Explore leading digital marketing agencies specializing in ROI-focused SEO, content marketing, social media management, paid media, and analytics. Our expert-led team has curated a selection of vetted digital marketing firms that help drive measurable B2B growth.

List of the Best Digital Marketing Companies

2,450 Companies-Rankings updated: August 19, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • KSM Consulting: Where content and creativity meet code for visibility and growth.

    KSM Consulting is a results-driven digital growth marketing agency that combines world-class creative storytelling with deep technical expertise. We specialize in content marketing, SEO, paid media, and web development, helping businesses enhance their digital presence and achieve sustainable growth. Our...

    Location
    New Brunswick, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • We help overworked or overwhelmed SMEs quickly boost digital marketing capacity.

    We help overworked or overwhelmed SMEs quickly boost digital marketing capacity and capabilities by outsourcing tasks, ensuring they get a measurable ROI on marketing spend...

    Location
    Milton Keynes, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We Attract Prospects To Increase Your Sales.

    Our Strategic Digital Marketing solutions are designed for companies looking to improve their digital results, and we are confident that we can be an important ally for your business and commercial department...

    Location
    Cajicá, Colombia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The B2B Ad Agency With Stripes

    Kraftvertising is a Bratislava-based B2B marketing agency specializing in performance-driven advertising for SaaS companies and tech startups across European and U.S. markets. Their services encompass paid search and social campaigns, lead generation, visual content creation, and CRM support, all tailored to...

    Location
    Bratislava, Slovakia
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Turning Stories Into Strategies, Goals Into Growth.

    Korero is an integrated marketing agency based in Aberdeen, Scotland. We work with ambitious brands to bring their stories to life - building credibility, visibility and commercial momentum across social media, web, media, email, adverts and more. Our team combines journalism expertise with in-house...

    Location
    Aberdeen, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • AI-powered Marketing Teams For DTC & SaaS brands

    MNB Studios is a performance marketing and growth agency that helps DTC, eCommerce, and SaaS brands scale through AI-powered marketing systems. The agency combines paid media management, lifecycle email marketing, content creation, analytics, and strategic oversight into a unified subscription-based model...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • A Team Built Around Care And Clarity.

    SimpliCreative combines brand strategy foundations with technical expertise in WordPress and MarTech integrations to build trust, capture high-intent demand, and track what's actually driving revenue. Established in 2003 in San Diego, California...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • TYPO3 CMS Partner For Your Agency!

    NITSAN is an award-winning TYPO3 Agency that provides excellent business solutions in TYPO3 CMS Development. Being a TYPO3 dedicated agency since 2011, we are now the Official TYPO3 Agency Solution Partner and have the certified TYPO3 developers in the team. Through the years, we have expanded the business...

    Location
    Radebeul, Germany
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • For Those That Build Tomorrow.

    Bordeaux & Burgundy is a premier B2B digital marketing agency, specializing in empowering ambitious companies globally to realize their full potential. With our innovative creative, campaign, and identity solutions, we help businesses stand out in today's competitive landscape. Our mission is to drive success...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Not Your Typical Marketing Agency

    We are not your typical marketing agency. We care. Our customers stay with us for decades. We specialize in growth strategies, digital advertising, lead generation, email marketing, and SEO. Collaborative, innovative, measurable outcomes...

    Location
    Varna, Bulgaria
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Exceptional Video & Social Media Content for Growing Brands

    Origin Films is a Toronto-based video production agency. It excels in turning visions into compelling realities through creative video content solutions. As a full-service video production agency, Origin Films handles projects of all sizes with meticulous planning and execution. Its services encompass...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Navigate Of Your Business

    Verma Graphix is a creative digital marketing and graphic designing agency delivering SEO, branding, web design, and lead generation solutions to help businesses grow online with measurable results...

    Location
    New Delhi, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • Attract, Convert, and Grow

    Automated Marketing is a performance-driven digital marketing agency specializing in lead generation, paid advertising, and scalable customer acquisition systems. We help businesses eliminate inconsistency by building data-backed strategies that convert traffic into qualified leads and revenue...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $450/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • From Impossible To It's Possible

    Making the Impossible Possible in B2B Marketing. In a world marketing agencies push expensive paid campaigns and temporary solutions, LadyBugz emerged with a revolutionary approach: what if B2B marketing could deliver consistent results without draining your budget? We help our clients stand out, organically...

    Location
    Port Shepstone, South Africa
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Equal sides, endless possibilities.

    Isosceles empowers businesses to reach their full potential through a balance of creativity and strategy. As the Isosceles Savior of Souls, we create tailored campaigns to help businesses stand out in their industry. We strive for harmony and deliver balanced results...

