Are you looking to recruit a competent dental marketing company to design and grow your brand, develop a website tailored to the dental market, or improve your online presence? In our rankings list, you can find the top dental marketing agencies for your unique project sorted by portfolio quality, cost of services, satisfied clients, industry reputation, and more.
We have carefully assessed the dental market expertise, team structure, industry diversity, portfolios, client testimonials, pricing plans, and relevant awards of over 450 dental marketing agencies. Learn more about our ranking criteria and how we identify the top players in the dental marketing industry below.
The Number 1. Dental Marketing Company as Selected by DesignRush Is...
Notable clients: Aesthetica Contemporary Dentistry, Karmazin Dental, Dr. Maggie Law, Law Orthodontics, AADOM
With 25 years of experience developing marketing strategies for dental practitioners, Roadside Dental Marketing provides expert services tailored to this market. Several of the company’s team members come from the dental industry and have in-depth expertise of this market.
Roadside Dental Marketing offers Search Engine Optimization (SEO), local SEO, content marketing, reviews and reputation management, social media, custom videos, branding and logo design, pay-per-click advertising, and Facebook ads. The agency provides its clients with video training and scripts to help them get the best of their online marketing presence.
Aesthetica Contemporary Dentistry wanted a website that showcased its expertise in the latest technologies, so it purchased the Ultimate Website Package from Roadside Dental Marketing. This package included customized user interface elements and color schemes, moving icons and custom animations, as well as a dedicated photo shoot of the client’s office.
The new website had 1,100+ mobile and 6,700+ page views, and Aesthetica Contemporary Dentistry gained 80+ new patients in one month.
Notable clients: Atlanta Dental Spa, The Winning Smile Group, Union Dental Center, Spodak Dental Group
:Delmain is a dental marketing firm that specializes in high-performance SEO, Google Ads, Facebook Ads strategies, as well as modern website designs and branding. The agency takes on a personalized approach, working with only one dentist in each city.
Clients can choose from three dental marketing plans: nurture, growth, and accelerator. :Delmain relies heavily on software and technology solutions for keeping client practices competitive, such as online booking and paperless forms.
Dr. Clint Martin from Brimfield Family Dentistry faced financial challenges during the global pandemic in 2020. He needed a marketing strategy that would ensure enough patients to keep the business afloat. :Delmain created a modern dental website with new branding, applied SEO strategies to improve online visibility, ran Google Ads campaigns, and used software for reputation management to analyze and manage online reviews.
In the initial 6 months, the practice saw 10-15 new patients a day. Google Ads campaigns had a 271% increase in revenue and cost per qualified lead dropped down to $28 compared to the competitor average of $76. With such rapid patient growth, the practice was able to grow and hire additional staff and a new associate doctor.
Best for: Dental procedure presentations and videos
Average hourly rate: $25
Minimum budget: Under $1,000
Founded: 1999
Location: Murrieta, CA
Notable clients: Chesterbrook Dental, Lawton Cosmetic Dentistry, Urbandale Family Dentistry, Alpine Dental Center
A dental marketing firm with a 25-year long tradition, ProSites offers expert services for dentists and dental practices. The portfolio of its marketing services includes Facebook ads for dentists, PPC, local services ads, reputation marketing, video marketing, SEO, link strategies, and social media management.
ProSites boasts its unique patient presentation called ShowCase that helps dental practitioners explain treatment plans, risks, timing of services, and costs to their patients. ShowCase includes an interactive slideshow and over 50 short videos about various dental procedures.
Aesthetic Dentistry of Scottsdale needed to reach a very specific target audience for neuromuscular dentistry services. ProSites provided search engine optimization (SEO) and social media management services to help the client rank high for its services in the local area.
After the online campaign and SEO improvements, Aesthetic Dentistry of Scottsdale got 379 new leads in one month at an average cost of $13 per lead. The return on investment grew to 1,436% and the client now ranks first for key terms like "neuromuscular dentistry in Scottsdale" on Google search.
