Don’t Ignore the Bleed Area
In print design, a bleed area is the excess printed area that will be trimmed off. It often contains design inconsistencies or uneven edges due to the ink, and taking note of the excess space and removing it for a sharper print design is imperative.
You might notice when your company’s designers are creating collateral, that some of their elements and shapes protrude the edges of the design -- and many times, a smaller secondary dotted line can be seen inside the file. This is because they are anticipating a bleed area and designing with it in mind. When creating physical prints, anticipate removing about three to six millimeters to ensure consistent creations.