    Location
    Paramus, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Become a Best Answer Brand

    TopRank Marketing is on a mission to help B2B companies stand apart, build trust and drive, brand, demand and revenue outcomes. Our Best Answer Marketing system uses a data-informed strategy to deliver multi-channel influencer and content experiences that can make your company a Best Answer Brand...

    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $220/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Web design agency specialising in Web Design, eCommerce, Branding and Digital Marketing. A highly rated web agency working with businesses of all sizes and budgets to create engaging projects...

    Location
    Willerby, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Web development and SEO for sustainable digital growth.

    Braingow is a web agency specializing in website development, redesign, and SEO optimization. We help businesses build a strong online presence and reach more clients through tailored solutions...

    Location
    Sofia, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • We Transform Marketing and Sales Experiences

    Foundcoo stands as a premier provider of specialized B2B web design and inbound marketing services, leveraging the power of sophisticated data analysis to deliver discernible and impactful outcomes. With a keen focus on driving measurable results, we adeptly merge innovative web design strategies with...

    Location
    Hong Kong, Hong Kong
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Where Ideas Come to Life

    Lewal Technologies is a digital marketing agency dedicated to helping small businesses, shops, and agencies. We provide expert services in social media management, SEO, content creation, and online advertising to boost business growth and visibility...

    Location
    Belfast, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Digital Marketing That Delivers Measurable Growth

    SumFactors is a results-driven digital marketing agency specializing in SEO, Google Ads, web design, and digital strategy. We help businesses generate more traffic, enquiries, and revenue through tailored, data-led campaigns. From branding and website development to ongoing marketing and optimization, we...

    Location
    Ascot, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • An agency designed for ambitious brands searching for digital growth

    Correlate is an agency designed for ambitious brands searching for digital growth...

    Location
    Johannesburg, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • 100+ clients, $100K+ projects, 10+ years' expertise-Canada's fastest-growing agency at your service!

    Digital Hive Solutions transforms brands with innovative marketing and IT strategies. With affordability, timely delivery, and a client-first approach, we prioritize continuous communication to ensure success. Our expert team blends creativity and technology to bring your brand to life and drive your business...

    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Your Growth Partner

    Wonkrew is a digital marketing agency that specializes in SEO, SMM, Paid Campaigns, Influencer Marketing, Website design & development. We are your digital transformation partners with a concentration on maximizing results while keeping your company's budget and long-term objectives in mind...

    Location
    Chennai, India
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    10 Projects Listed
  • Be seen. Be heard. Be good.

    We're Milk & Honey PR, an agency shaped by our values, owned by our team, and bought in to by clients with purpose. We were created to cater to the growing calls for change in business. Milk & Honey is the land of opportunity. Opportunities for our team our clients, the media and the end consumer. Mainly...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $220/hr
    Minimal Budget
    $25,000 - $50,000
  • We Look at Creative Angles

    QuadAngles is a professional agency leader in digital experiences, web design, mobile app and branding...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Innovative Solutions, Exceptional Results.

    FGM Technologies is a leading digital agency based in Morocco, founded by Ahmed Mortaji and Sohayb Fadil. Born from a passion for creativity and technology, we specialize in delivering innovative digital solutions that resonate deeply with our clients...

    Location
    Casablanca, Morocco
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Data-Driven Growth Solutions to Scale Your Business

    Inter offers comprehensive digital marketing services, including SEO-focused content marketing, responsive web design, and white-label development, aimed at scaling businesses efficiently. Their approach combines in-house expertise with a global freelance network to provide customized, results-oriented...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Innovation. Strategy. Results. AI-Powered Public Relations & Marketing

    Sparkpr is a tech public relations and integrated marketing communications agency. They specialize in the following industries: AI, B2B, Enterprise, Consumer Tech, Fintech and Financial, and Emerging Tech...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Marketing That Produces Results

    A new age marketers who provide old-fashioned customer service. You dont have do this marketing thing alone. Were here to help...

    Location
    Greenwich Township, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The Agency to Ignite Your Marketing

    eMa is a B2B marketing firm dedicated to helping growing technology companies make their mark in the market. The company provides vital support across all marketing areas needed to grow the company's overall valuation, including SEO/SEM, Demand Generation, Marketing Operations, Digital Campaigns, and PR...

    Location
    Redwood City, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $195/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Full-Service, Outsourced, Marketing Department.

    Located in Winston-Salem, allob Marketing offers marketing and advertising solutions...

