Are you looking for a performance marketing agency to optimize your advertising efforts and drive more conversions? We've thoroughly evaluated the top performance marketing companies by assessing verified reviews, case studies, and the range of services they offer to build this list and provide businesses like yours with the best candidates. Narrow down your search using our filters and choose agencies by location, rates, minimum budget, and other criteria to find the ideal partner for your campaign requirements.
We have also created this list of top performance marketing agencies after exploring numerous companies' portfolios, services, pricing, and industry recognitions. Learn more about them by reading their profiles and success stories so you can get a better idea of their specializations and hire the right agency that will bring more leads and conversion to your business.
The Number 1 Performance Marketing Agency as Selected by DesignRush Is...
Notable clients: Voss Water, The Home Depot, Samsung, TripAdvisor, NYU
Amsive is a full-service performance marketing agency that drives ROI through data-driven customer acquisition, engagement, and communication strategies. It offers a full range of performance marketing services, including direct mail, digital media, SEO, social media, and advanced analytics. Its unique "Audience Science" approach enables precise audience targeting, testing, and measurement to enhance growth and performance. By designing customized audience, creative, and channel strategies, Amsive helps clients reach and engage their next best customers in a rapidly evolving market.
Amsive Success Story
Challenge: VOSS, a once iconic luxury water brand, faced an image challenge — despite its sleek design, the brand was perceived as superficial. To regain its prestige and appeal to a new generation of discerning consumers, VOSS needed to shift its focus to the quality and natural origin of its water.
Solution: Using Audience Science, Amsive analyzed VOSS's audience to understand brand perceptions and media habits. Based on these insights, the agency developed a new brand positioning and launched the 'It’s What’s on the Inside' platform to highlight VOSS’s premium quality. This was supported by a creative media campaign across digital, social, TV, and premium media placements.
Results: Within a few months, VOSS achieved an impressive 20% sales growth and a whopping 344% YoY increase in its Amazon sales. The integrated campaign reached 38.5 million people, generated 137 million impressions, and successfully reestablished VOSS as a leader in quality and luxury.
MuteSix is a leading performance marketing agency specializing in real-time, data-focused strategies that deliver measurable results. With over $1.2 billion in direct revenue, it helps next-gen brands and industry leaders achieve growth through full-funnel digital and creative services. The performance advertising agency uses detailed customer journey mapping, advanced analytics, and optimized testing to ensure each campaign maximizes KPIs and builds customer loyalty. Through holistic omnichannel strategies, MuteSix provides consistent, compelling messaging across platforms, driving sustained engagement and success.
MuteSix Success Story
Challenge: Dave, a popular banking app, wanted to boost activations for its key revenue-generating in-app event, “Summer of Dave,” and improve its return on ad spend (ROAS) across paid social and paid search campaigns.
Solution: MuteSix helped Dave improve its average revenue per user (ARPU) and ROAS by optimizing its paid social and search campaigns. The performance marketing company focused on lower-funnel events, created engaging short-form video content for Meta, TikTok, and Snapchat, and implemented keyword-level bidding to ramp up interest for “Summer of Dave,”. Additionally, it broke out creative assets into separate ad groups to identify and scale the most effective ad creatives.
Results: Dave achieved a 53% increase in ARPU and a substantial 184% growth in revenue from the paid social and paid search campaigns. Despite a 102% increase in spend, it still managed to improve its ROAS by 41%.
Wpromote is an independent performance advertising agency that redefines growth by challenging conventional approaches to media and marketing. Powered by a unique "challenger" culture, advanced business intelligence, and the predictive Polaris platform, Wpromote's 550+ team members bring expertise in paid search, paid social, SEO, performance creative, and conversion rate optimization to every client partnership. Having received over 56 awards from industry leaders like Adweek and AdAge, Wpromote continues to drive results with innovation and top-tier industry partnerships, including Google Premier and Meta Business.
Wpromote Success Story
Challenge: As Hibbett’s online business became a major revenue driver, the retailer wanted to create a social media strategy that would boost brand awareness and establish Hibbett as a top destination for sporting brands. But rising acquisition costs and declining engagement on platforms like Snapchat, Meta, and Instagram presented some challenges.
