Explore leading digital marketing agencies specializing in ROI-focused SEO, content marketing, social media management, paid media, and analytics. Our expert-led team has curated a selection of vetted digital marketing firms that help drive measurable B2B growth.

List of the Best Digital Marketing Companies

334 Companies - Rankings updated: August 19, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • Nationwide Web Designer Building AI-Powered Custom Websites

    Certified web design, UX/UI & SEO agency building AI-powered custom websites, apps & lead-gen systems for small businesses nationwide...

    Location
    Oakland, California
    Number of Employees
    Under 49
    Portfolios Count
    10 Projects Listed
  • Get the Results You Need Without the BS.

    Digital Hot Sauce cuts through the BS of digital marketing to deliver real results. No jargon, no fluff - just transparent strategies that generate qualified leads and boost sales. From Meta and Google Ads to SEO and CRO, we bring the perfect blend of strategic thinking and tactical execution...

    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A high-performing digital marketing agency focused on driving growth and results.

    Rampiq is a high-performing digital marketing agency focused on mining meaningful data insights, and applying these insights to maximizing online marketing investment. From detailed research and promotion strategy planning to meticulous execution, we are a dream team of online marketers ready to drive online...

    Location
    Vienna, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • We're a Platinum HubSpot Agency generating leads through inbound marketing.

    Vanguard 86 is an inbound marketing agency and HubSpot Platinum Partner Agency based in New Zealand. We work to align marketing with your sales goals. Our marketing activities create leads, enquiries and engagement that makes sales easier for your sales team...

    Location
    New Plymouth, New Zealand
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • InTandem Digital Consulting offers unmatched customer experience in web & brand design.

    InTandem Digital Consulting specializes in all aspects of digital marketing and transformation-- from website design, social media management, branding design to customer experience strategy services...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Strategies That Work & Take You to the Top

    At Top Shelf Logic, we dont just market businesseswe create strategic, results-driven digital solutions that help brands dominate their industry. With 20+ years of experience, we help businesses scale with data-driven marketing, advanced technology, and innovation...

    Location
    Frisco, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
  • From conversation to quality conversions

    Convo is a Lithuania-based digital marketing agency helping brands turn conversations into conversions. With 7+ years of experience and 80+ clients served, Convo delivers data-driven strategies across PPC (Google, Meta, TikTok, LinkedIn), SEO, email automation, e-commerce, and creative campaigns. Our...

    Location
    Kaunas, Lithuania
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    Under $1,000
  • UM | Shopify Marketing Agency delivers data-driven growth for e-commerce brands. With 200+ successful projects and $1.2M+ in monthly ad spend managed, we consistently achieve high ROAS. We specialize in Meta, Google, TikTok, Pinterest Ads, SEO, and Email/SMS marketing...

    Location
    Kharkiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Simple Marketing Services Tailored To Your Industry

    Clever Punch is a branding, marketing, and lead generation consulting group that caters to established businesses. Our marketing gets done every month and takes very little of your time. Weve developed custom marketing plans that cater to the housing and construction industries...

    Location
    Santa Barbara, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Turn Paid Clicks Into Predictable Leads

    V23 Fuel is Orange County's Ads-First, Foundation-Driven Growth Partner for service-based businesses. Founded in 2009 as Vanadium Tech named after the element that strengthens steel the agency has spent 15+ years learning one truth: growth only lasts when the structure beneath it is strong...

    Location
    Aliso Viejo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • #1 SEO Agency for Sensitive Industries

    Kokko is an SEO agency specialized in sensitive industries like iGaming, crypto, adult, and other regulated sectors. Global operations across 25+ countries...

    Location
    Paralimni, Cyprus
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
  • Empowering Your Business

    Pixiu X is a specialized HubSpot partner agency focused on transforming complex business processes into scalable automated engines. We bridge the gap between sales, marketing, and operations by implementing high-level technical solutions, including integrations, custom CRM architecture, and advanced outbound...

    Location
    Miami Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
  • The Growth Partner for Outdoor Brands

    Unruled is the leading integrated agency for outdoor brands. As a full-force growth partner, we help brands scale smarter—fusing strategy, creative, and tech into unstoppable momentum. We dont follow trends; we make them. Ready to lead the pack, not just follow it? Were your guide...

    Location
    Mount Pleasant, South Carolina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Strategy. Systems. Scale.

    ZaRad & Co. is a boutique consulting firm specializing in digital marketing powered by technology. We combine strategy, smart tools, and data to help growing businesses scale faster and smarter with measurable ROI at every step...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    1 Project Listed
  • We're the Creative Thinkers & Digital Doers on Your Side.

