Explore leading digital marketing agencies specializing in ROI-focused SEO, content marketing, social media management, paid media, and analytics. Our expert-led team has curated a selection of vetted digital marketing firms that help drive measurable B2B growth.

List of the Best Digital Marketing Companies

5,199 Companies - Rankings updated: August 19, 2026

All listed digital marketing agencies on DesignRush are assessed for industry expertise and customer testimonials to provide you with a vetted selection. Certain placements may be paid.

  • We Build Kick A$$ Websites & Digital Strategies

    Welcome to Web Loft Designs! We want to be your partner and one stop shop for all things online. From Web Design, Development, Digital Marketing, SEO, and all things in between we can handle your project. We have over 20 years of experience and are always looking for new challenges...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    106 Projects Listed
  • Changing the Norm with Higher-Quality at the Lowest CPL! Empowering B2B Publishers & SaaS Marketers

    We specialize in high-performance content syndication and webinar lead generation services for B2B publishers, SaaS marketers, and agencies. With over 25 years of B2B publishing experience, we understand your challenges and deliver solutions that work, providing the highest-quality leads...

    Location
    Erie, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Ecommerce Marketing Agency, We Help Brands Transform Potential Ideas Into Profitable Realities.

    For Founders, By Founders. We help ecommerce businesses grow profits...

    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    41 Projects Listed
  • We deliver results, not excuses.

    SYMVOLT is a team of go-getter marketers, designers, and developers, who know what it takes to get real results in the digital world. We keep the focus on the business metrics that matter the most - revenue...

    Location
    Sheridan, Wyoming
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • The SEO & Digital Ad Experts

    Dive into comprehensive SEO and Digital Advertising with Jives Media. We're experts in SEO, PPC, ensuring optimized campaigns for superior ROI. Through real-time tracking and daily adjustments, we empower you with marketing that drives real revenue...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    5 Projects Listed
  • Digital Marketing Agency & App Development Company

    Headquartered in Edmonton, Canada, Out Origin is a talented and diverse international team dedicated to ethical marketing and sustainable, long-term growth as an agency. We are committed to leaving our clients, and the world, better off for having known us...

    Location
    Edmonton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • We Design, Develop & Grow Shopify Plus D2C Brands

    Web design, built, and grow e-commerce stores. With over $100,000,000 in e-commerce sales, 600+ custom store builds, and thousands of keywords on the front page of Google our e-commerce experts will provide the rocket fuel to grow your business...

    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • An Innovative Video Production House

    Headquartered in New York, Anideos is an independent video production house. Our video solutions help brands navigate through the digital space and drive results in real-time. Every step, measured and mapped...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $80/hr
    Portfolios Count
    33 Projects Listed
  • A Digital Marketing & Social Media Agency

    Social Media 55 is an award-winning full-service digital marketing and social media agency established in 2014...

    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    24 Projects Listed
  • From Clicks to Profit Pathway

    Traffic Dojo - Marketing funnels for any type of business. With over 5 years of extensive experience in affiliate marketing and a focus on crafting strategic marketing funnels, we're dedicated to delivering innovative strategies tailored to fuel your growth...

    Location
    Santa Ana, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Grow Your Sales Pipeline With Human + AI

    Founded in 2004 and headquartered in Encino, California, Callbox Inc. is a global leader in outsourced B2B lead generation, appointment setting, and event marketing. With over 20 years of experience and a multilingual team servicing APAC, LATAM, and EMEA, the agency supports medium-sized businesses to...

    Location
    Los Angeles, California
    Number of Employees
    500 - 999
    Portfolios Count
    100 Projects Listed
  • AddWebSolution

    Verified Verified by the DesignRush team for authenticity and credibility.

    AI Driven Digital Agency

    AddWeb Solution is a Greenville, South Carolina - based AI-driven digital agency delivering innovative digital solutions worldwide...

    Location
    Greenville, South Carolina
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    65 Projects Listed
  • Building Impactful Designs That Drive Growth and Success

    At Novaluna, we merge imaginative thinking, progressive methods, and strategic understanding to develop visually compelling solutions that achieve your objectives...

    Location
    Simpsonville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Led by Nike's Former Global Director of Paid Media

    Led by Nike's former Global Director of Paid Media, we specialize in scaling brands with proven strategies in paid media, creative, CRO, email, SMS & lifecycle marketing. Our expertise in driving global growth ensures results for businesses ready to scale fast...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    10 Projects Listed
  • Helping You Grow Your Business Online

    OuterBox specializes in SEO, paid media, website design & development, conversion rate optimization, email marketing, and web analytics with a house team of 250+ U.S.-based digital marketing experts. They boost clients' online presence with a "one-size-fits-one" approach to eCommerce marketing...

