Top healthcare marketing agencies help organizations manage their reputation, build authority and acquire more patients. They know what it takes to deal with negative reviews and fix the relationships with unsatisfied clients.

If you are seeking to partner with a healthcare marketing company to support your marketing efforts, DesignRush has assessed hundreds of global service providers to help you achieve your goals. We selected the best agencies in the industry based on customer testimonials, past performance, industry reputation, case studies and more criteria. 

What Is a Healthcare Marketing Agency?

A healthcare marketing agency specializes in developing online strategies that improve the digital reputation of healthcare organizations.

Their job is to help healthcare businesses generate awareness, put their products or services in front of the right people at the right time and drive more patients, bookings and sales.

Our Picks for the Best Healthcare Marketing Agencies in 2024

HigherVisibility: Best Overall

Higher Visibility agency

  • Minimum project price: $1,000 - $10,000
  • Hourly rate: Inquire
  • Founded: 2008
  • Services: Social media marketing, SEO, eCommerce marketing, PPC and more

HigherVisibility is the best healthcare digital marketing agency on our list because of its proven skill to devise customized marketing strategies for startups and Fortune 1000 companies that operate in the healthcare industry.

  • Why we chose them: They recently won Search Engine Land's award for SEO Agency of the Year, recognizing them as leaders in the field of digital marketing. In addition to their robust portfolio and numerous awards, HigherVisibility proves their digital marketing expertise by developing tools such as SERP Snippet Optimizer and Title Tag Generator.
  • What you should consider: Though their minimal budget for a project is $1,000, they do not provide an hourly rate upfront. Businesses need to inquire about pricing directly, which adds a step to the screening process.
  • Who are they for: This healthcare marketing company caters to private practices or healthcare organizations of any size that need to leverage digital marketing to acquire new clients and improve online visibility. Among their notable clients, we can mention ScripHessco, Neaman or Texas Orthopedics.

SocialSEO: Best for Healthcare Lead Generation

SocialSEO agency

  • Minimum project price: $1,000 - $10,000
  • Hourly rate: Inquire
  • Founded: 1997
  • Services: SEO, SEM, email marketing, social media marketing and more

SocialSEO ranks second on our list of the best healthcare marketing companies for their 20 years’ experience in helping healthcare businesses boost their eCommerce sales, attract customers to their brick-and-mortar location or collect highly qualified leads.

  • Why we chose them: They are a BBB Accredited Business with an A+ rating and have been awarded four years in a row as the best digital marketing agency on an international level from 2018 to 2021. One of their medical and healthcare case studies proves that they delivered an outstanding result of over 80,000 additional conversions with search engine optimization services.
  • What you should consider: Though SocialSEO takes on projects of different sizes, it’s advisable to have an initial call to determine their availability. In other words, contact them to ask for a quote and to ensure their healthcare marketing experts are ready to deliver your project on time.
  • Who are they for: They successfully implement digital marketing campaigns and strategies to increase conversions, lead flow and overall business revenue. This healthcare marketing agency collaborates with both regional and national brands as well as smaller local businesses.

Joseph Studios: Best for Measurable Healthcare Campaigns

Joseph Studios

  • Minimum project price: $1,000 - $10,000
  • Hourly rate: $100
  • Founded: 2016
  • Services: Social media marketing, public relations, email marketing, SEO and more

Atlanta-based Joseph Studios is the best healthcare digital marketing company for measurable healthcare campaigns because they use advanced marketing methods to locate, attract, engage and influence ideal customers.

  • Why we chose them: Joseph Studios stands out for its marketing intelligence capabilities. They build Personas and Psychographic profiles data from Deep Insight®, their proprietary organic marketing methodology. This profiling technique allows them to learn more about the consumer’s decision-making processes.
  • What you should consider: They have a wide range of services, niches and project sizes in their portfolio, so it is recommended to consult and verify the availability of your required expertise before committing to their services.
  • Who are they for: This healthcare marketing company is ideally suited for organizations and medical groups that need support in targeting the key audience to acquire more leads that will turn into sales.

Healthcare DMS: Best for Private Practices

Healthcare DMS agency

  • Minimum project price: Under $1,000
  • Hourly rate: $50
  • Founded: 2021
  • Services: SEO, reputation management, PPC, social media marketing and more

Healthcare DMS is the top healthcare marketing firm for private practices. Focused on high-value collaboration, they have partnered with a range of healthcare professionals to provide expert SEO and marketing, cementing their reputation as leaders in this field.

