Explore leading digital marketing agencies specializing in ROI-focused SEO, content marketing, social media management, paid media, and analytics. Our expert-led team has curated a selection of vetted digital marketing firms that help drive measurable B2B growth.

List of the Best Digital Marketing Companies

11,448 Companies - Rankings updated: August 22, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • A Trusted & Professional Mobile App Development Company

    Bytrix Technologies stands at the forefront of the mobile app development industry as a premier agency, specializing in iOS app development, Android app development, and mobile game development...

    Location
    Fort Myers, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • We Message Our Clients Magic

    Lentini Design and Marketing, Inc. is your one stop shop for all your graphic design (print and digital), marketing, web development, event graphics and signage, plus printing needs...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Websites Built For Clarity, Not Clutter

    In business for 20 years, the Pridham Group is a Atlantic Canadian digital agency that provides website design & development, content writing, SEO, branding and logo design, and website hosting for service-based businesses throughout Atlantic Canada...

    Location
    Saint John, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Growth Marketing Strategy & Creative Agency

    We foster business growth through strategy, creativity, and technology...

    Location
    Batavia, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    7 Projects Listed
  • Tech Built For Security

    Diggit Software Solutions is a software company helping businesses grow through smart technology. We build and deliver three core products: Kordic, a B2B sales CRM with WhatsApp and email integrations and AI-powered insights; Authentify, a QR-based product authentication solution; and GACS, a generative AI...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $22/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Breakthrough Creative Digital Storytellers Technical Architects

    We are an agile team of experienced writers, designers, digital marketing specialists, and project managers that bring client visions to reality. As trusted partners for clients in a variety of verticals, including healthcare, law, finance, retail, and start-up ventures, we treat each challenge as our own...

    Location
    Ridgefield, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Social Media Excellence

    Founded originally as Rober Berning Productions in New Orleans in 1975, Velocity is a full-service digital marketing agency that is on the cutting edge of technology; offering services on social media marketing, SEO, graphic design, media placement, and video production, among many other areas...

    Location
    Mandeville, Louisiana
    Number of Employees
    50 - 99
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Simplifying the Path Between Challenge and Change

    Capsule is a design agency specializing in brand strategy and visual storytelling. By blending creativity with strategic thinking, the agency crafts unique brand identities and engaging experiences that resonate with audiences. Capsules expertise in design and innovation helps brands stand out in competitive...

    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Portfolios Count
    7 Projects Listed
  • LEAPFROG is a full 360 Marketing & Advertising Agency offering a wide range of services to succeed in a culture of communication.We have been privileged to handle a range of Local & Regional multi-national clients from various industries:  Automotive, IT & Technology, Oil & Gas, Telecom, FMCG...

    Location
    Cairo, Egypt
    Number of Employees
    50 - 99
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Think Innovation. Think Us!

    Techugo is a global AI, web, and mobile app development company delivering scalable digital solutions since 2015. With 1400+ products delivered across healthcare, fintech, and on-demand industries, we help startups & enterprises build AI-powered apps & platforms that drive real business growth...

    Location
    Noida, India
    Number of Employees
    250 - 499
    Portfolios Count
    12 Projects Listed
  • Branding and Marketing Services

    Our goal is to create meaningful and impactful experiences for our clients to stand out in today's competitive market. Whether you are a startup or an established company looking for creative services, iCreativeStudio has the expertise to deliver exceptional results that will drive your business...

    Location
    Miami Beach, Florida
    Number of Employees
    100 - 249
    Average Hourly Rate
    $9/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    9 Projects Listed
  • Unleash, Inspire, Elevate

    Founded in 2022, Bytes Technologies began an innovative journey. Our early dedication to delivering premium web solutions and pioneering SEO strategies laid the foundation for our success. Serving clients worldwide, we've built a reputation for excellence. Based in Sacramento, California, our unwavering...

    Location
    Sacramento, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Connect with Easton Advertising for forward-thinking creative solutions!

    Our story began over 30 years ago with an artist, a drawing board and a small office in downtown Norfolk, Virginia. Today, we 're an established advertising agency, servicing local, regional, national and international clients. Easton Advertising has adapted our expert services to the technology and methods...

    Location
    Virginia Beach, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Where Creativity & Strategy Meet

    Kymera is the intersection between experience and expertise. We are sincere, intentional, committed, confident, knowledgeable, reliable, and enthusiastic...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Marketing and PR services for developers.