    Location
    Akron, Ohio
    Number of Employees
    250 - 499
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    19 Projects Listed
  • Illuminate Your Brand

    BrandLume is your all in one-stop for all things digital marketing. Branding, PPC, SEO and everything Websites all in one place with Wholesale pricing with no longterm contracts and all of our services have upfront pricing! Find out why BrandLume is powering 6400 clients & 400+ Agencies globally!...

    Location
    Toronto, Canada
    Number of Employees
    100 - 249
    Minimal Budget
    Under $1,000
    Portfolios Count
    10 Projects Listed
  • Serve Your Niche And Dominate Your Market.

    Enhance your online presence through our specialized SEO guidance. Our digital marketing agency focuses on assisting professionals in acquiring qualified leads and increasing sales, enabling you to stand out, adapt to market shifts, embrace cutting-edge technology, boost local presence, and generate...

    Location
    Dubrovnik, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Startup App Experts

    SEM Nexus is an award-winning startup app agency focused on building and marketing startup mobile apps. We live, breathe, and dream startups. They are our life, our passion. Let us help you make your dream into a reality...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    8 Projects Listed
  • Digital Marketing Agency In Seattle

    Our vision is to see businesses of all sizes reach their full potential by using modern marketing strategies and that are proven to help scale businesses either in size, reach, revenue, or all three...

    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Transforming ideas into results.

    The Digital Edge is a dynamic and results-oriented marketing agency offering comprehensive solutions tailored to meet our clients' needs. With a focus on creativity and effectiveness, we specialize in crafting and implementing innovative strategies that consistently yield impactful results...

    Location
    Sugar Land, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $7/hr
    Minimal Budget
    Under $1,000
  • Global software development company crafting secure AI-enabled solutions.

    Global software development company crafting secure AI-enabled solutions...

    Location
    Marlborough, Massachusetts
    Number of Employees
    250 - 499
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    40 Projects Listed
  • The Driving Force Behind Your Online Sales

    Flowium is a full-service eCommerce email marketing agency run by a team of proven experts...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Where Tech Meets Minds: Crafting PHP Marvels

    GMTA Software specializes in creating customized websites and mobile app development solutions as an expert software developer. Our team guides you on your path to digital transformation by establishing an open and transparent communication bridge...

    Location
    Texas City, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    38 Projects Listed
  • Smarter Digital Marketing & Web Assets

    Smarter Digital Smarter Marketing | Smarter Web Assets & Digital Platforms | Smarter Branding — Storm Brain is a premier full-service digital agency renowned for crafting and executing comprehensive digital marketing campaigns, brand strategies, UI/UX design, web, and ecommerce development...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    27 Projects Listed
  • Together We Grow!

    We are a leading and globally renowned E-commerce Brands Management agency, empowering E-commerce businesses with hassle-free, cost-effective, and trusted outsourced business solutions and world-class E-commerce consulting services. We offer services on multiple online channels such as Amazon, eBay, Shopify...

    Location
    Grand Prairie, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
  • An ROI-Obsessed Team Of Digital Marketing Experts

    Attrock is a mobile app marketing agency that houses an expert team to help you create powerful advertising strategies. We'll make sure your message reaches your target audience so you can maximize your ROI...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed
  • Driving growth through Digital Marketing!

    Codedesign is a premier digital agency renowned for its excellence in Amazon marketing, growth strategies, and sales-qualified lead generation. Specializing in both B2B and B2C sectors, our impressive client roster includes Nestle, Aston Martin, Unilever, Mexto, Uniplaces, Guerlain, Pfizer, Velux...

    Location
    Lisbon, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Portfolios Count
    6 Projects Listed
  • SaaS Link Building Agency

    Sheikh Shadi is a dedicated link-building agency. We have assisted over 40 SaaS businesses and 120 small and enterprise businesses in the last 5 years. We boast a highly experienced team of dedicated, in-house content marketers and link builders...

    Location
    Greenville, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We help eCommerce founders sleep better by making their ad performance predictable.

    UAATEAM helps eCommerce businesses that are already investing in advertising, but are not getting the projected profitability. We stabilize the model, configure analytics, launch channels in stages and scale only after confirming the result...

    Location
    Kharkiv, Ukraine
    Number of Employees
    50 - 99
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    16 Projects Listed
  • Worlds #1 Rated Digital Marketing Agency. We Guarantee To Beat Any Other Like for Like Quote!

    As the #1 rated Digital Marketing agency, we deliver exceptional results at fair and affordable rates. We even offer a price match on any comparable quote. With no contracts required, you can focus on growing your business while we handle the rest. Request your free, no-obligation quote today!...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    12 Projects Listed
  • "K2 Analytics is a Las Vegas-based design and marketing company serving clients from around the world. They are a digital design and marketing agency that excels at designing mobile-friendly websites and marketing them to their fullest potential. K2 Analytics believes that a great website design must be...

