One-third of all consumers start shopping for products with a particular brand in mind -- and you can be that brand by creating a simple, recognizable logo.
Simple logo branding showcases the message and mission of a company with a visual strength and ensures a business is easily discerned. This enables consumers to recall your brand when they want to make a purchase, and ultimately boosts your bottom line.
McDonald’s clean logo design is the ultimate example of a simple design done well. Those iconic golden arches -- which also resemble America’s favorite French fries -- breed a strong brand identity across social media, brick-and-mortar stores, print design collateral and more. This brand loyalty boosted the bottom line too -- McDonald’s saw a 5.3 percent global revenue increase in 2017.