Top Integrated Marketing Agencies Of 2020

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Royal Food Service is a family-owned, $200 million fresh food distributor in the Southeast. Founded in 1994, Royal prides itself on its ability to not only deliver organic, locally sourced produce to its customers, but also to extend its familial relationships to its clients, farmers, and the community.
But the company had difficulty articulating its brand narrative. As the company grew and the market became more competitive, the brand had become to be perceived as just another “big box” provider, and found it difficult to articulate their brand narrative.
Fortunately, Royal has a wonderful story to tell, from its local partnerships, to the quality of the products and service, and they chose Phase 3 to conduct a rebrand of the organization and help reposition them in the marketplace.
We worked to gain strategic insights of the market situation and the needs of the customers, allowing the agency to position Royal for long-term success.
Our project team accompanied Royal’s truck drivers throughout their daily shifts, allowing us to connect with Royal employees while observing their direct interaction with customers. We then conducted 25 qualitative in-depth interviews, not just with Royal organizational leadership, but also with the customer segments as well including local chefs, schools, and corporate customers.
The research insights showed that customers looked to Royal to provide specialized expertise, and that the company’s community focus was important to customers as well. These audience insights showcased a wide range of desires among Royal’s target customers that would yield strong direction for communications, and for telling the Royal brand story in a new and compelling way.Building on those critical insights, we developed a new brand position centered around the theme With Produce, It’s Personal, a narrative that reflects how Royal has grown to rival national suppliers while remaining true to its values and relationships.

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My Clean MovesThe main objective of the Pine-Sol’s #MyCleanMoves contest campaign was to tap into consumers’ need for fun cleaning sessions and use music to engage and rally them into sharing their dance moves.We launched a UGC Instagram contest that strengthened the link between cleaning and music, asking people to submit a photo of themselves cleaning while dancing for a chance to win a cash prize, Pandora subscriptions and Bluetooth speakers. 
This content plan centered around engagement and personalization with a focus on both General Market and Multicultural audiences.http://www.theaxisagency.com/pine-sol-my-clean-moves.html

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The launch of a mortgage broking business called Mortgage Hype. This project was a full start to finish project with the team doing everything from branding right through to website design & development. From there the team was able to start building out effective and profitable marketing campaigns.

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Mobile Mini storage units can be seen just about anywhere, but their locations were much harder to find. Tallwave partnered with the storage giant to help them make the most of their digital presence, and ensure that customers could find them quickly and easily.
Mobile Mini partnered with Tallwave’s local search team to prioritize and implement the necessary changes to ensure that prospective customers got what they needed and wanted in their journey.
This included organizing and structuring all internal and external data for all branches, including clearing up old and/or inaccurate data. We claimed and optimized major local business listings based on influence of the local directories, and uncovered niche directories based on geography and industry that we also claimed and optimized.
Additionally, we set up and provided reports on a branch-by-branch level, helping the corporate office prioritize struggling branches based on rankings, traffic, and conversions. We reviewed this reporting to assist in managing and cultivating positive reviews, while also optimizing location pages on-site for better organic and local search. Tallwave also did research for content recommendations based on competitor activity, consulted on branch-level social media initiatives, and successfully connected online metrics to actual sales via phone call conversions and online transactions.
In our first engagement, Tallwave increased Mobile Mini’s local search traffic by 138% year-over-year, and local search leads (online) by 131% year-over-year, with a local search ROI of approximately 20X for the engagement.
We now partner with Mobile Mini across several different service lines and have helped them increase their online visibility.