    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Enabling Businesses Do More With Less!

    At Optimum7, we help small and medium-sized eCommerce businesses thrive in a world dominated by giants like Amazon and Walmart...

    Location
    Coral Gables, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    20 Projects Listed
  • Creating a Masterpiece, One Web Design At A Time

    TDS Premier Web Design & Development Agency goes beyond traditional web design and development. We see each project as an opportunity to innovate and excel. With a strong focus on quality and creativity, we specialize in creating custom digital solutions to enhance user experience and strengthen...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    7 Projects Listed
  • We Are Trusted As A One-Stop Solution To Your Ecommerce Needs.

    WebDesk Solution is an AI-first digital growth agency serving North America since 2011. From offices in New York and Toronto, we build eCommerce stores, deploy custom AI systems, and run growth programs that answer to revenue with the same engineers across every discipline, under one roof...

    Location
    Great Neck, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    21 Projects Listed
  • Web Design and Development for B2B and technology companies

    𝗩𝗔𝗟𝗠𝗔𝗫 specializes in Web Design, UI/UX Design, and Website Development for B2B companies. We build websites with strong structure, user clarity, and a visual identity that elevates the value of your product or service. Have an idea? 𝗟𝗲𝘁𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀:...

    Location
    Zürich, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    26 Projects Listed
  • Turning Visions into Digital Reality.

    MyCloudPulse Technology Pvt. Ltd. has a team of enthusiastic tech geeks who are masters of their fields and are passionate about the development technologies. We have ventured with some of the renowned businesses around the globe and understand the needs of the international clients well...

    Location
    Jaipur, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $18/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    25 Projects Listed
  • Full Service Digital Marketing Agency

    We provide numerous creative and technical services including digital marketing, creative design, search engine optimization, search engine marketing, pay per click advertising, web design & development, social media marketing, content strategy, video marketing, e-commerce solutions...

    Location
    Reston, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Digital Marketing & Design Agency

    With 5 years of experience, we've powered 200+ projects in 18 industries. Big names like the US Embassy, Forbes, Club Med, Viessmann, Heinemann Duty Free, and Boucheron Paris trust us with their brands...

    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    17 Projects Listed
  • Award-winning AI-based White Label SEO, PPC, Website Development Service Platform

    We provide white label seo, ppc, and website development solutions to over 1000 companies worldwide...

    Location
    Henderson, Nevada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Design ahead of its time

    The fact that we prioritize our clients above everything else sets Futuristic Web Studios apart from the competition among advertising firms. We will question you about your design preferences and then create one-of-a-kind website designs based on your ideas as well as our own creativity. We will not ask you...

    Location
    Wilmington, Delaware
    Number of Employees
    50 - 99
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    20 Projects Listed
  • Full Service Digital Marketing Agency

    At Marketing Deck we are developing websites meant to catch valuable leads for your business. Our websites have a modern interface and SEO oriented copywrite...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Your Vision. Our Expertise. Shaping the Future!

    TekRevol is a globally recognized digital innovation company with 10 years of experience delivering high-impact mobile applications, AI-powered software, and scalable digital products. Every engagement begins with a clear roadmap, defined KPIs, and a commitment to measurable business outcomes...

    Location
    Houston, Texas
    Number of Employees
    250 - 499
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    46 Projects Listed
  • Data-backed Media Performance

    9AM is a performance marketing agency driving profitable growth across search, social, retail media, and CTV. We specialize in paid social, search, shopping, and programmatic for B2C and B2B brands, using data-driven media, creative, and analytics to scale campaigns and maximize ROI...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • We Maximize Your ROI, Trusted by 1000+ Clients ️

    With over 9+ years of experience and 1000+ happy clients, we commit ourselves to your growth. Our team of 85+ of digital marketing experts has delivered: 1. 493.37% Increase In Conversions 2. 140.91% Increase In Purchases 3. 702.60% Increase In Conversion Value 4. 180.50% Increase In New Users...

    Location
    Mohali, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    32 Projects Listed
  • Marketing On A Mission

    From logo design and branding to website development, marketing campaigns, consulting and training, our mission is to help you achieve your goals! We will create a solution that works for you depending on your objectives, whether you are at the starting phases of your entrepreneurial journey, at a...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Your Best Design and Branding Partner

    Discover the excellence of an award-winning creative studio. We specialize in top-tier design, branding, web design and development services, offering solutions tailored to your needs...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Portfolios Count
    39 Projects Listed
  • Unforgettable Websites that Drive Sales

    Looking for a website that resonates with your audience? As nonprofit website designers, we create unforgettable websites for organizations like yours. Our websites attract more supporters, outperform competitors, and aid in recruiting top talent...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Portfolios Count
    33 Projects Listed
  • Your Future Peace of Mind Growth Marketing Agency

    Experience award-winning strategies with Brenton Way. Our full-service growth marketing agency combines cutting-edge technology and a top-tier marketing team to help grow your business. Discover the perfect harmony of innovation and expertise, tailored specifically for beauty marketing...