    If you are at the stage of planning a new investment, you will probably face key challenges that require thoughtful decisions. What name should you give the project so that it is memorable? What image will best reflect the nature of the investment? Who is the target group and how to communicate the most...

    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • SEO & Paid Ads for Business Growth

    Web Business Marketing is your partner in SEO & PPC! We drive business growth with technical SEO, content optimization, link building, and local SEO. Our high-performance PPC campaigns on Google Ads, Bing, and social media maximize ROI. Plus, we create the best WordPress sites for you!...

    Location
    Minsk, Belarus
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Elevate Your Brand with Strategic Digital Marketing.

    Leven Inc. is a creative digital agency that transforms ideas into results through smart ad campaigns, powerful websites, and sleek mobile apps designed to grow your brand in the digital age...

    Location
    Thessaloniki, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Transforming Ideas Into Digital Growth

    Aesthetics Digital is a full-service marketing firm based in Dover, Delaware, proudly serving businesses across the United States. We specialize in building custom website designs that are aesthetic, high-converting and backed by powerful SEO strategies that drive real growth...

    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • We Craft Websites and Digital Strategies That Get Results.

    We are a Los Angeles-based web development and digital marketing firm, specializing in WordPress consulting and development, as well as SEO and marketing. We develop sites that are fast, secure, easy to manage, and that convert to sales...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    9 Projects Listed
  • Saving and supporting small business around the globe

    At Adapting Social we work on New York City time, which means everything has to be TOP quality and has to be done yesterday. As a business owner, your job is to produce the best product or service you can, our job is to showcase your ambitions to your customers locally and or globally...

    Location
    Point Pleasant Beach, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • An innovative web & digital agency for forward-thinking brands

    We are an award-winning premium Web Design and Digital Marketing company, based in Cork, Ireland. The hashtag team specialize in creating modern responsive websites and E-commerce stores, search engine optimization, innovative Google ads and social media advertising campaigns for brands, SMEs and larger scale...

    Location
    Cork, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Connect to Success: E-commerce that Transforms Visitors into Sales!

    RedeShop is a digital marketing agency specializing in e-commerce, dedicated to increasing the visibility of online stores for small and medium-sized businesses. Through customized SEO services, the development of SEO-optimized stores, and effective Google ADS campaigns, we ensure your business stands out in...

    Location
    Braga, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    9 Projects Listed
  • Your Partner in Digital Excellence.

    Techwaresoft offers innovative digital solutions including web development, SEO, social media marketing, and custom software development to boost business growth...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Shaping Digital Innovation.

    Fusion Forge Tech crafts custom web and mobile solutions that blend sleek design with powerful functionality. We build fast, scalable, and user-friendly platforms tailored to your goals whether you're launching a startup or upgrading an enterprise system...

    Location
    Skopje, Macedonia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We are hackers, designers, AI artists, and writers who make everything impossible, Almost Impossible

    Almost Impossible is a Dubai-based creative innovation agency uniting strategy, design, digital, and activation. Since 2016, we've helped brands including Warner Bros., Nestlé, TikTok, Samsonite, Holiday Inn, Aramex, Mashreq and Emirates NBD create work impossible to ignore...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • Think. Build. Connect.

    WebCastle is a global digital agency committed to driving digitalisation through skill and innovation. We deliver bespoke solutions that expand, enhance, and transform businesses, creating powerful digital experiences that take projects to new heights...

    Location
    Kochi, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Your creative side.

    LADO9 is a comprehensive creative agency providing a diverse array of services, including strategic planning, content creation, graphic design, media production, advertising, and digital marketing. Our team is dedicated to delivering innovative solutions tailored to meet the unique needs of our clients...

    Location
    Barueri, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Brand and packaging design rooted in values.

    I help brands focused on quality and sustainability to reflect their values through strategic branding, custom-illustrated packaging design and websites...

    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Customized Solutions for Your Local Business

    At Alignment Online Marketing, we craft tailored strategies to align your business goals with online success. Say bye to cookie-cutter solutions, our customized local SEO and digital marketing services are designed to fit your unique needs, values, and budget, driving real results for your business...

    Location
    Rankin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    Under $1,000
  • A Marketing Partner in Your Corner Finally. SEO, Content, AI & LLM Optimization

    At GYBO Marketing, we believe businesses deserve an honest, transparent, and skilled partner because your success and trust are what drive us. We bring clarity to your strategy, align every marketing effort with your goals, and focus on what truly moves the needle so you can grow with confidence...