Solution: Wpromote discovered that Hibbett’s repetitive, one-size-fits-all creative assets were impacting profitability. To address this, the performance-based marketing agency developed a fresh, data-driven creative strategy focused on boosting profitability at a lower cost. The new approach involved deploying unique, audience-specific creative assets with tailored visuals, personalized messaging, and optimized landing pages.
Results: The brand’s revamped full-funnel creative strategy led to a substantial increase in return on ad spend and greater efficiencies across channels, achieving a 40% improvement in full-funnel ROAS, 1.7x more efficient cost per acquisition, and 1.3x growth in total captured revenue.
Obility is a performance marketing agency dedicated to helping B2B tech companies achieve data-driven growth. Specializing in performance marketing services like paid search, paid social, and SEO, the company focuses on enhancing lead quality and accelerating pipeline growth. With years of experience managing thousands of B2B campaigns, Obility uses proven strategies to deliver high-performance, multi-channel results. Its expert team in B2B digital marketing and marketing operations is committed to empowering tech and SaaS companies with seamless revenue attribution and measurable success.
Obility Success Story
Challenge: A B2B software company, operating in the competitive DTC and fulfillment industry, encountered challenges due to budgetary constraints and a lack of high-quality traffic. Despite generating a substantial volume of conversions, the number of qualified opportunities and leads remained low.
Solution: Obility implemented offline conversion tracking to identify which conversions were leading to valuable opportunities so it could adjust the paid search strategy accordingly. The performance-based marketing company then focused on bottom-of-the-funnel (BOFU) users by refining keyword targeting and prioritizing core campaigns and demo request landing pages. Offline conversion tracking also optimized bidding strategies for a more effective allocation of resources.
Results: The BOFU-centric paid search strategy was efficient and drove more qualified traffic. Despite a 32% decrease in paid search spend quarter-over-quarter (QoQ), lead quality improved significantly:
133% increase in number of opportunities
61% increase in lead-to-MQL (marketing qualified lead) rate
M&C Saatchi Performance is a pioneering performance marketing company that specializes in app marketing. With nearly two decades of experience, it has evolved with the app ecosystem, developing proprietary methodologies and building trusted industry partnerships. The agency serves brands across all performance marketing channels — including paid search, social media, programmatic advertising, influencer marketing, and streaming platforms — focusing on mobile to drive maximum ROI. M&C Saatchi Performance’s expertise in app store optimization, data analytics, commerce media, and product-led growth guides a strategy rooted in testing, learning, and optimizing to achieve results-driven performance.
M&C Saatchi Performance Success Story
Challenge: When Singapore went into lockdown during COVID-19, hawker centers struggled. GrabFood recognized an opportunity to support these traditional food stalls and shift customer perceptions around app-based ordering, addressing concerns of higher costs and limited choices.
Solution: M&C Saatchi Performance launched a multi-channel campaign to raise awareness of GrabFood's benefits for merchants, customers, and delivery riders. The campaign included engaging videos, the use of digital out-of-home (DOOH) advertising near residential areas, and targeting specific audiences on social media, streaming platforms, and YouTube. To help drive sales, the performance marketing company focused on retargeting existing users through Facebook and the Remerge platform.
Results: The campaign achieved 4.5 million offline views and a 35.7% online view-through rate (VTR). GrabFood successfully onboarded 50 hawker centers in Singapore onto its app, which enabled the food stall owners to serve loyal customers and reach new audiences digitally, resulting in a 65% increase in their sales.
Notable clients: The Lighting Co., Miele, Smiggle, Super Casino, Freedom Finance
Circus PPC is a leading performance marketing agency specializing in retail and eCommerce PPC services that drive revenue and business growth. The performance advertising agency focuses on optimizing ad spend by eliminating waste and implementing innovative, market-specific strategies tailored to each client, reducing their cost per acquisition (CPA) and maximizing ROI. As a Google Premier Partner, Circus PPC’s dedicated team is highly skilled in managing all forms of paid media, including Google, Bing, Facebook, Amazon, YouTube, and Instagram.
Circus PPC Success Story
Challenge: The Lighting Company was looking to increase its revenue. It had set initial cost of sale (COS) targets and partnered with a performance marketing company to help allocate its ad budget effectively to drive performance and sales.