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Challenge: Increase Attendance with ½ budget
MA+A Strategy
LinkedIn Advertising + Retargeting Display, Reddit & Twitter.
LinkedIn: Sponsored Content & InMail
Sponsored Content: Upper & Mid Funnel
1: We targeted individuals on LinkedIn with IT related titles, software engineer related titles, professors in the field & every C-Level title across the state of Florida. This ran for two weeks and allowed us to build up our retargeting pool.
2: The sponsored content strategy was then segmented by the industry the audience was in and specific creative was used for each. 
Sponsored InMail: Lower Funnel
We looked at which job titles responded positively to the Sponsored Content in terms of who clicked on the ad and who purchased a ticket. We picked the Top 10 titles and then sent a message to each person in their inbox prompting them to purchase a ticket to the convention. These individuals were already exposed to the Sponsored Content Ads which meant they were more likely to purchase a ticket.
Retargeting + Display
Due to the high quality of individuals driven to the site using LinkedIn professional targeting, the pool of website visitors was extremely qualified. The retargeting pool had a higher conversion rate than average and was the lynchpin in terms of final ticket sales. This was mainly because people were more likely to purchase tickets closer to the event date.
Reddit + Twitter
We experimented with these platforms to test their usability. By targeting communities related to, or interested in, cybersecurity & hacking we saw success. Reddit saw a higher level of activation in terms of lower CPMs, CPCs & more ticket sales. As soon as we realized Twitter wasn’t performing as well, we immediately optimized and switched all the budget to Reddit.
Results

• 29% increase in attendees


• 22% increase in ticket sales


• Lower cost per purchase (higher profit)


• Increased awareness & social engagement

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World renowned chef Gray Kunz approached GB Agency to modernize his website and we couldn't be prouder of the finished result.

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Twitter Twitterverse

Bringing complex data to life, our interactive visualisation software makes it easy to access and interpret data in real time.

Brief

The ‘Twitterverse’ is a snapshot of what the world is talking about as it happens as seen through the eyes of Twitter. We created an interactive visualisation of their social media platform that gives users a way to explore and interpret the complex real-time data. The software can be applied to any data set, allowing users to ask questions, discover answers, and gain insights.  

Strategy

Controlled via iPad interaction, which can be output to standard screen or large format video outputs, it was produced for the Twitter LIVE 10th Anniversary week. The application enabled hosts to view data as it visually manifested into a construct of nodes and connections, each forming layers of complex information that were selectable and filtered live by a host on stage. The user is able to filter out layers of information to access passions, feeds and even singular tweets. A data visualisation tool with the ability to view various modes of twitter conversation through a beautifully designed visual journey.  

Client benefit

Twitter: “Spectacular! It blew our clients’ minds and looked completely stunning.”  

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REQ developed the Amazon Charts brand to be versatile while still meeting Amazon’s overarching guidelines. To introduce this brand to the world, REQ created animated videos and digital ads in collaboration with Amazon’s internal creative team.REQ A/B tested imagery and ad copy and geo-fenced the largest book conference of the year so that individuals within a certain radius would see ads introducing Amazon Charts to the world. These ads followed individuals for 30 days after the conference with click-through rate (CTR) exceeding the benchmark by 45%. Publishing houses exceeded average CTR by 43% and a Google Brand Lift study showed a 30% increase in product recollection, exceeding the YouTube industry standard of 15%.

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The Axiom Hotel is where history meets the digital revolution. Located at the nexus of San Francisco’s historic Union Square and innovative Mid-Market Technology hub, this boutique hotel welcomes those who desire a digital lifestyle delivered through seamless technology and thoughtful service. 
:MINT developed the hotel's concept direction for Host Hotels group and created a vibrant and electric brand that spoke to the unique experiences of Axiom's location and amenities. With every visit, guests know they have arrived at “The Center of Next".

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Created a website with e-commerce for a local antiques dealer representing her personality and style.

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In a saturated market, Malibu Rum was looking to position itself as the ultimate summer drink, and ensure that they were on top of everyone’s mind this season while building on the ‘Because Summer’ story. IMA developed a multi-layered influencer strategy to support Malibu’s 2017-2018 global campaign. Top-tier influencers were cast to appear in multiple digital videos and share their own spin on the #becausesummer theme, and a layer of micro influencers rounded up the promotion with personalised social media content.There were three main activations, which included a CSR partnership with Earthwatch, a hero influencer digital ad, and prank show stunt. 