Notable clients: Rice Dentistry, Rochester Advanced Dentistry, Country Club Dentistry, Brilliant Dentistry
Pro Impressions Marketing offers specialized services for temporomandibular joint disorders (TMJ) dentists, sleep dentists, and cosmetic dentists. This dental marketing firm provides services like website design, social media management, SEO, online advertising, and content marketing.
One of the company’s strong suits is dental reputation management: reviewing online listings and reviews and managing any kind of negative content to aid credibility.
Rochester Advanced Dentistry had a list of objectives for its dental marketing campaign: increase website traffic and new patient volume, boost organic rankings on search engines, modernize the brand to make it future-proof, and adopt a patient-centric approach to website design and content creation.
Pro Impressions Marketing performed online reputation management, dental SEO, website design and copywriting to help the client reach its goals. Since partnering with the marketing agency, Rochester Advanced Dentistry increased local website traffic by 356%, boosted the ranking of organic keywords by 258%, and elevated website conversions by 46%.
Notable clients: Scripps Center for Dental Care, Innovative Dental, Smile for Life Dental, New England Dental Group
A modern ad agency for healthcare, Rosemont Media provides design, SEO, paid ads, social media, and consulting services for dentists, orthodontists, periodontists, prosthodontists, and other dental specialists.
The company specializes in dental SEO strategies that blend technical expertise with a deep understanding of the dental industry, including local SEO and link building. Rosemont Media optimizes both on-site and off-site SEO elements, helping its clients achieve online visibility and engage their target audience.
Dr. Lorri Cobbins hired Rosemont Media to help her build a website that would showcase her work and help attract new patients. She also needed SEO services to get high visibility for relevant keywords in Google search.
The dental marketing firm has been working with Dr. Cobbins for several years now, managing and improving her website to stay relevant and optimized for user engagement. The client consistently ranks first in organic Google placement and is very satisfied with the results.
Notable clients: Portmore Dental, The White Bridge Clinic, Park Dental Care, City Dental Clinic
Dental Design Marketing has been providing branding, web design, print design, photo/video, copywriting, dental SEO, and online marketing services for 24 years. Its team members are marketing experts with certifications from Google AdWords and The Chartered Institute of Marketing.
The agency offers three custom dental marketing packages developed based on experience with their clients. Dental Design Marketing ensures online success in five key areas: SEO, reporting, website updates, secure hosting, and technical support.
The agency’s existing client, Diamond House Dental Practice, got an opportunity to expand with a new private practice. They asked Dental Design Marketing to help come up with the practice name, branding, new website, and supporting marketing activities.
The new name, The White Bridge Clinic, was based on a local landmark and helped build a distinct brand. The new website offered a 360-degree tour of the office and was optimized for SEO. As a result, 61% of traffic came through organic search, the website ranked for 22 top position keyword searches, and the client got 50+ Invisalign PPC inquiries in under 6 months.
Notable clients: Arnold Dental, 5 Star Dental Group, Lake Travis Orthodontics, Cheek Dental
A dental marketing company that has been delivering successful dental campaigns for 14 years, Infinity Dental Web specializes in mobile dental websites, local search, and pay-per-click advertising.
Infinity Dental Web has a proprietary app developed to help clients book virtual consults. Thanks to this app, the clients can reduce virtual consult costs from $249-$399 to $27 per month. The app is specifically geared for cosmetic dentistry consultations and is 100% HIPAA compliant.
Arnold Dental has a focus on a specific audience: the clinic does not do complete dentures on a patient unless they are implant-retained. This required a specific approach and a client-tailored dental marketing strategy.
Infinity Dental Web has managed to increase website traffic by over four times and increase its Google rankings for "Lexington cosmetic dentist" improved from the middle of page 3 to number 3 on page 1. The website is bringing 20 high-quality new patients per month.
