Explore leading digital marketing agencies specializing in ROI-focused SEO, content marketing, social media management, paid media, and analytics. Our expert-led team has curated a selection of vetted digital marketing firms that help drive measurable B2B growth.

List of the Best Digital Marketing Companies

13,213 Companies - Rankings updated: August 20, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • Perfection Out Of Simplicity

    Perfection Out Of Simplicity

    Nextdor Property Communications is a Malaysia-based integrated communications agency specializing in property marketing, public relations, branding, digital marketing, and strategic communications. Originally established in 2005 as a property marketing consultancy, the agency helps property developers and...

    Top Services:

    • Public Relations
    • Graphic Design
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Petaling Jaya, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • HTFotografia provides its clients with high quality professional photography services, from corporate imagery to product photography we have all our clients backs covered when it comes to photografic and video requests...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Digital Marketing
    • Show more
    Location
    Funchal, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Innovation meets expertise

    Innovation meets expertise

    Spericorn is a digital technology service and solutions provider, headquartered in New York . Being one of the pioneers in the field of web and mobile application development...

    Top Services:

    • Software Development
    • IT Services
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
  • Full service design, development & support!

    Full service design, development & support!

    Rapptr Labs is a NYC-based team creating premium mobile and web apps. We offer full-service design, development, and post-launch support to help startups and enterprises build digital products that engage users. Lets talk about how we can bring your app to life...

    Top Services:

    • Mobile App Development
    • Software Development
    • Branding
    • Graphic Design
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Techies Infotech India is the leading digital solution provider that enhances business processes by providing customized development and marketing solutions...

    Top Services:

    • Software Development
    • Graphic Design
    • Design Services
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Amritsar, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $35/hr
    Portfolios Count
    3 Projects Listed
  • Dominate Local. Grow Smarter.

    Dominate Local. Grow Smarter.

    Dominant Digital Agency specializes in SEO, paid advertising, and WordPress website solutions tailored for local businesses across the United States. Founded by industry veteran Chris Licause, the agency delivers measurable results through customized strategies and transparent communication. With a...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Web Development
    • WordPress Website Design
    • Show more
    Location
    Centennial, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Brandholic - India's one of the growing influencer marketing and PR agency, located in the heart of New Delhi...

    Top Services:

    • Video Production
    • Digital Marketing
    • Social Media Marketing
    • Public Relations
    • Branding
    • Show more
    Location
    Delhi, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Top Awarded Web Agency in Fort Wayne Indiana

    Top Awarded Web Agency in Fort Wayne Indiana

    Welcome to Digital Parameters. We are a web agency located in Fort Wayne, Indiana. We offer web services such as web design, development, SEO, advertising and digital marketing. We have over 20 years of experience designing stunning websites that create online success; we are a great choice to help build your...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Fort Wayne, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Get Noticed!

    Get Noticed!

    posterGIANT delivers entertainment marketing and promotional services that provide results for our customers, foster a true relationship between our clients and the public, and enhance the aesthetics of the places in where we operate. Our creative, knowledgeable, and professional workforce will always respect...

    Top Services:

    • Digital Services
    • Graphic Design
    • Digital Marketing
    • Media Buying
    • Advertising
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
  • We help companies to generate value, profitability and be visionary in a digital world...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • UI/UX Design
    Location
    Madrid, Spain
    Number of Employees
    Under 49
  • The Squeaky Wheel Gets The Grease

    The Squeaky Wheel Gets The Grease

    Squeaky Wheel Branding & Marketing is a client-centric, full-service boutique agency located in Houston, Texas. We offer extensive marketing solutions - from branding to website development, and digital marketing to social advertising - we deliver results...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Social Media Marketing
    • SEO
    • Graphic Design
    • Show more
    Location
    Sugar Land, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Professional Branding Partner

    Your Professional Branding Partner

    At Shaffer Branding Co. we are brand experts. We specialize in helping our customers develop a strong and consistent brand that is recognizable, makes an impact, allows businesses to stand out from their competition, and draws in new customers and clients. We believe that one of the most important aspects of...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Print Design
    • Advertising
    • Show more
    Location
    Streetsboro, Ohio
    Number of Employees
    Under 49
  • Business Growth Starts Here

    Business Growth Starts Here

    Rocket Clicks is a progressive, ROI-focused digital marketing firm focused on achieving our partner's business goals through human-driven digital marketing strategy. We wake up everyday to be the last agency you work with...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Video Marketing
    • PPC
    • Show more
    Location
    Milwaukee, Wisconsin
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
  • Branding and Marketing solutions to scale up your business.