Solution: Circus PPC quickly rebuilt and optimized the client's existing Performance Max campaigns, created a new shopping feed, and made ongoing adjustments to further enhance performance, including expanding the product feed to 20,000 items, creating new ads, and optimizing the Performance Max and Merchant Center feed. It continued working towards the COS targets by making product fixes, streamlining the checkout process, and testing new assets.
Results: After partnering with Circus PPC, the client experienced exceptional growth in revenue and sales within the first month, while reducing its COS by an impressive 50%. Year-over-year, the results have been outstanding:
NoGood is a dynamic performance marketing agency focused on driving sustainable, predictable, and scalable brand growth. With services like performance branding, SEM/PPC, social ads, SEO, content marketing, and CRO, it delivers measurable solutions rooted in data and analytics and designed to maximize ROI and turn customer intent into tangible results. Its proven growth framework emphasizes high-velocity experimentation, aligned with strategic acquisition or retention goals. The performance-based marketing agency boasts impressive success metrics, including over $1B in measurable revenue unlocked, an 80% client retention rate, and 65% of clients doubling their revenue within six months.
NoGood Success Story
Challenge: Payzer developed Payzerware, a business management platform for contractors that streamlines key operations like scheduling, invoicing, and sales proposals. The company faced several challenges, including monetizing free users, expanding its reach, and boosting awareness. Payzer also struggled with optimizing creative content, refining audience targeting, and finding the right balance between customer acquisition and retention efforts.
Solution: NoGood developed a performance marketing strategy that addressed all the client's pain points, including crafting personalized ad creatives for different contractors (e.g., HVAC, plumbing, electrical), implementing precise audience targeting, multi-channel paid campaigns, and optimizing A/B testing.
Results: The multi-channel strategy boosted Payzer's sales-qualified leads (SQLs) by 21% month-over-month, delivered an impressive 46% increase in conversion rate, and achieved a 30% improvement in click-through rate (CTR).
Notable clients: AED Market, NuWave, Walk-In Labs, The Basket Lady, Top Business Class
JumpFly is a performance marketing agency that expertly develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Amazon Ads, Meta Advertising, and SEO campaigns. Its strategies combine advanced AI with human insight to deliver comprehensive solutions, including audit health checks, performance monitoring, dynamic reporting, and predictive ad iterations. As a Premier Google Partner, Meta Marketing Partner, Microsoft Select Partner Agency, Snapchat Certified Partner, TikTok Partner, and BBB A+ rated company, the performance advertising agency has been trusted by clients for over 20 years for its industry expertise and proven ability to deliver impactful marketing campaigns.
Jumpfly Success Story
Challenge: AED Market operates in a highly competitive industry, selling AEDs and defibrillators on a limited budget. To sustain business growth and reinvest in future marketing efforts, the company needed a cost-effective and more targeted approach to optimize its advertising efforts.
Solution: To tackle the challenge, JumpFly enhanced product feed data by adding unique identifiers and migrating to a daily feed import. The campaign was restructured with brand-specific ad groups and negative keywords, while remarketing and in-market audiences were implemented to target specific customer segments. These strategies aimed to improve ad relevancy, bidding efficiency, and overall campaign performance.
Results: The performance advertising agency’s campaign overhaul and new strategy proved successful and delivered remarkable results for AED Market:
Notable clients: FOREO, Tmobile, Tepe, Mattel, Peace Out Skincare
Brenton Way is a full-service performance marketing agency that blends technology with creative expertise to deliver exceptional results. Its services span SEO, PPC, social media advertising, digital PR, and influencer marketing, all tailored to the unique needs of each business. Leveraging data-driven strategies like adaptive targeting, dynamic creative optimization, and psychographic segmentation, Brenton Way helps businesses maximize ROI, enhance brand visibility, and scale effectively in competitive markets. Clients also benefit from its proprietary marketing dashboard, IcarusX, which provides transparent analytics and actionable insights to monitor growth across all digital channels.
Brenton Way Success Story
Challenge: FOREO wanted to break into the competitive upper-tier beauty market dominated by established competitors, by targeting women aged 23-34 and 35-55+ across diverse ethnicities and major US cities. The goal was to increase brand awareness and position FOREO as the top choice in the beauty device market.