Notable clients: Columbus Dental Solutions, Bethea Family Dentistry, Jones Creek Family Dentistry, McKinley Crossing Dental
Practice Cafe is a dental marketing agency with a strong expertise in branding, including dental practice brand development, brand naming, logo design, stationery, and banners. The agency also offers supporting marketing services such as dental websites, dental SEO, Google Ads, Facebook ads, reputation management, social media, and practice videos.
A unique service offered by Practice Cafe is dental demographic reports: data analytics that help dentists open their practices in the best physical location where they can attract the most clients.
Columbus Dental Solutions needed a complete dental marketing package for its website that had a low search conversion rate, high cost per acquisition, and few patients coming from digital channels. Practice Cafe launched a new website in August 2020, increasing search conversion rate by 193%, lowering cost per acquisition from $645 to $232, and increasing the number of patients coming from the website 2.5 times.
Wonderist Agency offers client-tailored dental marketing services including branding, SEO, website development, Ad Words, photo and video, social media, and design.
The agency is committed to delivering data-driven results and tailored designs, with a focus on replacing stock images with real photos, which can increase conversions up to 161% based on its clients' data. Wonderist believes in three pillars of dental marketing: authentic content, SEO optimization, and call-to-actions that get patients to convert.
Dr. Sarah Blair from Third Coast Family Dental hired Wonderist to help develop her marketing from scratch. The agency selected a name, developed a branding strategy, and built a custom website.
After the new website launch, Third Coast Family Dental grew from having 300 active patients to over 1,500.
Notable clients: Castle Rock Dental Health, H&L Dentistry, M&M Dental, Washington Center For Cosmetic & Family Dentistry
With 23 years of experience in dental marketing, KickStart Dental Marketing is an expert in building brands and dental websites and optimization. Some of the services the agency provides include branding and practice naming, website design, dental SEO, Google Ads, customer relationship management (CRM) and marketing funnels, social media, graphic design, photo and video services.
KickStart Dental Marketing is a fully HIPAA compliant marketing agency.
A medical practice started collaboration with KickStart Dental Marketing in November 2017 and has been working with them ever since. The dental marketing agency launched a set of digital marketing campaigns to help attract new patients.
After 15 months, the total number of patients grew from 148 to 374. The practice was able to expand their business due to increased workload and add two full-time associates.
To select the top dental marketing firms in 2024, we reviewed their testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:
Reviews: Quality of work, client satisfaction, and level of trustworthiness
Portfolio: Tangible examples of an agency's track record
Awards and press: Industry reputation and innovation
Team bios: The agency’s qualifications and team dynamics
Top services: Core competencies and areas of expertise
10 Most Popular Dental Marketing Companies Compared
Agency name
Location
Hourly rate
Size
Best for
Roadside Dental Marketing
Marysville, WA
$125
Under 49
Overall
:Delmain
Portland, OR
Inquire
Under 49
Dental software for patient reviews
Roadside Dental Marketing
Murrieta, CA
$25
100 - 249
Dental procedure presentations and videos
Pro Impressions Marketing
Ten Sleep, WY
$150
Under 49
Dental reputation management
Rosemond Media
San Diego, CA
$150
50 - 99
Organic dental SEO
Dental Design Marketing
Poole, United Kingdom
$50
Under 49
Dental branding
Infinity Dental Web
Mesa, AZ
Inquire
Under 49
Virtual consult app
Practice Cafe
Austin, TX
Inquire
Under 49
Patient acquisition rate decrease
Wonderist Agency
San Diego, CA
$150
50 - 99
Dental websites
KickStart Dental Marketing
Denver, CO
$100
Under 49
Digital marketing campaigns
Best Dental Marketing Agencies
1,863 Companies-Rankings updated: August 19, 2026
All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.
RTNS Digital is a full-service digital marketing agency based in India, offering expertise across SEO, social media marketing, PPC advertising, web development, and graphic design. We create customized, ROI-driven strategies to elevate brands, generate leads, and boost visibility. Partner with us to amplify...
