Explore leading digital marketing agencies specializing in ROI-focused SEO, content marketing, social media management, paid media, and analytics. Our expert-led team has curated a selection of vetted digital marketing firms that help drive measurable B2B growth.

List of the Best Digital Marketing Companies

1,548 Companies - Rankings updated: August 19, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • UM | Shopify Marketing Agency delivers data-driven growth for e-commerce brands. With 200+ successful projects and $1.2M+ in monthly ad spend managed, we consistently achieve high ROAS. We specialize in Meta, Google, TikTok, Pinterest Ads, SEO, and Email/SMS marketing...

    Location
    Kharkiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Marketing Funnel

    Looking for a results-oriented online marketing agency in UK? At Epik Funnel, we specialise in helping UK businesses thrive through powerful digital strategies. From SEO and paid ads to social media and content marketing, we provide complete online marketing services tailored to your goals. Partner with us to...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Creativity Meets Precision

    Unlocking your business potential through a holistic approach to branding, development, and results-driven digital strategy. We move beyond quick fixes, focusing on a holistic strategy that combines expert branding, captivating design, analytically-driven marketing, and user behavioral analysis. Our approach...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Turning Digital Strategy Into Measurable Growth

    Curis Digital is a U.S.-based digital marketing agency focused on building sustainable online growth through data-driven strategy. The team helps businesses improve search visibility, generate qualified leads, and strengthen their digital presence through SEO, paid advertising, and performance marketing. With...

    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Turn Paid Clicks Into Predictable Leads

    V23 Fuel is Orange County's Ads-First, Foundation-Driven Growth Partner for service-based businesses. Founded in 2009 as Vanadium Tech named after the element that strengthens steel the agency has spent 15+ years learning one truth: growth only lasts when the structure beneath it is strong...

    Location
    Aliso Viejo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Are Paid Ads Expert

    Strategising, optimising, optimizing and managing digital ad campaigns for businesses that wish to thrive in today's market. Established in 2004, Above Digital is a full service digital marketing agency that specialises in Lead Generation and Online Sales Conversions. With over 21 years of experience under...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Growing Your Downloads And Launching Your Success

    We help app founders transform their ideas into global success stories by combining strategic marketing, targeted ad campaigns, and growth-focused solutions. Whether youre launching a new app or scaling an existing one, we provide the creative, technical, and strategic support needed to accelerate your growth...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Amplify Your Marketing

    Moxie Tonic is a creative & strategic marketing agency that helps businesses turn their websites into real growth engines. We work with private healthcare practices, senior living, and service-based brands that are tired of vague strategies and unmeasurable results. From high-performing websites and clear...

    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Elevate Your Business

    Alpinova Marketing helps brands rise above the noise with data-driven SEO, GEO, and creative digital strategies built for real growth...

    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Strategic Marketing that Adds Up

    Agency 50 is a comprehensive marketing firm that provides a spectrum of services, encompassing strategic planning, brand development, web and print design, campaign formulation, digital marketing, social media management, and a distinctive array of supplementary offerings. Our primary objective is to ensure...

    Location
    Richardson, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Helping Companies Establish & Expand Their Digital Footprint

    We help clients tackle a variety of business problems, from web design, marketing strategy + execution, to content creation...

    Location
    Huntingdon, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Full-service Shopify Agency

    Walnut is an eCommerce agency specializing in Shopify solutions. We provide a comprehensive range of services, including online store design, development, and digital marketing. Since 2015, we have successfully delivered over 100 projects, helping businesses launch, expand, and scale their online presence...

    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Leading Digital Marketing Agency in Texas.

    Silver Ant Marketing is dedicated to enhancing the success of our clients' businesses through outcome-driven Digital Marketing strategies. Employing a strategic blend of SEO, PPC, SMM, Content, Emails, and Video Marketing tools, we cultivate a robust global presence for your business...

    Location
    Richardson, Texas
    Number of Employees
    250 - 499
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Don't get bitter Jus get Betr

    Betr Marketing firmly believes that every individual possesses a unique purpose. Our mission is to assist you in expanding your reach and making a significant impact on more lives, all without the need for you to dedicate valuable time to daily marketing tasks. We're not just a typical contractor; we consider...

    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Driven by Strategy, Powered by Results.

    Flink Sol empowers businesses with Digital Marketing, SEO, Web Development, Management, and Social Media. Delivering result-driven strategies that boost visibility, engagement, and growth through creativity, technology, and tailored digital solutions...