  • Why we chose them: One of their clients, North Atlanta Women's Care increased its appointment requests by 169% in just seven months, while West Bengal-based Netralayam experienced a 400% increase in their calls. Their successful collaboration with Healthcare DMS showcases the efficacy of the agency's long-term strategies and strategic acumen in the healthcare industry.
  • What you should consider: Their minimum budget is $1,000. And as a company of more than 100 employees, Healthcare DMS is more suitable for larger and long-term projects.
  • Who are they for: The agency works with different healthcare clients, such as doctors, dentists, gynecologists, plastic surgeons, fertility centers, chiropractors, hospitals and medical organizations located worldwide. The solutions they provide are SEO, content creation and management, social media management and other marketing solutions that can promote your business which leads to new customers.

Healthcare Marketing Fact: Compared to non-search, search motivates 3x more visitors to hospital sites. It is often the preferred way that patients find their healthcare providers online. [Google]

Healthcare Success: Best for Larger Healthcare Organizations

Healthcare success agency

  • Minimum project price: Inquire
  • Hourly rate: Inquire
  • Founded: 2006
  • Services: Paid search, social media marketing, SEO, reputation management and more

The next best healthcare marketing company is Healthcare Success selected for their outstanding 20-year experience in successfully marketing thousands of practices and hospitals.

  • Why we chose them: The agency’s success in developing data-driven traditional and digital marketing strategies has earned them a stellar reputation in the industry. Medical clients like Maryland Vein Professionals can attest to the agency’s exceptional expertise in TV ads, expert copy and ad design, top-level consultants for telephone reception, physician marketing and effective marketing strategy.
  • What you should consider: When it comes to pricing, their minimal budget and hourly rates are not visible to the public. Therefore, contact the agency about your financial goals and limitations, so you can plan the budget accordingly.
  • Who are they for: Their clients are one of the largest institutions in the U.S., such as St. Jude Children's Research Hospital, Boston Pain Care, Pomona Valley Hospital Medical Center and Midwest Vein Professionals, among others. This portfolio ensures they can handle long-term and demanding projects.

Activate Health: Best for Healthcare Tech Industry

Activate Health agency

  • Minimum project price: $1,000 - $10,000
  • Hourly rate: $150
  • Founded: 2010
  • Services: Consumer marketing, advertising, social media marketing, market research and more

Activate Health is the best healthcare marketing company for tech industries. With an impressive portfolio of clients, including AstraZeneca, Matrix Medical Network, LTCG, CVS Health, Optum and A&M, they have proven their unmatched understanding of the healthcare sector.

  • Why we chose them: The expert digital marketing team at Activate Health has collaborated with top health insurers, technology companies, healthcare systems and data analytics firms. The agency has established itself as a trusted partner for clients seeking to enhance their marketing efforts. Clients such as Optum Specialty Pharmacy had their expectations exceeded in every aspect, including healthcare expertise and media relationships.
  • What you should consider: Their focus is on technological projects relating to data, insurance, health plans and more. With an hourly rate of $150 per hour, Activate Health supports larger firms and digital structures.
  • Who are they for: They are great for big companies who need B2B trade media coverage in industries such as hospitals, population health, health insurance and mobile health sectors. 

E-dreamz: Best for Enterprise-Level Healthcare Projects

E-dreamz agency

  • Minimum project price: $10,000 - $25,000
  • Hourly rate: $130
  • Founded: 1999
  • Services: PPC, social media marketing, reputation marketing, web design and more

E-dreamz is a great healthcare marketing agency for enterprise-level healthcare projects. Boasting over two decades of healthcare marketing experience and web development, the agency establishes genuine client partnerships through managed-services model to support all facets of your website's design, development, marketing and ongoing technical support.

  • Why we chose them: The company’s case studies prove long-term results and high return on investment (ROI) for big clients such as Tennessee Orthopaedic Alliance (TOA, est. 1926), Pinehurst Medical Clinic, OrthoCarolina, Carolina NeuroSurgery & Spine Associates, Orthopaedic Specialists Surgi-Center.
  • What you should consider: The company prefers enterprise-sized projects, with a minimum budget of $10,000. This means that smaller-sized projects are not suitable for this healthcare marketing company.
  • Who are they for: E-dreamz is a great solution for larger medical groups, because it focuses on creating websites and marketing strategies for bigger healthcare organizations. Any large, multi-location medical organization can benefit greatly from using its unique Echo CMS platform.

Spot On: Best for Healthcare Software Companies

Spot On agency

  • Minimum project price: $50,000 & Up
  • Hourly rate: $180
  • Founded: 2012
  • Services: Paid advertising, marketing analytics, social media marketing, branding and more

Our next pick for the best healthcare marketing agencies is Spot On because of their comprehensive approach to marketing and ability to implement winning strategies for healthcare software projects.

