stages



We divide all work related to the sales campaign launch into two stages.
The first stage includes:

• process of checking if a website meets Google Merchant Center’s requirement;


• account creation;


• proof of a website’s ownerships;


• creation of Terms of Reference for a feed;


• feed’s check and upload;


• work with the declined products (in 99% of the accounts), figuring out the reasons, and searching for problems’ solutions;


• setting up the rules of feed’s transformation for product segmentation.

The second stage:

• creating campaigns according to the structure we developed;


• choosing and testing the strategies;


• analyzing the effectiveness;


• launching smart campaigns.

The Result



In 6 months of work, the CPA lowered to 27 UAH. After we launched smart sales campaigns in December 2018, it reduced to 18 UAH 

• CPC is 3 times lower (0,6 UAH and 1,8 UAH);


• traffic volume is 3,5 times bigger;


• the transaction coefficient is 2,5% and 4%;


• CPA is 4 times lower.

The Conclusion



Sales campaigns help you get:

• bigger target traffic volume for the same budget, because CPC is lower;


• higher transaction coefficient, because the ads are more informative;


• low transaction cost, because of the low CPC and high transaction coefficient.

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SunRoof is a Swedish manufacturer of "solar roofs". Their state-of-the-art technology uses the entire roof surface to generate electricity, which maximizes investment benefits.We are responsible for all digital marketing activities from mid-2019. We use Facebook, Instagram and Google Ads to increase brand awareness and technology, generate website traffic and, most importantly, attract potential customers.In our strategy, we use Zapier to automate many processes, including integration with the company's CRM system and communication with clients (automated emails). We are also constantly testing new tactics to increase the number and quality of potential leads, e.g. Facebook chatbot campaign, which aims to start a conversation with potential customers and gather information necessary to create an offer.Every month, our campaigns generate a healthy influx of new potential customers and we are currently transferring them to other countries.

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This summer, Equals worked alongside Polar Black Events to faciliate a dynamic and multi-faceted festival activation at The Big Feastival in the Cotsworlds. Using a branded airstream as the activation's central focal point, the 15m2 site saw bespoke features such as branded hedge walls, furniture, service bars, fencing, an umbrella chandelier and virtual reality bikes used to bring the Veuve brand to life within a secure, high-footfall area. Over the 3-day activation Equals successfully drove the sales of champagne, with a total estimated foot traffic of 16,500 visiting the activation site.

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Marketing Materials

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The creative concept “I’ve got Repower” is inspired by one of the most famous soundtracks of the international pop music panorama: The Power by Snap, rearranged on the occasion.
The film shows in an engaging and surprising way the more energetic side of entrepreneurs, startuppers, freelancers and workers in general who are pervaded by the positive and winning energy of Repower.LINK TO COMMERCIAL: https://vimeo.com/328688780

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An email sent out monthly to keep travel agents informed on the latest events and promotions with Agent World: https://agentworld.com/

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The Best of 2018 Some images of our campaigns over 2018. 

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LawBank was the nation’s first lawyer-only co-working space. Founded in Denver in 2012, LawBank offers a collegial office environment for independent lawyers and small firms.
Campfire Digital has worked with LawBank since its inception. Our team built their initial website and digital marketing system, and has been instrumental in establishing the LawBank brand. Our ongoing digital marketing efforts include social media, email, SEO, online advertising and additional PR. Those efforts have helped drive bookings of their private offices and co-working spaces. Within three years, LawBank grew into the dominant force in lawyer-specific office solutions in the Denver area. Driven by leads from their online marketing campaign, they sold out their initial office space. LawBank then expanded their original location, adding 50% more space, which also sold out within a year. They then added and sold out a second, and then a third, location. Based on the targeted leads driven to LawBank from Campfire’s various digital marketing campaigns, the company is now looking to expand its footprint even further.
Over the course of our work with LawBank we have built up their social media presence and other online marketing properties from scratch. Through a combination of content marketing, online advertising and lead generation techniques, we helped LawBank achieve strong conversion rates from calls to action and online forms on their website.

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For the project with Creative Goal Development, we were given the task of branding a brand new company looking to portray professionalism without being lost in the crowd of their competitors.


