What Are Telemarketing Companies?

Telemarketing firms are B2B agencies focused on outbound demand creation and lead generation.

They execute cold calls to increase sales strategically. All of the calls are placed from an offsite call center.

These companies have several different approaches to contacting prospective customers and providing scalable and multilingual phone-based services.

Some of the ways to approach potential clients are:

  • Previous customers and requests for information
  • Phone directories
  • Public lists for leads generation
  • Purchase private databases with names, demographics etc.

Successful agencies understand that for a quality marketing campaign, one must have a high-quality telemarketer. Having a combination of business experience and correct ways to communicate with potential clients is essential.

Specialist speaking with a customer in a telemarketing company
Telemarketing companies execute cold calls to increase sales strategically

What Does a Telemarketing Agency Do?

Telemarketing businesses base their work on data and in-detail reporting, which are highly customizable and accessible and have unique ways of engaging customers on the call.

Apart from having well-developed techniques of communication, agencies have strategies that support the following:

  • Lead generation and development
  • Customer acquisition
  • Appointment setting
  • Customer retention
  • Customer service

An overview of all the services these companies can provide makes a long list. Your future partner agency must have robust knowledge about these core services:

  • Cold calling (B2C and B2B)
  • Inbound and outbound telemarketing
  • Consulting services
  • Development of sales pipeline
  • B2C cross-sell and up-sell to existing customers
  • Technical support center
Looking for the best lead generation companies?

Why Hire a Telesales Company?

Some companies prefer setting up internal calling capacity to execute the plan, while others opt for outsourcing professional telemarketing firms to handle the calls. You can have one team focusing only on generating sales.

This provides you with a stable solution because you get direct marketing methodologies integrated inside your current strategies.

Companies can provide you with multiple benefits, such as:

  • The base for a multi-layered marketing plan
  • Research into prospective customers
  • Lead generation
  • Personalized cold calls

How Much Do Telemarketing Businesses Charge for Their Services?

When it comes to pricing of telemarketing companies, you can find the cost in three separate categories:

  • Hourly
  • Performance-based
  • Hourly plus performance

Many factors are considered when pricing telemarketing businesses, and they fluctuate accordingly. Getting quotes is the safest way to compare the pricing, but the following prices can give you a general idea.

Hourly-based billing goes from $10 to $70 per hour with an average price of around $25 to $50 per hour. When it comes to performance-based pricing, it depends on the number of leads, and it averages around $35 to $60 per lead.

How To Find the Right Telemarketing Firms for Your Business?

Telemarketing companies that aim for top-tier results have sales team members who prefer active listening to establish a more successful rapport. These skills help them create more persuasive techniques.

Many firms are niche-focused so you can search for the best one that fits your business:

  • Healthcare
  • Ecommerce
  • Publishing
  • Retail
  • B2B sales and service
  • Education
  • Financial services
  • Non-profit

When adding a personalized touch to calls, potential customers feel more engaged than listening to a script.

Companies that collaborate with telemarketing agencies get high-value results when it comes to:

  • Appointment settings
  • Generating leads
  • Expanding customer reach
  • Getting feedback from potential clients
We’ve ranked the best market research companies.

5 Questions to Ask When Interviewing Telemarketing Firms

Question #1: Could you explain to us the main roles of a telemarketing campaign?

The firm that you choose should have enough knowledge to successfully explain their work's different roles and main objectives. They should be able to show expertise in brand awareness and market research.

Telemarketers should be good listeners and carry out calls according to a person’s mood.

Some of the questions which you might deliver to your potential business partner are:

  • What is the difference between telemarketing and telesales?
  • What skills do you consider most important in your work?
  • What are the benefits of cold calls?

Question #2: How do you handle rejections?

Telemarketing companies often face rejection, and the best attitude one can have is not to take anything personally and simply move on to the next customer. In this type of work, confidence represents a vital asset.

In addition, a quality telemarketing agency that generates leads with good value must know how to present the product and service they are selling.

There are a couple of factors that create an impact on the person:

  • Vocal quality and tone
  • Pitch of the tone
  • Speech rate
  • Remaining friendly

Try finding more information on the ways customers are handled by asking the following questions:

  • How did you diffuse an angry customer and solve their problem?
  • In what ways do you project a positive image to the customer?
  • What aspect of your voice do you control to convey an engaging attitude to the customer?

Question #3: How do you establish standards when it comes to performance results?

Telemarketing firms are committed to providing the best possible results, and one of the crucial factors is the attitude toward cold calling. Each firm should have methodologies that enhance the process of the sales cycle.

Setting high standards for cold calling creates a network that companies can make into a straightforward and profitable sales cycle.

Some of the ways to create and maintain standards are:

  • Confidence
  • Remaining helpful until the end
  • Understanding customer’s individual needs
  • Show knowledge about the product

Check the following questions to make sure if the telesales company of your choice will cooperate with your goals:

  • How do you ensure that the team meets performance standards?
  • What is your strategy for top-tier service quality?
  • How do you control your tone and attitude when on the call?

Question #4: How do you make sure that all the steps of the call are done appropriately?

When approaching potential customers through calls, the telemarketing agency strategizes the communication for each customer’s unique needs. This way of working in telesales brings valuable results because it is based on genuine connections with each client.

Defining quality implementation can be challenging, so you should be able to pinpoint the following information when talking to your potential business partner:

  • Greeting customers and introducing themselves
  • Showing helpfulness
  • Listening carefully
  • A proper description of product/service
  • Checking the level of customer satisfaction
  • Make sure if the customer requires further assistance

Questions that might help you define strategies that telemarketing businesses use are as follows:

  • When talking to customers, which procedure do you follow?
  • Which disclosures are essential when communicating with customers?
  • What steps do you execute when a customer doesn’t want to cooperate?

Question #5: Do you have a technological understanding of telemarketing?

Tech knowledge can be crucial because there might be a situation such as an electricity outage, and systems that telemarketing companies use can shut down. This should not be a regular thing, but keeping this in mind can keep you safe in choosing partnerships that will excel in your sales.

A deep understanding of the technological background means the safety of your data and building a well-structured network that can quickly transform into a valuable sales pipeline.

The following information can provide you with background knowledge on how these situations can be handled:

  • Kindly ask the client to hold until the power is back on
  • Warmly apologize for the inconvenience
  • Ask for a note with the client’s contact to call back
  • Show knowledge about protocols and conventions

Ask the telemarketing company the following questions, and find out more in-depth information:

  • Can you describe a situation where the system was not working and the customer was still on the call?
  • Can you tell us about the technical protocols you implement when making cold calls?

Takeaways On Telemarketing Companies

Telemarketing companies that provide top-tier results are well structured with an educated sales team and clear strategy, which saves you time and money, generating leads and closing sales.

Outsourcing these specialized services is a less expensive way to excel in sales than hiring and training a new set of people. In addition, these teams have expert knowledge in promoting and selling your products.

Hiring a niche-focused telemarketing agency means having a team who brings the right clients to the table. These services are often used seasonally. Pricing plans are flexible and based on your project needs and timeframe.

Filtering companies on our website by their reviews, budget and team size can help you find the right partner more quickly.

Best of luck!


Scroll Up to Find the Best Telemarketing Companies and Pick a Partner Today!