  • Why we chose them: The agency employs an expert team with a deep knowledge of the healthcare sector’s brand identity, web design and advertising to finetune their marketing. Clients that can attest to the agency’s expertise are Surgical Information Systems, Warren Averett, Alden Systems, Cureatr, Prevounce and more. According to their case studies, Cureatr had a 635% increase in organic traffic from February 2018 to February 2021, which drove increased traffic, conversion rates and sales-qualified leads. Additionally, Prevounce had a 1,600% increase in the number of deals closed, and the co-founder confirmed they have seen significantly more organic customer leads coming to their website.
  • What you should consider: Their minimum budget is $50,000, demonstrating focus on bigger projects with long-term campaign results. If your SaaS project has a smaller budget, consult with them to know any available opportunities to leverage their company’s expert services.
  • Who are they for: Spot On fits healthcare software companies, as they are experts in SaaS marketing. They comprehend customers and their buying patterns, as well as the peculiarities of digital marketing in online healthcare environments.

Healthcare Marketing Fact: 94% of patients evaluate their providers by the reviews they read online. [SoftwareAdvice]

Evolve Healthcare Marketing: Best for Larger Business Structures

Evolve Healthcare Marketing

  • Minimum project price: $25,000 - $50,000
  • Hourly rate: $195
  • Founded: 2010
  • Services: Digital marketing assessment, web design, digital advertising, SEO and more

Evolve Healthcare Marketing is a top healthcare marketing agency for larger business structures focused on increasing patient volume. For more than a decade, they have been helping practices in 17 distinct specialties to thrive in their industries.

  • Why we chose them: Evolve Healthcare Marketing serves both medical practices (B2C) and healthcare businesses (B2B). As stated in their case studies, an orthopedic practice grew its ROI by over 10 times, while an outsourced physician services company had a 1,040% increase in lead generation. Moreover, the agency was instrumental in helping Riverside Radiology and Interventional Associates generate consistent and impressive results, growth goals and greater efficiencies.
  • What you should consider: The company prefers larger projects, as their minimal budget is $25,000 with an hourly rate of $195 per hour. If you have a smaller budget, this might not be the right fit for you.
  • Who are they for: Their clients come from numerous backgrounds and their testimonials show that Evolve Healthcare Marketing can handle many different projects of larger and more complex structures.

Medical Web Experts: Best for Healthcare IDNs

Medical web experts agency

  • Minimum project price: $25,000 - $50,000
  • Hourly rate: $100
  • Founded: 2003
  • Services: HIPAA compliant web design, wearable app development, integrations, HIPAA-compliant hosting and more

Medical Web Experts is the best healthcare digital marketing company for IDNs because of their long-standing experience in delivering effective projects for IDNs and HIPAA-compliant enterprise healthcare solutions.

  • Why we chose them: Medical Web Experts provides services to hundreds of clients across the country, including several illustrious healthcare institutions like Baylor, Columbia University, University of Massachusetts, Cleveland Clinic Abu Dhabi, WESTMED, UMass Memorial Medical Center and MedStar Washington. One of their key marketing solutions is the patient engagement software that helps in appointment management, patient education, clinical forms and more. The size of their portfolio proves that they can meet the needs of different complex projects and business needs.
  • What you should consider: The agency puts a greater focus on developing patient-friendly websites and app solutions for integrated delivery networks (IDNs). Consult with them beforehand to check if they can balance their resources and timeline to suit your project needs. On the other hand, if you also wish to outsource medical web design to maximize your marketing efforts, they might be a good match.
  • Who are they for: Medical Web Experts assist provider groups, hospitals, health systems, IDNs, pharmacies, medical device manufacturers, labs and healthcare software vendors in developing cutting-edge web and mobile technologies by putting to use their unmatched industry expertise.

How We Picked the Best Healthcare Marketing Agencies

Our process of evaluating the best healthcare digital marketing agencies is based on specific indicators of the agency’s expertise.

First, we checked their case studies and portfolio to ensure that the team’s orientation is healthcare and that they serve their full purpose with a range of clients.

Also, client reviews, awards and organizational partnerships play a huge role. Healthcare  marketing companies must fulfill the following requirements to prove their professionalism and specialization:

  • Medical and healthcare industry-related knowledge and understanding
  • Experience in leading small and large digital healthcare campaigns
  • Certifications in individual fields and departments (paid ads, SEO, social media)
  • Effective in-house management
  • And more

You can learn more about our DesignRush Agency Ranking Methodology here.

Best Healthcare Marketing Companies

3,683 Companies-Rankings updated: August 19, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • Professionals You Can Trust For Results-Driven Web Design & Software Development. Since 1999.

    Professionals You Can Trust For Results-Driven Web Design & Software Development. Since 1999.

    Blue Archer is a team of interdisciplinary professionals who looks at your business needs with a single shared goal in mind: to create an effective digital presence for your business. Working collaboratively, we're able to achieve results that are creative and strategic, with measurable business impact. We...