Instant Search Visibility And Scalable ROI Through Google Ads.
Instant Search Visibility And Scalable ROI Through Google Ads.
Business Cherub is a premier SEO agency in Melbourne specializing in local search, technical audits, and high-authority link building for Australian brands...
DSRPT is a Kuwait-based digital agency and Google Partner, recognised as a Top 100 Global AI solutions and Data Analytics Company for 2026. Founded on Australian expertise, we deliver measurable results across digital marketing, SEO, web development, mobile app development, and AI solutions. We combine...
QunsTack - California Digital Marketing Agency is your Performance-Driven Partner for scaling brands online. Based in Sonoma, CA, we leverage over a decade of proven expertise in SEO, paid media, and custom web solutions to deliver bespoke strategies that consistently elevate visibility...
At BCS Tech, we offer premium web design and marketing services tailored to elevate your brand. Specializing in custom website development and targeted marketing campaigns, we craft solutions that connect with your audience and drive results...
PaydAds is a performance-driven digital marketing agency helping businesses achieve measurable growth through SEO, local SEO, Google Ads, PPC, and paid media strategies. We focus on driving qualified traffic, generating leads, and maximizing ROI with data-backed decision-making and continuous optimization...
Get more new patients and optimize practice operations with RevUp Dental's AI-powered software.
Get more new patients and optimize practice operations with RevUp Dental's AI-powered software.
We help dentists identify what sets top-performing practices apart, providing strategies to grow their practice, attract more patients, and streamline schedules. Our advanced AI analyzes office communication to uncover areas for improvement, while expert training programs guide teams in implementing effective...
The Top Notch Designs is the #1 agency for digital marketing and web solutions. With 10+ years of expertise, weve helped 2000+ clients grow. Start today...
We are a Custom Software Development company that intends to impart cost-effective software development that matches your business needs and timeframe. Solvios Technology has the capabilities and expertise to deliver performance-centric solutions...
KIRA Marketing Management is a Dubai-based growth agency that bridges the gap between creative storytelling and data-driven performance. Specializing in AI-integrated strategies, they help startups and SMEs scale through high-converting web development, multi-channel paid ads, and brand identity. By...
EvenDigit is a reliable DM and Development Agency specializing in WordPress, WooCommerce, and Shopify. We create customized websites and e-commerce stores, offer theme customization, store development, and 3rd party tool integration. We also provide maintenance, security, and optimization services...
Nexal IT Services helps businesses grow with smart, reliable, and well-planned digital solutions. From web design and web development to AI development, branding, eCommerce, and digital marketing, we provide complete support under one roof. Our focus is on building digital experiences that not only look...
We believe in delivering tailored solutions that meet your unique requirements. By understanding your business needs, we provide personalized services that drive success...
Aen Ali Hashmi is a trusted digital marketing agency in Pakistan helping businesses improve visibility, generate qualified leads, and increase revenue through proven SEO and paid marketing strategies...
Media Search Group is a leading digital marketing agency that excels in helping businesses achieve their online marketing goals. With a team of skilled professionals and a customer-centric approach, Media Search Group provides a wide range of services tailored to meet the diverse needs of clients across...
Marediasoft is a dynamic digital marketing agency dedicated to empowering small businesses and startups through innovative and affordable online solutions. With a focus on delivering measurable results, Marediasoft offers a comprehensive suite of services designed to enhance brand visibility, drive targeted...
Include Work helps founders and teams save time and scale faster with expert Virtual Assistant and back-office support. With 100+ skilled VAs, we deliver reliable, high-quality solutions for admin, marketing, design, and research...
Rhillane Marketing Digital is a comprehensive digital marketing agency dedicated to delivering exceptional services that drive business success and growth. Our team of specialists excels in various domains, including Digital Marketing Strategy, Web Design, UI/UX, SEO, Graphic Design, 2D/3D Animations, Social...
