Content marketing may only seem like a rudimentary website element, but that is certainly not the case. Over 80% of marketers use content marketing to create their brand awareness and build credibility and trust. Plus, content marketing creates more than three times as many leads as traditional marketing - yet it costs 62 percent less! In short, it fosters a very strong ROI.
The good news is that content marketing isn’t all just fluffy blogs or long-form content. Anything from white papers to videos to social media can all constitute content marketing - so long as it’s telling your business’s story in some way or informing your consumers on topics they care about.
In addition, content marketing initiatives hosted on your website can be integrated into many platforms, such as email marketing campaigns and social media posts, ultimately driving more traffic to your website. Finally, content marketing helps websites rank better in search engine listings for select keywords, making your business more discoverable for new customers.