    Location
    Falls Church, Virginia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Stand Out in a Crowded Marketplace

    Fab Brands is an award-winning creative marketing agency that combines strategic planning with creative solutions to help clients broaden their horizons, build brand equity, and make a greater impact in the world. Our core services are brand strategy, logos, visual identity & web design...

    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Find, Monetize, & Retain Your Ideal Customers.

    Velocity Growth provides a comprehensive suite of services centered around growth marketing. Our offerings encompass content, training, and consultancy, all aimed at propelling you toward your growth objectives...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Websites That Generate Business

    Troyer Websites is a WordPress web design agency dedicated to providing small and medium-sized businesses with essential online tools at affordable prices. We offer comprehensive solutions for online marketing and website design, serving as a one-stop destination for businesses seeking to establish a strong...

    Location
    Apple Creek, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Creating brands with purpose

    Thanks to a multidisciplinary team that uses creativity and technology to create purpose-driven brands, we have become global strategic allies for various types of organizations. We have over 200 comprehensive initiatives in over 18 countries, and we offer each brand a comprehensive, individualized service...

    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • attract > engage > convert

    We focused on providing clients with exceptional results. We believe in building long-term relationships through listening to our client's needs and understanding their business. Implementing the right digital solutions to grow our client's businesses...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Built For Modern CPG Brands

    Creative Wise is a boutique branding, packaging, and shopify - focused agency built for CPG brands. We help companies in food, beverage, wellness, supplements, beauty, and personal care create distinctive brand identities, packaging, e-commerce experiences, and creative systems that drive growth...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Digital Advertising Agency

    Kogital is a digital agency offering 360° digital marketing communication solutions, producing KPI based strategies and creative campaigns to increase their customers' return on investments. Our services are social marketing, digital media buying, Google Ads, creative design...

    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $89/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Branding the Future of Chiropractic

    Brand Chiro is a digital partner specializing in custom websites, marketing, and strategic consulting for new and existing chiropractors...

    Location
    Wilmington, North Carolina
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • We Help You Dominate The Search Results!

    We are a Pittsburgh SEO company dedicated to helping our clients reach the top of Google's search engine ranking...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • High-Converting Digital Marketing Solutions

    Governments and industry associations alike recognize NetStripes as the digital expert for small and mid-sized businesses in Australia. Through the effective integration of digital strategy, marketing, website solutions, and branding, our 5-step framework produces quantifiable results...

    Location
    Pyrmont, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • We create and our influencers distribute UGC content to millions

    Cable.so is a digital content and influencer-marketing agency that helps brands leverage creator networks and high-impact video content to increase reach and engagement. They emphasise end-to-end service including content creation, influencer distribution and measurable campaign outcomes...

    Location
    Groningen, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Make Your Brand a Verb

    Brand and Go-to-Market Consultancy for MedTech, Startups, and Entrepreneurs...

    Location
    Newport Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Award-Winning Brand Consultancy + Creative Studio

    Through our IP, DMC fuses human expertise and artistic ingenuity with cutting-edge AI technologies to make your teams' jobs easier  both now and long-term...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed
  • Transform Your Ideas Into Impactful Visuals.

    We manage your creative projects with efficiency, delivering high-quality results in 12, 24, or 48+ hours. You can rely on us to work around the clock, so you get what you need, when you need it. Our tech-driven approach optimizes design operations, cutting out inefficiencies and reducing waste. This means we...

    Location
    Leiria, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Harnessing the Power of AI. Everywhere!

    AI isnt a feature its now part of the creative DNA of every high-performing brand. At Peak Seven, we use our growing ecosystem of 450+ custom AI agents to elevate strategy, accelerate workflows, and supercharge every part of the marketing experience...

    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • From Data to Creative, One Partner That Connects It All.

    Founded in 2010, 85SIXTY is a data-driven digital agency that helps brands optimize their relationships with their own customers. By creating customer journey strategies rooted in consumer insights and data, 85SIXTY delivers customer-centric solutions across the digital landscape of Paid Media, Social, SEO...

    Location
    Del Mar, California
    Number of Employees
    100 - 249
  • Built for Results, Not for Show

    At Tower 25, we elevate brands to the next level through multiple advertising services. Our expertise in SEO ensures your online presence is as effective as it is engaging, while our direct marketing strategies are crafted to deliver targeted, measurable results. We help brands come to life with engaging...

    Location
    Santa Monica, California
    Number of Employees
    Under 49
  • We Help Brands And Ideas Find Their Purpose

    Accelerate growth and improving customer experience with custom software, web applications, mobile apps, AI solutions, and business automation...