We are more than just a digital marketing agency, we are your strategic growth partners. Our mission is simple: to maximize your online visibility, boost conversions, and deliver measurable success. Our SEO services are built to boost your online visibility and drive consistent, high-quality traffic to your...
Takteek Agency is a growth-focused digital marketing and consulting firm dedicated to helping ambitious businesses achieve measurable success through strategy, analysis, and execution. Built on the belief that growth is intentional not accidental the agency combines market insights, data-driven decisions, and...
Connecting the dots between you and your customers.
Connecting the dots between you and your customers.
Brandconn Digital, based in India, excels in web design, development, and tailored digital marketing. With a 75+ member team, we've successfully designed and developed 2000+ responsive websites, achieved 10,000+ first-page Google rankings, and managed Google Ads budgets exceeding $1 million...
Marketing & Web Development Agency in US & Canada.
Marketing & Web Development Agency in US & Canada.
O2 Media LLC offers comprehensive digital marketing solutions in New York, USA, including graphic design (logo, UI/UX, marketing), digital marketing (PPC, email, social media), development (mobile app, web, CRM), and New York SEO services (local, e-commerce, GMB optimization). Their focus is on elevating...
NXPro is a progressive design & development company that combines creative design thinking with agile software development under one roof. NX Pro was founded in 1998, and from that day onwards we have developed award-winning & innovative digital products for startups and enterprises globally...
Focus on Your Project and Leave the Marketing to Us.
Focus on Your Project and Leave the Marketing to Us.
Emedia is a company with over 12 years of experience in providing creative marketing solutions, helping clients enhance their digital presence and increase online sales. Emedia offers various services such as internet marketing, search engine optimization, and social media management...
Building impactful brands using the latest technologies.
Building impactful brands using the latest technologies.
Prime Coders is a leading Website Design and Development company based in the US. We are your one-stop solution for Logo Design, Web Development, Mobile App Development, SEO, Content Creation, Social Media Marketing, and Video Animation. At Prime Coders, we craft tailored strategies for every client, aligning...
SEOelinks is a leading digital marketing agency specializing in high-quality, results-driven SEO services. We help businesses increase their online visibility through innovative strategies, targeted keyword research, and expert link-building solutions. Our team is dedicated to delivering measurable results...
TSORBIT is a results-driven digital marketing agency with an innovative edge, dedicated to maximizing your revenue and online visibility. We are committed to your success...
NetArabia is a global digital marketing agency providing comprehensive marketing and business solutions across Egypt, Saudi Arabia, and the UAE. Since its establishment, the agency has focused on helping businesses grow through strategic digital transformation, combining creativity, technology, and...
The best software company in Türkiye in the last 2 years
The best software company in Türkiye in the last 2 years
You can implement your enterprise software and mobile app development projects with Most Idea, a top software company. Contact us now to experience the quality of Most Idea, a leading software company in Istanbul that has been developing mobile apps and web software for over 17 countries since 2005...
DentalBase is an all-in-one AI platform built exclusively for dental practices. From attracting new patients to automating front-desk operations, DentalBase handles the marketing and operational load so dentists can focus on care. The platform includes a conversion-focused website, local SEO, Google and...
Ringo Media is a results-driven digital marketing and software development agency with 20+ years of experience. We help businesses scale through SEO, PPC, social media, and custom software solutions. By combining strategy, AI-powered tools, and creative design, we deliver measurable growth. From startups to...
OpenMalo Technologies builds custom software, SaaS, web, mobile and AI solutions for startups and growing businesses. 13+ years, 500+ projects, 5.0 on Clutch...
Where digital marketing expertise meets boundless imagination.
Where digital marketing expertise meets boundless imagination.
Creative Squad is the company that we have had the honor to represent, not about us. We have collaborated with visionaries, trailblazers, and ambitious business owners, helping them to realize their entrepreneurial aspirations side by side. where a passion for creating fascinating brand experiences that have...