    Location
    Redding, Connecticut
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing Done Right

    Sugoi is a boutique digital marketing agency with locations in Miami and Savannah, specializing in social media marketing, influencer marketing, website design/SEO, graphic design, video editing, and more. We help brands grow with data-driven strategies, creative storytelling, and expert execution...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • All you need to scale your business in one place.

    Yup, All you need to scale your business in one place. We are a digital marketing solution company with a strong focus on web development, AI and automations - a one-stop shop powered to support businesses at every stage of their customer journey. We select our partners in line with our core principles: we...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Stand Out Online: Your SEO Success in Vancouver

    OptiRank is a Canadian SEO agency based in Vancouver, driven by a passionate team of experts with extensive experience in the digital landscape. Committed to redefining the industry, we specialize in delivering transformative SEO solutions that drive online success. With a focus on long-term growth and...

    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Let's Grow!

    Growrilla Digital is a full service digital marketing agency specializing in ecommerce solutions. We help brands grow their audience, traffic and revenue through strategic use of paid ads, SEO, retention marketing, social media and branding...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Helping Great Companies Be Seen And Stand Out

    Big-agency expertise. Boutique efficiency. I bring decades of creative direction to branding, web design, and digital marketing; delivering the quality you'd expect from a top shop, with the agility and pricing that actually makes sense for growing businesses...

    Location
    Memphis, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Empowering Nonprofits Through Smart Communications

    Big Duck is a leading branding agency dedicated to helping nonprofits thrive through smart brands, powerful campaigns, and strong communications teams. With a focus on organizations experiencing significant growth and change, we provide strategic guidance, creative executions, and team development support. As...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • Your Business. Our Priority.

    We provide high quality outbound outreach projects to support our clients in achieving growth and ongoing client retention. We can work with existing data on file, or generate a new database of fresh prospects within the ideal target market to be engaged...

    Location
    Southampton, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Building The Future Of Technology, One Line Of Code At A Time

    Evanic Freelancing Solutions is a top-tier digital solutions agency specializing in mobile app development, website creation, and high-performance digital marketing. With a mission to Build the Future of Technology, One Line of Code at a Time, we combine creativity, speed, and technical excellence...

    Location
    Ilesa, Nigeria
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Web. Apps. Marketing. Digital Strategy.

    Think It First is a digital strategy consultancy, specializing in web design, app development, and marketing...

    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Build. Market. Grow.

    WebyKing, a leading dental website design company, offers tailored and scalable solutions worldwide. Our experienced team, strategic approach, and commitment to client satisfaction ensure the delivery of exceptional web experiences...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We're Not Your Average Agency.

    We're an experienced award-winning web design and digital marketing agency located in Miami, Florida. In the digital age, having an agency that can give your business a competitive edge is essential. The Business Theory's team of creative designers and skilled writers come together to craft dynamic designs...

    Location
    Weston, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $139/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Build a custom website right and your ideal customers will come!

    We build beautiful custom websites that target your ideal customer or audience. A professional website along with online marketing strategy is sure to get your business found online and be your most valuable marketing tool. Northern Colorado is our focus. We are local and prefer to meet face-to-face...

    Location
    Eaton, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Noetic Marketer: Your Education Digital Marketing Agency for PPC, SEO, and More

    We're Noetic Marketer, and we're on a mission to help educational institutions drive measurable growth. Our client-first approach delivers expert strategies for pay-per-click advertising, social media advertising, content marketing, email marketing, and more. Schedule a meeting today!...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Best Advertising Agency in San Francisco

    360-degree Mainline Marketing & Advertising Agency...

    Location
    San Ramon, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Always Choose the Best Solution Not Just Something That Works.

    WebHipsters is web & marketing agency from Romania, with huge experience in diverse project in online within Romania and other countries. We can support our clients with a full range of services arround web development and online marketing...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Custom Enterprise Software Development Company in USA

    Custom Software Development and IT Consulting Company...

    Location
    Mississauga, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Award-Winning Los Angeles & Malibu SEO Company

    Approach SEO is a San Diego based, award-winning SEO agency serving businesses across Southern California from San Diego to Los Angeles and Malibu. Established in 2011, the firm specializes in both local and national SEO campaigns tailored to unique business objectives, helping more than 5,000 brands rank on...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Create Engage Optimize

    Rad5 Media values the creative process, enriching peoples lives, and delivering results that transform businesses. Our process in web design, SEO, video productions and graphic design is to deliver branded content that is high quality, brings clarity to your customers journey, and delivers your business's...