    Contra is a full-service web design and digital marketing agency based in London, specialising in crafting award-winning websites and comprehensive marketing strategies for law firms...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $25,000 - $50,000
  • Be Visible

    We are a creative studio specialising in Web Design,Visual Identity Design & Video Editing. We build captivating, high-performing websites and visual identities that stand out and drive business growth. We are your go-to team for transforming your vision into reality...

    Location
    Czerniewice, Poland
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Harness the Power of Instagram with SocialSurge Marketing

    Award Winning SEO, Paid Ads, and Web Design Services...

    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Your Business Online.

    LMTT specializes in creating websites, blogs, and online stores, along with branding solutions like logos, banners, and business cards. Focused on design and functionality, we help businesses build a strong digital presence with modern, high-performance websites...

    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Kickstarter & Indiegogo Marketing Services.

    BoostYourCampaign is one of the leading crowdfunding agencies in the world, specializing in launching and scaling successful Kickstarter and Indiegogo campaigns. With a focus on strategic pre-launch planning, data-driven marketing, and effective backer engagement, BoostYourCampaign helps creators achieve...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Simply Better Marketing

    A full service marketing agency, based in Roanoke, Virginia, our digital marketing agency started out as a small company helping other small businesses in the area get a leg up on the competition. Today, we continue helping businesses grow organically with our range of online marketing services. Our...

    Location
    Roanoke, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Make Businesses Not Just Good, But Dope Enough To Thrive!

    At Dope Enough, we're all about empowering your digital dreams. Whether its Web/App design & development, SEO, or digital marketing. We are passionate about helping businesses achieve their growth goals through ROI-driven digital solutions. As we worked with 800+ global clients, we are committed to our...

    Location
    Sheridan, Wyoming
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Design. Development. Marketing.

    As a Fractional CDO, I partner with businesses to take complete ownership of their digital landscape. When I step into a business, I understand the core mechanics, build the necessary digital infrastructure, and execute until we see real ROI. You know the digital side of your brand is in the right hands...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Marketing Science Globally

    Voicentric are specialists in scientific marketing for Life and Materials Science companies. We deliver intelligent telemarketing and B2B lead generation that connects you directly with decision-makers worldwide. Our multilingual team excels at engaging scientists with complex technical information, building...

    Location
    Durham, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $47/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • A Social Media Creative Agency That Builds Brands

    SLIQUE Media: Creativity. Strategy. Results. A full-service creative agency...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Driving Growth, Empowering Brands: Your Partner in Progress.

    We provide personalized copywriting, marketing, and sales services to accelerate growth for B2B and Tech brands. Our tailored strategies & hands-on approach help MarTech, Series B Tech Startups, PropTech, Consulting, Marketing & Advertising agencies achieve measurable results and scalable success...

    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    5 Projects Listed
  • Your Strategic Transformation Partner

    Pyxl is a digital agency that unites marketing, sales, and customer success to drive growth through data-backed strategies and AI-powered insights. With over 18 years of experience, we go beyond the typical agency model by blending strategy with execution, creating breakthrough content, authentic connections...

    Location
    Nashville, Tennessee
    Number of Employees
    50 - 99
    Average Hourly Rate
    $160/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Customized Solutions for Your Local Business

    At Alignment Online Marketing, we craft tailored strategies to align your business goals with online success. Say bye to cookie-cutter solutions, our customized local SEO and digital marketing services are designed to fit your unique needs, values, and budget, driving real results for your business...

    Location
    Rankin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    Under $1,000
  • Full-Stack Digital Studio

    An independent studio based in Novi Sad. We solve complex digital challenges with clean execution and zero unnecessary friction. We integrate into your business, learn how it works, and handle your branding, web, and marketing without daily calls, constant updates, or you managing the process...

    Location
    Novi Sad, Serbia
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Your Custom Web Development Partner.

    Explore Webstore is a leading custom web design and development company, specialized in WordPress, Shopify, Magento 2, and custom PHP projects, including API integration...

    Location
    Bradford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Marketing made simple. We're here for however long YOU need us!

    AW Digital Marketing is a full-service marketing agency offering content marketing, SEO (Search Engine Optimization), Google Ads, social media marketing/management, website design/redesign/management, graphic design, mobile application development, marketing strategy advice and direction, email/SMS...

    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Craft a Website that Reflects Your Essence

    Lets explore the core of your business, understand your audience, and embrace your needs and expectations. Together, we'll create an impactful online presence...

    Location
    Coimbra, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Providing Quality Personnel Solution

    Gsinfotechvis Pvt. Ltd. is Pune's is a fast-growing IT solutions provider committed to driving business success through innovation. Specializing in app and software development, digital marketing, GPS tracking, and IT consulting, the company offers cutting-edge services tailored to modern business needs...