    Location
    Manama, Bahrain
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Portfolios Count
    2 Projects Listed
  • Logos, Websites, Print, Digital & Marketing Design

    Sarah Bryce Designs is a digital design studio offering Logos, Print, Digital & Web Design. Based in Delaware, Sarah is the solopreneur of Sarah Bryce Designs, a woman-owned business, serving clients since 2017...

    Location
    Dagsboro, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Let Us Tell Your Digital Story

    Web Wonderland is a UK-based web design and digital growth partner blending senior marketers with seasoned developers to ship fast, high-converting websites and the strategy that powers them. From bespoke WordPress and WooCommerce builds to plugin/software development and copy that converts, we design for...

    Location
    Chelmsford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Branding & Corporate Identity for brands & businesses.

    Lacomonline is a premier communication and marketing boutique agency based in the Iberian Peninsula, specializing in branding and corporate identity for both brands and companies. We offer tailored solutions that enhance brand recognition and strengthen corporate identity, ensuring our clients achieve their...

    Location
    Lisbon, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Technical Website Support for Digital Marketers.

    Berry Interesting supports marketers and marketing teams by helping them avoid time-sucking, task-switching distractions like technical glitches, broken integrations, and inscrutable website updates. We provide relief from (and brilliant advice about) the technical stuff so that you can stay focused on the...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Smarter Marketing Starts Here

    Born in Floridas competitive hospitality scene, J. Oliver Advertising now drives data-first growth for service businesses, e-commerce brands, and professional firms such as law firms, medical clinics, wellness brands, and beyond...

    Location
    Pompano Beach, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • From Analog to Digital & back

    ORAMAD specializes in crafting aesthetically pleasing and efficient digital assets that enhance the effectiveness of our meticulously optimized advertising campaigns, resulting in a significant return on investment for our clients. Additionally, our passion extends to the realm of packaging design, branding...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Masters of the Mindcraft: Crafting Brands the World Adores.

    At MindMarks, our team comprises a dedicated group of experts encompassing, marketers, designers, publicists, and strategists. We believe in those who challenge themselves to be exceptional. We promote a new generation of companies that dare to question what is established and think differently...

    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • eCommerce Agency | Acquire & Retain More Customers

    We help 7 & 8-figure eCommerce brands acquire more customers and retain them with performance marketing that drives profitable growth...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • The World's Leading Sportswear Design and Production Consultancy

    We design, sample, source and produce bespoke, performance sportswear for activewear brands and start-ups. Additional support to help launch including website, photography, pac shots and online marketing...

    Location
    Berkhamsted, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Love Growth. Hate Waste.

    Tinuiti is the largest independent fullfunnel performance marketing agency in the U.S., managing over $4billion in media spend across search, social, commerce, TV/audio, and affiliate channels. With 1,200+ employees and locations across North America, the agency blends media expertise, data science, and...

    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
  • Social Media & Paid Ads That Turn Followers Into Customers Not Just Vanity Metrics

    VAW Media is a small (team of 3) full-service social media & paid advertising agency building strategy-first systems for real growth not vanity metrics. We manage organic content, Meta & Google Ads, and lead generation for businesses nationwide, turning followers and clicks into paying customers...

    Location
    Brentwood, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • The One Stop Solution for All Your Business Needs

    DiligentTechnologies delivers smart, scalable digital solutions, including web & mobile development, UI/UX design, SEO, QA, and staff augmentation. We help startups and enterprises transform ideas into high-quality, reliable technology that drives growth, efficiency, and measurable results...

    Location
    Lewisville, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • App growth, delivered

    Achieve global success for your mobile app with Studio Mosaic. As a highly acclaimed and forward-thinking mobile app marketing agency, we specialize in helping app entrepreneurs and enterprises launch and promote to a wide audience base. Our comprehensive marketing services cover all aspects of the app...

    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Astute Marketing Brings Outstanding Results Fast.

    For 20 + years we have been creating beautiful websites and delivering proven digital marketing campaigns that take care of the whole customer journey. We ensure you're easily found online, present a wonderful first impression, provide immense value, build a great relationship, secures leads and sales and...

    Location
    Logan Village, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • DYODE

    Verified Verified by the DesignRush team for authenticity and credibility.

    Scale eCommerce growth with a team thats done it before

    DYODE is an industry-recognized eCommerce agency based in Fullerton, CA (Orange County), founded in 2016 by two former heads of eCommerce from PacSun and Tilly's. Staffed with industry veterans, the team has sat on the brand side and operates as an extension of your team, not a vendor. With 200+ brands served...