    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Digital Marketing Agency!

    At Zahara Consult, our team of marketing professionals boasts a wealth of expertise spanning diverse sectors, including the IT industry, Media, and Education. With a robust background in these pivotal sectors, we specialize in providing comprehensive mentorship and strategic development services to a wide...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Digital Marketing Companies

What services do digital marketing agencies provide?

Digital marketing agencies manage businesses' online advertising efforts with the core intent of improving their online presence, raising brand awareness, improving digital visibility, and helping them close more sales.  

Their portfolio covers a variety of digital marketing services, but in general, they focus on one or a combination of the following key services: 

  • Branding
  • Search engine optimization (SEO) 
  • Paid advertising/PPC
  • Social media marketing 
  • Content marketing and content creation 
  • Email marketing
  • Analytics and reporting

The portfolio of full-service digital marketing agencies often extends to influencer marketing, conversion rate optimization (CRO), web design and development, marketing automation, mobile marketing, AIO/GEO, and event planning.  

How much do digital marketing services cost?

On average, digital marketing firms charge $5,000-$500,000 per month, while enterprise packages may reach $50,000+ per month. Overall, the final cost is determined based on the service type, number of channels, expected deliverables, market, office location, and the complexity of the request.  

In that regard, different digital marketing services entails different price: 

  • Search engine optimization (SEO): On average, $5,000-$30,000+ per project or $1,000-$6,500+ per month for continued optimization 
  • Pay-per-click (PPC) management: 10%-20% of ad spend or about $800-$9,500 per project for Google ads and other paid media, not including ad spend
  • Social media management: Usually costs $2,500-$15,000 per project or $1,000-$20,000 per month, depending on the number of channels managed
  • Google Ads management: $2,500 per project or about $365 per month 
  • Link building: Depending on outreach volume and authority targets, it goes from $10,000 per month 

When can clients expect ROI from digital marketing?

The return of investment (ROI) in digital marketing follows an S-curve where costs are high initially, followed by a period of exponential profit as the data matures. In the beginning, ROI is usually negative or neutral and businesses are paying for the setup, i.e., the research, the ideation, technical audits, and creative development. Basically, it's a learning curve period of understanding which keywords, audiences, sentiments, and channels work for the intended objectives. 

For companies seeking fast return of value, paid channels are the primary choice of medium as they provide immediate cash flow while the slower, free traffic sources like SEO are being built. On the other hand, for compounding business growth, the highest ROI usually comes from content and search engine optimization. These assets can be quite beneficial but take 6 to 12 months for sustained growth

What digital channel delivers the best ROI?

Email marketing remains the most profitable advertising medium in 2026, securing $36 to $40 on average for every $1 spent. The channel works well because the business owns the contact list and doesn't have to allocate additional resources to reach the intended audience. Here's how other digital marketing channels compare: 

Channel  Average ROI 
SEO 5:1 to 10:1
PPC (Google Ads)  2:1 to 4:1
Paid social  1.5:1 to 3:1
Content marketing 4:1 to 7:1

Standard industry performance metrics categorize a 3:1 to 5:1 (earning $3 to $5 for every dollar invested) return as an indicator for sustainable growth. A ratio under 2:1 is generally classified as underperforming, necessitating a re-evaluation of the conversion funnel. 

Notably, while a 10:1 return appears highly favorable, it actually suggests that the organization is playing it too safe and should spend more money now to obtain more customers before their competitors do.  

How much should businesses invest in digital marketing on a monthly basis?

Marketing budgets vary by industry, with some companies dedicating as little as 5% from their total revenue to over 15% across competitive verticals like eCommerce and financial services. To avoid spreading their budgets too thin, this is how businesses usually disperse their marketing budgets: 

  • 40 to 50% toward search ads: Targeting people that actively look for the product/service 
  • 20 to 30% toward social media marketing and retargeting: Remaining present among people who have already visited the site 
  • 10 to 20% toward SEO services and content: Building organic traffic that lowers average cost-per-lead (CPL) over 6 to 12 months 
  • 10 to 15% toward retention (email marketing/SMS marketing): Marketing to people who have already bought from the business as it's 5x cheaper than finding new customers 

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