Solution: Brenton Way implemented data-driven targeted audience segmentation and personalized content. The performance advertising agency used a multi-platform approach with social media, OTT, and programmatic ads. Non-skippable video ads were strategically placed in high-engagement environments, such as when viewers were watching their favorite shows on Hulu or Roku, to ensure maximum visibility and impact.
Results: The strategy increased brand awareness, boosted engagement, and drove sales growth, getting FOREO:
Power Digital is a top performance marketing agency providing comprehensive, full-funnel strategies that drive exceptional growth. It offers scalable, data-driven solutions through SEO, programmatic advertising, social media, email marketing, conversion rate optimization, and more. Combining a team of niche experts with its proprietary machine-learning platform, Nova, the agency identifies growth opportunities, creates tailored execution plans, and monitors results across all marketing channels. Clients working with Power Digital experience a growth rate 2.6 times faster than the industry average and achieve an average 27% year-over-year revenue increase.
Power Digital Success Story
Challenge: Soccerloco, a premier retailer of soccer gear, wanted to attract highly qualified traffic to its site and boost conversions. With a strong brand and top-quality products, the company aimed to significantly grow its online sales and revenue.
Solution: After a thorough analysis, Power Digital found that the client had challenges in generating non-branded revenue, particularly in organic search. The performance advertising agency overhauled SoccerLoco's indexing strategy to improve competitiveness and implemented a new content approach. The agency then secured high-quality PR placements, averaging 10 per month, and promoted high-value items through traditional text and Google Shopping ads.
Results: In just a few months, Soccerloco experienced a 15% boost in conversion rates, leading to a 29% increase in transactions and a 42% growth in revenue. The SEO efforts resulted in a 218% surge in traffic and a 269% YoY increase in revenue. The organic search improvements generated an impressive 696% ROI.
How We Picked the Best Performance Marketing Companies
We conducted in-depth research and assessment on hundreds of agencies to guide you in your search for the best performance marketing companies. Our top list is based on factors, such as each agency’s specializations, past projects, client satisfaction, success stories, industry reputation, and team expertise.
The following criteria were used to rank the top performance marketing companies:
Client reviews: Consistently high ratings and positive feedback on quality and dependability
Diverse portfolio: Proven success across varied performance marketing initiatives and industries
Industry recognition: Awards and media features that highlight their standing as top performers
Team profile: Experienced professionals with expertise in various marketing disciplines
Service offerings: Key strengths in performance marketing services
Expertise: A track record of driving measurable results and business growth
Visit the DesignRush Agency Ranking Methodology page to learn more about our comprehensive selection process.
10 Most Popular Performance Marketing Agencies Compared
Agency name
Location
Hourly rate
Size
Best for
Amsive
New York City, NY
Inquire
500-999
Overall
MuteSix
Los Angeles, CA
Inquire
100-249
Omnichannel strategy
Wpromote
El Segundo, CA
$150
250-499
Full-funnel campaigns
Obility
Portland, OR
$200
Under 49
B2B tech companies
M&C Saatchi Performance
London, UK
$125
100-249
Multi-channel marketing campaigns
NoGood
New York City, NY
Inquire
50-99
Growth marketing campaigns
Circus PPC
London, UK
$149
Under 49
Retail & eCommerce PPC
Jumpfly
Hoffman Estates, IL
Inquire
50-99
Bing Shopping Ads optimization
Brenton Way
Los Angeles, CA
$125
50-99
Programmatic advertising
Power Digital
San Diego, CA
$175
250-499
Cross-channel marketing
Best Performance Marketing Companies
281 Companies-Rankings updated: September 03, 2026
All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.
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SEO Service, Digital Marketing & Social Media Marketing Agency
SkyWalk is a strategic digital marketing agency helping businesses grow through SEO, web development, social media marketing, paid advertising, and performance-driven digital strategies. Since 2016, the agency has partnered with startups, SMEs, and MNC brands to improve their online visibility...
Code Brew Labs is a leading AI and mobile app company in Dubai. Our highly trained developers make the best out of your ideas to build a brand of great heights...
LMG Digital Consultants specializes in data-driven marketing strategies that deliver measurable growth. We offer Local SEO, PPC, SEO, social media management, and AI-powered marketing solutions. Our client-centric approach ensures tailored strategies that maximize ROI and drive long-term success. With over 15...