    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • From ideas to icons - Brand success starts here.

    We build digital solutions that help brands boost visibility and double their growth within 12 - 18 months...

    Location
    Baldwin, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    55 Projects Listed
  • Everything You Need To Grow Your Business Online

    Supple is an Award Winning SEO company. Get an obligation FREE quote from our SEO consultants, call today...

    Location
    Melbourne, Australia
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed

Frequently Asked Questions About Digital Marketing Companies

What services do digital marketing agencies provide?

Digital marketing agencies manage businesses' online advertising efforts with the core intent of improving their online presence, raising brand awareness, improving digital visibility, and helping them close more sales.  

Their portfolio covers a variety of digital marketing services, but in general, they focus on one or a combination of the following key services: 

  • Branding
  • Search engine optimization (SEO) 
  • Paid advertising/PPC
  • Social media marketing 
  • Content marketing and content creation 
  • Email marketing
  • Analytics and reporting

The portfolio of full-service digital marketing agencies often extends to influencer marketing, conversion rate optimization (CRO), web design and development, marketing automation, mobile marketing, AIO/GEO, and event planning.  

How much do digital marketing services cost?

On average, digital marketing firms charge $5,000-$500,000 per month, while enterprise packages may reach $50,000+ per month. Overall, the final cost is determined based on the service type, number of channels, expected deliverables, market, office location, and the complexity of the request.  

In that regard, different digital marketing services entails different price: 

  • Search engine optimization (SEO): On average, $5,000-$30,000+ per project or $1,000-$6,500+ per month for continued optimization 
  • Pay-per-click (PPC) management: 10%-20% of ad spend or about $800-$9,500 per project for Google ads and other paid media, not including ad spend
  • Social media management: Usually costs $2,500-$15,000 per project or $1,000-$20,000 per month, depending on the number of channels managed
  • Google Ads management: $2,500 per project or about $365 per month 
  • Link building: Depending on outreach volume and authority targets, it goes from $10,000 per month 

When can clients expect ROI from digital marketing?

The return of investment (ROI) in digital marketing follows an S-curve where costs are high initially, followed by a period of exponential profit as the data matures. In the beginning, ROI is usually negative or neutral and businesses are paying for the setup, i.e., the research, the ideation, technical audits, and creative development. Basically, it's a learning curve period of understanding which keywords, audiences, sentiments, and channels work for the intended objectives. 

For companies seeking fast return of value, paid channels are the primary choice of medium as they provide immediate cash flow while the slower, free traffic sources like SEO are being built. On the other hand, for compounding business growth, the highest ROI usually comes from content and search engine optimization. These assets can be quite beneficial but take 6 to 12 months for sustained growth

What digital channel delivers the best ROI?

Email marketing remains the most profitable advertising medium in 2026, securing $36 to $40 on average for every $1 spent. The channel works well because the business owns the contact list and doesn't have to allocate additional resources to reach the intended audience. Here's how other digital marketing channels compare: 

Channel  Average ROI 
SEO 5:1 to 10:1
PPC (Google Ads)  2:1 to 4:1
Paid social  1.5:1 to 3:1
Content marketing 4:1 to 7:1

Standard industry performance metrics categorize a 3:1 to 5:1 (earning $3 to $5 for every dollar invested) return as an indicator for sustainable growth. A ratio under 2:1 is generally classified as underperforming, necessitating a re-evaluation of the conversion funnel. 

Notably, while a 10:1 return appears highly favorable, it actually suggests that the organization is playing it too safe and should spend more money now to obtain more customers before their competitors do.  

How much should businesses invest in digital marketing on a monthly basis?

Marketing budgets vary by industry, with some companies dedicating as little as 5% from their total revenue to over 15% across competitive verticals like eCommerce and financial services. To avoid spreading their budgets too thin, this is how businesses usually disperse their marketing budgets: 

  • 40 to 50% toward search ads: Targeting people that actively look for the product/service 
  • 20 to 30% toward social media marketing and retargeting: Remaining present among people who have already visited the site 
  • 10 to 20% toward SEO services and content: Building organic traffic that lowers average cost-per-lead (CPL) over 6 to 12 months 
  • 10 to 15% toward retention (email marketing/SMS marketing): Marketing to people who have already bought from the business as it's 5x cheaper than finding new customers 

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