Welcome to Evoquesys, a premier digital agency specializing in graphic UI/UX design, website development, eCommerce solutions, and comprehensive digital marketing services. With a team of talented professionals, we strive to deliver exceptional results that elevate your brand and drive business growth...
SEO Accelerators offers expert SEO and digital marketing services in Lahore and worldwide to grow your brand and boost visibility. We help businesses worldwide grow online with expert SEO, social media, and digital marketing solutions...
We are a result-focused digital marketing agency helping business grow with clarity consistency. From SEO and Performance Marketing to social media management, our approach is built around real data, practical strategies, and long-term impact. We don't believe in shortcuts or inflated promises-just honest...
GMR Web Team is a digital healthcare marketing agency that helps patient-centric healthcareproviders grow and increase their market share by developing a robust online presence. GMR WebTeam helps healthcare providers in improving their patient acquisition and retention rate byfocusing on the philosophy...
Optweb is a leading digital marketing agency in Melbourne, Australia.
Optweb is a leading digital marketing agency in Melbourne, Australia.
Optweb is a leading digital marketing agency in Melbourne, Australia, focused on delivering exceptional ROI, conversion rates, and lead generation for businesses of all sizes. We specialise in SEO and custom web design, crafting strategies that not only enhance your online presence but also drive measurable...
Marketing & Development Company for Small Medium & Large Businesses
Marketing & Development Company for Small Medium & Large Businesses
HireWebPro Solutions is leading web development and SEO agency offering expert marketing solutions. Boost your online presence with our top-notch SEO and web design services...
Easy-to-Hire Virtual Assistants for Your Business.
Easy-to-Hire Virtual Assistants for Your Business.
ACA VA Services is a professional digital solutions agency offering tailored support in web development, digital marketing, and business process services. The company focuses on helping startups and growing businesses enhance efficiency, strengthen their online presence, and achieve measurable results through...
Ai Marketing Experts is a leading marketing agency dedicated to helping businesses thrive in the digital landscape. Our innovative approach leverages cutting-edge AI technology to develop powerful digital strategies, including comprehensive AI-driven SEO and expert web development services. We empower...
Caveni Digital Solutions is a digital marketing agency delivering SEO, PPC, social media, content, and email marketing alongside web design, branding, and app development. Featured in Forbes, CNBC, and Inc. with 400+ five-star reviews, it suits businesses of all sizes...
Big Red Jelly is a digital marketing agency founded in 2018 following a Brand, Build, and Grow framework covering branding, web design, content, SEO, and paid ads. A Shopify Plus and WooCommerce partner, it suits small to mid-size businesses seeking brand-led growth...
VerifiedVerified by the DesignRush team for authenticity and credibility.
Dallas Web Design with 25+ Years of Experience
Dallas Web Design with 25+ Years of Experience
Red Spot Design provides SEO, PPC, social media advertising, local SEO, reputation management, content writing, and web design for small and mid-sized businesses. Founded in 2001, it has designed 1,000+ websites for clients, including UT Southwestern Medical Center...
VerifiedVerified by the DesignRush team for authenticity and credibility.
Top Rated SEO Agency by Forbes, USA Today, Backlinko, & Search Engine Land
Top Rated SEO Agency by Forbes, USA Today, Backlinko, & Search Engine Land
Searchbloom specializes in SEO, CRO, and PPC across local, national, and ecommerce campaigns, using proprietary frameworks including A.R.T. for SEO and A.C.E. for paid media. A 5x Search Engine Land award winner, the digital marketing agency is trusted by clients like Nordstrom and US Bank...
Small PPC Budgets Accepted. April 2024 Promo: Get $600 in FREE Google Ad Credit!
Small PPC Budgets Accepted. April 2024 Promo: Get $600 in FREE Google Ad Credit!
Looking for a kickass PPC agency that accepts SMALLER BUDGETS? We got you! We are a Canadian PPC Agency with Offices in Both the US and Canada. Some of our clients have enjoyed 300% to 1600% ROI from our efforts. Book a consultation or a coaching call today to learn more...