    Top Services:

    • Web Design
    • Web Development
    • Software Development
    • Digital Services
    • SEO
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    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Portfolios Count
    14 Projects Listed
  • Connecting Brands

    Connecting Brands

    A global Digital Marketing Agency helping brands streamline and scale their business with bespoke SEO, Social Media Marketing, PPC, Email Marketing, Content Marketing, Database generation, Lead Generation, Branding, and Website development solutions.We help you grow your business online...

    Top Services:

    • SEO
    • Digital Marketing
    • WordPress Website Design
    • Digital Services
    • Social Media Marketing
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    Location
    Pune, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
  • Award Winning Web Design and Branding Agency

    Award Winning Web Design and Branding Agency

    We are Brand Vision, a Marketing Agency that will offer you transparency and creativity.Brand Vision is a performance-driven web design, branding, and SEO agency helping businesses build scalable digital ecosystems. We merge brand strategy, UX-focused website design, and advanced SEO into o...

    Top Services:

    • Web Design
    • Branding
    • SEO
    • WordPress Website Design
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    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Portfolios Count
    16 Projects Listed
  • Biz. Web. Grow.

    Biz. Web. Grow.

    At Digitabytes, our SEO approach is distinctively constructed based on proven strategies and a keen awareness of their effectiveness. With more than 200 validated elements at play in Google's search algorithm, many agencies tend to rely on outdated methods that have lost their efficacy, or they experiment...

    Top Services:

    • SEO
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    • Social Media Marketing
    • eCommerce
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    Location
    Noida, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Web, SEO & Digital Marketing Agency in Bangladesh

    Web, SEO & Digital Marketing Agency in Bangladesh

    Best Digital Marketing Agency in Bangladesh offers Web, SEO, SMM, Facebook & Google Ads, Video Making, OVC, Media Buying, PR & more...

    Top Services:

    • Digital Marketing
    • Web Development
    • SEO
    • Advertising
    • Content Marketing
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    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Increase Your Local Presence and Reach Your Target Audience

    Increase Your Local Presence and Reach Your Target Audience

    Our firm has a demonstrated track record of delivering outcomes for customers. You can count on us to deliver quantifiable results for your company. We can provide significant insights into the most recent marketing trends. We can assist you in making the most of your marketing. Only years of expertise can...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
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    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Marketing Made Personal

    Marketing Made Personal

    Ready to be optimistic about your web presence? Online Optimism is the nation's leading agency, certified to build you an incredible website that users love. We work every day to make sure that your customers are just as excited about your brand as you are...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Web Development
    • Social Media Marketing
    • Digital Marketing
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    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    23 Projects Listed
  • Intelligent Marketing Firm

    Intelligent Marketing Firm

    As a top digital marketing firm, Search Engine Projects (SEP) offers search engine optimization (SEO), search engine marketing (SEM), website design, localization, social media marketing, web analytics, and website usability for many clients in the USA...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • eCommerce
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    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    12 Projects Listed
  • Jungle Creatives

    VerifiedVerified by the DesignRush team for authenticity and credibility.
    Where Vision Meets Creativity

    Where Vision Meets Creativity

    Jungle Creatives builds brands that stand out and digital products that perform combining strategic design, UI/UX, web development, and motion to drive real, measurable growth...

    Top Services:

    • Branding
    • Web Design
    • Web Development
    • SEO
    • Mobile App Development
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    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    42 Projects Listed
  • Your digital growth partner.

    Your digital growth partner.

    Mowgli is a remote digital marketing agency. We create digital strategies for brands & businesses that make a difference, helping brands to evolve, innovate, and authentically engage with their communities...

    Top Services:

    • Web Development
    • Branding
    • Web Design
    • Digital Marketing
    • Social Media Marketing
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    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    37 Projects Listed
  • MVP & Product Development Company

    MVP & Product Development Company

    We are a premier global agency specializing in MVP and and Product Development, empowering groundbreaking startups to bring their ideas to fruition through cutting-edge technology...

    Top Services:

    • AI Development
    • Blockchain
    • Mobile App Development
    • Web Development
    • VR/AR
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    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Shaping Your Digital Future, Together.

    Shaping Your Digital Future, Together.

    2Stallions is an award-winning digital marketing agency focused on driving performance and real business growth. From SEO, paid ads, social media to web design & development, we are dedicated to helping brands achieve measurable results. 12+ Years of Expertise. Trusted by 400+ brands across APAC...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Web Design
    • Web Development
    • SEO
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    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Get your Free Digital Marketing Demo Now!

    Get your Free Digital Marketing Demo Now!

    Local & Qualified is an award winning digital marketing agency founded by technology experts who strive to see "local and qualified" businesses reach optimal success...