    Branding and Marketing solutions to scale up your business.

    INTO makes brands relevant. We combine the analytical strength of a business consultancy with the creative flair of a design, marketing, and sport marketing solutions...

    Top Services:

    • Digital Marketing
    • Branding
    Location
    Munich, Germany
    Number of Employees
    50 - 99
  • CREATIVE FOOD AGENCY for Strategy, Campaigns & Events!...

    Top Services:

    • Creative Services
    • Branding
    • Digital Marketing
    Location
    Berlin, Germany
    Number of Employees
    Under 49
  • Empowering your full marketing potential

    Empowering your full marketing potential

    We support brands and agencies in their quest to create buzz, engage consumers and boost traffic, through our well-founded creative and technical expertise. With services covering 3D motion graphics, video production, 3D stills, graphic design, campaigns, web & app development and more, we empower our...

    Top Services:

    • Digital Services
    • Branding
    • Digital Marketing
    • Web Design
    • Digital Strategy
    • Show more
    Location
    Buckfastleigh, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Expert digital teams embedded in your organisation

    Expert digital teams embedded in your organisation

    What makes us Kerv We support and celebrate diversity and inclusion. From hiring and on-boarding to development, succession, and rewards, its not only about fitting in its about belonging and belief...

    Top Services:

    • Software Development
    • Digital Services
    • Digital Marketing
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Build The Most Of Tomorrow

    Build The Most Of Tomorrow

    RECAP insists on identifying and communicating a role for every member within the organization during the organizational development process. We strongly believe in and promote participative management...

    Top Services:

    • Digital Marketing
    Location
    Cairo, Egypt
    Number of Employees
    50 - 99
  • Marketing Agency With a Sole Focus on the Real Estate Industry

    Marketing Agency With a Sole Focus on the Real Estate Industry

    Our founder has created and implemented innovative and proprietary marketing methods across a wide array of top tier real estate companies nationwide, leading to a significant increase in net profits...

    Top Services:

    • Digital Marketing
    • Advertising
    Location
    West Palm Beach, Florida
    Number of Employees
    Under 49
  • AWARD WINNING Real Estate Marketing Agency | Vienna...

    Top Services:

    • Advertising
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Vienna, Austria
    Number of Employees
    Under 49
  • Relentlessly curious and agile marketing consultancy

    Relentlessly curious and agile marketing consultancy

    We discover how people make decisions - and what motivates them to take out their wallets - to build stronger brands and create richer, more profitable relationships. We connect brands to their key audiences and help turn audiences into advocates that buy products and services...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • We are a marketing agency that creates strong brands and brilliant content to give businesses a human face. We are The Revery...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Branding
    Location
    Richmond, Australia
    Number of Employees
    Under 49
  • At Fever, we stimulate and give perspective to challenges. We nimbly and passionately create solutions to push and propel startups forward. Retail, new products, food, cannabis and only the most innovative B2B sector startups. Were ready to be champions for you. Are you ready to kick start your startup brand?...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Digital Services
    • Public Relations
    • Show more
    Location
    Calgary, Canada
    Number of Employees
    Under 49
  • NIMBLER was founded by the fans of common sense, storytellers and creative visionaries wanting to work with clients who are open to innovation, appreciate work that works hard, and who don't mind a little fun every now and then...

    Top Services:

    • Branding
    • Digital Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • We want to show you off | Queremos presumirte

    We want to show you off | Queremos presumirte

    We strengthen, position and create extraordinary brands | Fortalecemos, posicinamos y creamos marcas extraordinarias...