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The Dutch market is overrun with new players trying to tempt people with vague and even false promises. Nuon may not be the cheapest or the most innovative, nevertheless, by being trustworthy and offering the best service, Nuon is the most responsive energy service provider in the Netherlands. Being the most responsive energy service provider requires you that you listen to your clients' needs: 'Listening gives you energy'. By listening to Dutch consumers, Nuon realized that people don't want expensive gadgets. Just simple, straightforward good service. With this proposition and strategy, Lemon Scented Tea created various campaigns:Starting with 'Listening gives you energy': https://vimeo.com/189641486The 'appreciation' campaign: https://vimeo.com/292679748/043f27cd14 And 'Getting more from the sun' campaign: https://vimeo.com/258582809 

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Since 1903 Mazzucchelli’s have sold leading quality diamonds, timepieces and jewellery. While the store and it's offering have evolved over the years, the final step – to bring their traditional store online, was yet to happen.The Animals worked closely with the Jeweller in South Australia, as well as remotely using agile project management software, to build a sophisticated eCommerce platform that provided full online functionality. Including promotional offers and codes, robust security, fast fulfilment, and educational content that would assist jewellery shoppers when deciding on what to put in their cart.Other functionality, such as store locators, tips on sizing and click and collect purchasing was also deployed.

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We design custom made websites with User Experience (UX) in mind. We aim for simplicity.

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Family-owned and operated since 1954, Air Comfort is an HVAC and Refrigeration company that provides customized solutions in the residential, commercial, industrial and marine sectors. Founded on the values of quality, integrity, commitment and safety, Air Comfort delivers excellence in everything from custom fabrication to service and installation. As the Southeast Texas based company began to grow into extended markets, the brand needed to reflect the level of professionalism and expertise of the business.
The brand refresh began, as most do, with the logo. Subtle adjustments to color, shape and typography brought the logo set up to date while maintaining the equity of the original mark. From there came brand extensions, most notably the van wraps. As a primary symbol of their service and residential sectors, the vans needed to communicate the brand’s new identity and serve as a moving advertisement while out on the job.

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Prototype was tasked with the design and development of the Windows Phone application for The Entertainer, a leading provider of coupons and offers in multiple countries.We kept it simple while trying to give the user all the information needed in a simple yet intuitive user interface.The user experience was aligned with Windows Phone guides, but also enabled users to perform all tasks in an easy fashion at all times throughout the app.Users can fully personalize their experience by saving offers, calculating their savings or buying new offers on the go.

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A product sampling carried out with Bournvita beverage (a product of Cadbury Nigeria) drink

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CHALLENGERussell Athletic is a 100-year old athletic apparel & uniform brand needing a rebirth. Over the last two decades, Russell had become virtually invisible, losing market share to the marketing machines of Nike, Adidas, and UnderArmour. 
Our goal was to reintroduce Russell Athletic to key decision-makers. The brand needed to increase awareness with this audience, gain relevance in their lives, and drive sales during the preseason period, all at a fraction of the marketing budget of competitors.
INSIGHTTeam. That is the one true sport. It transcends ages, levels and audiences. The benefits of team last long after one’s playing days are over. Born on the playing fields of America, Russell Athletic decided to take a stand to defend team sports.
SOLUTION To defend team sports, Russell didn’t sign a star or a champion. Instead, we partnered with the losers. In 2015, 101 high school football teams lost their state championship games by a touchdown or less. Russell chose six of these teams and helped them turn the one thing that haunted them from that loss into their ultimate motivation with the #SettleYourScore campaign.
#SettleYourScore, Russell had teams stare down that heartbreaking loss to come back stronger. And by shining a light on their journey, we conveyed universal truths of team to inspire a nationwide audience of athletes, coaches, and parents.
RESULTS

• Sales: During the key back-to-school period, online apparel sales increased 180% year-over-year.


• Awareness: Given the small budget, earned media was key. The campaign earned 240 Million earned media impressions, which was 2X above plan.


• Relevance: We focused on social media metrics. We grew our Facebook fanbase by 40%, earned six million engagements, 15 million video views. Facebook video engagement rates were 2X above industry average. Also, the SB Nation “time spent” on video content surpassed their editorial content by an average of 91 seconds.