    Top Services:

    • Digital Services
    • Logo Design
    • Web Design
    • Web Development
    • WordPress Website Design
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    Location
    Lexington, South Carolina
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Thrive in the Age of Social Media

    Thrive in the Age of Social Media

    Social Link specializes in delivering exceptional social media marketing services to help businesses thrive in the digital landscape...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Digital Strategy
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • The Evolution of DTCs Premier Creative Agency

    The Evolution of DTCs Premier Creative Agency

    Integrated Response-Driven Content Strategies - DRTV - OTT - Social - Digital - Retail...

    Top Services:

    • Direct Marketing
    • Creative Services
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    Location
    Santa Ana, California
    Number of Employees
    Under 49
  • Xgentech, Shopify Partner and Ecommerce Agency

    Xgentech, Shopify Partner and Ecommerce Agency

    Offering high-converting solutions for Shopify and Shopify plus Website Design, Development and Ecommerce Marketing!...

    Top Services:

    • Web Development
    • Web Design
    • eCommerce Development
    • Digital Marketing
    • SEO
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    Location
    Huntington Station, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Portfolios Count
    5 Projects Listed
  • We Help You Grow Online Traffic and Increase Conversion Rates

    We Help You Grow Online Traffic and Increase Conversion Rates

    SEO Impact is a digital marketing and web development agency based in Northern Ireland, helping businesses across the UK and worldwide grow online. With 15 years of experience, we blend technical expertise and creative strategy to boost visibility and deliver measurable results...

    Top Services:

    • CRO
    • SEO
    • Digital Marketing
    • Web Design
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    Location
    Newry, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Driving growth with digital expertise worldwide.

    Driving growth with digital expertise worldwide.

    Our agency offers specialized digital marketing services to help businesses thrive globally. Combining expert knowledge and industry experience, we provide comprehensive solutions across all areas of digital marketing, including content optimization, social media, online advertising, and SEO. We use the...

    Top Services:

    • Graphic Design
    • Web Design
    • Web Development
    • eCommerce Development
    • Social Media Marketing
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    Location
    Pula, Croatia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Marketing: Easier said than done. Let the experts do it!

    Marketing: Easier said than done. Let the experts do it!

    We are your dedicated full-service digital marketing & growth partner. With a global team of experienced marketers, we blend bold techniques with strategic insight to drive long-term growth for both B2B and B2C brands. Get in touch and let's put your brand on top...

    Top Services:

    • SEO
    • Digital Services
    • Digital Marketing
    • Web Design
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    Location
    Marlborough, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • SEO Outsourcing Services for Small Business

    SEO Outsourcing Services for Small Business

    Growth Accelerators is a trusted SEO outsourcing agency offering results-oriented and affordable SEO services to small businesses worldwide. Our experience spans across industries including, ecommerce, education, technology, finance, utilities, healthcare, SAAS, and more...

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    • SEO
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    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Female-Led, Strategy-Driven, Boutique Digital Marketing Agency.

    Female-Led, Strategy-Driven, Boutique Digital Marketing Agency.

    SLTC is an award-winning, female-led, strategy-driven growth agency that excels in active listening. We partner with consumer product brands that genuinely care about purpose and growth, ensuring that their voices shape our strategies every step of the way...

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    • Digital Marketing
    • PPC
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    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    16 Projects Listed
  • Change One Thing, Change EVERYTHING.

    Change One Thing, Change EVERYTHING.

    The only constant in business and in life is change. Founded in education, McIvor Marketing can help you in business and in life. Just like the butterfly effect, when you change one thing, you have the ability to change everything. From website design & branding to digital marketing, we can help...

    Top Services:

    • Web Design
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    • Social Media Marketing
    • SEO
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    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Award-Winning Website Design Agency in London

    Award-Winning Website Design Agency in London

    We are a leading web design company in London, specialising in bespoke web design and development. Our expert team creates high-performance, SEO-optimised websites designed to engage your audience and drive business growth...

    Top Services:

    • Web Design
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    • Web Development
    • eCommerce Development
    • UI/UX Design
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    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    5 Projects Listed
  • Get Noticed Get Found (Gngf) Is Now Scorpion

    Get Noticed Get Found (Gngf) Is Now Scorpion

    GNGF is more just another legal marketing firm, we're a strategic partner. Every law practice we work with is unique with their own unique history and unique challenges. That's why every law firm needs a strategy tailored to their needs. Not a copy / paste from some other firm. We're not dropping the same...

    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • ROI based Digital Marketing Services

    ROI based Digital Marketing Services

    Info Hub Digital is a full-service digital marketing agency based out of Pune. Attract, Impress, and Convert more online leads into Actual Results...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Social Media Marketing
    • SEO
    • PPC
    • Show more
    Location
    Pune, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    6 Projects Listed
  • Handcrafted Digital Experiences

    Handcrafted Digital Experiences

    Living Proof Creative delivers innovative Handcrafted Brand & Digital Experiences grounded in Creativity, Expert Ability, Reliability, and Likeability...