    Location
    Pune, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $80/hr
    Portfolios Count
    17 Projects Listed
  • BE SEEN | BE HEARD | BE VISIBLY CONNECTED

    Since 2010, Visibly Connected has become one of the premier home services marketing firms in the country for HVAC, Electricians, Plumbers, Roofers, Pest Control, Pool Services, and much more!...

    Location
    Humble, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Expert Search Engine Optimization (SEO) & Digital Marketing Services

    Tailored Search Engine Optimization & Marketing Strategies That Drive Real Results. In todays digital landscape, standing out online is more important than ever. Our expert SEO and marketing solutions are designed to help your business rank higher in search engine results, attract more visitors, and convert...

    Location
    Port Charlotte, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Launching Your Business To The Next Level

    We play to our strengths as a team of experts. We use our strengths to our advantages, and we believe we will never stop learning. We use a balanced team of designers, strategists, creatives, and analytical thinkers to build up well-rounded successful strategies, campaigns, and reach the goals of our clients...

    Location
    Victoria, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Everything Your Marketing Needs To Drive Revenue

    CNV Creative is an outsourced marketing department for founders who are done being their own CMO. We build ROI-driven marketing systems that replace chaos with clarity aligning strategy, execution, and reporting so growth is predictable, profitable, and sustainable. Our work blends psychology, data, and...

    Location
    Youngstown, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • The revenue-first marketing agency

    Invanity is the revenue-first marketing agency. That means we refuse to separate marketing from commercial outcomes. Everything we do is built to create desire, capture demand, and bring the repeatable revenue that fuels growth...

    Location
    Aston Sandford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Drive Sales & Cliens with authentic Brand Stories!

    AAA Agency is an international influencer marketing and special projects agency. We are on a mission to shift brands from default advertising to storytelling, the only way to resonate with the audiences in todays cluttered market. We match brands with perfect influencers to create compelling stories...

    Location
    Belgrade, Serbia
    Number of Employees
    250 - 499
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Results-Guided Performance Agency - PPC, SEO, Social Media

    Lachi Media is a data driven marketing agency that drives results. We provide a 360 degree service to businesses that want to grow while increasing profitability. We worked with some of the biggest companies in the world and took every system we developed for them and adapted it for small and medium...

    Location
    Rishon LeTsiyon, Israel
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Your Digital Solution Partner

    Onur Keskin / A³ Digital Marketing Agency is a Bursa-based digital marketing and creative services agency specializing in digital advertising, SEO, social media management, web design, video production, product photography, and e-commerce consulting. The agency positions itself as a long-term digital growth...

    Location
    Nilüfer, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Digital Marketing Services That Drive Growth. Get Found. Get Calls. Keep Working.

    At ZipLocal, we don't just sell services; we partner with businesses to drive real growth. Headquartered in Pleasant Grove, Utah, we have successfully steered through the digital evolution, shifting from traditional roots to a cutting-edge, digital-first agency...

    Location
    Pleasant Grove, Utah
    Number of Employees
    Under 49
  • Converting Traffic into High Quality Leads

    EyeFly digital is a premier lead generation business that provides unparalleled expertise in SEO, PPC advertising, and lead generation. Utilizing a data-driven approach to lead management, our team of certified experts will maximize the effectiveness of your marketing campaigns and get your business noticed...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Digitsbits: Crafting Websites That Work, Wow, and Win.

    Digitsbits is a web design and digital marketing agency based in Los Angeles thats all about creating websites that look great and actually perform well. We also whip up online strategies that fit your business like a glove. From SEO and PPC to social media marketing and custom web development, were here to...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Web Design-Driven Marketing Since 1997

    Award-Winning Web Design, Branding & Digital Marketing Agency in the DMV. At ImageWorks Creative, we help businesses in Maryland, Northern Virginia, Washington DCand nationwidestand out, connect, and grow...

    Location
    Ashburn, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Don't Sell Clicks. We Book Calendars.

    We are three proven tech entrepreneurs with 25 years of industry experience and a never die attitude, bringing the most cutting-edge and high-performing Marketing, CRM, and Sales strategies to the Window Film Industry...

    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • The Fastest Brand in the World to Reach #1. Remote · Global Teams · Worldwide Clients

    TenGap.com is a creative digital agency that transforms ideas into immersive brand experiences. Our innovative team blends design expertise with cutting-edge technology to deliver tailor-made solutions for businesses worldwide. From bespoke websites to strategic digital marketing, we drive growth and inspire...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Digital Growth Partner

    WebGas.net is a performance marketing and digital growth agency that supports companies in their online development. It specializes in e-commerce, lead generation, and conversion optimization, with a data-driven approach, artificial intelligence, and automation to improve results and return on investment...