    Top Services:

    • Branding
    • Package Design
    • Digital Marketing
    • Logo Design
    • Show more
    Location
    Mérida, Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Drive Results and Generate ROI with Prism's Creative Communication Solutions

    Drive Results and Generate ROI with Prism's Creative Communication Solutions

    Prism is an award-winning advertising and digital marketing agency specializing in Facebook marketing. Established in 2006, we offer creative communication solutions that drive results and generate ROI for our clients. Our services include social media management, search engine optimization, digital marketing...

    Top Services:

    • Social Media Marketing
    • PPC
    • SEO
    • Email Marketing
    • Digital Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Driving sustainable growth for leading apps

    Driving sustainable growth for leading apps

    Yodel Mobile is the leading, award-winning global app marketing agency. With over a decade of experience, we specialise in driving scalable and sustainable app growth for some of the world's most innovative brands and startups...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • PPC
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • We'll take care of you're WordPress website, while you focus on your business!

    We'll take care of you're WordPress website, while you focus on your business!

    WP Expert Services offers affordable WordPress maintenance plans for business owners who don't have time to maintain their own websites. We manage WordPress updates, SEO optimization, malware removal, and more for our clients. We also offer SEO services for search engine optimization...

    Top Services:

    • Web Development
    • Mobile App Development
    • eCommerce Development
    • Web Design
    • WordPress Website Design
    • Show more
    Location
    Omaha, Nebraska
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed
  • Bring your real estate business online today!

    Bring your real estate business online today!

    Property Flow is a PropTech startup company located in Thailand focusing on digitizing the real estate industry through innovative software solutions and technology platforms. Property Flow is a SAAS platform that provides solutions for real estate agents, brokers, and developers...

    Top Services:

    • Email Marketing
    • SEO
    • Content Marketing
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • AI Driven Digital Marketing Agency

    We help you drive more sales with digital marketing, so you can stop wasting time and money on tactics that dont work...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Web Development
    • Content Marketing
    • Show more
    Location
    Selden, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $800/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Digital Designers

    Digital Designers

    Based in Milan with 10+ years of experience, Addlab offers branding, positioning, web & e-commerce development, digital marketing, GEO, and AI agents. Certified partners of Shopify, Meta, Google, Klaviyo, and Semrush, we serve beauty, health, food, fashion, luxury, and hospitality brands...

    Top Services:

    • eCommerce Development
    • Digital Strategy
    • Branding
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Law Firm Marketing Without the Fine Print.

    Law Firm Marketing Without the Fine Print.

    LAW FIRM MARKETING WITHOUT THE FINE PRINT. Removing everything law firms hate about working with marketing companies...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    • PPC
    • Show more
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
  • Driving Traffic to Dealerships Since 1977

    Driving Traffic to Dealerships Since 1977

    Any advertising agency can churn out a commercial or get an ad on Google. But how many can say they produce all of your content in-house? That what separates Strong Automotive Merchandising from the other guys. We know our clients, we know their markets, and we know how to drive traffic...

    Top Services:

    • Advertising
    • Content Marketing
    • Media Buying
    • Direct Marketing
    • Social Media Marketing
    • Show more
    Location
    Birmingham, Alabama
    Number of Employees
    100 - 249
  • AutoAd is a lead generating, talent based, marketing agency that creates content and videos for todays most effective cross media: TV, Infomercials, Digital, Social, OTT/CTV, Pre Roll, Radio...

    Top Services:

    • Advertising
    • Digital Marketing
    • SEO
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • Legal SEO Wasn't Good Enough. We Fixed That.

    Legal SEO Wasn't Good Enough. We Fixed That.

    We are a done-for-you SEO agency for growing law firms. That means we work with you as a true partner and handle the entire process: research, writing, posting, promoting, reporting, optimizing. Basically, we do the jobs of a great SEO specialist and content marketer combined, at a lower cost and with much...