    Location
    Winston-Salem, North Carolina
    Number of Employees
    Under 49
  • Re-Imagine Your Digital Experience

    Founded in 2023, UP Marketing is a full-service digital agency based in Rootstown, Ohio. Specializing in web development, SEO, paid media, and branding, the agency delivers customized strategies designed to enhance business growth and online visibility...

    Location
    Ohio City, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • An Innovative Digital Marketing Agency UK

    Meer & Meer Ltd a digital marketing agency UK provides SEO, PPC, content writing, UI/UX design, web development, and accounting services...

    Location
    Northolt, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • A global marketing agency built for the digital world.

    An integrated team of designers, writers, and marketers who deliver exceptional work every day.More than marketers. Were an integrated team that pushes boundaries, exceeds expectations, and excels together...

    Location
    New York City, New York
    Number of Employees
    50 - 99
  • The full-service advertising agency for doctors.

    With Google, Facebook, & Instagram advertisements, search engine-optimized websites, as well as our professional social media support, we ensure a perfect external appearance of your practice and treatments for more patient inquiries with an all-in-one package & our 9-person team of experts...

    Location
    Klagenfurt am Wörthersee, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • More Visibility. More Leads. More Business.

    Can2 Multimedia is a premier digital marketing and creative design agency specializing in traditional and digital advertising. We help businesses build powerful brands, design impactful websites, and create compelling visuals that drive results. Proudly serving Mission, McAllen, Pharr, Harlingen, and...

    Location
    Pharr, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Elevating Your Brand With Purposeful Design

    Resorte Design is a Chilebased digital agency specializing in website development, ecommerce solutions, branding, and digital marketing. With a focus on creativity, personalized service, and effective online strategies, they help businesses improve customer engagement, increase visibility, and drive...

    Location
    Temuco, Chile
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Digital Marketing Is A Monster Well Help You Slay It

    Whether its the life-sucking Google Beast, the unpredictable Meta Monster, or the wiley lil Wordpress, well help you get these creatures under control! Your online presence is too complicated...

    Location
    Lebanon, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
  • Driving Growth With Smart Digital & Web Solutions

    At Xzio, we help businesses grow with smart, data-driven digital marketing and web solutions. From SEO and reputation management to custom design and development, our strategies align with your goals. We focus on what matters most: bringing the right traffic, improving user experience, and turning clicks into...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Growth System For Your B2B Saas

    Let's Set Your Business on a Compounding Growth Trajectory. Expert Marketing, Now Within Reach - Not Just for Unicorn Startups. Stellar Results, bypassing the learning curve. (tough stuff is on us, we've got it sorted)...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    Under $1,000
  • Marketing For The AI Age

    We're the anti-agency agency for tech and fintech companies fighting commoditization. No fluff, no jargon just conversion-focused marketing powered by AI systems that give you an unfair advantage. 50+ projects delivered. 4,700+ leads generated. 15+ years in tech/fintech. We handle positioning, conversion...

    Location
    Bexley, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
  • Digital Made Easy

    We are your Edmonton Online Marketing Company, adept at making digital easy and proficient for businesses looking to expand and enhance their online presence locally and globally. We offer innovative, cost-effective digital marketing services and web design solutions in Edmonton and beyond: web design &...

    Location
    Edmonton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • MUDRAVA is a boutique design & development studio run by a two-person senior team: a Chief Architect (18+ years in dev) and a Lead Designer (11+ years in UX/UI). We handle both design and development in-house, ensuring zero miscommunication. We build full-cycle web apps, SaaS products from concept to launch...

    Location
    Zaporizhzhia, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Web Development, Web Design, Mobile App Development & Digital Marketing Agency

    At iCORE Singapore, we've evolved into the ultimate destination for all your IT needs be it, web design and mobile app development needs. From conceptualization to execution, we specialize in crafting bespoke solutions tailored to your requirements. As we embark on a journey of expansion and innovation, our...

    Location
    Singapore, Singapore
    Number of Employees
    50 - 99
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Digital Strategy, Technology & AI for Business Growth

    Muto Estudio Digital is a digital agency and technology partner based in Colombia. We combine strategy, design, technology, AI, and digital marketing to help businesses build, improve, and scale their digital presence...

    Location
    Barranquilla, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Your Partner in Digital Success

    Sublyme Digital is a dynamic alliance of passionate and highly skilled marketing experts from across North America. We break free from the traditional 9-5 office grind, embracing a flexible, results-driven approach. At Sublyme Digital, we dont just work; we innovate, collaborate, and deliver exceptional...

    Location
    St. Catharines, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Become visible online.