In our digitalized world, change will always persist. We therefore want to enable brands to discover their digital DNA and develop it resiliently. Through our deep understanding of extraordinary characters and eye-to-eye collaboration, we aim to shape identities beyond zeitgeist...
SOZO is very proud to be a B Corp certified company. B Corp very much aligns with our ethos here at SOZO as we strive to be an environmentally positive and ethical company...
HyperGrowth is a full service AI Native Marketing company, that helps Brands and Products launch and scale at HyperSpeed! We specialize in Short Form Video, Performance Marketing, Branding, Design and UI/UX. We've delievered over 50 5 Star Projects. Our superstar team has worked on campaigns with Hush...
Forge One Marketing is a performance-driven PPC agency based in Washington State, specializing in paid media strategies that drive real business growth. We help product-based eCommerce and service brands scale through smart campaign management across Meta, Google, and more, combining data-backed decisions...
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ATC Digital Solutions is a results driven digital marketing agency specializing in web design and development, search engine optimization, graphic design, and social media marketing...
Lead Craft is a results-driven marketing agency helping ambitious brands scale through performance SEO, paid media, content, and analytics. Lead Craft acts as an extension of your in-house team agile, specialized, and focused on delivering measurable growth...
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Zeph is a Romanian-based agency exclusively focused on increasing business value through digital marketing strategies, an integrated ecosystem of tools and professional partners. We believe growth isn't just about numbers, it's about the courage to dream, perseverance and smart decisions. At Zeph, we deliver...
Sedulous comprises a highly-qualified team of logo designers committed to delivering clients with the best possible experience. They offer end-to-end graphic design services, covering everything from banners to newsletters, brochures and more...
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A performance marketing agency is an agency that manages and optimizes digital marketing campaigns across various channels to achieve performance goals, like increased conversions and maximized return on investment (ROI).
People may confuse performance marketing with paid media marketing, like pay-per-click (PPC). While the latter focuses on creating brand awareness and generating traffic, performance marketing services concentrate on generating measurable results and a positive ROI. PPC and other paid advertising efforts, and even SEO, are considered part of performance marketing.
Some companies may also believe that handling performance marketing in-house will save them money, but it's more complex than merely launching ads across different platforms. For example, about 35.7% of global online users use ad blockers, which can significantly reduce the effectiveness of online advertising efforts. This statistic highlights just one of the many challenges that performance marketing companies are equipped to handle expertly:
Inadequate expertise across various aspects of performance marketing
Insufficient grasp of digital marketing strategies and industry best practices
Difficulty with ad bidding and related strategies, leading to inefficient ad spend
Lack of manpower and low budget for necessary tools and technologies
Limited access to advanced marketing and analytics tools that hinder campaign performance
Struggling to scale campaigns quickly in response to market changes or business needs
Inexperience in analyzing complex data sets to effectively optimize campaigns
Inability to measure results and track ROI across various digital marketing campaigns
Difficulty keeping up with fast-evolving trends, making it hard to remain competitive
Lack of access to valuable industry networks and partnerships that could enhance marketing efforts
Statista estimates that global digital advertising spending will reach $646 billion in 2024 and skyrocket to a whopping $870.85 billion by 2027. What this means is the battle to win customers will be even tougher, especially for small businesses with limited resources.
Success story
You may have a marketing target, but knowing the right strategy and metrics to use can be a complex thing. We chose the following case study to demonstrate how a performance marketing company’s expertise successfully guided a business toward achieving its year-on-year (YoY) revenue goals:
Challenge: AHLA Insurance heavily relied on year-over-year performance data to track growth in policy purchases, revenue, customer acquisition cost (CAC), and return on ad spend (ROAS). However, in 2023, it encountered revenue and profitability challenges, including rising cost per click (CPC) on Google Ads and inconsistent tracking on Microsoft Ads.
Solution: To address AHLA's revenue goals, Black Propeller implemented a focused paid search strategy on Google and Microsoft Ads, prioritizing core insurance products, such as vacant land insurance policy. The performance marketing agency also leveraged Google Ad’s Performance Max to expand reach and revenue and launched a YouTube video remarketing campaign targeting site visitors who hadn't completed a purchase.