    Top Services:

    • SEO
    • Digital Marketing
    Location
    Greenwood Village, Colorado
    Number of Employees
    Under 49
  • Automotive Digital Advertising

    Automotive Digital Advertising

    We are a full-service digital advertising agency built for automotive advertising...

    Top Services:

    • PPC
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Content Marketing
    • Show more
    Location
    Cape Coral, Florida
    Number of Employees
    Under 49
  • Making Digital Work

    Making Digital Work

    Liquid is the premier digital marketing and tech agency for medium to enterprise level firms. With teams of specialists dedicated to SEO, PPC, social media, content, design and branding services, and more. Our data-driven approach, along with the ability to consistently adapt to the dynamic landscape of...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Branding
    • SEO
    • Digital Services
    • Show more
    Location
    Fogelsville, Pennsylvania
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Say Yes To Flexible Digital Solutions.

    Say Yes To Flexible Digital Solutions.

    Digital Agency Reseller, you get everything according to your Digital Needs. Choosing the right services for your digital marketing campaign is important. To keep everything precise and accurate in terms of results you need Ala Carte digital marketing services...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Web Development
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Web Design. Marketing. Branding.

    Web Design. Marketing. Branding.

    If You Aren't Talking About Your Business Online... Who Is?...

    Top Services:

    • Social Media Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
  • We empower our advertisers and publishers to grow their business with world-class performance marketing and technology solutions. Tradedoubler is a global affiliate marketing network with 20 years of expertise in digital marketing innovation. Our market leading technology platform enables us to offer tailored...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    Location
    Stockholm, Sweden
    Number of Employees
    1000 & Up
  • ITCAN is the leading technology and digital marketing company in the MENA region that believes in the digital transformation of businesses. We are experts in e-commerce and provide transformative omnichannel technology and performance marketing for businesses to scale exponentially. Our operations have...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    Location
    Dubai, United Arab Emirates
    Number of Employees
    100 - 249
  • If you are looking for a partner for successful online marketing, then you have come to the right place. Because together with you we ensure more traffic, more leads and more sales. We are morefire - we are passionate about making your online marketing more successful!...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    Location
    Cologne, Germany
    Number of Employees
    100 - 249
  • Advanced Website Development Solution For Your Business

    Advanced Website Development Solution For Your Business

    We are experts in various fields, including but not limited to website development, graphic design, e-commerce website development, PHP development, search engine optimization and internet marketing solutions, custom WordPress and Magento development, and many more...

    Top Services:

    • Web Design
    • WordPress Website Design
    • UI/UX Design
    • Web Development
    • eCommerce Development
    • Show more
    Location
    Jaipur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • One of the top CPA Affiliate Networks in the world, Advidi exists to unite the best in the industry. Founded in 2012, were proudly Dutch but boldly global. Tireless in our pursuit of excellence, we connect the most successful people in the business and amplify their reach. With an unparalleled network, we...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    Location
    Amsterdam, Netherlands
    Number of Employees
    100 - 249
  • The online customer journey is constantly changing and you have to stay up to date to reach the customer at the right touchpoints.We recognize your individual need to address your customers with efficient marketing measures and to convince them of you...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    Location
    Augsburg, Germany
    Number of Employees
    100 - 249
  • Online marketing tailored to your taste.

    Online marketing tailored to your taste.

    SEO-Kitchen Internet Marketing GmbH & Co. KG - Professional online marketing at the locations Rosenheim, Munich, Starnberg, Dresden, Erfurt, Berlin, Stuttgart and Bochum...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    Location
    Bochum, Germany
    Number of Employees
    100 - 249
  • Driving Your Business Growth

    Driving Your Business Growth

    We are business development specialists. Using the latest marketing technology, we help our B2B & professional service clients get high-quality appointments each month with their ideal clients...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • PPC
    • SEO
    • Email Marketing
    • Show more
    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Transforming Visionary Ideas Into Market-Defining Solutions

    Transforming Visionary Ideas Into Market-Defining Solutions

    Versatile Business Strategies is a full-service tech agency based in Canada, but ready to serve clients worldwide...