    At GRAAAF, we pride ourselves on being small and agile, yet capable of handling larger projects by leveraging our extensive network of experts. This flexibility allows us to deliver exceptional results tailored to your specific needs...

    Location
    Basel, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Celebrating 32 Years Of Excellence

    We are commercial IT company providing web services for business since 1992. We at Megrisoft aim to deliver great quality work & desired results. Megrisoft is one stop shop for its clients to outsource all digital services at one point...

    Location
    Syracuse, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We assist local businesses in growing their customer base.

    No matter what you sell, or who your customers are, the internet is an AMAZING tool to help you reach more people, grow your audience, and make more sales - faster and easier than ever before. Through innovative technology and strategic implementation, we turn complex tasks into seamless, efficient workflows...

    Location
    Mansfield, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Digital Marketing Companies

What services do digital marketing agencies provide?

Digital marketing agencies manage businesses' online advertising efforts with the core intent of improving their online presence, raising brand awareness, improving digital visibility, and helping them close more sales.  

Their portfolio covers a variety of digital marketing services, but in general, they focus on one or a combination of the following key services: 

  • Branding
  • Search engine optimization (SEO) 
  • Paid advertising/PPC
  • Social media marketing 
  • Content marketing and content creation 
  • Email marketing
  • Analytics and reporting

The portfolio of full-service digital marketing agencies often extends to influencer marketing, conversion rate optimization (CRO), web design and development, marketing automation, mobile marketing, AIO/GEO, and event planning.  

How much do digital marketing services cost?

On average, digital marketing firms charge $5,000-$500,000 per month, while enterprise packages may reach $50,000+ per month. Overall, the final cost is determined based on the service type, number of channels, expected deliverables, market, office location, and the complexity of the request.  

In that regard, different digital marketing services entails different price: 

  • Search engine optimization (SEO): On average, $5,000-$30,000+ per project or $1,000-$6,500+ per month for continued optimization 
  • Pay-per-click (PPC) management: 10%-20% of ad spend or about $800-$9,500 per project for Google ads and other paid media, not including ad spend
  • Social media management: Usually costs $2,500-$15,000 per project or $1,000-$20,000 per month, depending on the number of channels managed
  • Google Ads management: $2,500 per project or about $365 per month 
  • Link building: Depending on outreach volume and authority targets, it goes from $10,000 per month 

When can clients expect ROI from digital marketing?

The return of investment (ROI) in digital marketing follows an S-curve where costs are high initially, followed by a period of exponential profit as the data matures. In the beginning, ROI is usually negative or neutral and businesses are paying for the setup, i.e., the research, the ideation, technical audits, and creative development. Basically, it's a learning curve period of understanding which keywords, audiences, sentiments, and channels work for the intended objectives. 

For companies seeking fast return of value, paid channels are the primary choice of medium as they provide immediate cash flow while the slower, free traffic sources like SEO are being built. On the other hand, for compounding business growth, the highest ROI usually comes from content and search engine optimization. These assets can be quite beneficial but take 6 to 12 months for sustained growth

What digital channel delivers the best ROI?

Email marketing remains the most profitable advertising medium in 2026, securing $36 to $40 on average for every $1 spent. The channel works well because the business owns the contact list and doesn't have to allocate additional resources to reach the intended audience. Here's how other digital marketing channels compare: 

Channel Average ROI 
SEO5:1 to 10:1
PPC (Google Ads) 2:1 to 4:1
Paid social 1.5:1 to 3:1
Content marketing4:1 to 7:1

Standard industry performance metrics categorize a 3:1 to 5:1 (earning $3 to $5 for every dollar invested) return as an indicator for sustainable growth. A ratio under 2:1 is generally classified as underperforming, necessitating a re-evaluation of the conversion funnel. 

Notably, while a 10:1 return appears highly favorable, it actually suggests that the organization is playing it too safe and should spend more money now to obtain more customers before their competitors do.  

How much should businesses invest in digital marketing on a monthly basis?

Marketing budgets vary by industry, with some companies dedicating as little as 5% from their total revenue to over 15% across competitive verticals like eCommerce and financial services. To avoid spreading their budgets too thin, this is how businesses usually disperse their marketing budgets: 

  • 40 to 50% toward search ads: Targeting people that actively look for the product/service 
  • 20 to 30% toward social media marketing and retargeting: Remaining present among people who have already visited the site 
  • 10 to 20% toward SEO services and content: Building organic traffic that lowers average cost-per-lead (CPL) over 6 to 12 months 
  • 10 to 15% toward retention (email marketing/SMS marketing): Marketing to people who have already bought from the business as it's 5x cheaper than finding new customers 

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