Results: The strategy resulted in a remarkable 151% increase in policy purchases for core insurance products through paid search, while vacant land policy purchases rose by 74%. AHLA's total YoY revenue from paid search got a significant boost of 136%.
What do performance marketing agencies do?
Performance marketing agencies help businesses optimize their online marketing efforts to achieve desired results, such as clicks, leads, traffic, and sales. They often use pay-per-click (PPC), affiliate marketing, and social media ads, to effectively reach and engage the target audiences and turn them into qualified leads or loyal customers.
Here are the performance marketing services typically offered by performance advertising agencies:
Pay-per-click (PPC) advertising Managing and optimizing campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic
Search engine optimization (SEO) Improving website visibility in organic search results through on-page and off-page optimization techniques
Social media advertising Creating and managing ad campaigns on platforms like Facebook, Instagram, and LinkedIn to reach specific demographics
Affiliate marketing Partnering with other businesses or content creators to promote the brand’s products or services, while offering commissions on generated sales
Email marketing Creating and implementing email campaigns that engage customers, nurture leads, and drive conversions
Content marketing Creating high-quality content like blog posts, articles, and videos to attract and engage target audiences
Video marketing Creating and promoting video content to enhance brand awareness and engagement across various platforms
Conversion rate optimization (CRO) Analyzing the performance of websites and landing pages to identify areas for improvement and increase conversions, such as sign-ups or purchases
Programmatic advertising Using automated technology to buy and sell digital advertising space in real-time auctions, allowing advertisers to target specific audiences more efficiently
Retargeting/remarketing Implementing strategies to re-engage users who have previously interacted with the brand but did not convert
Data analytics and reporting Tracking and analyzing campaign performance metrics to measure its effectiveness and identify optimization opportunities
Success story
Even established brands sometimes experience a slump in their marketing efforts and turn to performance marketing agencies for a successful turnaround. We chose this case study as an example:
Challenge: National Public Radio (NPR), a prominent media brand, relies on corporate sponsorships to sustain its operations. Its subsidiary, National Public Media (NPM), aimed to improve its sponsorship acquisition efforts by lowering the cost per acquisition (CPA) and driving more conversions through its website's landing page.
Solution: KlientBoost, a performance marketing company, developed a comprehensive marketing plan to attain its objectives within a three-month timeframe. The plan included a variety of tactics like single keyword ad groups strategy, smart ad bidding, attribution research and modification, and breadcrumb technique.
Results: Within just two weeks, the campaign delivered impressive results:
1,485% increase in conversion volume
94% boost in conversion rate
21% decrease in cost per click (CPC)
38% increase in clickthrough rate (CTR)
How much do performance marketing companies charge for their services?
The costs for performance marketing services vary depending on the strategies used (e.g., PPC, SEO, email marketing) and the campaign objectives (e.g., ROAS, CAC, traffic, conversions). Therefore, there are no standard rates for a performance marketing package, as agencies customize their pricing based on specific business needs and goals.
However, since performance marketing falls under the umbrella of digital marketing, agencies generally charge between $2,000 and $20,000 or more per month. Below is a breakdown of typical costs for the most commonly used performance marketing services:
PPC advertising: up to $10,000 per month
Email marketing: $500-$5,000 per month
SEO: $1,500-$5,000 per month
Affiliate marketing: 5-30% of affiliate revenue
Why should I hire a performance marketing agency?
You should hire a performance marketing agency because it offers expertise to fine-tune and maximize your marketing campaigns and deliver successful results. For example, it can easily identify the most effective channels to run your ads based on where your customers are searching — whether it’s Google, Facebook, or LinkedIn.
Performance marketers can also do continuous testing and make data-driven adjustments to campaigns to achieve or even exceed your business goals.
Many businesses partner with performance marketing companies because they:
Have specialized knowledge and experience in various digital marketing strategies, channels, and tactics
Have proven processes and experienced teams that can bring faster results
Use analytics and data to track campaign performance, identify trends, and make data-driven decisions
Have access to advanced marketing tools and technologies that enhance campaign effectiveness
Can maximize advertising budget to achieve a better return on investment (ROI)
Use advanced audience segmentation techniques to reach a wider audience and specific customer groups
Can quickly scale marketing efforts based on performance and changing business needs
Stay updated on the latest trends and changes in digital marketing
Provide detailed reports on campaign performance for better decision-making
Success story
We chose this case study to show the challenges of in-house performance marketing, and how a skilled agency rescued a struggling campaign and recovered wasted ad spend:
Challenge: An eCommerce company was draining its ad budgets on inefficient Amazon campaigns. To turn the tide, it hired a performance marketing agency to lower its advertising cost of sale (ACoS) and boost campaign performance.