    Top Services:

    • Web Design
    • Branding
    • Web Development
    • Digital Marketing
    • Creative Services
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    12 Projects Listed
  • Inspired Marketing. Beautiful Outcomes.

    Inspired Marketing. Beautiful Outcomes.

    Healthcare Success is a leading healthcare SEO firm that specializes in delivering digital marketing outcomes for doctors, hospitals, and other healthcare-related organizations. Our data-driven approach to marketing profitably delivers patients to organizations nationwide. With over 20 years of experience...

    Top Services:

    • Digital Marketing
    • SEO
    • Advertising
    • Social Media Marketing
    • Content Marketing
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    Location
    Irvine, California
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
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Healthcare Marketing Agency Hiring Guide

What is a healthcare marketing agency?

A healthcare marketing agency is a specialized firm proficient in crafting strategic online initiatives to enhance the digital presence of healthcare organizations. Through tailored campaigns, it enables healthcare businesses to elevate brand awareness, showcase their products or services to the appropriate audience, and ultimately boost patient acquisition, appointment bookings, and overall sales. 

Some crucial points that a healthcare marketing strategy should address are: 

  • Regulatory compliance: Healthcare marketing should abide by stringent regulations, such as the Health Insurance Portability and Accountability Act (HIPAA). Hence, it’s critical for the agencies to be able to navigate complex compliance issues while promoting their clients. 
  • Patient privacy and data security: Healthcare marketing strategies entail data collection and analysis. These require a balance between using data-driven insights and implementing rigorous data security measures. The number of individuals accessing their medical records online increased by 50% between 2020 and 2022. Therefore, a robust cybersecurity infrastructure is essential to safeguard patient information amid the growing digitalization of healthcare. 
  • Specific target audience: Agencies tailor their digital marketing strategies to resonate with specific audience groups, namely, patients, healthcare practitioners, and other business stakeholders. 

What does a healthcare marketing company do?

A healthcare marketing company offers a variety of services to increase the organization’s online visibility, improve reputation, and build authority in the field.  

The services of healthcare marketing companies include but are not limited to:  

  • Content marketing: An umbrella term for marketing tactics relying on strategic content creation and management. This includes writing blogs, web copy, newsletters, and downloadable resources like healthcare case studies, brochures, and eBooks. It also involves putting together videos, podcasts, and other content types that reinforce credibility via knowledge-sharing. 
  • Social media marketing (SMM): Healthcare marketing agencies optimize following and engagement on social networking platforms with a mix of organic and paid campaigns. They understand and comply with the platforms’ rules on the promotion of healthcare products or services, enabling them to provide better customer support.  
  • Email marketing: It leverages newsletters sent to existing and prospective clients to keep them engaged and updated with the healthcare company’s latest promotions. This is an efficient way to increase web traffic, grow the brand presence, and generate return on investment (ROI).  
  • Pay-per-click and search engine optimization (PPC and SEO): These strategies use on-page, off-page, and technical SEO, as well as paid advertising to improve a company’s location-based ranking. They help position the site and web pages atop search engine results pages (SERPs). As a result, the companies see a surge in web traffic, leads, inquiries, and appointments. 

Pomona Valley Health Centers (PVHC), a Southern California-based healthcare provider, was in a highly competitive market. When it experienced brand confusion and a limited marketing presence, it turned to a healthcare digital marketing agency, Healthcare Success, for a comprehensive strategy focused on branding, paid search, and targeted advertising. 

Healthcare Success implemented these solutions: 

  • Branding: It created a sub-brand for PVHC’s ambulatory clinics to establish a stronger and more consistent brand identity. This included brand and logo development, a new PVHC website linked to the main hospital’s site, and the creation of branded materials and videos. 
  • Paid search strategy: This involved enhancing campaign structures, optimizing keyword use, and dominating local paid search within a 5-10-mile radius around PVHC’s locations. The team implemented custom dashboards and reports for continuous analysis and optimization. 
  • Campaign allocation: The paid digital budget was strategically allocated to four campaigns for the brand, Urgent Care, Rotating Doctor, and other Priority Service Lines. Ad scheduling was applied to shift the budget to days with lower traffic. 

The implemented solutions led to significant positive outcomes for PVHC: 

  • New patient volume: The client experienced a 62% increase in leads year-over-year (YoY). 
  • Cost efficiency: The cost per conversion decreased by 37% YoY, indicating improved efficiency in acquiring new leads. 
  • Increased engagement: Clicks saw a 53% increase, and impressions rose by 44% YoY, demonstrating increased engagement with the target audience. 
  • Conversion rate: The conversion rate nearly doubled the industry benchmark, reaching 15.25%, reflecting the effectiveness of the marketing strategies. 
  • Cost-per-click (CPC): CPC was reduced to close to $1, significantly lower than the industry benchmark of $4.18. 
  • Click-through rate (CTR): The CTR surpassed the industry benchmark, reaching an impressive 16.39%. 