Seize Marketing Agency stands as a versatile and proficient multi-media agency, adept at addressing diverse challenges across social media and website platforms. Committed to achieving optimal media-driven results for our clients, our team is driven by a robust vision for the future, encompassing ambitious...
A dental marketing company specializes in providing marketing services for dental practices and clinics. This typically involves defining the right audience, creating a strategy, raising brand awareness, and promoting the client's dental services. The most common dental marketing methods include SEO, paid marketing, content marketing, and email marketing.
As of 2022, the global dental market is valued at $34 million and estimated to reach over $55 million by 2031. Because of this huge market, many marketing companies now focus on this niche and develop specialized dental marketing services packages.
What do dental marketing agencies do?
Dental marketing agencies create, run, and optimize marketing campaigns across different offline and online channels. Common dental marketing company services include:
Market and audience research
Content marketing strategy and content delivery
Email marketing campaigns
Pay-per-click (PPC) marketing
Search engine optimization (SEO)
Brand building and brand awareness
Social media campaigns
Video materials
Printed materials
The scope of services depends on the dental practitioners' needs. This can range from a single short-term paid campaign on Facebook ads to complex, multi-year dental marketing strategies.
What is the difference between dental marketing and dental advertising?
The main difference between dental marketing and dental advertising is that the latter is just one strategy of dental marketing focused on promotional messaging. Advertising attracts the audience, while marketing strategies can also educate and persuade audiences to purchase dental services. Here is a breakdown of the two terms:
Dental marketing is the overall strategy of promoting a brand and/or products. It involves many steps like market research, brand building, content creation, organic and paid campaigns, etc.
Dental advertising is the practice of creating and distributing messages that promote a brand and/or product.
What are the most effective digital marketing services for dentists?
Some of the most effective digital marketing services for dentists and dental clinics include:
1. Search engine optimization (SEO)
SEO is a combination of techniques that help a website rank high in search engine results for relevant keywords. This makes the website visible to a larger audience and helps increase lead generation.
Dentists need SEO because people tend to only click on the top few results on the search engine results page (SERP). Local SEO, which targets people searching for relevant services in their area, is especially essential. If your dental practice website ranks high for keywords like "dentist Chicago" or "teeth whitening in London", you’ll stand out from the competition in your area and attract more visitors.
2. Paid advertising
You can pay to run advertisements on online channels like Google, Bing, Facebook, and others to reach a large audience. The average Google ads conversion rate for dentists and dental services is 10.40%, higher than the average Google ad conversion rate of 3.75%.
3. Internal marketing
Internal marketing in dentistry is the practice of building relationships with existing patients, promoting long-term services, and gaining returning clients. Patient retention not only ensures more services per client but also attracts new ones through word of mouth.
The opposite approach is external dental marketing where the goal is to attract new clients.
How much do dental marketing agencies charge for their services?
Typically, dental marketing agencies charge from $100 to $300 per hour for their services. The top 50 dental marketing companies on DesignRush charge an average of $100.50/hour.
When agencies charge per hour, the costs depend on:
Team size and seniority
Project complexity
Project deadline
Here is a breakdown of typical dental marketing services monthly costs:
Type of dental marketing service
Pricing per month
Content marketing
$1000 - $2,000
SEO
$1000 - $2,000
Email marketing
$100 - $2,000
Social media management
$250 - $1,500
Roughly 21.8% of the dental marketing companies on DesignRush accept projects with a minimum budget of less than $1,000, while 1.1% have a $25,000 to $50,000 minimum budget.
Why hire a dental marketing firm?
You should hire a dental marketing firm to gain these business advantages:
1. Increase local visibility
There are over 1.2 million monthly searches in the U.S. for the phrase "dentist near me", indicating a large market of people looking for dental services.
A dental marketing agency can create and run paid ad campaigns that geographically target only your area, making sure you don’t waste money on the wrong audiences. The marketing agency can also optimize your Google Local Business Page listing so that it shows in the top results and advertises your brand in a positive light.