    Location
    Naples, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A Digital Agency Worth Recommending

    At the heart of everything we do is the customer experience. This simply means that we do our part so well that the entire process is seamless for you and you are happy to recommend us to others...

    Location
    Tampere, Finland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Take Your Business To The Next Level.

    We are a Web Design and Development Agency. As well as a provider of IT solutions. We help businesses and companies implement IT solutions tailored to their needs. We help our clients grow by providing innovative technological tools to achieve their goals. We think big, and if you do too, we can work together...

    Location
    Ciudad Guzmán, Mexico
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed

Frequently Asked Questions About Digital Marketing Companies

What services do digital marketing agencies provide?

Digital marketing agencies manage businesses' online advertising efforts with the core intent of improving their online presence, raising brand awareness, improving digital visibility, and helping them close more sales.  

Their portfolio covers a variety of digital marketing services, but in general, they focus on one or a combination of the following key services: 

  • Branding
  • Search engine optimization (SEO) 
  • Paid advertising/PPC
  • Social media marketing 
  • Content marketing and content creation 
  • Email marketing
  • Analytics and reporting

The portfolio of full-service digital marketing agencies often extends to influencer marketing, conversion rate optimization (CRO), web design and development, marketing automation, mobile marketing, AIO/GEO, and event planning.  

How much do digital marketing services cost?

On average, digital marketing firms charge $5,000-$500,000 per month, while enterprise packages may reach $50,000+ per month. Overall, the final cost is determined based on the service type, number of channels, expected deliverables, market, office location, and the complexity of the request.  

In that regard, different digital marketing services entails different price: 

  • Search engine optimization (SEO): On average, $5,000-$30,000+ per project or $1,000-$6,500+ per month for continued optimization 
  • Pay-per-click (PPC) management: 10%-20% of ad spend or about $800-$9,500 per project for Google ads and other paid media, not including ad spend
  • Social media management: Usually costs $2,500-$15,000 per project or $1,000-$20,000 per month, depending on the number of channels managed
  • Google Ads management: $2,500 per project or about $365 per month 
  • Link building: Depending on outreach volume and authority targets, it goes from $10,000 per month 

When can clients expect ROI from digital marketing?

The return of investment (ROI) in digital marketing follows an S-curve where costs are high initially, followed by a period of exponential profit as the data matures. In the beginning, ROI is usually negative or neutral and businesses are paying for the setup, i.e., the research, the ideation, technical audits, and creative development. Basically, it's a learning curve period of understanding which keywords, audiences, sentiments, and channels work for the intended objectives. 

For companies seeking fast return of value, paid channels are the primary choice of medium as they provide immediate cash flow while the slower, free traffic sources like SEO are being built. On the other hand, for compounding business growth, the highest ROI usually comes from content and search engine optimization. These assets can be quite beneficial but take 6 to 12 months for sustained growth

What digital channel delivers the best ROI?

Email marketing remains the most profitable advertising medium in 2026, securing $36 to $40 on average for every $1 spent. The channel works well because the business owns the contact list and doesn't have to allocate additional resources to reach the intended audience. Here's how other digital marketing channels compare: 

Channel  Average ROI 
SEO 5:1 to 10:1
PPC (Google Ads)  2:1 to 4:1
Paid social  1.5:1 to 3:1
Content marketing 4:1 to 7:1

Standard industry performance metrics categorize a 3:1 to 5:1 (earning $3 to $5 for every dollar invested) return as an indicator for sustainable growth. A ratio under 2:1 is generally classified as underperforming, necessitating a re-evaluation of the conversion funnel. 

Notably, while a 10:1 return appears highly favorable, it actually suggests that the organization is playing it too safe and should spend more money now to obtain more customers before their competitors do.  

How much should businesses invest in digital marketing on a monthly basis?

Marketing budgets vary by industry, with some companies dedicating as little as 5% from their total revenue to over 15% across competitive verticals like eCommerce and financial services. To avoid spreading their budgets too thin, this is how businesses usually disperse their marketing budgets: 

  • 40 to 50% toward search ads: Targeting people that actively look for the product/service 
  • 20 to 30% toward social media marketing and retargeting: Remaining present among people who have already visited the site 
  • 10 to 20% toward SEO services and content: Building organic traffic that lowers average cost-per-lead (CPL) over 6 to 12 months 
  • 10 to 15% toward retention (email marketing/SMS marketing): Marketing to people who have already bought from the business as it's 5x cheaper than finding new customers 

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