What differentiates healthcare digital marketing agencies from traditional marketing agencies?

Healthcare digital marketing agencies differ from traditional marketing agencies in several key aspects, primarily due to the unique characteristics of the industry it navigates. 

Here are the key differentiators: 

  • Industry expertise and healthcare knowledge: A healthcare digital marketing agency has a deep understanding of the regulations and compliance requirements in healthcare. This industry-specific knowledge is crucial for crafting effective marketing strategies in a highly regulated environment. 
  • Medical expertise: Healthcare digital marketing agencies often employ professionals with a medical background. This enables them to create content and campaigns that resonate with healthcare professionals and patients. 
  • Regulatory compliance: They are well-versed in the Health Insurance Portability and HIPAA regulations, ensuring all digital marketing efforts comply with strict privacy and security standards to protect information. 
  • FDA regulations: Understanding and complying with the regulations set by the Food and Drug Administration (FDA) is particularly critical for agencies working with healthcare products, pharmaceuticals, or medical devices. 
  • Patient portals: Marketing agencies in healthcare often focus on developing and optimizing patient portals, websites, and other digital platforms to enhance user experience and facilitate communication between patients and healthcare providers. 
  • Specialized targeting: They understand the importance of marketing targeted to specific demographics, such as patients with certain medical conditions or medical practitioners in particular specializations. 
  • Patient-centric approach: They can tailor marketing strategies to address the needs and concerns of patients and their families. 
  • ROI measurement: These companies demonstrate the effectiveness of their strategies in terms of patient acquisition, engagement, and retention. 
  • Content sensitivity: They are adept at communicating sensitive medical information in a clear and empathic manner, adhering to ethical standards and ensuring patient trust. 

Why hire a healthcare marketing agency instead of in-house experts?

You should hire a dedicated healthcare marketing agency instead of in-house experts because of its niche expertise, cost efficiency, and scalability. 

Here are the detailed advantages of choosing to hire an agency over having an in-house team:  

  • Specialized knowledge and expertise: An external agency stays updated with healthcare marketing industry trends, insights, regulations, and best practices. It has extensive experience working with clients whose focus is healthcare. It also knows how to navigate regulatory environments and can help mitigate risks associated with compliance and legal issues in the healthcare sector. 
  • Cost efficiency: Employing an in-house marketing team requires ongoing training expenses, among other overhead costs. In contrast, hiring an agency offers flexibility in terms of contracts. An agency allows you to scale your marketing initiatives up or down depending on your current business demands. 
  • Access to a full team of professionals: A marketing agency’s team is comprised of experts with diverse skills in strategy, design, content writing, copywriting, and more. 
  • Access to advanced technologies: Since healthcare marketing agencies invest in premium marketing tools and software, you gain access to these resources without having to make significant upfront investments. 
  • Objectivity and fresh perspectives: An external agency can provide an unbiased perspective on your strategies, enabling it to identify certain opportunities or challenges an in-house team may miss. 
  • Efficient resource management: Hiring an agency allows your organization to focus on its core services while improving its online presence. 

Digitalis Medical collaborated with Vascular & Interventional Specialists of Prescott (VISP) to enhance the latter’s online presence and increase patient outreach within the local community. 

Digitalis identified that the most effective strategy for VISP was to optimize for local and organic search. Within six months, VISP experienced a 300% increase in phone calls through a more optimized Google listing. There was a 100% increase in local patient visibility in only four months. A year and a half later, the impact was even more pronounced. The client started attracting 93,000 monthly website visitors from Google, all without paid ads. 

How much do healthcare digital marketing providers charge for their services?

Healthcare digital marketing providers typically charge from a few hundred to a couple of thousand dollars for their services monthly, depending on the size of the client’s organization. On DesignRush, the top healthcare digital marketing agencies charge $108 per hour on average. 

Here’s a table summarizing the average costs for specific healthcare digital marketing services: 

ServiceCost range (per month)Factors influencing costs
SEO 
  • $500 - $2,500 for small to medium businesses 
  • $5,000+ for larger organizations 
  • Competition in local niche
  • Domain authority of the existing website 
  • Goals 
Paid ads $1,000 
  • Audience 
  • Campaign goals 
  • Platforms 
  • Ad quality 
  • Relevance 
  • Bidding strategy 
SMM $400 - $2,000+ 
  • Number of platforms 
  • Frequency of posts 
  • Custom graphics/videos 
Email marketing $20 - $300 
  • Size of email list 
  • Frequency of campaigns 
  • Personalization and overall email design 
  • Content creation 

How to choose a healthcare marketing company for my organization?