2. Get ahead of the competition
The American Dental Association (ADA) predicts a surplus of dentists by 2040, meaning that the market is getting increasingly saturated. To ensure that your business stays competitive, you should consider hiring a dental marketing firm. Professional marketers will apply the right tools and techniques to increase your online visibility and ensure more leads and customers.
3. Improve conversions
Even if your website has a lot of traffic, what matters most is how many visitors become patients. A dental marketing agency has the expertise to create a “marketing funnel” that guides potential leads through the process of becoming your clients.
The agency can educate audiences about different dental procedures, address their pain points, and establish your dental practice as reliable and trustworthy. The goal is to not only improve lead generation but also the number of leads that convert into patients.
How do you choose the right dentist marketing company for your business?
Before choosing a dentist marketing company, it is important to go through these steps:
Know your marketing goals: Define if you want to focus on upselling services to existing patients, attracting new patients, or both. Decide which kind of services (e.g., general, esthetic, periodontal, orthodontic, pediatric, endodontic, etc.) you want to advertise.
Find the right expertise: Depending on your target demographics (e.g., older patients in need of oral surgery, younger patients looking for cosmetic procedures), you may need to prioritize advertising on certain online channels. Pick the dentist marketing agency that has expertise in the service you need, like Facebook or Instagram marketing.
Set a budget: Choose the maximum amount you can invest in dental marketing, including organic and paid campaigns, SEO, and other methods.
Review agency experience: Ask for a portfolio of relevant dental marketing work, case studies, reviews, or clients you can contact for feedback.
Consider local agencies: Since your target audience is people living close to your dental practice, think about hiring a local agency that is familiar with the local dental market and the specifics of targeting the locals.
Ask about the strategy: Find out how the agency plans to create a custom strategy to meet your goals.
Inquire about analytics and reporting: Digital marketing efforts like search engine rankings, number of website visitors, submitted forms, paid ad revenue, etc. are easy to measure. Ask the agency about the tools it uses to track these metrics and how often you can expect to get progress reports.
Interview: Set up interviews with a couple of dental marketing agencies to discuss the project in detail and check if they are a good fit for your team.
Make a decision: After reviewing the RFPs, choose the best-suited agency and establish all project development processes.
If you need a custom-made list of dental marketing agencies, contact us. Our team will match you with the most suitable agencies based on your list of requirements. You can browse our Marketplace for more details.
What questions should you ask dentist marketing companies before you hire one?
You should ask a dentist marketing company questions about its relevant dental industry experience, the types of services it provides and recommends for your business, and the approach it will take to delivering your marketing campaigns.
These include the following:
Its Relevant Background
How many years of experience do you have in dental marketing?
Do you have a portfolio of relevant projects for dental practices and clinics?
Are you partnered with any major advertising platforms like Google or Bing Ads?
Do your team members have relevant marketing certifications like HubSpot, Google SEO, Meta Digital Marketing, and others?
Do you work with any other dental practices in our area? Will there be a conflict of interest?
Company Services and Processes
How do you make clients stand out from the local competition?
How do you promote staff biographies and company expertise?
What social media channels do you cover in your dental marketing campaigns?
What is your content strategy? How many blog posts per month can you deliver?
Can you set up an online patient scheduling portal?
What is your SEO strategy to help a website rank higher? What results can you guarantee?
What does your email marketing strategy entail? How often do you send out newsletters and promotional emails?
The Project
How do we define project milestones? What happens if they are not met?
How many people will be on the project? What are their roles?
What metrics will you use to define the success of this dental marketing campaign?
How often will you provide us with status reports and relevant metrics?
What is the expected deadline to successfully deliver the campaign? What happens if the project is late?
What is the planned budget? Are there any additional costs we can expect?
What kind of support can you provide after the project is finished?
What are the best dental marketing companies in the US?