    Top Services:

    • Branding
    • Digital Marketing
    • UI/UX Design
    Location
    Regina, Canada
    Number of Employees
    Under 49

Frequently Asked Questions About Digital Marketing Companies

What services do digital marketing agencies provide?

Digital marketing agencies manage businesses' online advertising efforts with the core intent of improving their online presence, raising brand awareness, improving digital visibility, and helping them close more sales.  

Their portfolio covers a variety of digital marketing services, but in general, they focus on one or a combination of the following key services: 

  • Branding
  • Search engine optimization (SEO) 
  • Paid advertising/PPC
  • Social media marketing 
  • Content marketing and content creation 
  • Email marketing
  • Analytics and reporting

The portfolio of full-service digital marketing agencies often extends to influencer marketing, conversion rate optimization (CRO), web design and development, marketing automation, mobile marketing, AIO/GEO, and event planning.  

How much do digital marketing services cost?

On average, digital marketing firms charge $5,000-$500,000 per month, while enterprise packages may reach $50,000+ per month. Overall, the final cost is determined based on the service type, number of channels, expected deliverables, market, office location, and the complexity of the request.  

In that regard, different digital marketing services entails different price: 

  • Search engine optimization (SEO): On average, $5,000-$30,000+ per project or $1,000-$6,500+ per month for continued optimization 
  • Pay-per-click (PPC) management: 10%-20% of ad spend or about $800-$9,500 per project for Google ads and other paid media, not including ad spend
  • Social media management: Usually costs $2,500-$15,000 per project or $1,000-$20,000 per month, depending on the number of channels managed
  • Google Ads management: $2,500 per project or about $365 per month 
  • Link building: Depending on outreach volume and authority targets, it goes from $10,000 per month 

When can clients expect ROI from digital marketing?

The return of investment (ROI) in digital marketing follows an S-curve where costs are high initially, followed by a period of exponential profit as the data matures. In the beginning, ROI is usually negative or neutral and businesses are paying for the setup, i.e., the research, the ideation, technical audits, and creative development. Basically, it's a learning curve period of understanding which keywords, audiences, sentiments, and channels work for the intended objectives. 

For companies seeking fast return of value, paid channels are the primary choice of medium as they provide immediate cash flow while the slower, free traffic sources like SEO are being built. On the other hand, for compounding business growth, the highest ROI usually comes from content and search engine optimization. These assets can be quite beneficial but take 6 to 12 months for sustained growth

What digital channel delivers the best ROI?

Email marketing remains the most profitable advertising medium in 2026, securing $36 to $40 on average for every $1 spent. The channel works well because the business owns the contact list and doesn't have to allocate additional resources to reach the intended audience. Here's how other digital marketing channels compare: 

Channel  Average ROI 
SEO 5:1 to 10:1
PPC (Google Ads)  2:1 to 4:1
Paid social  1.5:1 to 3:1
Content marketing 4:1 to 7:1

Standard industry performance metrics categorize a 3:1 to 5:1 (earning $3 to $5 for every dollar invested) return as an indicator for sustainable growth. A ratio under 2:1 is generally classified as underperforming, necessitating a re-evaluation of the conversion funnel. 

Notably, while a 10:1 return appears highly favorable, it actually suggests that the organization is playing it too safe and should spend more money now to obtain more customers before their competitors do.  

How much should businesses invest in digital marketing on a monthly basis?

Marketing budgets vary by industry, with some companies dedicating as little as 5% from their total revenue to over 15% across competitive verticals like eCommerce and financial services. To avoid spreading their budgets too thin, this is how businesses usually disperse their marketing budgets: 

  • 40 to 50% toward search ads: Targeting people that actively look for the product/service 
  • 20 to 30% toward social media marketing and retargeting: Remaining present among people who have already visited the site 
  • 10 to 20% toward SEO services and content: Building organic traffic that lowers average cost-per-lead (CPL) over 6 to 12 months 
  • 10 to 15% toward retention (email marketing/SMS marketing): Marketing to people who have already bought from the business as it's 5x cheaper than finding new customers 

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