Use these pointers when selecting a healthcare marketing company for your organization: 

  1. Goals and ROI: Set out your specific objectives and target measurable outcomes for hiring a specialized healthcare digital marketing company. 
  2. Long list: Search for digital marketing agencies with a focus on the healthcare industry on credible online directories. 
  3. Industry experience: A tailored approach to healthcare digital marketing services requires a profound understanding of the niche to effectively communicate between a healthcare provider and its target market. With the high standards and regulatory influences in medical and healthcare institutions, your digital marketing specialists should have substantial prior experience in the field. 
  4. Client reviews: Examine past and present clients and read verified online reviews. When possible, go to the websites, social media pages, and other platforms where the agencies implemented digital marketing campaigns to see the actual work. 
  5. Portfolios and case studies: While agencies showcase visually appealing examples in their portfolios, the key consideration should be their effectiveness. See if the case studies they feature include quantifiable measures of success, focusing on actual goals and results that go beyond aesthetics. 
  6. Core competencies: Evaluate their proficiency in the services your organization requires. It can be healthcare and medical SEO, local search, PPC advertising, content writing, graphic design, and video creation, among other areas of focus in digital marketing. 
  7. Shortlist and RFP: Based on your initial assessments, trim your list to a maximum of five agencies. Reach out to express your intent to potentially work with them and send a request for proposal (RFP). 
  8. Interviews: Schedule a meeting with the shortlisted candidates to further discuss each of their proposals. Inquire about the team members who will work on your project. Find out their approach to adhering to healthcare laws and regulations, such as the FDA, HIPAA, and Americans with Disabilities Act (ADA), among others. 
  9. Decision: Following your evaluations of the proposals and interviews, choose the healthcare marketing company that aligns best with your culture, goals, and requirements. 

Ease your search for the healthcare marketing company that best fits your requirements. Head to our Marketplace where you can share your project details with us. We’ll connect you with your ideal agency — free of charge. 

What questions should I ask a healthcare marketing agency before hiring one?

Listed below are the critical questions to ask when hiring a healthcare marketing agency: 

Its Relevant Background 

  1. Do you have in-depth knowledge of our medical/healthcare practice/specialty? 
  2. What are your most successful case studies on digital marketing for clients in healthcare? 
  3. What digital marketing strategies do you mostly use? Which digital marketing platforms are you most experienced in? 
  4. Are you a full-service marketing agency or do you outsource any of your tasks? 

Company Services and Processes 

  1. How do you price your healthcare digital marketing services? What is included in a service package? Can we customize and pick only the specific services we need? 
  2. For search optimization and paid ads, what tools do you use to come up with the best keywords? 
  3. How do you ensure your healthcare marketing campaigns comply with the relevant industry and user protection laws?  
  4. How will you store and handle our sensitive data?  
  5. What happens in case of a data breach? Do you have a crisis management plan in place?  

The Project 

  1. What are some of the latest or up-and-coming online marketing trends that will affect or benefit our industry? 
  2. How will we work together to achieve goals? 
  3. How many team members will be working on our project and what are their specializations? 
  4. Who would be our key contacts? 
  5. What is the ideal budget we should allocate for our project?  
  6. What marketing metrics do you use to gauge the effectiveness of your marketing initiatives?  
  7. When can we expect to see the results? 

What are the best healthcare digital marketing companies in the U.S.?

The best healthcare digital marketing companies in the U.S. are: 

  • HigherVisibility 
    • 4.9 stars on DesignRush (19 reviews) 
    • 4.5 stars on Google (136 reviews) 
    • Top clients: Warner Bros, eBay, Caliber Collision, BBQGuys 
  • Ignite Visibility 
    • 4.9 stars on DesignRush (14 reviews) 
    • 4.5 stars on Google (57 reviews) 
    • Top clients: Tony Robbins, Wedding Wire, DoorDash, 5 Hour Energy 
  • SEM Nexus 
    • 4.8 stars on DesignRush (25 reviews) 
    • Top clients: YogiGoFitness, WinQuik, Know Wake, Assassins 
  • Stellar SEO 
    • 4.8 stars on DesignRush (7 reviews) 
    • 5.0 staron Google (20 reviews) 
    • Top clients: PracticeMatch, Rosenfeld, 4 All Promos, Visio Lending 
  • SmartSites 
    • 5.0 stars on DesignRush (52 reviews) 
    • 4.9 stars on Google (480 reviews) 
    • Top clients: Elite Health Center, Real Smile Dental, Skin & Scalp Restoration Clinic, Mind & Body Health Center, Ez Sleep  

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