Solution: JumpFly launched Sponsored Products and Sponsored Brands campaigns on Amazon and implemented both automated and manual targeting strategies. To beat the high ACoS, the performance marketing company analyzed search term reports to identify and eliminate underperforming keywords and reduce wasteful spending.
Results: By structuring the campaigns better and implementing Amazon best practices like negative keywords tactics, the client reduced its overall ACoS by over 26% within the first two months while also cutting monthly ad spend by nearly 54%. There was also a remarkable 32% lower ACoS across all JumpFly-built campaigns.
How do I choose the best performance marketing company for my business?
Choose the best performance marketing company for your business by following these steps:
Have clear business goals Define your specific marketing objectives — do you want to increase sales, get more signups, or improve brand awareness? It's important to find an agency that understands your goals and will align its strategies accordingly.
Search the right platforms Search for potential performance-based marketing agencies on credible directories like DesignRush, verified review platforms, and major search engines, such as Google and Bing.
Check for experience and expertise Look for agencies with proven experience in performance marketing services, especially within your industry. Then review their team profiles to see if they have the relevant expertise and specialized skills.
Check their services Make sure the performance advertising agency offers a range of services, including PPC, social media advertising, SEO, and analytics, to meet all your performance marketing needs.
Assess portfolios and case studies Review the performance marketing agency’s past projects with companies in your industry but focus on success stories that clearly demonstrate its results.
Look for client reviews Research verified client reviews and testimonials to get insights into the agency's reputation, customer service, and overall satisfaction from other businesses.
Ask for proposals Create a list of potential performance marketing agencies you want to work with and then send out detailed requests for proposal (RFP) to further shortlist your candidates.
Set up a call Set up an interview with the agencies so you can get to know them better and discuss your project.
Ask about their process Ask about their approach to campaign development, execution, and optimization. Look for an organized, systematic approach in their responses.
Discuss KPIs and reporting Ask how performance based marketing agencies will report on campaign performance and key metrics, as transparency will keep you informed about your investment.
Inquire about tools and technology Inquire about the tools and technologies the performance marketing company uses for campaign management, tracking, and reporting because the right tools are important in maintaining campaign effectiveness.
Discuss budget and costs While considering the pricing, also explore performance based marketing agencies. It’s a compensation model that can ensure they’re motivated to deliver exceptional results that directly impact your bottom line.
Consider their cultural fit Assess whether the agency’s values, communication style, and work ethic align with your company culture. A good partnership thrives on mutual understanding and collaboration.
Do you still need help finding the right performance marketing agency? Visit our Marketplace and give us some details about your business, we'll provide you with a list of five top-rated agencies that match your requirements — for free.
How do I find the best performance marketing agency on DesignRush that fits my budget?
Narrow down your search for the best performance marketing companies using DesignRush's filters. You can search by budget, ranging from $1,000 to $50,000, and other specific criteria.
You can also browse through our agency directory to explore more agency profiles by location, niche industries, area of expertise, team size, pricing, and hourly rates to comprehensively compare performance marketing companies and find the best one for your brand.
What are the key success metrics in performance marketing?