    Location
    Fullerton, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Ex-WPP Media Experts, $100M Ad Spend Expertise & Fortune 500 Ads Experience

    Skip the Noise Media is a paid social agency run by ex-WPP pros, helping brands grow with sharp strategy across TikTok, Pinterest, Reddit & more not just Meta and Google...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • We Build Business.

    Web Design Heaven is a Modern NYC Professional Digital Marketing Agency since 2011...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed

Frequently Asked Questions About Digital Marketing Companies

What services do digital marketing agencies provide?

Digital marketing agencies manage businesses' online advertising efforts with the core intent of improving their online presence, raising brand awareness, improving digital visibility, and helping them close more sales.  

Their portfolio covers a variety of digital marketing services, but in general, they focus on one or a combination of the following key services: 

  • Branding
  • Search engine optimization (SEO) 
  • Paid advertising/PPC
  • Social media marketing 
  • Content marketing and content creation 
  • Email marketing
  • Analytics and reporting

The portfolio of full-service digital marketing agencies often extends to influencer marketing, conversion rate optimization (CRO), web design and development, marketing automation, mobile marketing, AIO/GEO, and event planning.  

How much do digital marketing services cost?

On average, digital marketing firms charge $5,000-$500,000 per month, while enterprise packages may reach $50,000+ per month. Overall, the final cost is determined based on the service type, number of channels, expected deliverables, market, office location, and the complexity of the request.  

In that regard, different digital marketing services entails different price: 

  • Search engine optimization (SEO): On average, $5,000-$30,000+ per project or $1,000-$6,500+ per month for continued optimization 
  • Pay-per-click (PPC) management: 10%-20% of ad spend or about $800-$9,500 per project for Google ads and other paid media, not including ad spend
  • Social media management: Usually costs $2,500-$15,000 per project or $1,000-$20,000 per month, depending on the number of channels managed
  • Google Ads management: $2,500 per project or about $365 per month 
  • Link building: Depending on outreach volume and authority targets, it goes from $10,000 per month 

When can clients expect ROI from digital marketing?

The return of investment (ROI) in digital marketing follows an S-curve where costs are high initially, followed by a period of exponential profit as the data matures. In the beginning, ROI is usually negative or neutral and businesses are paying for the setup, i.e., the research, the ideation, technical audits, and creative development. Basically, it's a learning curve period of understanding which keywords, audiences, sentiments, and channels work for the intended objectives. 

For companies seeking fast return of value, paid channels are the primary choice of medium as they provide immediate cash flow while the slower, free traffic sources like SEO are being built. On the other hand, for compounding business growth, the highest ROI usually comes from content and search engine optimization. These assets can be quite beneficial but take 6 to 12 months for sustained growth

What digital channel delivers the best ROI?

Email marketing remains the most profitable advertising medium in 2026, securing $36 to $40 on average for every $1 spent. The channel works well because the business owns the contact list and doesn't have to allocate additional resources to reach the intended audience. Here's how other digital marketing channels compare: 

Channel  Average ROI 
SEO 5:1 to 10:1
PPC (Google Ads)  2:1 to 4:1
Paid social  1.5:1 to 3:1
Content marketing 4:1 to 7:1

Standard industry performance metrics categorize a 3:1 to 5:1 (earning $3 to $5 for every dollar invested) return as an indicator for sustainable growth. A ratio under 2:1 is generally classified as underperforming, necessitating a re-evaluation of the conversion funnel. 

Notably, while a 10:1 return appears highly favorable, it actually suggests that the organization is playing it too safe and should spend more money now to obtain more customers before their competitors do.  

How much should businesses invest in digital marketing on a monthly basis?

Marketing budgets vary by industry, with some companies dedicating as little as 5% from their total revenue to over 15% across competitive verticals like eCommerce and financial services. To avoid spreading their budgets too thin, this is how businesses usually disperse their marketing budgets: 

  • 40 to 50% toward search ads: Targeting people that actively look for the product/service 
  • 20 to 30% toward social media marketing and retargeting: Remaining present among people who have already visited the site 
  • 10 to 20% toward SEO services and content: Building organic traffic that lowers average cost-per-lead (CPL) over 6 to 12 months 
  • 10 to 15% toward retention (email marketing/SMS marketing): Marketing to people who have already bought from the business as it's 5x cheaper than finding new customers 

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