The project started with logo concepts and designs as the first steps to understand what message they would like to portray as a company. As we learned more about the client and their story, we created the logo you see today. This logo portrays a colorful playfulness that is reflected in Creative Goal Development’s desire to be professional but not take themselves too seriously. After deciding on a logo, designing their website was an easy task to follow up. With knowing what the client liked and disliked, mockups for the site extended their branding from the logo into other branding elements for fonts, effective color use, and various layout options. As can be seen, together these elements create a cohesive design.
Service Provided: Logo & Web Design and Development

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From Lice Prevention to Luxurious Perfection
MEET FAIRY TALES HAIR CARE:
A natural and professional solution for preventing children’s head lice, Fairy Tales has pioneered safe and effective lice prevention since 1999 using organic herbs of rosemary, tea tree, peppermint, lavender and geranium oils. They use these natural ingredients to create several collections catering to children’s general hair health, all across various hair types. It is their pure mission to see families with children throughout the world live a preventative lice-free life. 
SOLUTIONS ARE FOR PROBLEMS:
Fairy Tales Hair Care is a truly solution-based brand and sought a visually cohesive way to convey their product benefits through elevated and engaging content. The information they presented was heavily fact-based, yet backed by a dated and unpolished look and feel. While their social audience was buzzing and the product yielding great reviews, retention wasn’t the problem. Acquisition of new social-based customers through sponsored postings was the next step, followed by refreshed educational content to keep everyone coming back for more.
LETTING OUR IDEAS LATHER:
The start to our solution was to pair the quality of their product with a standard of quality throughout their content curation. This did not simply mean shooting on expensive cameras - it meant color and lighting strategy, showcasing the product with lively ingredients and professional talent, using props to convey everyday benefits, engaging through animated graphics, and planning ahead to account for seasonality. 
And so, we did just that. This didn’t call for a company rebrand, but a more tactical use of their current assets into a longer-term visual strategy.DELIVERABLES: Content Storyboarding, Stylized Photography, How To Tutorial Videos

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SITUATION Under pressure to embrace the Washington, D.C. experience off of the National Mall, Destination DC (DDC) launched a new advertising campaign and microsite, DC Cool. As DDC grew more confident that thematically DC Cool was resonating across audiences, they recognized the need to reimagine the campaign and relaunch Washington.org.ACTION It was critical to build a user experience centered on content-first strategy. By creating a content road map as a lead artifact to drive the project, we armed our UX team with the proper tools to design intuitive user paths for core audiences through fluid navigation. We created custom paths supported by highly relevant content to drive engagement and higher conversion rates. Our understanding of users’ behaviors and preferences shaped the approach to organizing partner listings, UGC, events, social media sharability and related or sponsored content.
FOCUS ON NEIGHBORHOODS
A major strategic shift was making the DC neighborhoods the hero of the site. The video below shows how a user can navigate and explore the unique neighborhoods via landing pages filled with editorial content supplemented with videos and UGC visuals.
AN EVENTS SECTION THAT WORKS
We evolved beyond the promotional carousel and traditional calendar, opting for more diverse methods to create visual interest on the page. In the events section, we can showcase a featured event and provide suggestions for further exploration by using editorial content and displaying upcoming events. An option to search by category and neighborhood is also available.
RESULTS

• DOUBLED ORGANIC TRAFFIC YEAR-OVER-YEAR


• UP 7.5 MILLION PAGE VIEWS YEAR-OVER-YEAR


• UP 2.3 MILLION UNIQUE SITE VISITS YEAR-OVER-YEAR RECORD SETTING TIME ON SITE & REFERRALS

See more on our site:https://www.mmgyglobal.com/Destination_DC_Website_User_Experience

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Meeting attendance proof is designed to service the recovery community with court mandated meeting authentication and attestation. Our revolutionary GPS monitoring system is tops in accuracy for any civilian-based system.

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NEXT HAPPENS HERE
InnovatePGH is a next-generation public-private partnership built to accelerate Pittsburgh’s status as a global innovation city. The seeds of InnovatePGH were planted in the recommendations from an 18-month study conducted by the Brookings Institution. The resulting partnership is powered by a coalition of civic leaders representing the City of Pittsburgh, Allegheny County, the University of Pittsburgh, Carnegie Mellon University, UPMC, the Allegheny Conference on Community Development and regional philanthropies. W|W designed the integrated visual branding and narrative for the Pittsburgh Innovation District, one of the organization’s primary initiatives and the primary public face of InnovatePGH.The Pittsburgh Innovation District is centered on Oakland, home to $1.2 billion of research and development, and bridges innovation assets in the City’s central core including the Strip District, Lawrenceville, East Liberty/Bakery Square, Hazelwood Green, the South Side, Uptown, Downtown, the Northside and beyond.The organization’s visual identity takes advantage of the naturally occurring I and D letterform shapes that reside inside the P, providing the ingredients for smart, yet simple Pittsburgh Innovation District logo mark. W|W also created a design system that effectively connects the district’s innovation centers from Oakland to Robotics Row and also includes a convention for its important partners. W|W also developed the messaging framework and brand narrative for the Pittsburgh Innovation District that works on several levels as it supports the energy and momentum around the innovation ecosystem in Pittsburgh and as a placemaking affirmation. Pittsburgh has always been about what’s next. Once it was steel. Now it’s startups...robotics...advanced medicine...AI. Every day, we’re forging the future. What’s next? It happens here. Next happens here.