Here are the key success metrics to track the effectiveness of performance marketing campaigns:
Impressions The total number of times an ad or piece of content is displayed to users, regardless of whether they interact with it or not
Clicks The total number of times users click on an ad, link, or call-to-action (CTA) within a campaign
Click-through rate (CTR) The percentage of users who click on an ad or link against impressions, which measures engagement and relevance
Cost per click (CPC) The cost the advertiser paid when someone clicks on an ad
Cost per lead (CPL) The average cost of acquiring a new lead, indicating the cost-effectiveness of a marketing campaign
Cost per acquisition (CPA) The average cost of acquiring a new customer, including all associated costs like marketing and sales expenses
Customer lifetime value (CLTV) The possible revenue a customer can generate for a business throughout their relationship with a brand
Marketing qualified leads (MQL) Total number of potential customers who have shown interest in a company's products or services based on marketing efforts
Conversion rate The percentage of users who complete a desired action, such as making a purchase or signing up, after clicking an ad
Churn rate The percentage of users or customers who stop doing business with a company over a specific period, also known as attrition rate
Traffic by source Tracks the number of website visitors from different sources, e.g., organic, paid search, referral, and social media
Engagement rate Measures user interaction with content, including likes, shares, and comments on social media ads
Attribution model metrics Tracks which channels or touchpoints contributed to a conversion, e.g., first-click, last-click, or multi-touch attribution, providing insights into the customer journey
Return on ad spend (ROAS) The amount of revenue generated for every dollar spent on advertising
Return on investment (ROI) The profitability of a campaign by comparing the net profit against the costs incurred
What red flags to watch out for when hiring performance marketing agencies?
Protect your business from costly mistakes and mediocre results by keeping an eye out for these red flags when hiring a performance marketing agency:
Overpromise success Avoid performance marketing agencies that guarantee immediate results as they often overlook the time it takes to achieve sustainable growth; this can lead to unrealistic expectations.
Lack clearly integrated strategies Avoid single-service agencies or those that focus on only one aspect of advertising or marketing, as they often lack a fully integrated strategy. For example, Google Ads should run simultaneously with social media ads to achieve your conversion goals.
No clear metrics Don't work with a performance marketing company that doesn’t clearly articulate the key performance indicators (KPIs) or ROI, it may not be serious about delivering measurable, data-driven results.
Poor communication skills Don’t consider an agency if it shows poor communication during your initial call. If it’s slow to respond or doesn’t address questions thoroughly, it could signal future communication issues and lack of support.
Relying on complex system for communication Be wary of companies that rely on platforms like Slack or ticketing systems for communication. It shows inflexibility that can hinder timely responses and efficient problem-solving.
Overuse of jargons Skip performance marketing companies that excessively use terminologies or buzzwords without clear explanations because it indicates they’re trying to confuse or impress you, rather than genuinely inform.
Lack of data-driven strategies Watch out for vanity metrics, like follower count, because they don’t contribute to your ROI. A good performance marketing agency should focus on data-driven strategies and provide reports that directly reflect your business goals and impact.
Doesn’t provide ad creatives Beware of performance advertising agencies that only run ads but don't provide the copy or creatives. Effective advertising relies on strong creative elements, and the performance marketing agency should have full control over these aspects to ensure proper testing and optimization.
Poor reviews Be cautious of performance marketing agencies with low ratings or negative reviews. Check verified review platforms like DesignRush or Trustpilot to read authentic client feedback and testimonials.
What questions should I ask performance marketing agencies before hiring one?
These are the questions to ask when hiring a performance marketing agency:
Its Relevant Background
How many years of experience do you have in performance marketing?
What industries or niches have you previously worked with?
Can you provide case studies or examples of past success stories for businesses similar to ours?
Do you have in-house experts for different marketing channels, or do you outsource some services?
What certifications or partnerships do your team members have?
What is your team structure and who will be our main point of contact?
Can you provide a detailed breakdown of the costs involved in your services?
Its Services and Processes
What specific performance marketing services do you offer (e.g., PPC, email marketing, social media advertising)?
What tools and technologies do you use for campaign management and analytics?
Can you explain your process for audience segmentation and targeting?
How do you handle A/B testing and optimization?
How do you stay updated with the latest industry trends and technologies?
What kind of analytics tools do you use to track campaign performance?
What kind of reporting can we expect throughout the project?
How do you ensure transparency and communication during the campaign?
How do you handle client feedback and suggestions?
What is your typical timeline for seeing results from a new campaign?
Relevant to Your Project
How would you identify and target my ideal customer?
How will you integrate our existing marketing efforts with your strategies?
How do you allocate my marketing budget across different channels to maximize ROI?
How do you ensure that the KPIs align with my overall business objectives?
How do you optimize my campaigns to improve performance and reduce costs?
How do you plan to handle changes in market conditions or trends during the campaign?
What steps do you take to ensure compliance with my industry's regulations and data privacy?
What are the best performance marketing agencies in the US?
Proposals