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The insurance industry is just one example where quality content is needed to engage consumers in a crowded marketplace. As insurance is often seen as a set and forget transaction, we were faced with the challenge of driving relentless relevance to the AAMI brand.
By focusing on the quality of content produced, we leveraged AAMI’s social channels and introduced new tactics to develop an organic Instagram strategy. This helped to drive innovation and change within their social spaces. This focus on quality helped to increase AAMI’s engagement with its consumers, bringing AAMI’s Facebook page likes up by 37.57% (from 103k to 133k) from October 2014 to June 2018. Currently, the follower base is 22% higher than competitors on average, with a high growth rate of 58% compared to insurance industry competitors.
Creating content that draws on subject matters consumers are genuinely interested in can help to engage them in ways that will prove beneficial in the long run. With AAMI, we were able to generate meaningful ongoing conversations with consumers, helping to keep the brand top of mind and differentiated from competitors. Our focus on pushing out key pieces of quality content rather than content for the sake of content, helped us to increase AAMI’s organic reach and engagement, with organic posts engaging an average of 18K Australian monthly which is 1678% higher than the competitor average. With brand sentiment also increasing from 46.2% in July 2014 to 75% in 2017/18, this demonstrated that quality content can help brands remain relevant in a rapidly changing marketplace.

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Vizbee is an SDK cloud service that makes Over-The-Top video viewing on connected televisions and streaming devices a frictionless experience for viewers, and a better business for content owners. Along with evolving the brand, we partnered up with the Vizbee team to execute the website and product UI for this forward-thinking company.

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View our portfolio at F10Design.com.

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360 Agency Berlin worked on the strategy, the creative development and post production - Mars 2017- Launch Campaign across 17 different TV channels and 11 destinations.290 millions cars in Europe, spend 93% of their time parked. In this current conjuncture of mass production and wastage, and, with the raise of shareability economy,  Drivy developped  a very clever particular to particular car rental service. Drivy is the leader in France and shall keep this leading position in other European markets . 360 Agency Berlin, created the taglines for the German market and adapted the content to this target audience, providing services from Copy writing to post production and TV Uploads.TV campaign across 17 Channels, 11 destinations - Mars 2017.

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Novartis tasked us to create a series of Exapliner Videos to breakdown the science, stages and understanding of Advanced Melanoma. 

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Paşafırını, the fastest growing bakery-cafe chain in Turkey partnered with Makine to develop an ambitious national rebrand and a marketing ecosystem from the ground up. Together, we repositioned Paşafırını as "the customer-centered bakery - cafe chain that delivers international tastes with a local and traditional approach” and introduced “Smile at every bite".



Our work with Paşafırını spans Makine's full end-to-end capabilities, from strategy and experience design to campaign ideation and creative content. For all our work, our goal is to help Paşafırını develop innovative ways to engage customers across the country and to increase brand awareness for franchisees.







Our team produced micro-video content and photos in our in-house production studio with food stylists and commercial photographers. Re-sorting visual content for 500+ products into newly defined categories helped to build a new communication system for web, social media, campaigns and periodically updated in-store branding.






 

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Evolving past the routineAfter years of successfully managing the Yale Materials Handling social platforms, it was time to change up our approach. It was a good program. We directly aligned with the brand’s marketing goals, amplified promotions and product launches and involved Yale’s network of dealers through various targeted campaigns. But we knew we could take their ‘good’ programs to ‘great’ by making a couple major shifts in strategy: establishing a more defined brand voice, differentiating content between platforms and becoming more interactive with followers.Taking social to the next levelWe took stock of performance metrics for the @YaleAmericas Twitter and LinkedIn pages, monitored actions of competitors, incorporated the latest social trends and noted other successful B2B accounts for inspiration. Ultimately, we landed on a new social strategy, differentiated by platforms. LinkedIn is for “nutritional” content – substantive, thought leadership and educational conversations. Twitter is for “candy” content – GIFs, custom memes and quippier language that allows a combination of information and entertainment. A new Facebook page would be a balance of the two.On both existing platforms, we reduced the frequency of posts by about a third and applied the lower post volume target to our strategy for the new Facebook page, really shifting our focus to the quality of individual posts. We prioritized audience engagement, purposefully including media partners, dealers, employees, other brands, etc. A social listening program now also allows us to respond to replies, posts and comments quickly and individually, providing a personal touch to the social channels.ResultsLinkedIn

• 14.34% increase in engagement rate


• 16.38% increase in engagments per post


• 42.45% increase in clicks per post

• 3.9% increase in engagement rate


• 18.89% increase in engagments per post


• 15.63% increase in clicks per post